Amid Ukraine-Russia crisis, our analysts and industry experts are closely monitoring the markets and working hard to identify, gather and timely deliver analysis of the impact of the situation and the impact that it has on various markets. All our reports are updated with the latest impact on the market before being sent out to our customers.

South Korea Baby Diapers Market Share, Size, Trends, Growth Forecast: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Size: Small and Extra Small (X and XS), Medium (M), Large (L), Others; By Product Type; By Distribution Channels; Competitive Landscape; 2023-2028

South Korea Baby Diapers Market Outlook

The South Korea baby diapers market size reached a value of more than USD 355.50 million in 2022. The South Korea baby diaper industry is expected to grow at a CAGR of 4.2% between 2023 and 2028, reaching a value of USD 543.70 million by 2028.

 

Key Trends in the South Korea Baby Diapers Market

A baby diaper, a sort of underwear or nappy that is tied around the bottom and between the legs of a baby, enables the user to defecate or pee without using a toilet by absorbing or retaining waste materials to prevent the soiling of outer garments or the surrounding area.

 

The Emergence of Smart Diapers  Owing to the Advanced Research in the South Korea Baby Diaper Industry

Lumi is an all-in-one connected system from Pampers that comprises two diaper activity sensors, a Logitech camera that can be used as a Wi-Fi baby monitor, and an app that connects it all. It comes after Huggies Korea's acceptance of the Monit smart diaper sensor. Based on Internet of Things (IoT) technology, the product is called MONIT X Huggies Smart Baby Monitor. The IoT sensor may be quickly and non-contactly affixed to the diaper's exterior surface. In order to replace the diaper when it needs to be, it accurately and instantly signals the presence of faeces and urine to the connected smartphone. The continuous R&D in the industry is being propelled by the rising consumer demand for advanced diapers in the country. The growth of the South Korea baby diapers market is also augmenting as working parents have a hectic work schedule whether they work from home or the office. Hence, smart diaper monitors come in handy for parents as they can easily track the hygiene status of their baby.

 

The growing Awareness Regarding Sustainable Alternatives to Drive the Baby Diaper Market of South Korea

The COVID-19 pandemic has affected consumer habits, lifestyles, and the way societies operate. This is demonstrated by the market for disposable and environmentally friendly baby diapers, where repeated temporary lockdowns compelled consumers to switch from disposable to cloth diapers. The market for disposable and sustainable baby diapers is seeing growth opportunities in the South Korean market as a result of public awareness regarding the harm that disposable diapers do to the environment. Several parents who are concerned about the environment and are fashion-forward drawn to the reusable, fashionable, and organic cloth or bamboo diapers available in the market.

 

The Growing Popularity of E-Commerce is Propelling the Growth of the Baby Diaper Market in South Korea

Brand awareness development is crucial for any brand to grow and maintain its hold in the market. Therefore, providing consumers with clear information on the benefits of a certain product, including how it will solve their issues and concerns to enhance their quality of living. Firms carefully choose how to market their goods in order to set them apart from their competitors. It is also essential that it can be easily purchased on online and offline distribution channels. The best-laid advertising plans can be derailed by poor distribution. The most crucial thing is that a baby diaper should live up to and beyond consumer expectations. The main drivers of the rapid expansion of online commerce are the quick uptake of smartphones, cost-effective and easy technology access and the ease of purchasing from anywhere, at any time.

 

Market Analysis

Based on age group, the South Korea baby diapers market is segmented into infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years. On the basis of size, the diaper market of South Korea is divided into small and extra small (X and XS), medium (M), large (L), and extra large (XL). On the basis of product type, the South Korea baby diapers market is bifurcated into disposable diapers and cloth diapers. Based on distribution channels, the South Korea baby diapers market is classified into supermarkets/hypermarkets, convenience stores, pharmacies, and online, among others.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea baby diapers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Kimberly Clark Corporation
  • KleanNara
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Others

 

Market Share by Age Group

A newborn infant typically wears 8 to 9 diapers every day for the first year, which is 3100 pieces. This amount reduces as children get older, and by the second year, it is only 5 to 6 diapers every day, or around 1950 pieces per year. Diapers are worn by babies until they are 3–4 years old. The infant and young toddler segments are anticipated to experience the most major growth, followed by toddlers and children above 2 years, and factors such as disposable income and easy access to a variety of brands are propelling the baby diaper market's growth.

 

Market Share by Size

The demand for infant diaper goods has been considerably influenced by the fast-paced way of life. Customers' growing preference for alternative types of diaper products that are sustainable while also being longer lasting and more comfortable for the baby is also driving up demand for baby diapers. The size segment has small and extra small (X and XS), medium (M), large (L), and extra large (XL) diapers in the market, and all are expected to grow during the forecast period.

 

Market Share by Product Type

Smart diapers relieve stress for parents by requiring fewer diaper changes than conventional diapers. Due to this potential expansion, major firms have increased their spending on product research and innovation in order to achieve a competitive edge. The big companies have made the most of media advertising to promote disposable baby diapers across South Korea. However, awareness regarding the environment and qualities such as being rash-free and breathable is also contributing to the growth of the cloth diaper segment. Baby diaper demand in South Korea will continue to rise as a result of rapid urbanisation and an increase in the proportion of contemporary nuclear households with both parents employed.

 

Market Share by Distribution Channels

The online segment's growth is being fueled by the majority of companies' items being sold through online retailers. The South Korea baby diaper industry has experienced tremendous growth in e-commerce, with businesses building shopping applications and websites to improve customer awareness of their brands. Other segments, especially supermarkets/hypermarkets, and convenience stores, will experience substantial growth due to the availability of various brands and sizes under one roof. 

 

Competitive Landscape

Kimberly Clark Corporation- An American global personal care company called Kimberly-Clark Corporation mostly manufactures consumer goods made of paper. The business produces surgical and medical devices in addition to sanitary paper goods. Scott, Kleenex facial tissues, Cottonelle, Kotex feminine hygiene products, Andrex toilet paper, Wypall utility wipes, Huggies disposable diapers, KimWipes scientific cleaning wipes, and baby wipes are all trademarks of Kimberly-Clark. It was established in 1872 in Wisconsin, United States of America.

 

Unicharm Corporation- In Japan and abroad, Unicharm Corporation manufactures and sells items for women's health, cosmetics, home goods, and animal care. Disposable diapers and baby wipes are among the baby care items it sells under the MamyPoko, Oyasumiman, Moony, and Torepanman brands. The business also sells disposable diapers, faeces cleanup sheets, system toilets, and pet diets within the category of pet care items. Additionally, it produces and sells industrial materials, food packaging materials, etc. Tokyo, Japan serves as the company's headquarters. It was founded in 1941.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Age Group
  • Size
  • Product Type
  • Distribution Channels
Breakup by Age Group
  • Infant (0-6 Months)
  • Babies and Young Toddlers (6-18 Months)
  • Toddlers (18-24 Months)
  • Children Above 2 Years
Breakup by Size
  • Small and Extra Small (X and XS)
  • Medium (M)
  • Large (L)
  • Extra Large (XL)
Breakup by Product Type
  • Disposable Diapers
  • Cloth Diapers
Breakup by Distribution Channels
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kimberly Clark Corporation
  • KleanNara
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    South Korea Baby Diapers Market Analysis

    8.1    Key Industry Highlights
    8.2    South Korea Baby Diapers Historical Market (2018-2022) 
    8.3    South Korea Baby Diapers Market Forecast (2023-2028)
    8.4    South Korea Baby Diapers Market by Age Group
        8.4.1    Infant (0-6 Months)
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Babies and Young Toddlers (6-18 Months)
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Toddlers (18-24 Months)
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Children Above 2 Years
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
    8.5    South Korea Baby Diapers Market by Size
        8.5.1    Small and Extra Small (X and XS)
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Medium (M)
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Large (L)
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Extra Large (XL)
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2022)
            8.5.4.3    Forecast Trend (2023-2028)
    8.6    South Korea Baby Diapers Market by Product Type
        8.6.1    Disposable Diapers
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Cloth Diapers
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    South Korea Baby Diapers Market by Distribution Channels
        8.7.1    Supermarkets/ Hypermarkets 
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Convenience Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Pharmacies
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022)
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Online
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022)
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Others
9    Market Dynamics
    9.1    SWOT Analysis
        9.1.1    Strengths
        9.1.2    Weaknesses
        9.1.3    Opportunities
        9.1.4    Threats
    9.2    Porter’s Five Forces Analysis
        9.2.1    Supplier’s Power
        9.2.2    Buyer’s Power
        9.2.3    Threat of New Entrants
        9.2.4    Degree of Rivalry
        9.2.5    Threat of Substitutes
    9.3    Key Indicators for Demand
    9.4    Key Indicators for Price
10    Competitive Landscape
    10.1    Market Structure
    10.2    Company Profiles
        10.2.1    Kimberly Clark Corporation
            10.2.1.1    Company Overview
            10.2.1.2    Product Portfolio
            10.2.1.3    Demographic Reach and Achievements
            10.2.1.4    Certifications
        10.2.2    KleanNara
            10.2.2.1    Company Overview
            10.2.2.2    Product Portfolio
            10.2.2.3    Demographic Reach and Achievements
            10.2.2.4    Certifications
        10.2.3    The Procter & Gamble Company
            10.2.3.1    Company Overview
            10.2.3.2    Product Portfolio
            10.2.3.3    Demographic Reach and Achievements
            10.2.3.4    Certifications
        10.2.4    Unicharm Corporation
            10.2.4.1    Company Overview
            10.2.4.2    Product Portfolio
            10.2.4.3    Demographic Reach and Achievements
            10.2.4.4    Certifications
        10.2.5    Others
11    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    South Korea Baby Diapers Market: Key Industry Highlights, 2018 and 2028
2.    South Korea Baby Diapers Historical Market: Breakup by Age Group (USD Million), 2018-2022
3.    South Korea Baby Diapers Market Forecast: Breakup by Age Group (USD Million), 2023-2028
4.    South Korea Baby Diapers Historical Market: Breakup by Size (USD Million), 2018-2022
5.    South Korea Baby Diapers Market Forecast: Breakup by Size (USD Million), 2023-2028
6.    South Korea Baby Diapers Historical Market: Breakup by Product Type (USD Million), 2018-2022
7.    South Korea Baby Diapers Market Forecast: Breakup by Product Type (USD Million), 2023-2028
8.    South Korea Baby Diapers Historical Market: Breakup by Distribution Channels (USD Million), 2018-2022
9.    South Korea Baby Diapers Market Forecast: Breakup by Distribution Channels (USD Million), 2023-2028
10.    South Korea Baby Diapers Market Structure

Key Questions Answered in the Report

In 2022, the South Korea baby diaper market attained a value of nearly USD 355.50 million.

The market is projected to grow at a CAGR of 4.8% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 453.70 million by 2028.

The growing disposable income, increasing awareness regarding eco-friendly alternatives, improved and fast functioning of online stores, lifestyle shift after the COVID-19 pandemic are the major drivers in the industry.

The surge of smart baby diapers and research and development are the key trends of South Korea baby diaper market.

The dominant types of baby diapers in the industry are disposable diapers and cloth diapers.

The leading distribution channels in the market are supermarkets/hypermarkets, convenience stores, pharmacies, and online, among others.

The major players in the industry are Unicharm Corporation, Kimberly-Clark Corporation, KleanNara, and The Procter & Gamble Company, among others.

Purchase Full Report

Mini Report

$ 2199     $1799
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$ 3199     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

$ 4199     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$ 5199     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER