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Global Over the Top (OTT) Market is Expected to Grow at a CAGR of 15% in the Forecast Period of 2020-2025.

According to a new report by EMR titled, ‘Global Over the Top (OTT) Market Report and Forecast 2020-2025’, the global over the top (OTT) market attained a value of USD 82 billion in 2019. The industry is further expected to grow at a CAGR of 15% in the forecast period of 2020-2025 to reach a value of USD 190 billion by 2025.

North America is expected to maintain a healthy revenue share in the global over the top (OTT) market in the forecast period. The growth of the market in North America can be attributed to the success of key market players such as Netflix and Amazon Web Services in the region. Wider internet reach, increase in disposable incomes, and rising consumer demand are a few other reasons for the growth of the market. The Asia Pacific is likely to witness the highest CAGR in the forecast period, with the expansion of the market players into the region. In the European market, the entry of Netflix has brought substantial investments in advertising and promotion and is creating awareness about other OTT platforms, thus, supporting the growth of the overall market in the region. The growth in the Latin America over the top (OTT) market is driven by the development of the local pay-TV platforms. Broadband penetration is expected to be a major source for streaming videos in developing countries like India, Japan, and Brazil.

The growing sales of smart computing devices, high-speed internet, and the rising media and entertainment industry are the key factors for the growth in the global market. The deployment of AI in OTT is aiding the growth of the market as it helps suggest customised content after analysing user preferences and improves the overall user experience. Furthermore, the increase in consumer expenditure on entertainment services is expected to drive the market in the future.

The global OTT companies are now constantly focusing on revenue generation and market penetration. These international players like Netflix (NASDAQ: NFLX) and Amazon Web Services (NASDAQ: AMZN) have a growing presence in many regions and are adopting various strategies such as product launches, mergers and acquisitions, and collaborations to gain an advantage in the market. The OTT market has recently shown an exponential growth due to the lockdown in the current COVID-19 crisis. The subscription and viewership growth have been found to be at its peak for various streaming channels during the global lockdown imposed due to the outbreak of the COVID-19 pandemic.

Market Analysis by Component, Device, Content Type, Revenue Model, Application, End Use, and Region:

  • The market on the basis of components can be divided into solution and service.
  • Based on devices, the industry can be divided into smartphones, smart TVs, desktops and tablets, gaming consoles, set-top box, and others.
  • Based on content type, the industry can be divided into videos, audio/VoIP, games, communication, and others.
  • Based on the revenue model, the industry can be divided into subscription, advertisement, hybrid, and others.
  • By application, the market can be bifurcated into personal and commercial.
  • Based on its end-uses, the industry can be divided into media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others.
  • The regional markets for the market include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • The global OTT market is being driven by the ease of availability of low-cost smartphones and the increased penetration of the internet.
  • The increase in smartphone users, coupled with the rise in the sales of laptops and smart TVs, is significantly aiding the growth of the industry.
  • Rising disposable incomes and increasing spending in the media and entertainment industry are providing further impetus to the industry for its growth.
  • The increased adoption of AI-based technology, coupled with the rising investments in communication network infrastructure, is providing a further boost to the market.

Key Offerings of the Report:

  • The EMR report gives an overview of the global OTT market for the periods (2015-2019) and (2020-2025).
  • The report also offers the historical (2015-2019) and forecast (2020-2025) markets for components, devices, content types, revenue models, applications, end-uses, and major regions of the OTT market.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global over the top (OTT) market are Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple Inc., Facebook, Inc., Telstra Corporation Limited, and Rakuten, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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Expert Market Research (EMR) is a leading market research and business intelligence companies, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and evergrowing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

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