North America is a significant regional sports technology market owing to the large-scale adoption of technology and enhancing living standards within the region. Further, the rising demand for relaxing sports viewing experience, growing BYOD popularity, and improving social media integration with stadium technologies are aiding the industry growth within the region. The Asia Pacific region is expected to witness a robust growth in the forecast period due to the internet and cloud technology penetration, digitalisation of sports, and the emergence of professional leagues.
IBM Corporation (NYSE: IBM) and Telefonaktiebolaget LM Ericsson (STO: ERIC-B) are the key players in the global sports technology market. In June 2020, IBM, along with All England Lawn Tennis Club (AELTC), announced the continuation of the pledge of their partnership to leverage disruptive innovation in the sports industry in order to elevate and differentiate the famous traditional tennis tournament. The announcement of multiple innovations for The Championships 2020 across Cloud and AI aims to maximise the opportunities presented by IBM’s core strategic capabilities. IBM and AELTC, the 30-year-old partners, maintain the importance of challenging the status quo through the help of technology.
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Market Analysis by Sports Type, Technology, Sports, Component, Application, End Use, and Region:
- The sports technology market is bifurcated on the basis of sport type into indoor sports and outdoor sports.
- By technology, the sports technology market is divided into artificial intelligence/machine learning (AI/ML), Internet of Things (IoT), and augmented reality/virtual reality (AR/VR).
- The market is divided on the basis of sports into soccer, baseball, basketball, hockey, American football/rugby, tennis, cricket, golf, and esports, among others.
- On the basis of components, the sports technology market is divided into software, wearable devices and sports equipment, and services. Software is further divided into on-premise and cloud.
- On the basis of application, the sports technology market is divided into tracking, decision making and team analysis and management, analytics and statistics, tactics and simulation, training, game performance analysis and injury and health analysis.
- The market is divided on the basis of end use into coaches, clubs, leagues, and sports associations, among others.
- Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of The Report:
- The global sports technology market is driven by the enhanced audience engagement and rising sports events, both online and offline.
- The growing demand for data-driven decisions and operations is boosting the sports industry growth.
- The market is further aided by the penetration of internet and cloud technology, professional leagues emergence, and the digitalisation of sports.
- The increasing internet adoption, constant growth in social media analytics, cloud computing, smart devices, and Internet-of-Things are accelerating the market growth.
- Multiple wearables technology companies are focusing on delivering new and insightful data points and automating data analysis, thus, propelling the market further.
Key Offerings of the Report:
- The EMR report gives an outlook of the global sports technology industry for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the sports type, technology, sports, component, application, end use, and regional markets of sports technology.
- It gives an in-depth look into the regional price trends in the global sports technology market for the periods (2018-2023) and (2024-2032).
- It analyses the market dynamics by looking into the key demand and price indicators, aw sell as assessing the market based on the SWOT and Porter’s Five Forces models.
IBM Corporation, Fujitsu Limited, SAP SE, Oracle Corporation, NEC Corporation, Fitbit LLC,Apple Inc., Garmin Ltd., Sony Corporation, Cisco Systems, Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Panasonic Corporation,Catapult Group International Ltd, Zebra Technologies Corporation, Stats Perform, Infosys Limited, MicroTeam, Pixellot Ltd., Miro AI, among others are the key players in the global sports technology market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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