South Korea Baby Diapers Market Size, Share and Outlook - Growth Analysis Report and Forecast Trends (2026-2035)

South Korea Baby Diaper Market Overview

Baby diapers support Korea’s preference for premium, high-performance childcare products as parents favor options that provide maximum comfort and skin protection. The diaper market in South Korea is shaped by a strong demand for ultra-thin, high-absorbency designs developed through advanced manufacturing technologies. The market is poised to grow at a CAGR of 4.20% during the forecast period of 2026-2035 due to eco-focused consumers influencing brands to prioritize biodegradable layers and minimal-chemical compositions. Domestic companies compete through innovation in softness, odor control, and breathable fabrics tailored to Korea’s seasonal climate. With a declining birth rate, competition sharpens around premiumization, subscription-based delivery models, and marketing strategies centered on safety certifications and dermatological testing.

South Korea Baby Diaper Market Growth Drivers

Innovative Product Launch is Likely to Elevate Growth in the Market

The introduction of advanced and highly functional diaper products by leading companies is a key growth driver in the market. For instance, in January 2024, P&G Korea launched its Pampers Baby-Dry Pants, featuring enhanced absorbency and "Pee-Lock Technology" with dual leak-guard barriers, ensuring up to 12 hours of dryness. The product also incorporates a “One Second Absorbency” inner cushion layer and a wetness indicator, offering superior comfort and convenience for parents and babies alike. Such innovations are expected to boost consumer adoption, supporting sustained market growth.

South Korea Baby Diaper Market Trends

The market is witnessing several trends, including the growing demand for premium and eco-friendly baby diapers, alongside the expansion of sustainable practices.

Rising Demand for Premium and Eco-Friendly Baby Diapers is Expected to Drive the Market Value

The market is experiencing a notable shift toward premium and environmentally friendly products, reflecting growing consumer awareness of sustainability and a preference for high-quality offerings. Rising awareness is encouraging parents to choose high-value diapers that offer comfort, advanced absorption, and environmentally friendly materials. According to Daio Group’s “Strategy for Fulfilling Our Future Vision – Daio Group Transformation 2035,” published in 2024, the company plans to capitalize on this trend by focusing on innovative, eco-conscious, and premium diaper offerings. This strategic focus aligns with broader market dynamics and is expected to fuel significant growth in the sector.

Increasing Sustainable Practices to Accelerate the South Korea Baby Diaper Market Expansion

The market is increasingly influenced by sustainable manufacturing and environmentally responsible practices. For instance, LG Unicharm introduced measures to reduce plastic usage in Mamypoko diaper packaging by 16% and emphasized unbleached, chemical-free materials in diaper production. Beyond products, the company actively supports local environmental initiatives such as the "Clean Gumi Initiative," fostering community engagement. This growing focus on sustainability and eco-conscious production is expected to enhance market appeal and drive long-term growth in South Korea’s baby diaper segment.

South Korea Baby Diaper Market Segmentation

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

South Korea Baby Diaper Market Share

Large Size Segment Based on the Size Poised to Dominate Market Growth

The market is segmented by size into newborn, small, medium, and large categories. Among these, the large size segment is expected to lead, historically accounting for around 40% of the market share. Its dominance is driven by increasing demand for better comfort, secure fit, and high absorbency for older infants and toddlers. Parents are increasingly prioritizing convenience and extended wear, which is driving the rising adoption of large-size diapers. With these factors, the large segment is anticipated to maintain a strong growth trajectory, outpacing other sizes in terms of market demand and overall popularity in the foreseeable future.

Leading Players in the South Korea Baby Diaper Market

Other key players in the market are Procter & Gamble Company, Kimberly-Clark Corporation, Nobel Hygiene Pvt. Ltd., and Humble Group AB.

Key Questions Answered in the South Korea Baby Diaper Market

• What was the South Korea baby diaper market value in 2025?
• What is the South Korea baby diaper market forecast outlook for 2026-2035?
• What major factors aid the demand for the South Korea baby diaper market?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major South Korea baby diaper market trends?
• Which product type is expected to dominate the market segment?
• Which application is projected to lead the market segment?
• Which size is anticipated to drive the market segment?
• Which distribution channel is likely to dominate the market segment?
• Who are the key players in the South Korea baby diaper market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?