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The amaranth market attained a value of USD 14.32 Billion in 2025 and is projected to expand at a CAGR of 6.20% through 2035. The market is further expected to achieve USD 26.13 Billion by 2035. Increasing commercial interest in the production of gluten-free, protein rich functional ingredients among global food manufacturers is driving demand for standardized amaranth among bakery products, beverages, clinical nutrition, and high-end snacks.
The growth in the high-protein convenience food market is motivating amaranth market players to use the ingredient in cereals, snack bars, pastas, and plant-based beverages without affecting the clean label claims. Secondly, the food industry is increasingly looking towards diversification in the source of grains due to disruptions caused by climatic changes. This is resulting in long-term procurement relationships, investments in processing capabilities, and innovation in amaranth value-added ingredients.
One such development that is shaping the amaranth market is the growing trend of ingredient mixes based on ancient grains among food manufacturers looking to create clean-label and plant-based foods. For example, in May 2026, ADM expanded its line of specialty ingredients by building up its presence in functional grains and plant-based nutrition solutions, allowing food manufacturers to develop their products with better-quality proteins and enhanced nutrition. This can be attributed to the increased demand for nutritious ingredients, considering that the number of product launches that use traditional grains globally has been increasing in bakery, snacks, cereals, and dairy alternative categories.
The amaranth market is also undergoing changes as food processors and ingredient suppliers along with health brands are commercializing high-protein ancient grains for use in mainstream food products. Advanced milling technology and gluten-free production lines, along with ingredient standardization processes are being invested in by manufacturers to enhance the consistency of products at the industrial scale. The most promising areas where demand is growing include breakfast cereals, bakery, ready-to-eat snacks, infant nutrition, and sports nutrition. For example, in July 2026, D2C brands launched amaranth breakfast mixes, offering high-fibre, gluten-free nutrition with convenient meal solutions for busy professionals.
Compound Annual Growth Rate
6.2%
Value in USD Billion
2026-2035
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Convintro herbicide was approved by the EPA for Bayer to offer broad spectrum weed control that is also compatible with high crop production and sustainable agriculture. Companies in the amaranth market can therefore use crop protection technologies that can improve yield potential and lowering weed pressure.
Scientists found leafy amaranth plants that were highly productive and nutritious and adapted to commercial vegetables production under various climatic conditions. Seeds from those varieties can be marketed by amaranth market firms in order to target healthy eaters' market segments.
WorldVeg participated in the development of the amaranth pangenome project, which facilitates genetic breeding for disease resistance, climate adaptability, and increased crop yields. It is possible to breed robust amaranth hybrids using biotechnology companies to counteract the effects of climate change and reinforce food security efforts on a global level.
Grain amaranth was considered as a possible alternative crop by American farmers due to its drought resistance, profitability, and rising demand in health-oriented food products. The food industry will be able to diversify amaranth products through collaborations with local growers.
Amaranth is becoming a key ingredient used by food manufacturers who are in search of proteins and clean-label products for their customers. The use of amaranth in foods like dairy and meat alternatives, breakfast cereals, and functional snacks is increasing due to the completeness of the amino acid profile, thereby boosting demand in the amaranth market. In January 2026, Nutricircle launched next-generation amaranth protein ingredients, expanding plant-based nutrition with high-protein, functional solutions for diverse food applications. Governments are also playing an active role in this regard; through the Specialty Crop Research Initiative, USDA is also funding the research and commercialization of climate-resilient specialty crops including nutrient-rich grains like amaranth.
Increasing climatic variations are leading to the efforts being made by governments and agribusinesses in diversifying crop production through resilient grains like amaranth, which can be grown effectively in drought and low-input conditions. Agricultural firms are working together with growers to ensure sustainable sourcing of the grain along with higher productivity through modern agronomic practices. The Ministry of Agriculture of India is continuously supporting climate-resilient agriculture through the National Mission for Sustainable Agriculture. Following such trends in the amaranth market, in July 2026, Narayanpet launched Project K-100, promoting climate-resilient amaranth cultivation through crop diversification, innovative farming practices, and sustainable agricultural development.
In response to growing health awareness and dietary restrictions, food companies are hastening the development of new gluten-free formulas with amaranth. The amaranth market observes an increasing array of bakery products, pastas, breakfast cereals, and snacks containing not only amaranth but also quinoa, millet, and sorghum for improved flavor and nutrition. The innovation potential of products is further promoted by strict food labeling laws. United States Food and Drug Administration keeps enforcing the gluten-free labeling law, thereby increasing the confidence of consumers in certified products. This legislative measure facilitates investments in special processing equipment of ingredient suppliers and thus creates additional commercial prospects for gluten-free food manufacturers. In July 2026, amaranth gained recognition as India's next superfood, driving consumer interest in protein-rich, gluten-free, and functional nutrition products.
The ingredient processors are improving their milling, extrusion, and protein concentration technologies for broadening the range of commercial applications in functional foods and beverages, boosting demand in the amaranth market. These technological advances ensure ingredient consistency, shelf stability, and improved nutritional properties for industrial scale production. Amaranth flour, protein concentrates, and puffed grains are also being offered for sports nutrition, infant nutrition, and fortification. The research initiatives related to sustainable food systems and protein ingredients are being supported by Horizon Europe projects in the EU. Demonstrating such shifts, in January 2023, Schaumann launched innovative amaranth feed processing technology, improving digestibility, nutritional quality, and commercial adoption in livestock nutrition applications.
Agricultural companies currently need to have clear sourcing systems to be able to show that their practices are sustainable and ethical. The suppliers of amaranth use blockchain-based traceability solutions and digital farming solutions that allow them to track their produce all the way to finished food items. This trend in the amaranth market makes compliance with the needs of retailers for sustainability easier and makes procurement more efficient as well. Recent regulations are helping this shift, especially the Corporate Sustainability Reporting Directive in the European Union. Aligning with such trends, in May 2025, NIA launched SPACE-F Batch 7, accelerating global foodtech startups through innovation, commercialization, sustainable nutrition, and industry collaboration.
The EMR’s report titled “Amaranth Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: The diversification of products is transforming the amaranth market trends in order to satisfy different demands in the industry using specialized components. Amaranth seeds remain the dominant category, as they offer broad compatibility across the production of various food products. Amaranth oil is growing fast due to high-end uses within the cosmetic and nutraceutical industry. In August 2023, Wellamar launched amaranth oil wellness products, promoting plant-based nutrition, skincare innovation, and holistic health through premium formulations. Amaranth flour continues to gain popularity among food producers that are focused on gluten-free production of foods. Additionally, amaranth leaves support the needs of fresh vegetable suppliers and processors due to their high micronutrient content and nutritional value.
Market Breakup by Application
Key Insight: Diversity in terms of applications is increasing as various companies are taking advantage of amaranth's nutritional and functional properties in several industries. The food and beverages segment is the most dominant one across the amaranth market scope, due to wide use of amaranth in functional foods, gluten-free foods, and protein-enhanced foods. In the pharmaceuticals industry, various amaranth compounds are being used in the manufacture of nutrition supplements and preventive health care products. Personal care continues to be the fastest-growing application area due to the growing trend of premium skincare based on botanical antioxidants.
Market Breakup by Region
Key Insight: Growth patterns in each region depend on differing degrees of agricultural production, food processing technology, and consumer nutrition dynamics. North America retains its dominance in the amaranth market owing to effective functional food innovation and well-established ingredient sourcing. Europe enjoys the advantage of consumer preference for organic and sustainable foods using ancient grains in premium formulations. The Asia Pacific region is the fastest-growing due to health-conscious consumption patterns and cultivation practices. Latin America provides market growth opportunities through increasing cultivation and food manufacturing in the region, whereas the Middle East and Africa region is increasing their demand due to improved knowledge about the nutrients of ancient grains.
By product, amaranth seeds dominate the market due to extensive food processing applications
Amaranth seeds are currently holding the biggest share in the amaranth market since the seeds are commonly used in cereals, bakery, snack bar, puffed grain products and ready-to-eat foods. The seeds are highly preferred in the manufacture of functional foods by virtue of their balanced protein composition, fiber and mineral content. The ingredient suppliers also prefer amaranth seeds because of minimal processing requirements prior to using them as ingredients in the formulation of finished products. Increasing consumer preference for clean label grains and diversified cereals is driving food processors to purchase more amaranth seeds for industrial production. In August 2026, Albaugh launched Pyraxol SC herbicide, delivering long-lasting residual weed control, enhanced crop safety, and resistance management across major crops.

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Amaranth oil is projected to be the fastest growing segment on account of its high level of squalene and antioxidant properties. Oil is now increasingly being used in the manufacture of dietary supplements, functional foods, luxury cosmetics, and nutraceuticals among health-conscious consumers. The anti-aging products and moisturizers are now being produced using amaranth oil by virtue of its conditioning effects on the skin. The improved technology of cold-press extraction and increased demand for plant-based specialty oils allow ingredient suppliers to commercialize quality amaranth oil.
Food and beverage applications account for the largest share of the market through expanding functional food innovation
Food and beverage constitute the largest application that is propelling the amaranth market revenue growth, as manufacturers are developing products through formulations using nutritious ancient grains to distinguish their premium products. Amaranth is used widely in cereals, bakery products, beverages, snacks, pasta, and dairy alternatives owing to its complete protein composition and gluten-free nature. Manufacturers are also blending grains, including amaranth, oats, quinoa, and pulses, to ensure better nutrition without compromising taste and texture. The process of continuous innovation in products and health-conscious consumption patterns continues to drive robust demand from industry. In July 2025, Thai Amaranth debuted at THAIFEX 2025, showcasing innovative superfood ingredients, sustainable cultivation, and global food industry partnerships.
Personal care is experiencing the highest growth in the amaranth market owing to the increasing usage of amaranth oil and extracts in premium personal care formulations by cosmetic manufacturers. Antioxidants and moisturizing properties, along with squalene obtained from plants, are driving manufacturers to use botanical ingredients in place of synthetic ones. Clean label products for the consumers who are looking for sustainable and natural cosmetics are being developed by beauty companies. Increased investments in plant-based cosmetic ingredients and increasing demand for premium skincare products create opportunities for ingredient suppliers.
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North America led the market through advanced functional food manufacturing capabilities.
The dominance of North America in the amaranth market is attributed to high consumer preference for functional foods, gluten-free ingredients, and nutrition from plants. Major food manufacturers are constantly innovating their premium ancient grains formulation in cereals, bakery products, snacks, and nutrition beverages. Strong presence of established ingredient suppliers, food processing technology, and retail distribution is another factor boosting regional dominance. Increasing cooperation among farmers and food manufacturers is not only enhancing sourcing but also ensuring the development of new clean-label products catering to the evolving preferences of consumers regarding nutrition in the United States and Canada. For example, in December 2025, Syngenta Canada launched Storen corn herbicide, delivering broad-spectrum residual weed control, crop safety, and enhanced resistance management.
Consumers in the Asia Pacific region are inclining towards nutrient-rich traditional grains in contemporary food products. The growing disposable income, health consciousness, and government initiatives for climate-friendly agriculture are motivating the cultivation and processing of amaranth. The amaranth market observes constant innovation among major food manufacturers in India, China, Japan, and Southeast Asia in developing new snacks, bakery items, beverages, and functional foods made from ancient grains. Investments in food processing capabilities and premium nutrition brands are fueling regional demand and presenting lucrative opportunities for ingredient suppliers.

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The competitive landscape in the global industry is getting increasingly intense due to companies' efforts towards creating premium and traceable products. Currently amaranth companies are making significant investments in order to improve their products' quality through the use of better grain cleaning techniques, cold pressing and gluten-free technology, while still complying with high levels of food safety standards.
Collaboration with contract farmers helps secure the supply of raw materials. An additional area of growth is the development of protein-enriched ingredients that could be used in sports nutrition, milk substitutes, and plant-based food products. Leading amaranth market players offer customized amaranth flour blends and functional ingredients for food manufacturers that would help their customers save time on formulations and improve nutritional content.
Founded in 1993, Flaveko is based in Czech Republic and deals with specialty grains, seeds, and natural ingredients for use in food manufacturing companies around the world. The company focuses on premium quality amaranth products through stringent quality control, flexible packaging options, and efficient export services, enabling food manufacturers to formulate clean labels and functional foods.
Founded in 1997, Nature Bio Foods Ltd is based in India. The company is involved in the production and supply of organic grains, ancient cereals, and plant ingredients for use in the international market. The company supports the amaranth market growth with its organic cultivation systems, contract farming operations, and high-end processing facilities.
Founded in 1993 and based in India, A.G. Industries is engaged in the production and export of agricultural products such as amaranth and special grains. The organization focuses on using state-of-the-art techniques of cleaning, grading, and packing to comply with international standards. The diversified supply chain of the company provides flexibility to cater to industrial customers' needs.
Founded in 2018 and headquartered in Chicago, Illinois, United States, Hometown Food Company markets a portfolio of well-established baking and food ingredient brands across North America. The firm is increasing awareness regarding the health benefits of grain-based baking solutions with functional ingredient innovations, which meet the current consumer demand for healthy, clean-label, and protein-containing foods.
Other key players in the market include Rusoliva, DK MASS s.r.o., FLAVEX Naturextrakte GmbH, Proderna Biotech Pvt. Ltd., Kilaru Naturals Private Limited, and Organic Products India, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Unlock the latest insights with our amaranth market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
Stakeholders are strengthening farmer partnerships, expanding certified organic cultivation, investing in functional ingredient processing, adopting digital traceability platforms, developing premium formulations, and targeting high-growth nutrition and wellness applications.
The key global amaranth market trends include increasing shift of small farmers towards amaranth cultivation, improvements in supply chain, and rising demand for organic products.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products of amaranth in the market are amaranth seeds, amaranth oil, amaranth leaves, and amaranth flour.
the different applications of amaranth are food and beverage, pharmaceutical, and personal care, among others.
Associated health benefits of consuming amaranth include lower cholesterol, reduced inflammation, and aid in weight loss.
The key players in the market include Flaveko Trade spol. s.r.o., Nature Bio-Foods Ltd., A.G. Industries, Hometown Food Company, Rusoliva, DK MASS s.r.o., FLAVEX Naturextrakte GmbH, Proderna Biotech Pvt. Ltd., Kilaru Naturals Private Limited, and Organic Products India, among others.
In 2025, the market reached an approximate value of USD 14.32 Billion.
The market is expected to witness healthy expansion and attain approximately USD 26.13 Billion by 2035.
Companies face inconsistent raw material availability, climate-related cultivation risks, limited consumer awareness in developing markets, fluctuating processing costs, strict food regulations, and maintaining standardized quality across expanding international supply chains.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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