South Korea Baby Diapers Market Share, Size, Trends, Growth Forecast: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Size: Small and Extra Small (X and XS), Medium (M), Large (L), Others; By Product Type; By Distribution Channels; Competitive Landscape; 2024-2032

South Korea Baby Diapers Market Outlook

The South Korea baby diapers market size reached a value of more than USD 370.43 million in 2023. The South Korea baby diaper industry is expected to grow at a CAGR of 6.5% between 2024 and 2032, reaching a value of USD 640.96 million by 2032.

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Key Trends in the South Korea Baby Diapers Market

A baby diaper, a sort of underwear or nappy that is tied around the bottom and between the legs of a baby, enables the user to defecate or pee without using a toilet by absorbing or retaining waste materials to prevent the soiling of outer garments or the surrounding area.

The Emergence of Smart Diapers  Owing to the Advanced Research in the South Korea Baby Diaper Industry

Lumi is an all-in-one connected system from Pampers that comprises two diaper activity sensors, a Logitech camera that can be used as a Wi-Fi baby monitor, and an app that connects it all. It comes after Huggies Korea's acceptance of the Monit smart diaper sensor. Based on Internet of Things (IoT) technology, the product is called MONIT X Huggies Smart Baby Monitor. The IoT sensor may be quickly and non-contactly affixed to the diaper's exterior surface. In order to replace the diaper when it needs to be, it accurately and instantly signals the presence of faeces and urine to the connected smartphone. The continuous R&D in the industry is being propelled by the rising consumer demand for advanced diapers in the country. The growth of the South Korea baby diapers market is also augmenting as working parents have a hectic work schedule whether they work from home or the office. Hence, smart diaper monitors come in handy for parents as they can easily track the hygiene status of their baby.

The growing Awareness Regarding Sustainable Alternatives to Drive the Baby Diaper Market of South Korea

The COVID-19 pandemic has affected consumer habits, lifestyles, and the way societies operate. This is demonstrated by the market for disposable and environmentally friendly baby diapers, where repeated temporary lockdowns compelled consumers to switch from disposable to cloth diapers. The market for disposable and sustainable baby diapers is seeing growth opportunities in the South Korean market as a result of public awareness regarding the harm that disposable diapers do to the environment. Several parents who are concerned about the environment and are fashion-forward drawn to the reusable, fashionable, and organic cloth or bamboo diapers available in the market.

The Growing Popularity of E-Commerce is Propelling the Growth of the Baby Diaper Market in South Korea

Brand awareness development is crucial for any brand to grow and maintain its hold in the market. Therefore, providing consumers with clear information on the benefits of a certain product, including how it will solve their issues and concerns to enhance their quality of living. Firms carefully choose how to market their goods in order to set them apart from their competitors. It is also essential that it can be easily purchased on online and offline distribution channels. The best-laid advertising plans can be derailed by poor distribution. The most crucial thing is that a baby diaper should live up to and beyond consumer expectations. The main drivers of the rapid expansion of online commerce are the quick uptake of smartphones, cost-effective and easy technology access and the ease of purchasing from anywhere, at any time.

Market Analysis

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Based on age group, the South Korea baby diapers market is segmented into infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years. On the basis of size, the diaper market of South Korea is divided into small and extra small (X and XS), medium (M), large (L), and extra large (XL). On the basis of product type, the South Korea baby diapers market is bifurcated into disposable diapers and cloth diapers. Based on distribution channels, the South Korea baby diapers market is classified into supermarkets/hypermarkets, convenience stores, pharmacies, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea baby diapers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Kimberly Clark Corporation

• KleanNara

• The Procter & Gamble Company

• Unicharm Corporation

• Others

Market Share by Age Group

A newborn infant typically wears 8 to 9 diapers every day for the first year, which is 3100 pieces. This amount reduces as children get older, and by the second year, it is only 5 to 6 diapers every day, or around 1950 pieces per year. Diapers are worn by babies until they are 3–4 years old. The infant and young toddler segments are anticipated to experience the most major growth, followed by toddlers and children above 2 years, and factors such as disposable income and easy access to a variety of brands are propelling the baby diaper market's growth.

Market Share by Size

The demand for infant diaper goods has been considerably influenced by the fast-paced way of life. Customers' growing preference for alternative types of diaper products that are sustainable while also being longer lasting and more comfortable for the baby is also driving up demand for baby diapers. The size segment has small and extra small (X and XS), medium (M), large (L), and extra large (XL) diapers in the market, and all are expected to grow during the forecast period.

Market Share by Product Type

Smart diapers relieve stress for parents by requiring fewer diaper changes than conventional diapers. Due to this potential expansion, major firms have increased their spending on product research and innovation in order to achieve a competitive edge. The big companies have made the most of media advertising to promote disposable baby diapers across South Korea. However, awareness regarding the environment and qualities such as being rash-free and breathable is also contributing to the growth of the cloth diaper segment. Baby diaper demand in South Korea will continue to rise as a result of rapid urbanisation and an increase in the proportion of contemporary nuclear households with both parents employed.

Market Share by Distribution Channels

The online segment's growth is being fueled by the majority of companies' items being sold through online retailers. The South Korea baby diaper industry has experienced tremendous growth in e-commerce, with businesses building shopping applications and websites to improve customer awareness of their brands. Other segments, especially supermarkets/hypermarkets, and convenience stores, will experience substantial growth due to the availability of various brands and sizes under one roof. 

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Competitive Landscape

Kimberly Clark Corporation- An American global personal care company called Kimberly-Clark Corporation mostly manufactures consumer goods made of paper. The business produces surgical and medical devices in addition to sanitary paper goods. Scott, Kleenex facial tissues, Cottonelle, Kotex feminine hygiene products, Andrex toilet paper, Wypall utility wipes, Huggies disposable diapers, KimWipes scientific cleaning wipes, and baby wipes are all trademarks of Kimberly-Clark. It was established in 1872 in Wisconsin, United States of America.

Unicharm Corporation- In Japan and abroad, Unicharm Corporation manufactures and sells items for women's health, cosmetics, home goods, and animal care. Disposable diapers and baby wipes are among the baby care items it sells under the MamyPoko, Oyasumiman, Moony, and Torepanman brands. The business also sells disposable diapers, faeces cleanup sheets, system toilets, and pet diets within the category of pet care items. Additionally, it produces and sells industrial materials, food packaging materials, etc. Tokyo, Japan serves as the company's headquarters. It was founded in 1941.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.