In the United States, the education market is witnessing significant growth driven by the integration of advanced technologies into educational environments. Innovations like virtual reality (VR), artificial intelligence (AI), and augmented reality (AR) are enabling personalized and adaptive learning experiences tailored to individual student needs. The surge in remote learning is a key factor fueling the United States education market expansion. Online education offers flexibility, accessibility, and cost efficiency, making it appealing to both working professionals and students seeking alternative learning options. Additionally, universities' adoption of cutting-edge technologies is expected to enhance the distance learning experience.
The United States is a prominent attraction for education not just attracting domestic students but also international students. According to industrial reports, the new international student enrollment surged by 14% in 2022-2023.
Further, significant investment in public education spending stands strong in the country. New York has the highest public educational spending at the K-12 level. For Postsecondary Spending, Pennsylvania lost the largest Spent Per Pupil.
Fig: Top 10 Public Educational Spending at K-12 level, Total Average Spent Per Pupil, in USD Thousand
Fig: Top 10 Public Educational Spending at Postsecondary level, Total Average Spent Per Pupil, in USD Thousand
Further, new collaboration and innovation in the education market are shaping the market dynamics in the USA. For instance, In September 2023, Lightware Visual Engineering introduced the Lightware Academy, an e-learning platform catering to both students and industry professionals, offering over 10 courses in three core categories. These categories include Traditional AV, AV-over-IP, and Room automation and AV integration, covering various aspects of audiovisual technology. The courses, ranging from beginner to expert levels, provide immersive learning experiences with on-demand videos and downloadable materials. In September 2022, Skilldora, an Ed-Tech startup, partnered with D-ID to launch the first e-learning platform and app in the U.S. using AI instructors. By leveraging D-ID's Creative Reality™ technology, Skilldora aims to revolutionize online learning with 60-minute A.I. Instructed Courses™ and collaborative interactive features.
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Market Breakup by Component, Deployment Mode, Content, Sector, End Use and Region:
- The market is segmented based on component into hardware, software, and service.
- Based on deployment mode, the market can be divided into cloud and on-premises.
- The market is segmented by content into text-based content, audio-based content, and video-based content.
- Based on sector, the market is divided into preschool, K-12, and higher education.
- The market on the basis of end-use is segmented into business and consumer.
- Region-wise, the United States education market is divided into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountains, and Far West.
Key Findings of the Report:
- The United States remains a top destination for education, attracting both domestic and international students.
- Significant investment in public education spending is supporting the market for education in USA.
- The education market in the U.S. is experiencing substantial growth driven by the integration of advanced technologies like VR, AI, and AR. These innovations enable personalized and adaptive learning experiences, particularly with the surge in remote learning, which offers flexibility and cost efficiency.
- Further, the market is also strengthened by the e-learning platforms with strong Internet connectivity.
Key Offerings of the Report:
- The EMR report gives an overview of the United States education market for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) market information for the component, deployment mode, content, sector, end use and major regions of the US education market.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the United States education market are Adobe Inc., Cisco Systems Inc., Educomp Solutions Ltd, NIIT Limited, Blackboard Inc., AWE Learning, Sumtotal Systems, LLC, McGraw Hill, Promethean Limited., Omnitracs, LLC, and Ellucian Company L.P, amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
| REPORT FEATURES |
DETAILS |
| Base Year |
2023 |
| Historical Period |
2018-2023 |
| Forecast Period |
2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Component
- Deployment Mode
- Content
- Sector
- End Use
- Region
|
| Breakup by Component |
- Hardware
- Software
- Service
|
| Breakup by Deployment Mode |
|
| Breakup by Content |
- Text Based Content
- Audio Based Content
- Video Based Content
|
| Breakup by Sector |
- Preschool
- K-12
- Higher Education
|
| Breakup by End Use |
|
| Breakup by Region |
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountains
- Far West
|
| Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
| Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
| Companies Covered |
- Adobe Inc.
- Cisco Systems Inc.
- Educomp Solutions Ltd
- NIIT Limited
- Blackboard Inc.
- AWE Learning
- Sumtotal Systems, LLC
- McGraw Hill
- Promethean Limited.
- Omnitracs, LLC
- Ellucian Company L.P
- Others
|
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