Press Release

South Korea Baby Diapers Market to Reach Around USD 536.43 million by 2032, Aided by the growing demand for sustainable diapers to reduce waste.

South Korea Baby Diapers Market

According to a new report by EMR titled, ‘South Korea Baby Diapers Market Report and Forecast 2024-2032’, the market attained a value of about USD 370.43 million in 2023. The market is estimated to grow at a CAGR of 4.2% in the forecast period of 2024-2032 to reach a value of around USD 536.43 million by 2032.

In 2023, the fertility rate was 0.72 children per woman in South Korea. The country is witnessing a substantial demand for disposable diapers due to their convenience, urbanisation, and changing lifestyles. Doctor Pia is the one of most trusted diaper brands in South Korea. Some other prominent brands include Huggies, Bosomi, and Soom N Soom.


The South Korea baby diapers market growth can be attributed to a rise in environmental consciousness, fuelling the adoption of cloth diapers. Benefits such as sustainability, reusability, and washability, among others, are boosting the appeal of cloth diapers among parents. Besides, the availability of these diapers in diverse styles, designs, and materials is adding to the market expansion.


New product launches with advanced features support the baby diaper market in South Korea. In April 2024, P&G Korea (NYSE: PG) launched two baby diapers, particularly designed for the summer season. These products feature the company's patented cool care system, which is ideal for the sweltering summers in this country. In comparison to other Pampers products, the cool care technology helps lower heat by 1 degree Celsius.


The Touch of Nature Summer Pants and the Pampers Air Cha Cha Summer Pants stay soft and dry for up to 12 hours, keeping newborns from feeling uncomfortable due to moisture within their diapers. The primary goal of the Air Cha Cha Summer Pants is to maximise air permeability. Due to the product’s 20,000 air holes, the diaper’s interior air circulation is accelerated. With a softer texture, the Touch of Nature Summer Pants are made of the finest cotton, and their skin has undergone dermatological testing.


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Market Analysis by Age Group, Size, Product Type, and Distribution Channels:

  • The market, on the basis of age group, can be divided into infant (0-6 Months), babies and young toddlers (6-18 Months), toddlers (18-24 Months), and children above 2 Years.
  • Based on size, the market can be divided into small and extra small (X and XS), medium (M), large (L), and extra large (XL).
  • The market, on the basis of product type, can be bifurcated into disposable diapers and cloth diapers.
  • The various distribution channels for baby diapers include supermarkets/ hypermarkets, convenience stores, pharmacies, and online, among others.


Key Findings of the Report:

  • Due to high disposable incomes, parents are willing to invest in premium quality diapers with features such as better absorbance and wetness indicators.
  • Increasing innovations by key players and the development of smart diapers are aiding the South Korea baby diapers market expansion. These "smart diapers" notify parents when a diaper needs to be changed or becomes moist. They have mobile app-connected sensors that can recognise and sound an alert when one of them finds a leak.
  • There is a growing demand for sustainable diapers due to the introduction of government policies, such as Comprehensive Measures of Waste Recycling, aimed at promoting eco-friendly practices and reducing waste.
  • The availability of innovative and traditional diapers on such online channels with quick and doorstep delivery, as well as in offline retail stores, drives the market growth. According to industry reports, in 2022, the B2C commerce growth in South Korea reached a value of USD 180.4 billion, up from USD 168.5 billion in 2021.


Key Offerings of the Report:

  • The EMR report gives an overview of the South Korea baby diapers market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the age groups, sizes, product types, and distribution channels of baby diapers in South Korea.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the South Korea baby diapers market are Kimberly Clark Corporation, KleanNara, The Procter & Gamble Company, and Unicharm Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Age Group
  • Size
  • Product Type
  • Distribution Channels
Breakup by Age Group
  • Infant (0-6 Months)
  • Babies and Young Toddlers (6-18 Months)
  • Toddlers (18-24 Months)
  • Children Above 2 Years
Breakup by Size
  • Small and Extra Small (X and XS)
  • Medium (M)
  • Large (L)
  • Extra Large (XL)
Breakup by Product Type
  • Disposable Diapers
  • Cloth Diapers
Breakup by Distribution Channels
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Market Dynamics
  • SWOT Analysis 
  • Porter's Five Forces Analysis 
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kimberly Clark Corporation
  • KleanNara
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Others


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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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