Activated Carbon Market

Global Activated Carbon Market Size, Share, Growth, Trends, Forecast: By Type: Powdered Activated Carbon, Granular Activated Carbon, Others; By Applications: Water Treatment, Air Treatment, Gold Treatment, Respirators, Solvency Recover; By Feedstock: Coconut Shell, Others; Regional Analysis; Competitive Landscape; 2023-2028

Global Activated Carbon Market Outlook

The global activated carbon market size attained a value of approximately USD 4.8 billion in 2022. The market is further expected to grow at a CAGR of 8.20% in the forecast period of 2023-2028, reaching a value of around USD 7.67 billion by 2028.

 

Rapid industrialisation and increasing usage of activated carbon in industrial settings for water and air treatment are key factors contributing to the global activated carbon market demand. Large scale industrial plants tend to generate a significant amount of water and air pollution, and with increasing awareness about environmental preservation, there is heightened pressure to control pollution at the source. Accordingly, industrial plants are increasingly using activated carbon to treat water and air pollution that may be generated during operations. Industries such as chemicals, paints and dyes, and paper and pulp, are setting up water treatment units that utilise activated at their facilities directly, bolstering the market for activated carbon.

 

Activated Carbon Market

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Global Activated Carbon Market Overview

Activated carbon, or activated charcoal, is widely being used in pharmaceuticals, where it has wide applications as an adsorbent to get rid of pollutants during drug manufacturing. This is likely to aid the activated carbon market growth further. Powdered activated carbon is the dominant type of activated carbon in the market, accounting for more than 50% of the total market. The segment is driven by its rising demand from multiple industrial sectors to control toxicity and mercury levels.

 

The largest application sector for activated carbon is water treatment, accounting for nearly half of the total market share. Activated carbon is a highly effective tool for water purification, as it effectively absorbs pollutants from water. It is used in the filtration process to remove residual contaminants from wastewater. Activated carbon also removes chlorine from the wastewater and has a large surface area that makes the absorption of contaminants from wastewater highly effective. Both powdered as well as granular activated carbon are used in water treatment, with liquid-phase granular activated charcoal adsorption used for the elimination of pollutants from the groundwater.

 

Other major applications of activated carbon are air treatment, gold treatment, respirators, and solvency recovery segments. Activated charcoal absorbs micro-pollutants from air, including chlorine, methane, and other organic compounds. Carbon activation is also being used in the automotive sector to monitor emissions, eliminate VOCs (volatile organic compounds) as well as to improve cabin air quality.

 

Global Activated Carbon Market Share by Region

The United States is a leading importing country for activated carbon, followed by Germany and Japan. In terms of exports, China is a leading exporter of activated carbon, accounting for more than one-fourth of the total exports. Belgium, Philippines, the United States, and India are the other significant exporters of activated carbon.

 

In the Asia Pacific, activated carbon is commonly derived from coconut shells and is being increasingly preferred over the wood-derived kind due to its renewability and high adsorption properties, which can remove a higher amount of micro-impurities. However, wood and coal are the most common raw materials in the activated carbon market currently, accounting for more than 60 percent of the production.

 

In developing regions like India and China, the growth in the market for activated carbon will likely be aided by regulatory changes, like revisions in the environmental protection law in China. The rising production of activated carbon from key players in these regions will also aid the market for activated carbon.

 

Activated Carbon Market by Application

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Activated Carbon: Market Segmentation

Activated carbon, also known as activated charcoal, is a type of carbon that has been processed to have low-volume, small pores that result in increased surface area for chemical reactions and adsorption. It is produced from carbonaceous sources such as coconuts, nutshells, coal, peat, and wood. Activated carbon is used in a variety of applications to purify liquids and toxic gases, including food and beverages processing, potable water treatment, odour removal, and in controlling industrial pollution.

 

The activated carbon market segmentation based on type is:

  • Powdered Activated Carbon 
  • Granular Activated Carbon 
  • Others

On the basis of application, the market is divided into:

  • Water Treatment
  • Air Treatment
  • Gold Treatment
  • Respirators
  • Solvency Recovery

 

By feedstock, the market is categorised into:

  • Coconut Shell
  • Wood/Coal
  • Others

 

The report also covers the regional markets of activated carbon like North America, Europe, the Middle East and Africa, the Asia Pacific, and Latin America.

 

Activated Carbon Market by Region

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Activated Carbon Market Analysis

The growing demand for water filtration as well as air purification, supported by various governments as a measure to improve water and air quality are the leading trends in the market for activated carbon. Industrial air treatment is gaining attention, as many countries with large industrial bases struggle with air pollution issues. This is resulting in the rise of activated carbon demand from the major industrial economies in order to control the pollution levels.

 

The granular types of activated carbon are expected to witness a healthy demand from the wastewater treatment industry as they effectively remove residual disinfectants and organic contaminants. Activated carbon is also finding wide applications in the mining industry, specifically in gold purification processes, as it acts as an effective adsorbent in gold recovery. An increase in the gold mining activities, thus, is also bolstering the growth of the market for activated carbon.

 

Coconut shell is the one of the emerging feedstock materials used in the production of activated carbon. An increase in coconut production provides an impetus to the market for activated carbon. Other major feedstock materials, like wood and coal, are also expected to drive the activated carbon market. Coal-based activated carbon is extensively used in potable water purification, which is a major application sector of activated carbon.

 

Key Players in the Global Activated Carbon Market

The report gives a detailed analysis of the following key players in the global activated carbon market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Kuraray Co., Ltd.
  • Oxbow Activated Carbon LLC
  • Haycarb (Pvt) Ltd.
  • Indo German Carbons Limited (IGCL)
  • Shinkwang Chem. Ind. Co., Ltd
  • S.I.C.A.V Spa
  • Century Chemical Works Sdn. Bhd
  • Cabot Corporation
  • Osaka Gas Chemicals Co., Ltd.
  • Donau Carbon GmbH
  • Norit Nederland B.V.
  • Carbon Activated Corporation.
  • Ingevity Corporation
  • Silcarbon Aktivkohle GmbH
  • CPL Activated Carbons
  • Eurocarb Products Limited
  • Euroquarz GmbH
  • Puragen LLC
  • Active Carbon India Pvt. Ltd. 
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Feedstock
  • Region
Breakup by Type
  • Powdered Activated Carbon 
  • Granular Activated Carbon 
  • Others
Breakup by Application
  • Water Treatment
  • Air Treatment
  • Gold Treatment
  • Respirators
  • Solvency Recovery
Breakup by Feedstock
  • Coconut Shell
  • Wood/Coal
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kuraray Co., Ltd.
  • Oxbow Activated Carbon LLC
  • Haycarb (Pvt) Ltd.
  • Indo German Carbons Limited (IGCL)
  • Shinkwang Chem. Ind. Co., Ltd
  • S.I.C.A.V Spa
  • Century Chemical Works Sdn. Bhd
  • Cabot Corporation
  • Osaka Gas Chemicals Co., Ltd.
  • Donau Carbon GmbH
  • Norit Nederland B.V.
  • Carbon Activated Corporation.
  • Ingevity Corporation
  • Silcarbon Aktivkohle GmbH
  • CPL Activated Carbons
  • Eurocarb Products Limited
  • Euroquarz GmbH
  • Puragen LLC
  • Active Carbon India Pvt. Ltd. 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Activated Carbon Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Activated Carbon Historical Market (2018-2022) 
    8.3    Global Activated Carbon Market Forecast (2023-2028)
    8.4    Global Activated Carbon Market by Type
        8.4.1    Powdered Activated Carbon
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Granular Activated Carbon
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
        8.4.3    Others 
    8.5    Global Activated Carbon Market by Application
        8.5.1    Water Treatment
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Air Treatment
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    Gold Treatment
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
        8.5.4    Respirators
            8.5.4.1    Historical Trend (2018-2022)
            8.5.4.2    Forecast Trend (2023-2028)
        8.5.5    Solvency Recovery
            8.5.5.1    Historical Trend (2018-2022)
            8.5.5.2    Forecast Trend (2023-2028)
    8.6    Global Activated Carbon Market by Feedstock
        8.6.1    Coconut Shell
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Wood/Coal
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
        8.6.3    Others
    8.7    Global Activated Carbon Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2022) 
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2022) 
            8.7.2.2    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2022) 
            8.7.3.2    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2022) 
            8.7.4.2    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2022) 
            8.7.5.2    Forecast Trend (2023-2028)
9    North America Activated Carbon Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Activated Carbon Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Activated Carbon Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Activated Carbon Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Activated Carbon Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code – 380210)

    16.1    Major Exporting Countries
        16.1.1    By Value
        16.1.2    By Volume
    16.2    Major Importing Countries
        16.2.1    By Value
        16.2.2    By Volume 
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Kuraray Co., Ltd.
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Oxbow Activated Carbon LLC
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3     Haycarb (Pvt) Ltd.
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Indo German Carbons Limited (IGCL)
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Shinkwang Chem. Ind. Co., Ltd
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    S.I.C.A.V. Spa
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Century Chemical Works Sdn. Bhd
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Cabot Corporation
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Osaka Gas Chemicals Co., Ltd.
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    Donau Carbon GmbH
            18.2.10.1    Company Overview
            18.2.10.2    Product Portfolio
            18.2.10.3    Demographic Reach and Achievements
            18.2.10.4    Certifications
        18.2.11    Norit Nederland B.V.
            18.2.11.1    Company Overview
            18.2.11.2    Product Portfolio
            18.2.11.3    Demographic Reach and Achievements
            18.2.11.4    Certifications
        18.2.12    Carbon Activated Corporation.
            18.2.12.1    Company Overview
            18.2.12.2    Product Portfolio
            18.2.12.3    Demographic Reach and Achievements
            18.2.12.4    Certifications
        18.2.13    Ingevity Corporation
            18.2.13.1    Company Overview
            18.2.13.2    Product Portfolio
            18.2.13.3    Demographic Reach and Achievements
            18.2.13.4    Certifications
        18.2.14    Silcarbon Aktivkohle GmbH
            18.2.14.1    Company Overview
            18.2.14.2    Product Portfolio
            18.2.14.3    Demographic Reach and Achievements
            18.2.14.4    Certifications
        18.2.15    CPL Activated Carbons
            18.2.15.1    Company Overview
            18.2.15.2    Product Portfolio
            18.2.15.3    Demographic Reach and Achievements
            18.2.15.4    Certifications
        18.2.16    Eurocarb Products Limited
            18.2.16.1    Company Overview
            18.2.16.2    Product Portfolio
            18.2.16.3    Demographic Reach and Achievements
            18.2.16.4    Certifications
        18.2.17    Euroquarz GmbH
            18.2.17.1    Company Overview
            18.2.17.2    Product Portfolio
            18.2.17.3    Demographic Reach and Achievements
            18.2.17.4    Certifications
        18.2.18    Puragen LLC
            18.2.18.1    Company Overview
            18.2.18.2    Product Portfolio
            18.2.18.3    Demographic Reach and Achievements
            18.2.18.4    Certifications
        18.2.19    Active Carbon India Pvt. Ltd.
            18.2.19.1    Company Overview
            18.2.19.2    Product Portfolio
            18.2.19.4    Certifications
            18.2.19.3    Demographic Reach and Achievements
        18.2.20    Others

19    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Activated Carbon Market: Key Industry Highlights, 2018 and 2028
2.    Global Activated Carbon Historical Market: Breakup by Type (USD Billion), 2018-2022
3.    Global Activated Carbon Market Forecast: Breakup by Type (USD Billion), 2023-2028
4.    Global Activated Carbon Historical Market: Breakup by Application (USD Billion), 2018-2022
5.    Global Activated Carbon Market Forecast: Breakup by Application (USD Billion), 2023-2028
6.    Global Activated Carbon Historical Market: Breakup by Feedstock (USD Billion), 2018-2022
7.    Global Activated Carbon Market Forecast: Breakup by Feedstock (USD Billion), 2023-2028
8.    Global Activated Carbon Historical Market: Breakup by Region (USD Billion), 2018-2022
9.    Global Activated Carbon Market Forecast: Breakup by Region (USD Billion), 2023-2028
10.    North America Activated Carbon Historical Market: Breakup by Country (USD Billion), 2018-2022
11.    North America Activated Carbon Market Forecast: Breakup by Country (USD Billion), 2023-2028
12.    Europe Activated Carbon Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    Europe Activated Carbon Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Asia Pacific Activated Carbon Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Asia Pacific Activated Carbon Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Latin America Activated Carbon Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Latin America Activated Carbon Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Middle East and Africa Activated Carbon Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Middle East and Africa Activated Carbon Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Major Exporting Countries by Value
21.    Major Importing Countries by Value
22.    Major Exporting Countries by Volume
23.    Major Importing Countries by Volume
24.    Global Activated Carbon Market Structure

Key Questions Answered in the Report

The global market for activated carbon reached a value of approximately USD 4.8 billion in 2022.

The market is projected to grow at a CAGR of 8.20% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of around USD 7.67 billion by 2028.

The major drivers of the market include the rising demand for water filtration and air purification and increasing rising applications in the mining industry, automotive sector, and gold purification processes.

The key activated carbon market trends include rising coconut production, advancements in technology, and favourable regulations of various governments to improve water and air quality.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions in the market.

the significant types of activated carbon in the market are powdered activated carbon, and granular activated carbon, among others.

The various applications of activated carbon in the market are water treatment, air treatment, gold treatment, respirators, and solvency recovery.

The primary feedstocks for activated carbon in the market are coconut shell, and wood/coal, among others.

The major players in the market, according to the report, are Kuraray Co., Ltd., Oxbow Activated Carbon LLC, Haycarb (Pvt) Ltd., Indo German Carbons Limited (IGCL), Shinkwang Chem. Ind. Co., Ltd, S.I.C.A.V. Spa, Century Chemical Works Sdn. Bhd, Cabot Corporation, Osaka Gas Chemicals Co., Ltd., Donau Carbon GmbH, Norit Nederland B.V., Carbon Activated Corporation., Ingevity Corporation, Silcarbon Aktivkohle GmbH, CPL Activated Carbons, Eurocarb Products Limited, Euroquarz GmbH, Puragen LLC, and Active Carbon India Pvt. Ltd., among others.

Analyst Review

The global activated carbon market attained a value of approximately USD 4.8 billion in 2022, driven by the growth in the demand for wastewater treatment. Aided by rising environmental concerns and the consequent measures of various governments, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 8.20%. The market is projected to reach a value of around USD 7.67 billion by 2028.

 

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the market. Based on type, the market is segmented into powdered activated carbon, and granular activated carbon, among others, with powdered activated carbon accounting for the largest market share. On the basis of application, the water treatment sector accounts for the largest share in the global market. By feedstock, the wood/coal segment leads the market.

 

The major regional markets for activated carbon are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Kuraray Co., Ltd., Oxbow Activated Carbon LLC, Haycarb (Pvt) Ltd., Indo German Carbons Limited (IGCL), Shinkwang Chem. Ind. Co., Ltd, S.I.C.A.V. Spa, Century Chemical Works Sdn. Bhd, Cabot Corporation, Osaka Gas Chemicals Co., Ltd., Donau Carbon GmbH, Norit Nederland B.V., Carbon Activated Corporation., Ingevity Corporation, Silcarbon Aktivkohle GmbH, CPL Activated Carbons, Eurocarb Products Limited, Euroquarz GmbH, Puragen LLC, and Active Carbon India Pvt. Ltd., among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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