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The Spain oral care market is one of the leading markets in Europe with an expenditure of EUR 165 per capita on dental care. It is the fifth-largest market for oral care in Europe after Germany, the United Kingdom, France, and Italy. The growth in the Spanish market supports the growth of the European market. The overall Europe and Spain oral care industry are expected to grow at a similar rate in the forecast period. The Spain oral care market is driven by the rising demand for dental care products.
Companies such as Unilever (NYSE: UN) and Procter & Gamble (NYSE: PG) are the leading players in the Spain oral care market. Unilever has entered into an agreement with Procter & Gamble in 2019, to acquire the brands Fluocaril and Parogencyl. These are well-known and trusted brands and are primarily sold in Spain and France. The brands are also promoted by health professionals. Fluocaril delivers oral care solutions, specializing in guarding teeth against cavities. Parogencyl, on the other hand, deals with gum diseases. The acquisition of these brands will boost the company's position in the oral care market in Spain. The high awareness, powerful brand heritage, and sound reputation amongst dentists of these brands will also boost the Unilever's existing oral care portfolio.
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Procter Gamble Espana P G, Colgate Palmolive Espana S.A., Unilever Espana S.A., Pierrot, Pierre Fabre Iberica S.A., Lacer S.A., and Fushima, S.L., among others, are the key players in the Spain oral care market. The comprehensive report covers their competitive landscape, capacity, and latest developments like mergers, acquisitions and investments, plant turnarounds, and capacity expansions.
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