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North America Surface Cleaners Market Size, Share, Growth: By Type: Natural, Synthetic; By Form: Liquid, Powder, Wipes, Others; By Product: Floor Cleaner, Specialised Cleaner, Multi-Purpose Cleaner, Others; By Composition: Quaternary Ammonium, Alcohols, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
North America Surface Cleaners Market Outlook
The North America surface cleaner market is likely to be driven by the global industry, which reached a value of about USD 11.48 billion in 2023. The industry is further expected to grow at a CAGR of about 5.4% in the forecast period of 2024-2032 to reach a value of around USD 18.43 billion by 2032.
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United States leading the Surface Cleaners Market
The demand for surface cleaners is dependent on the population and the health awareness in those societies. Since the United States has a high population, the surface cleaners’ market is far wider as compared to that in Canada which has a relatively lower population. Even though the population growth rate of Canada is greater than that of the United States, it is not enough to overtake the population of the United States during the forecast period, which is why the majority of the market share is expected to be in the United States for the entire forecast period. With the advent of the Covid-19 pandemic and the subsequent lockdowns, the sales of surface cleaners, especially disinfectants have increased because of the need for sanitisation.
Surface Cleaners: Market Segmentation
Surface cleaners are used across households, laboratories, restaurants, and industries to keep surfaces clean. These may be in different forms like solvents, powders, bleaches or sprays. Apart from general cleaning to remove dust and dirt, some surface cleaners serve specific purposes like removal of stains or for disinfection. Alternatively, some surface cleaners may also be used to serve all three purposes with other qualities like fragrance, natural products and skin-friendly.
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The surface cleaners market can be divided on the basis of type:
- Natural
- Synthetic
The market may be segmented on the basis of form:
- Liquid
- Powder
- Wipes
- Others
The market may be segmented by product:
- Floor Cleaner
- Specialised Cleaner
- Multi-Purpose Cleaner
- Others
It may be differentiated on the basis of composition:
- Quaternary Ammonium
- Alcohols
- Chlorine
- Hydrogen Peroxide
- Others
The market may be segmented by distribution channel:
- Hypermarket and Supermarket
- Convenience Store
- Online
- Others
The regional markets may be divided on the basis of country into:
- United States
- Canada
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Covid-19 Bolstering the Market Growth of Surface Cleaners
The demand for surface cleaners rose significantly during the lockdown due to the Covid-19 pandemic, as people chose to stock up and tried to sanitise their surroundings much more frequently. As production capacities and supply chains have been disrupted and the demand has skyrocketed, there is a supply deficit. To fill in this gap, new entrants have ventured into this market. As more people have been forced to spend time at home due to restrictions, the time dedicated to cleaning has also increased, which has caused even greater demand. More people have also been preferring products which are health friendly and have natural ingredients and are multipurpose cleaners rather than serve one purpose.
Key Industry Players in the North America Surface Cleaners Market
The report gives a detailed analysis of the following key players in the North America surface cleaners market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever PLC
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group plc.
- The Procter & Gamble Company
- The Clorox Company
- Colgate-Palmolive Company
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Product |
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| Breakup by Composition |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 North America
7 Opportunities and Challenges in the Market
8 North America Surface Cleaners Market Analysis
8.1 Key Industry Highlights
8.2 North America Surface Cleaners Historical Market (2018-2023)
8.3 North America Surface Cleaners Market Forecast (2024-2032)
8.4 North America Surface Cleaners Market by Type
8.4.1 Natural
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Synthetic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 North America Surface Cleaners Market by Form
8.5.1 Liquid
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Powder
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Wipes
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 North America Surface Cleaners Market by Product
8.6.1 Floor Cleaner
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Specialised Cleaner
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Multi-Purpose Cleaner
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 North America Surface Cleaners Market by Composition
8.7.1 Quaternary Ammonium
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Alcohols
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Chlorine
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Hydrogen Peroxide
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 North America Surface Cleaners Market by Distribution Channel
8.8.1 Hypermarket and Supermarket
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Convenience Store
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Online
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Others
8.9 North America Surface Cleaners Market by Country
8.9.1 United States
8.9.2 Canada
9 Regional Analysis
9.1 United States
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Unilever PLC
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Henkel AG & Co. KGaA
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Reckitt Benckiser Group plc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 The Procter & Gamble Company
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 The Clorox Company
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Colgate-Palmolive Company
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Detailed Process Flow
1.2 Operations Involved
1.3 Mass Balance
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. North America Surface Cleaners Market: Key Industry Highlights, 2018 and 2032
2. North America Surface Cleaners Historical Market: Breakup by Type (USD Billion), 2018-2023
3. North America Surface Cleaners Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. North America Surface Cleaners Historical Market: Breakup by Form (USD Billion), 2018-2023
5. North America Surface Cleaners Market Forecast: Breakup by Form (USD Billion), 2024-2032
6. North America Surface Cleaners Historical Market: Breakup by Product (USD Billion), 2018-2023
7. North America Surface Cleaners Market Forecast: Breakup by Product (USD Billion), 2024-2032
8. North America Surface Cleaners Historical Market: Breakup by Composition (USD Billion), 2018-2023
9. North America Surface Cleaners Market Forecast: Breakup by Composition (USD Billion), 2024-2032
10. North America Surface Cleaners Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
11. North America Surface Cleaners Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
12. North America Surface Cleaners Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Surface Cleaners Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. United States Surface Cleaners Historical Market: Breakup by Country (USD Billion), 2018-2023
15. United States Surface Cleaners Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Canada Surface Cleaners Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Canada Surface Cleaners Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. North America Surface Cleaners Market Structure
Key Questions Answered in the Report
The North America surface cleaners market is likely to be driven by the global industry, which reached a value of about USD 11.48 billion in 2023.
The global market is projected to grow at a CAGR of 5.4% between 2024 and 2032, thereby boosting the growth of North America surface cleaners market.
The major drivers of the market include the growing need for sanitisation, rise in infectious diseases, and increased preference for basic hygiene.
The rising health awareness and growing popularity of preventive healthcare measures are the key trends propelling the market's growth.
The major regions in the market are United States and Canada.
The types of surface cleaners in the market are natural and synthetic.
Liquid, powder, and wipes, among others are the several forms of surface cleaners in the market.
The various products in the market are floor cleaner, specialised cleaner, and multi-purpose cleaner, among others.
The significant compositions in the market are quaternary ammonium, alcohols, chlorine, and hydrogen peroxide, among others.
Hypermarket and supermarket, convenience store, and online, among others are the several distribution channels in the market.
The key players in the North America surface cleaners market are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, The Clorox Company, and Colgate-Palmolive Company, among others.
Analyst Review
The North America surface cleaners market is likely to be driven by the global industry, which reached a value of about USD 11.48 billion in 2023. Aided by the increasing need for sanitisation and growing health awareness, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 5.4%.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The surface cleaners market can be divided on the basis of type as natural and synthetic. Liquid, powder, and wipes, among others, are several forms of surface cleaners in the market. The market may be segmented by product into floor cleaner, specialised cleaner, and multi-purpose cleaner, among others. The market can be differentiated on the basis of composition into quaternary ammonium, alcohols, chlorine, and hydrogen peroxide, among others. Hypermarket and supermarket, convenience store, and online, among others are the distribution channels in the market. The major regional markets for the surface cleaners market are the United States and Canada. The major players in the industry are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, The Clorox Company, and Colgate-Palmolive Company, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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