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Agricultural Microbials Market

Global Agricultural Microbials Market Size, Share, Growth: By Type: Bacteria, Fungi, Viruses, Protozoa; By Function: Soil Amendment, Crop Protection; By Crop Type: Cereals and Grains, Oilseeds and Pulses, Fruits and Vegetables, Others; By Application: Foliar Spray, Others; By Formulation; Regional Analysis; Competitive Landscape; 2024-2032

Global Agricultural Microbials Market Outlook

The global agricultural microbials market is expected to grow at a CAGR of 14.2% during the period 2024-2032.

 

Global Agricultural Microbials Market

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The Global Agricultural Microbials Market Likely to be Driven by Demand for Sustainable Crop Protection and Nutrition Solutions

The global market for agricultural microbials is expected to be driven by growing demand for microbial-based solutions that enable better crop growth, protection, and yield. North America, Europe, Latin America, and Asia are expected to be key markets.

Plants harbour a wide range of microbial communities. Growth promotion, nutrient absorption, stress tolerance, and pathogen and disease resistance are benefits conferred by associated microbes to the host plant. In recent years, new strategies have been implemented by growers to lessen the negative effects of intensive agriculture and use of chemical fertilizers. These approaches include crop rotation, decreased mechanical tillage, intercropping, planting of cover crops, and increased use of biofertilizers and agricultural solutions based on soil microbes. Such solutions supply nutrients to plants, enhance crop performance, and help regulate soil microbial communities.

Microbes include fungi, bacteria and viruses. Soil microbes such as bacteria and fungi decompose organic matter and recycle old plant material. Some soil bacteria and fungi forge symbiotic associations with plant roots and supply essential nutrients like nitrogen and phosphorus. Fungi can inhabit the upper parts of plants and offer several benefits such as drought and heat tolerance, and resistance to insects and diseases. Viruses have been reported to offer benefits such as increased heat tolerance.

Rhizobium, Azospirillum and Bacillus are among the key genera used on crops. Rhizobia are diazotrophic bacteria that relate with legumes and perform biological nitrogen fixation under symbiotic conditions. Rhizobia promotes plant growth through nitrogen fixation, phosphate solubilization, and pathogen inhibition. Azospirillum fosters plant growth and water and nutrient absorption by releasing secondary compounds such as amino acids, indole acetic acid, cytokines, gibberellins, and polyamines promoting root growth. Bacillus produces lipopeptides, lytic enzymes and endotoxins that apply biological control on pathogens affecting corn, wheat and fruit crops.

 

Innovative and Novel Solutions Expected to Boost Market Demand

Leading companies aim to provide growers a wider range of innovative, new and microbial-based crop protection and nutrition enhancing products through continual research and development, and seek to expand capacities to consolidate their market positions. For example, in 2021, Corteva and Symborg agreed to expand growers’ access to microbe-based nitrogen fixation product - Utrisha™ N - in United States, Canada, Brazil and Argentina. According to the agreement, Symborg gave Corteva an exclusive distribution license for the endophytic bacterium Methylobacterium symbioticum, which functions with the plant to obtain required nitrogen from the atmosphere.

In 2019, Corteva and MicroMGx came together to accelerate the development of microbial-based crop protection products; the move sought to enhance Corteva Agriscience’s leading natural products portfolio.

In 2020, Syngenta and Novozymes launched a unique biofungicide - TAEGRO® - in Europe and Latin America. TAEGRO®, a microbial foliar fungicide with broad spectrum potential, offered protection for fruit and vegetable crops against illnesses such as powdery mildew and botrytis.

In 2021 UPL and Novozymes partnered to offer a range of biological products to the Argentinian market. Biological products produced by Novozymes and marketed under the Nitragin brand would become part of UPL’s portfolio, offering an entire range of biosolutions and crop protection products.

 

Global Agricultural Microbials Market Segmentation

 

Global Agricultural Microbials Market by Segment

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By type, the market is classified into:

  • Bacteria (further broken down by type as given below)
    • Bacillus Spp.
    • Rhizobium Spp.
    • Others
  • Fungi (further broken down by type as given below)
    • Trichoderma Spp.
    • Mycorrhizal Fungi
    • Others
  • Viruses
  • Protozoa

By function, the market is divided into:

  • Soil Amendment (further broken down by type as given below)
    • Bio-fertilizers 
    • Bio-stimulants
  • Crop Protection (further broken down by type as given below)
    • Bioinsecticides
    • Biofungicides
    • Bioherbicides
    • Bionematicides
    • Others

By crop type, the market is segmented into:

  • Cereals and Grains
  • Oilseeds and Pulses
  • Fruits and Vegetables
  • Others

By application, the market is classified into:

  • Foliar Spray
  • Soil Treatment
  • Seed Treatment
  • Post-Harvest

By formulation, the market is divided into:

  • Dry (further broken down by type as given below)
    • Dry granules
    • Water Dispersible Granules
  • Liquid (further broken down by type as given below)
    • Emulsifiable Concentrates
    • Suspension Concentrates
    • Soluble Liquid Concentrates

By region, the market is segmented into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Global Agricultural Microbials Market by Region

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Key Industry Players in the Global Agricultural Microbials Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Corteva, Inc.
  • Syngenta Crop Protection AG
  • UPL India Ltd.
  • Novozymes A/S
  • Chr. Hansen Holding A/S
  • Gowan Company, L.L.C. (Isagro S.p.A.)
  • Koppert Biological Systems
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Function
  • Crop Type
  • Application
  • Formulation
  • Region
Breakup by Type
  • Bacteria
  • Fungi
  • Viruses
  • Protozoa
Breakup by Function
  • Soil Amendment
  • Crop Protection
Breakup by Crop Type
  • Cereals and Grains
  • Oilseeds and Pulses
  • Fruits and Vegetables
  • Others
Breakup by Application
  • Foliar Spray
  • Soil Treatment
  • Seed Treatment
  • Post-Harvest
Breakup by Formulation
  • Dry
  • Liquid
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Corteva, Inc.
  • Syngenta Crop Protection AG
  • UPL India Ltd.
  • Novozymes A/S
  • Chr. Hansen Holding A/S
  • Gowan Company, L.L.C. (Isagro S.p.A.)
  • Koppert Biological Systems
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Agricultural Microbials Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Agricultural Microbials Historical Market (2018-2023) 
    8.3    Global Agricultural Microbials Market Forecast (2024-2032)
    8.4    Global Agricultural Microbials Market by Type
        8.4.1    Bacteria
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
            8.4.1.4    Breakup by Type
                8.4.1.4.1    Bacillus Spp.
                8.4.1.4.2    Rhizobium Spp.
                8.4.1.4.3    Others
        8.4.2    Fungi
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
            8.4.2.4    Breakup by Type
                8.4.2.4.1    Trichoderma Spp.
                8.4.2.4.2    Mycorrhizal Fungi
                8.4.2.4.3    Others
        8.4.3    Viruses
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2023)
            8.4.3.3    Forecast Trend (2024-2032)
        8.4.4    Protozoa
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2023)
            8.4.4.3    Forecast Trend (2024-2032)
    8.5    Global Agricultural Microbials Market by Function
        8.5.1    Soil Amendment
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
            8.5.1.4    Breakup by Type
                8.5.1.4.1    Biofertilizers
                8.5.1.4.2    Biostimulants
        8.5.2    Crop Protection
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
            8.5.2.4    Breakup by Type
                8.5.2.4.1    Bioinsecticides
                8.5.2.4.2    Biofungicides
                8.5.2.4.3    Bioherbicides
                8.5.2.4.4    Bionematicides
                8.5.2.4.5    Others
    8.6    Global Agricultural Microbials Market by Crop Type
        8.6.1    Cereals and Grains
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023)
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Oilseeds and Pulses
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023)
            8.6.2.3    Forecast Trend (2024-2032)
        8.6.3    Fruits and Vegetables
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2023)
            8.6.3.3    Forecast Trend (2024-2032)
        8.6.4    Others
    8.7    Global Agricultural Microbials Market by Application
        8.7.1    Foliar Spray
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2023)
            8.7.1.3    Forecast Trend (2024-2032)
        8.7.2    Soil Treatment
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2023)
            8.7.2.3    Forecast Trend (2024-2032)
        8.7.3    Seed Treatment
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2023)
            8.7.3.3    Forecast Trend (2024-2032)
        8.7.4    Post-Harvest
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2023)
            8.7.4.3    Forecast Trend (2024-2032)
    8.8    Global Agricultural Microbials Market by Formulation
        8.8.1    Dry
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2023)
            8.8.1.3    Forecast Trend (2024-2032)
            8.8.1.4    Breakup by Type
                8.8.1.4.1    Dry granules
                8.8.1.4.2    Water Dispersible Granules
        8.8.2    Liquid
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2023)
            8.8.2.3    Forecast Trend (2024-2032)
            8.8.2.4    Breakup by Type
                8.8.2.4.1    Emulsifiable Concentrates
                8.8.2.4.2    Suspension Concentrates
                8.8.2.4.3    Soluble Liquid Concentrates    
    8.9    Global Agricultural Microbials Market by Region
        8.9.1    North America
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2018-2023) 
            8.9.1.3    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2018-2023) 
            8.9.2.3    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2018-2023)
            8.9.3.3    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2018-2023) 
            8.9.4.3    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Market Share
            8.9.5.2    Historical Trend (2018-2023) 
            8.9.5.3    Forecast Trend (2024-2032)
9    North America Agricultural Microbials Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2023) 
        9.1.3    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2023) 
        9.2.3    Forecast Trend (2024-2032)
10    Europe Agricultural Microbials Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2023) 
        10.1.3    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2023) 
        10.2.3    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2023) 
        10.3.3    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2023) 
        10.4.3    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Agricultural Microbials Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2023) 
        11.1.3    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2023) 
        11.2.3    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2023) 
        11.3.3    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2023) 
        11.4.3    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2023) 
        11.5.3    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Agricultural Microbials Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2023) 
        12.1.3    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2023) 
        12.2.3    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2023) 
        12.3.3    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Agricultural Microbials Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2023) 
        13.1.3    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2023) 
        13.2.3    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2023) 
        13.3.3    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2023) 
        13.4.3    Forecast Trend (2024-2032)
    13.5    Others
14    Market  Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Corteva, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Syngenta Crop Protection AG
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    UPL India Ltd.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Novozymes A/S
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Chr. Hansen Holding A/S
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Gowan Company, L.L.C. (Isagro S.p.A.)
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications        
        15.2.7    Koppert Biological Systems
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Agricultural Microbials  Market: Key Industry Highlights, 2018 and 2032
2.    Global Agricultural Microbials  Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Agricultural Microbials  Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Agricultural Microbials  Historical Market: Breakup by Function (USD Million), 2018-2023
5.    Global Agricultural Microbials  Market Forecast: Breakup by Function (USD Million), 2024-2032
6.    Global Agricultural Microbials  Historical Market: Breakup by Crop Type (USD Million), 2018-2023
7.    Global Agricultural Microbials  Market Forecast: Breakup by Crop Type (USD Million), 2024-2032
8.    Global Agricultural Microbials  Historical Market: Breakup by Application (USD Million), 2018-2023
9.    Global Agricultural Microbials  Market Forecast: Breakup by Application (USD Million), 2024-2032
10.    Global Agricultural Microbials  Historical Market: Breakup by Formulation (USD Million), 2018-2023
11.    Global Agricultural Microbials  Market Forecast: Breakup by Formulation (USD Million), 2024-2032
12.    Global Agricultural Microbials  Historical Market: Breakup by Region (USD Million), 2018-2023
13.    Global Agricultural Microbials  Market Forecast: Breakup by Region (USD Million), 2024-2032
14.    North America Agricultural Microbials Historical Market: Breakup by Country (USD Million), 2018-2023
15.    North America Agricultural Microbials Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Europe Agricultural Microbials Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Europe Agricultural Microbials Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Asia Pacific Agricultural Microbials Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Asia Pacific Agricultural Microbials Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Latin America Agricultural Microbials Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Latin America Agricultural Microbials Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Middle East and Africa Agricultural Microbials Historical Market: Breakup by Country (USD Million), 2018-2023
23.    Middle East and Africa Agricultural Microbials Market Forecast: Breakup by Country (USD Million), 2024-2032
24.    Global Agricultural Microbials Market Structure

Key Questions Answered in the Report

The global agricultural microbials market is projected to grow at a CAGR of 14.2% between 2024 and 2032.

The major drivers of the market include the growth and expansion of the agricultural industry, rising consumer consciousness towards livestock farming, surging cultivation of cereals, and grains and fruits and vegetables around the world, and increasing personal disposable income by the major companies.

The growing demand for microbial-based solutions and innovative and novel solutions are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

By type, the market is segmented into bacteria, fungi, viruses, and protozoa. Bacteria are further divided into bacillus spp. and rhizobium spp., among others while fungi are sub-divided into trichoderma spp. and mycorrhizal fungi, among others.

The functions include soil amendment and crop protection. soil amendment is sub-divided into biofertilisers and biostimulants, while crop protection is sub-divided into bioinsecticides, biofungicides, bioherbicides, and bionematicides, among others.

By crop type, the market is segmented into cereals and grains, oilseeds and pulses, fruits and vegetables, among others.

The major applications include foliar spray, soil treatment, seed treatment, and post-harvest.

Based on formulation, the market is divided into dry and liquid. Dry is further divided into dry granules and water dispersible granules while liquid is sub-divided into emulsifiable concentrates, suspension concentrates, and soluble liquid concentrates.

The major players in the industry are Corteva, Inc., Syngenta Crop Protection AG, UPL India Ltd., Novozymes A/S, Chr. Hansen Holding A/S, Gowan Company, L.L.C. (Isagro S.p.A.), and Koppert Biological Systems, among others.

Analyst Review

The global agricultural microbials market was driven by the growing demand for microbial-based solutions in the historical period. Aided by the growth and expansion of the agricultural industry and rising consumer consciousness towards livestock farming, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 14.2%.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By type, the market is segmented into bacteria, fungi, viruses, and protozoa. Bacteria are further divided into bacillus spp. and rhizobium spp., among others, while fungi are sub-divided into trichoderma spp. and mycorrhizal fungi, among others. The functions include soil amendment and crop protection. Soil amendment is sub-divided into bio-fertilisers and bio-stimulants while crop protection is sub-divided into bioinsecticides, biofungicides, bioherbicides, and bionematicides, among others. By crop type, the market is segmented into, cereals and grains, oilseeds and pulses, fruits and vegetables, among others. The major applications include foliar spray, soil treatment, seed treatment, and post-harvest. Based on formulation, the market is divided into dry and liquid. Dry is further divided into dry granules and water dispersible granules, while liquid is sub-divided into emulsifiable concentrates, suspension concentrates, and soluble liquid concentrates. The major regional markets for agricultural microbials market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the industry are Corteva, Inc., Syngenta Crop Protection AG, UPL India Ltd., Novozymes A/S, Chr. Hansen Holding A/S, Gowan Company, L.L.C. (Isagro S.p.A.), and Koppert Biological Systems, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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