South Koreans report stress at a rate of 95%, while the elderly have startlingly high rates of depression. The adoption of mindfulness meditation applications is anticipated to surge in the forecast period as meditation gradually becomes a part of daily life.
The South Korea mindfulness meditation apps market expansion is being driven by the growing awareness regarding the importance of mindfulness and the use of mobile apps by customers to assess their anxiety levels and alleviate stress through guided meditations.
The market for mindfulness meditation apps is expected to expand as a result of the rising prevalence of mental illnesses and the growing demand for meditation to reduce stress and mental illness in South Korea. Koreans also spend a significant amount on health and wellness. As regular mindfulness meditation benefits mental and physical health, their adoption in wellness practices is increasing.
In January 2024, a mindfulness meditation app, Mabo, announced that its meditation app now offers a "Mabo Class" page, where users can immediately apply for and sign up for offline lessons taught by Mabo meditation teachers. This initiative makes it possible for Mabo to develop into an online-to-offline (O2O) platform. Users can see offline meditation classes on a variety of themes by selecting the “Mabo Class” tab.
Beginning with the introductory one-day session for mindfulness meditation, each month additional lectures by specialists in the field will be presented to each student, covering topics such as body care and regular advanced classes. These apps can be easily accessed on smartphones such as Samsung (KRX: 005930), iPhone (NASDAQ: AAPL), and others.
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Market Analysis by Operating Systems and Service Type:
- The market, on the basis of operating systems, can be divided into iOS and Android, among others.
- Based on service type, the market can be bifurcated into paid and free.
Key Findings of the Report:
- Significant investment in mental illnesses in the country aids the South Korea mindfulness meditation apps market growth.
- In 2022, 5G smartphones accounted for 48% of the total smartphone sales. Additionally, in terms of smartphone penetration rate, South Korea comes in sixth place globally. Due to the high smartphone penetration rate, the installation of meditation apps is increasing as they can be operated irrespective of location.
- The corporate sector in South Korea is increasingly emphasising mental wellness to improve employees’ productivity. Companies such as LG Chem, Jeju Air, and others offer free counselling services to improve the emotional well-being of their employees, which drives the market.
- Around 25% of Korean younger adults aged 19–39 years experienced moderately severe depression. As a result, mindfulness meditation app users are growing as more people become aware of the benefits of mindfulness and meditation, especially when dealing with stress.
Key Offerings of the Report:
- The EMR report gives an overview of the South Korea mindfulness meditation apps market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the operating systems and service types of mindfulness meditation apps in South Korea.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the South Korea mindfulness meditation apps market are Headspace Inc., Calm.com, Inc., Mabo Inc., Simple Habit Inc., Insight Network Inc, Waking Up, LLC, The Meditation Company GmbH, BetterMe Limited, and Aura Health, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
| REPORT FEATURES |
DETAILS |
| Base Year |
2023 |
| Historical Period |
2018-2023 |
| Forecast Period |
2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Operating Systems
- Service Type
|
| Breakup by Operating Systems |
|
| Breakup by Service Type |
|
| Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
| Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
| Companies Covered |
- Headspace Inc.
- Calm.com, Inc.
- Mabo Inc.
- Simple Habit Inc.
- Insight Network Inc
- Waking Up, LLC
- The Meditation Company GmbH
- BetterMe Limited
- Aura Health
- Others
|
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