Global Animal Care Services Market Share, Size, Growth, Analysis, Forecast: By Pet Type: Fish, Cat, Dog, Others; By Product Type: Pet Care, Pet Food, Grooming Products; By Distribution Channel: Online Retail Stores, Offline Retail Stores; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2023-2028

Global Animal Care Services Market Outlook

The global animal care services market size reached a value of more than USD 234.54 billion in 2022. The market is further estimated to grow at a CAGR of 5.90% in the forecast period of 2023-2028.

News and Developments in the Market 

In May 2022, Hill's Pet Nutrition, owned by Colgate-Palmolive, based in the U.S., decided to expand its businesses in Europe by acquiring a manufacturing facility from Nutriamo of Italy. The company aims to meet the growing demand for science-based nutrition by pet owners and increase the production capacity of canned food through the expansion.

In January 2022, Mars Petcare purchased NomNomNow Inc., a Nashville-based pet food company that sells fresh food for dogs and cats. The acquisition aims to expand the fresh pet food product portfolio. Such mergers and acquisitions are likely to aid the animal care services market over the forecast period.

In November 2021, MARS Petcare launched a new app called ForPaws, a free mobile app that uses facial recognition technology to identify, locate, and reunite lost pets with their owners. The app functions by creating a unique Smart-ID using a recent photo of the pet, which helps families to identify them. The company introduced the app in Bangalore, India, and was initially offering this service for dogs.

In June 2021, Mars Petcare expanded its animal care services product portfolio in India by introducing wet cat food in its Whiskas brand. The company intended to offer cat food that best suits the taste buds of cats, and also meets their nutritional requirements. The new product was made available across grocery stores, pet shops, and e-commerce platforms and was backed by marketing campaigns across media channels.

Focus on Animal Welfare and the Importance of Animal Care, Growing Trend of Sustainable Pet Care, New Product Launches, and Increasing Skin and Dental Disorders to Aid the Animal Care Services Market 

Animal care services play a critical role in maintaining the health of animals and providing them with a quality life. They deal with providing animals with sufficient, balanced, varied, and clean food while improving their emotional health. Moreover, animal care services typically include pet grooming services, pet food, and veterinary care, among others.

• The rising demand for animal care services can be attributed to the growing concerns over animal welfare and the increasing adoption of animals for companionship.

• The growing prevalence of dental and skin disorders among animals is increasing the demand for dietary supplements and veterinarian diets to boost the immunity of animals.

• One of the leading animal care services market trends includes the expanding awareness about the importance of animal care such as oral care in preventing dental issues in animals.

• The improved living standards of the global population and the increasing demand for sustainable pet care products are aiding the market expansion of animal care services.

• The growing presence of market players and their favourable initiatives to offer innovative animal care services are projected to stimulate the market over the forecast period.

Increasing Pet Adoption, Growing Awareness about the Importance of Animal Care, Presence of Pet Insurance Companies, and Launch of Advanced Pet Care Products to Propel the Animal Care Services Market Development

Increasing Adoption of Pets

The growing trend of pet adoption and pet humanisation worldwide, particularly during the COVID-19 pandemic, is positively influencing the market for animal care services. The surge in pet ownership can also be attributed to the changing cultural perspectives towards pets and the rising number of pet-friendly workplaces. Moreover, there is a growing adoption of pets among the geriatric population, which is bolstering the demand for animal care services to improve the pets’ quality of life.

Growing Awareness about the Importance of Animal Care Services

There is an rising awareness about the importance of animal care services for maintaining animal health and wellbeing, which is increasing their adoption among pet owners. The rising awareness regarding the need to maintain cleanliness in animals through proper pet care and grooming products for preventing the spread of zoonotic diseases among the human population is supporting the animal care services market development.

Presence of Pet Insurance Companies

There is an expanding presence of pet insurance companies, like Wagmo, that offer pet insurance, pet wellness plans, and financial tools to pet owners. Such companies play a crucial role to encourage pet care and prevent chronic diseases cost-efficiently. 

Launch of Superior Quality and Advanced Animal Care Products

Various leading companies are developing pet care products, such as shampoos and conditioners, using natural materials which contain no steroids, hormones, or alcohol. Moreover, continuous efforts made by the market players in exploring preventative healthcare for pets to offer healthcare access with less strain on vets are likely to aid the market.    

Heightened Cost and Lack of Skilled Veterinary Professionals to Pose as Challenges in the Animal Care Services Market 

Increased Cost of Animal Care Services

High costs are associated with animal care services, such as pet food, toys, and veterinary visits, among others. This, along with the growing inflation, especially after the COVID-19 pandemic, can lower the utilisation of animal care services in both developed and developing countries.

Lack of Skilled Veterinary Professionals and Pet Health Professionals

The shortage of veterinarians and pet health professionals as well as limited veterinary infrastructure may pose a challenge to the market. Such factors can also reduce the availability of robust animal care services due to the sudden rise in the number of people who adopted pets over the pandemic.

Animal Care Services Market Analysis 

The market for animal care services, by pet type, is divided into fish, cat, and dog, among others. On the basis of distribution channel, the market is classified into online retail stores and offline retail stores. 

Based on product types, the market is segmented into pet care, pet food, and grooming products. The pet care segment is further divided into dietary supplements, oral care, and veterinary diets whereas the pet food segment is bifurcated into wet and dry. Meanwhile, the grooming products segment is categorised into combs and brushes, shampoos and conditioners, and clippers and scissors, among others.

The major regional animal care services markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The comprehensive EMR report offers an in-depth assessment of the market on the basis of Porter's five forces model, along with giving a SWOT analysis. 

The report gives a detailed analysis of the following key players in the global animal care services market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans. 

• Mars, Incorporated

• Colgate-Palmolive Company

• General Mills Inc. (Blue Buffalo)

• The J.M. Smucker Company

• Nestlé S.A

• Petpals (UK) Limited

• Others

Growing Ownership of Dogs, Fishes, and Cats Driving the Market

The rising ownership of dogs for companionship, guarding homes, and relieving stress, among others, is surging the demand for animal care services that deals with dogs.

Cats make great pets, as they are cost-effective, low maintenance, independent, and are known to reduce loneliness. They have a long lifespan and keep the houses pest-free, which is significantly boosting their adoption. Hence, various key animal care services market players are extensively investing in developing new cat products that meet the evolving demands of cat owners.

Fishes are easier and less expensive to feed, do not exhibit any destructive behaviours when left alone at home, and boost emotional wellbeing of their owners. Additionally, fish aquariums enhance the aesthetic appearance of homes, which is further driving fish ownership.

Growing Demand for Grooming Products to Fuel the Market

There is an increasing demand for grooming products as they are critical in eliminating shedding, fleas, and ticks and detecting any underlying conditions or diseases early. They are also used on the nails of pets to avoid joint pain resulting from uncut nails and prevent the spread of germs. 

The expanding awareness about the importance of grooming in maintaining the overall well-being and improving the physical appearance of animals is driving the market. The availability of diverse animal grooming services and the rising inclination towards sustainable products, such as natural or organic grooming products, to reduce the risk of skin irritation are further accelerating the animal care services market development.

There is a growing demand for pet food with high nutritional content to provide immunity to pets and protect them from diseases. Pet owners are increasingly preferring pet food that meets the requirements of specific stages of pet life, such as for puppies or ageing dogs. 

The development of new pet food products offering diverse nutritional requirements and taste profiles are aiding the market for animal care services. For instance, in November 2020, Nestlé Purina launched Beyond Nature's Protein, pet food that uses natural resources such as insects and plant protein. 

The growing awareness about the importance of good oral hygiene to avoid bad breath, tooth loss, oral pain, and organ damage is fuelling the demand for animal care services. Dietary supplements and veterinary diets are offered to pets to manage health problems, like dental, joint, skin, and digestive problems. 

Offline Retail stores and Online Retail Stores are the Significant Distribution Channels in the Animal Care Services Market

There is an expanding presence of pet stores worldwide which are offering innovative animal care services, such as pet grooming facilities and pet day-care,. Additionally, the rising availability of pet products in other offline retail channels, like supermarkets and convenience stores, is fuelling the market growth.

Due to the growing popularity online retail stores, the availability of animal care services is significantly rising. Retailers are also expanding their presence on online channels to enhance the accessibility of their products and services. The adoption of innovative marketing strategies by branded market players to boost their sales is likely to further augment the market over the forecast period.

North America to Hold Substantial Animal Care Services Market Share

There is rising demand for premium quality animal care services in North America due to the growing pet ownership and improved living standards. Favourable government regulations regarding the marketing of pet products, particularly pet food in the region, are aiding the market for animal care services. For instance, the Federal Food, Drug, and Cosmetic Act of the Unted States specify that animal foods must be safe for consumption, properly labelled, contain no harmful materials, and be manufactured under clean conditions.

Meanwhile, the Asia Pacific region is expected to support the market development owing to rising demand for optimal animal care services in the expanding animal shelters. Moreover, leading market players are launching superior quality animal products across various distribution channels. For instance, in May 2022, MARS Petcare introduced its premium cat food under the IAMS brand in India. The brand is expected to make the products available across e-commerce platforms, such as Swiggy, Dunzo and speciality pet stores like Petsy and Heads Up for Tails.

Competitive Landscape in the Global Animal Care Services Market

Mars, Incorporated is a U.S.-based provider of animal care services and a manufacturer of pet food. The company is committed towards efficiently utilising resources and offering quality products and services that meet the standards of excellence. With its increasing analytics and data capabilities and research and diagnostic centres, the company aims to expand its services across the globe.

Colgate-Palmolive Company is an American company that is a pioneer in oral care. It also deals with the production, distribution and supply of healthcare, veterinary products, and others. The company focuses on reimagining a healthier future the pets and the planet. 

Nestlé S.A. is a Switzerland-based multinational food and drinks processing company whose pet care portfolio includes brands such as Pro Plan, Purina ONE and Gourmet. The brands offer dog and cat foods that meet the changing and unique nutritional needs of pets and help to promote a lifetime of visible health.

Other players in the market include General Mills Inc. (Blue Buffalo), The J.M. Smucker Company, and Petpals (UK) Limited, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.