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The global alternative sweetener market is expected to grow at a CAGR of 5.0% during the period 2024-2032. An increase in the incidence and prevalence of obesity and its consequences, the negative effects of high-energy diets with low levels of physical activity, and growing awareness of the negative effects of a high intake of free sugars have forced consumers to seek alternative sweeteners. These factors are expected to drive the global market. North America, Europe and Asia are expected to be key markets.
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Global Market Likely to be Driven by Increasing Health-consciousness Among Consumers
The demand in alternative sweetener market has increased with growing health concerns about the over-consumption of sugars in the modern diet. Today, such sweeteners are used in a wide range of packaged food products preferred by diabetics, those looking to diet and reduce weight, and other consumers who wish to restrict their sugar intake.
Artificial sweeteners are employed in a variety of food and beverages such as soft drinks and baked goods. Consumers are increasingly cutting back on sugar, and in order to keep up with consumer demand, formulators seek innovative ways to decrease sugar and maintain taste, which can offer lucrative alternative sweetener market opportunities. High-intensity sweeteners are used to replace sucrose in formulations; other ingredients are added to build back bulk and solids and maintain products’ sensory appeal.
Some manufacturers claim their sweeteners to be "natural", even if processed or refined; Stevia preparations are an example. On the other hand, some artificial sweeteners are derived from naturally occurring substances, for example, sucralose comes from sugar. Natural sweeteners are sugar substitutes and considered healthier than sugar or other sugar substitutes. However, even these natural sweeteners generally undergo processing and refining. Natural sweeteners include fruit juices and nectars, dates, honey, molasses, maple syrup, etc. Natural sweeteners are used at home as well as in processed foods. These are sometimes known as "added sugars" because they are added to foods during processing.
Use of Artificial Sweeteners in Different Types of Food Expected to Drive Global Alternative Sweetener Market
Artificial sweeteners are synthetic sugar substitutes, but may be extracted from naturally occurring substances, like herbs or sugar itself. Artificial sweeteners are also called intense sweeteners as these are several times sweeter than sugar. Artificial sweeteners are an appealing option for customers as unlike sugar, these add no calories to the diet. Further, artificial sweeteners need be used in very small amounts as compared to the amount of sugar required for sweetness. Artificial sweeteners are widely employed in processed foods such as powdered drink mixes, soft drinks, and other beverages; baked food items; pudding; canned foods; candy; jams and jellies; and dairy products, boosting the growth of the alternative sweetener market. Common artificial sweeteners include aspartame, sucralose, acesulfame K, saccharin, and xylitol.
Sugar alcohols (polyols) are carbohydrates that are naturally present in certain fruits and vegetables, however, these may also be manufactured. Sugar alcohols are not alcoholic as these do not carry ethanol (found in alcoholic beverages). Sugar alcohols are not considered intense sweeteners as these are not sweeter than sugar. Indeed, some are less sweet than sugar. While sugar alcohols contain calories, they are lower than those in sugar, making them an appealing option, which can boost the alternative sweetener market development. Sugar alcohols are used in several types of processed foods, such as chewing gum, chocolate, and toothpaste. Sugar alcohols add sweetness, bulk and texture to food, and help food stay moist. Generally, sugar alcohols are used in combination with artificial sweeteners to enhance sweetness.
Health Benefits of Natural Sweeteners Expected to Boost Growth of Global Alternative Sweetener Market
Stevia is a popular low-calorie sweetener extracted from the leaves of a plant called Stevia rebaudiana. Stevia leaves contain several sweet compounds, key being stevioside and rebaudioside A; both are several times sweeter than sugar. Therefore, stevia is very sweet carries virtually no calories. It has been suggested that stevia has multiple health benefits, including those in blood pressure and blood sugar, contributing to the alternative sweetener demand.
Erythritol, a sugar alcohol and a low-calorie sweetener naturally occurs in some fruits. However, powdered erythritol available in markets is generally manufactured through an industrial process. Erythritol tastes like sugar but may leave a mild aftertaste. It has been reported that Erythritol does not elevate blood sugar or insulin levels, and that it does not affect cholesterol or triglycerides level.
Xylitol, a sugar alcohol with sweetness like that of sugar, is reported to have benefits for dental health, including decreased risk of cavities and dental decay. It may also enhance bone density and help prevent osteoporosis.
Yacon syrup, harvested from the yacon plant, is another unique sweetener in the alternative sweetener market. It is very high in fructooligosaccharides, which act as soluble fibres that feed the good bacteria in the intestine.
Monk fruit is a kind of fruit native to Southeast Asia. It is generally used to manufacture a natural sweetener called monk fruit extract; it is carbohydrate-free and calorie-free, and it has been suggested that it may help in better blood sugar management. Monk fruit also contains mogrosides (antioxidant compounds) which have been reported to decrease markers of inflammation.
Better Juice Ltd announced that it is all set to launch a sugar-reduction technology which can reduce the sugar level in fruit sorbets, amid rising health-consciousness among consumers. The company announced that its enzymatic technology uses non-GMO microorganisms that can break down sucrose and glucose present in sorbets to non-digestible fibres without any negative impact on the nutritional content of the fruit juice. The company will showcase its innovative fruit sorbets at the IFT Expo expected to be held in Chicago in July 2024.
As per the alternative sweetener industry analysis, there is a wide range of alternative sweeteners that can be used instead of sugar or honey to provide a health-conscious option for consumers. For instance, Stevie, derived from the Stevie plant, contains almost zero calories and sugar content as its sweet taste is usually naturally occurring, which makes it an attractive option for people suffering from diabetes and weight gain issues due to sugar consumption.
Agave syrup, derived from agave plants, possesses a low glycemic index compared to sugar and can be useful for the management of diabetes as it does not affect the blood sugar level at an alarming rate. Furthermore, sugar alcohols such as erythritol, xylitol, and maltitol, among others, are naturally occurring in fruits and vegetables, therefore they do not raise sugar levels more than the permissible rate and can boost the alternative sweetener industry revenue.
Aspartame is another well-known alternative sweetener that is commonly used in sugar-free processed foods and offers a sugar-free and low-calorie alternative to natural sugar, offering consumers a healthier option. Furthermore, dates have been classified as a popular alternative sweetener option and also secured a position in the top food trends of 2023 by Whole Foods. It offers a clean and nutritious source of alternative sweetener as well as calcium and fibre which drives its demand in products such as syrup and paste.
Monk-Fruit, an FDA-approved fruit, gained acclamation worldwide as it offers around 200 to 300 times more sweetness than sugar without causing any increase in sugar levels and can boost the growth of the alternative sweetener industry. It is derived from green melon and is available in powder and liquid forms for distribution and can be found in desserts and candies. Allulose, an up-and-coming sweetener, is around 70 per cent as sweet as sugar with almost negligible calories and can find rising usage in food additives, as per the approval by the FDA.
Jaggery, derived from sugarcane juice, holds a substantial alternative sweetener market share in India due to the high content of phosphorous and iron as well as low glycaemic index. It can add a syrupy flavour to desserts and teas, making it an emerging option among health-conscious consumers.
North America accounts for a significant market share due to the burgeoning popularity of energy and sports drinks among gymgoers and health-conscious consumers, which necessitates the requirement of alternative sweeteners. On the other hand, the Asia Pacific region is expected to witness rapid growth in the market due to the shift in consumer lifestyle and evolving dietary options.
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By product, the market is segmented into:
By source, the market is divided into:
By application, the market is classified into:
By region, the market is segmented into:
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The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Source |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Alternative Sweetener Market Size
Alternative Sweetener Market Growth
Alternative Sweetener Market Trends
Alternative Sweetener Companies
Alternative Sweetener Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Alternative Sweetener Market Analysis
8.1 Key Industry Highlights
8.2 Global Alternative Sweetener Historical Market (2018-2023)
8.3 Global Alternative Sweetener Market Forecast (2024-2032)
8.4 Global Alternative Sweetener Market by Product
8.4.1 High Intensity Sweetener (HIS)
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Low Intensity Sweetener (LIS)
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 High Fructose Syrup (HFS)
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Alternative Sweetener Market by Source
8.5.1 Natural
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Synthetic
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Alternative Sweetener Market by Application
8.6.1 Food and Beverages
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmaceuticals
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Alternative Sweetener Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Alternative Sweetener Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Alternative Sweetener Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Alternative Sweetener Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Alternative Sweetener Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Alternative Sweetener Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Archer Daniels Midland Company
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Ajinomoto Co., Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Tate & Lyle Plc
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Ingredion Incorporated
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Cargill, Incorporated
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 International Flavors & Fragrances Inc. (DuPont Nutrition & Health)
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Amai Proteins Ltd.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Alternative Sweetener Market: Key Industry Highlights, 2018 and 2032
2. Global Alternative Sweetener Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Alternative Sweetener Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Alternative Sweetener Historical Market: Breakup by Source (USD Million), 2018-2023
5. Global Alternative Sweetener Market Forecast: Breakup by Source (USD Million), 2024-2032
6. Global Alternative Sweetener Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Alternative Sweetener Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Alternative Sweetener Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Alternative Sweetener Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Alternative Sweetener Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Alternative Sweetener Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Alternative Sweetener Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Alternative Sweetener Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Alternative Sweetener Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Alternative Sweetener Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Alternative Sweetener Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Alternative Sweetener Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Alternative Sweetener Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Alternative Sweetener Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Alternative Sweetener Market Structure
The global alternative sweetener market is projected to grow at a CAGR of 5.0% between 2024 and 2032.
The major drivers of the market include the negative effects of high energy diets with low levels of physical activity, growing health concerns among consumers, increase in demand for low-calorie sweeteners, high economic growth rate, increase in purchasing power, and development in new food habits.
Increase in the incidence and prevalence of obesity and growing awareness of the negative effects of high intake of sugar are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products in the market are high intensity sweetener (HIS), low intensity sweetener (LIS), and high fructose syrup (HFS).
The different sources of alternative sweeteners include natural and synthetic.
The major applications of the market are food and beverages and pharmaceuticals, among others.
The major players in the industry are Archer Daniels Midland Company, Ajinomoto Co., Inc., Tate & Lyle Plc, Ingredion Incorporated, Cargill, Incorporated, International Flavors & Fragrances Inc. (DuPont Nutrition & Health), and Amai Proteins Ltd., among others.
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