Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
The global alternative sweetener market attained a value of nearly USD 4.9 billion in 2023. The market is further expected to grow at a CAGR of 5.0% during the forecast period of 2024-2032 to reach a value of USD 7.6 billion by 2032.
Base Year
Historical Year
Forecast Year
Global Alternative Sweetener Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 4.9 |
Market Size 2032 | USD Billion | 7.6 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 5.0% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 6.5% |
CAGR 2024-2032 - Market by Country | India | 7.4% |
CAGR 2024-2032 - Market by Country | China | 6.2% |
CAGR 2024-2032 - Market by Product | High Intensity Sweetener (HIS) | 5.6% |
CAGR 2024-2032 - Market by End Use | Food and Beverages | 5.5% |
Market Share by Country 2023 | Brazil | 2.3% |
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Global Market Likely to be Driven by Increasing Health-consciousness Among Consumers
The demand in alternative sweetener market has increased with growing health concerns about the over-consumption of sugars in the modern diet. Today, such sweeteners are used in a wide range of packaged food products preferred by diabetics, those looking to diet and reduce weight, and other consumers who wish to restrict their sugar intake.
Artificial sweeteners are employed in a variety of food and beverages such as soft drinks and baked goods. Consumers are increasingly cutting back on sugar, and in order to keep up with consumer demand, formulators seek innovative ways to decrease sugar and maintain taste, which can offer lucrative alternative sweetener market opportunities. High-intensity sweeteners are used to replace sucrose in formulations; other ingredients are added to build back bulk and solids and maintain products’ sensory appeal.
Some manufacturers claim their sweeteners to be "natural", even if processed or refined; Stevia preparations are an example. On the other hand, some artificial sweeteners are derived from naturally occurring substances, for example, sucralose comes from sugar. Natural sweeteners are sugar substitutes and considered healthier than sugar or other sugar substitutes. However, even these natural sweeteners generally undergo processing and refining. Natural sweeteners include fruit juices and nectars, dates, honey, molasses, maple syrup, etc. Natural sweeteners are used at home as well as in processed foods. These are sometimes known as "added sugars" because they are added to foods during processing.
Use of Artificial Sweeteners in Different Types of Food Expected to Drive Global Alternative Sweetener Market
Artificial sweeteners are synthetic sugar substitutes, but may be extracted from naturally occurring substances, like herbs or sugar itself. Artificial sweeteners are also called intense sweeteners as these are several times sweeter than sugar. Artificial sweeteners are an appealing option for customers as unlike sugar, these add no calories to the diet. Further, artificial sweeteners need be used in very small amounts as compared to the amount of sugar required for sweetness. Artificial sweeteners are widely employed in processed foods such as powdered drink mixes, soft drinks, and other beverages; baked food items; pudding; canned foods; candy; jams and jellies; and dairy products, boosting the growth of the alternative sweetener market. Common artificial sweeteners include aspartame, sucralose, acesulfame K, saccharin, and xylitol.
Sugar alcohols (polyols) are carbohydrates that are naturally present in certain fruits and vegetables, however, these may also be manufactured. Sugar alcohols are not alcoholic as these do not carry ethanol (found in alcoholic beverages). Sugar alcohols are not considered intense sweeteners as these are not sweeter than sugar. Indeed, some are less sweet than sugar. While sugar alcohols contain calories, they are lower than those in sugar, making them an appealing option, which can boost the alternative sweetener market development. Sugar alcohols are used in several types of processed foods, such as chewing gum, chocolate, and toothpaste. Sugar alcohols add sweetness, bulk and texture to food, and help food stay moist. Generally, sugar alcohols are used in combination with artificial sweeteners to enhance sweetness.
Health Benefits of Natural Sweeteners Expected to Boost Growth of Global Alternative Sweetener Market
Stevia is a popular low-calorie sweetener extracted from the leaves of a plant called Stevia rebaudiana. Stevia leaves contain several sweet compounds, key being stevioside and rebaudioside A; both are several times sweeter than sugar. Therefore, stevia is very sweet carries virtually no calories. It has been suggested that stevia has multiple health benefits, including those in blood pressure and blood sugar, contributing to the alternative sweetener demand.
Erythritol, a sugar alcohol and a low-calorie sweetener naturally occurs in some fruits. However, powdered erythritol available in markets is generally manufactured through an industrial process. Erythritol tastes like sugar but may leave a mild aftertaste. It has been reported that Erythritol does not elevate blood sugar or insulin levels, and that it does not affect cholesterol or triglycerides level.
Xylitol, a sugar alcohol with sweetness like that of sugar, is reported to have benefits for dental health, including decreased risk of cavities and dental decay. It may also enhance bone density and help prevent osteoporosis.
Yacon syrup, harvested from the yacon plant, is another unique sweetener in the alternative sweetener market. It is very high in fructooligosaccharides, which act as soluble fibres that feed the good bacteria in the intestine.
Monk fruit is a kind of fruit native to Southeast Asia. It is generally used to manufacture a natural sweetener called monk fruit extract; it is carbohydrate-free and calorie-free, and it has been suggested that it may help in better blood sugar management. Monk fruit also contains mogrosides (antioxidant compounds) which have been reported to decrease markers of inflammation.
Better Juice Ltd announced that it is all set to launch a sugar-reduction technology which can reduce the sugar level in fruit sorbets, amid rising health-consciousness among consumers. The company announced that its enzymatic technology uses non-GMO microorganisms that can break down sucrose and glucose present in sorbets to non-digestible fibres without any negative impact on the nutritional content of the fruit juice. The company will showcase its innovative fruit sorbets at the IFT Expo expected to be held in Chicago in July 2024.
As per the alternative sweetener industry analysis, there is a wide range of alternative sweeteners that can be used instead of sugar or honey to provide a health-conscious option for consumers. For instance, Stevie, derived from the Stevie plant, contains almost zero calories and sugar content as its sweet taste is usually naturally occurring, which makes it an attractive option for people suffering from diabetes and weight gain issues due to sugar consumption.
Agave syrup, derived from agave plants, possesses a low glycemic index compared to sugar and can be useful for the management of diabetes as it does not affect the blood sugar level at an alarming rate. Furthermore, sugar alcohols such as erythritol, xylitol, and maltitol, among others, are naturally occurring in fruits and vegetables, therefore they do not raise sugar levels more than the permissible rate and can boost the alternative sweetener industry revenue.
Aspartame is another well-known alternative sweetener that is commonly used in sugar-free processed foods and offers a sugar-free and low-calorie alternative to natural sugar, offering consumers a healthier option. Furthermore, dates have been classified as a popular alternative sweetener option and also secured a position in the top food trends of 2023 by Whole Foods. It offers a clean and nutritious source of alternative sweetener as well as calcium and fibre which drives its demand in products such as syrup and paste.
Monk-Fruit, an FDA-approved fruit, gained acclamation worldwide as it offers around 200 to 300 times more sweetness than sugar without causing any increase in sugar levels and can boost the growth of the alternative sweetener industry. It is derived from green melon and is available in powder and liquid forms for distribution and can be found in desserts and candies. Allulose, an up-and-coming sweetener, is around 70 per cent as sweet as sugar with almost negligible calories and can find rising usage in food additives, as per the approval by the FDA.
Jaggery, derived from sugarcane juice, holds a substantial alternative sweetener market share in India due to the high content of phosphorous and iron as well as low glycaemic index. It can add a syrupy flavour to desserts and teas, making it an emerging option among health-conscious consumers.
North America accounts for a significant market share due to the burgeoning popularity of energy and sports drinks among gymgoers and health-conscious consumers, which necessitates the requirement of alternative sweeteners. On the other hand, the Asia Pacific region is expected to witness rapid growth in the market due to the shift in consumer lifestyle and evolving dietary options.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
By product, the market is segmented into:
By source, the market is divided into:
By application, the market is classified into:
By region, the market is segmented into:
CAGR 2024-2032 - Market by | Country |
India | 7.4% |
China | 6.2% |
UK | 4.6% |
Australia | 4.4% |
Japan | 3.9% |
USA | XX% |
Canada | XX% |
Germany | 3.7% |
Saudi Arabia | XX% |
Brazil | XX% |
Mexico | XX% |
France | 3.5% |
Italy | 3.1% |
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Product |
|
Breakup by Source |
|
Breakup by Application |
|
Breakup by Region |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Alternative Sweetener Market Size
Alternative Sweetener Market Growth
Alternative Sweetener Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The global alternative sweetener market is projected to grow at a CAGR of 5.0% between 2024 and 2032.
The major drivers of the market include the negative effects of high energy diets with low levels of physical activity, growing health concerns among consumers, increase in demand for low-calorie sweeteners, high economic growth rate, increase in purchasing power, and development in new food habits.
Increase in the incidence and prevalence of obesity and growing awareness of the negative effects of high intake of sugar are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products in the market are high intensity sweetener (HIS), low intensity sweetener (LIS), and high fructose syrup (HFS).
The different sources of alternative sweeteners include natural and synthetic.
The major applications of the market are food and beverages and pharmaceuticals, among others.
The major players in the industry are Archer Daniels Midland Company, Ajinomoto Co., Inc., Tate & Lyle Plc, Ingredion Incorporated, Cargill, Incorporated, International Flavors & Fragrances Inc. (DuPont Nutrition & Health), and Amai Proteins Ltd., among others.
In 2023, the market reached a value of approximately USD 4.9 billion.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 7.6 billion by 2032.
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
Share