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Report Overview

The global health insurance market was valued at USD 1.68 Trillion in 2025, driven by the increasing prevalence of chronic diseases and expanding awareness and adoption of health insurance policies across the globe. The market is anticipated to grow at a CAGR of 6.20% during the forecast period of 2026-2035, with the values likely to reach USD 3.07 Trillion by 2035. The market is driven by rising demand for affordable healthcare access, regulatory reforms supporting private insurers, and increasing digitalization, which enhances claim processing and customer engagement during the forecast period.

Key Market Trends and Insights

  • PPO plans are likely to lead due to flexibility and broad provider networks.
  • Among the providers, private providers are expected to dominate with advanced service offerings and faster processing and witness a CAGR of 6.9%.
  • Term insurance has a higher chance of leading the market owing to lower premium costs.
  • Based on demographics, the adult segment is likely to lead due to a growing workforce and lifestyle-related ailments.
  • North America is expected to lead the market share by region, whereas, Asia Pacific will likely witness exponential growth in the forecast period.

Market Size and Forecast

  • Market Size (2025): USD 1.68 Trillion
  • Projected Market Size (2035): USD 3.07 Trillion
  • CAGR (2026-2035): 6.20% 
  • Largest Market in 2025: North America
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • In April 2025, Oman launched the Dhamani national health insurance platform, streamlining claims and boosting efficiency across 33 hospitals. This  digital integration is expected to enhance market transparency and accelerate health insurance market growth globally.

  • One of the major market trends includes rising health insurance literacy initiatives. For instance, in April 2025, Daman launched a nationwide campaign in the UAE to improve public understanding, driving higher insurance adoption and market  growth.

  • In March 2025, LIC entered advanced talks to acquire a stake in a stand-alone health insurance firm. This potential market  entry is expected to stimulate competition and contribute to the growth of the global health insurance market.

Compound Annual Growth Rate

6.2%

Value in USD Trillion

2026-2035


*this image is indicative*

Health Insurance Market Overview

Health insurance plays a vital role in ensuring access to quality healthcare while minimizing out-of-pocket expenses for individuals and families. It supports timely medical intervention and promotes preventive care, contributing to improved public health outcomes. The global market for health insurance is witnessing steady expansion, driven by increasing healthcare awareness, rising chronic disease cases, and supportive government policies. Growing demand for digital health solutions and private sector participation further accelerates market growth. The market is poised to grow at a CAGR of 6.20% during the forecast period of 2026–2035, highlighting its significance in strengthening healthcare infrastructure worldwide.

Health Insurance Market Growth Drivers

Rising Burden of Chronic Disease to Accelerate Market Growth

The increasing prevalence of chronic diseases is a significant driver accelerating the expansion of the global health insurance market. As reported by the Centers for Disease Control and Prevention (CDC) in 2024, chronic diseases such as heart disease, cancer, and diabetes account for most deaths and disabilities in the United States and contribute to over USD 4.5 trillion in annual healthcare costs. With six in ten adults affected by at least one chronic  condition, the need for comprehensive and accessible health insurance coverage is growing rapidly. This mounting demand is expected to significantly propel market growth over the forecast period.

Health Insurance Market Trends

The market is experiencing several emerging trends, including the development of tailored solutions for small and medium-sized enterprises (SMEs) and the growing geriatric population.

Customized SME Solutions to Accelerate the Market Expansion

The market is experiencing a notable trend toward personalized, modular insurance plans designed for small and medium-sized enterprises (SMEs) with international teams. As global mobility increases, businesses are demanding flexible healthcare solutions that support employees across borders. In November 2024, a major insurer launched a scalable plan tailored for SMEs with 1–74 employees, featuring a digital health app and a tap-and-go payment system. This shift toward customizable and tech-driven offerings is expected to accelerate market growth  by aligning coverage with modern workforce dynamics.

Rising Geriatric Population to Boost the Health Insurance Market Demand

The rising geriatric population is a significant trend driving the market growth. According to the World Health Organization (WHO), as of 2020, there were 1 billion individuals aged 60 years and above, a number projected to reach 1.4 billion by 2030. By 2050, this figure is expected to double to 2.1 billion. This demographic shift, highlighted in a WHO report released  in October 2023, underlines the increasing demand for accessible and comprehensive health coverage. The growing elderly population is anticipated to substantially enhance market growth in the coming years.

Health Insurance Market Share

Adults are Expected to Dominate the Market Dominance Based on the Demographics
The market is segmented into minors, adults, and senior citizens. Among these, adults are expected to lead due to growing health awareness, increasing employment-based coverage, and rising demand for private healthcare. In the United Kingdom, private medical insurance among adults rose to 14% in 2024, totaling 7.6 million people, according to Broadstone. With NHS waiting lists exceeding 7.4 million, more mid-career adults are  opting for private health plans, fueling market growth.

Health Insurance Market Analysis by Region

The regions included in the report are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The market is witnessing notable regional growth, with North America leading due to high healthcare spending, advanced infrastructure, and supportive policy initiatives.  In the United States, enhanced premium subsidies under the Affordable Care Act led to a record 21 million people enrolling in marketplace plans in 2024, as reported by the Commonwealth Fund in November 2024. This reflects the region’s commitment to expanding coverage, improving affordability, and ensuring access to quality healthcare for a broad population .

Leading Players in the Health Insurance Market

The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:

UnitedHealth Group

UnitedHealth Group, a leading player in the health insurance market, offers a comprehensive range of Medicare plans through its UnitedHealthcare division. These include Medicare Advantage plans, Prescription Drug Plans (Part D), Medicare Supplement Insurance (Medigap), and Special Needs Plans (C-SNPs and D-SNPs). As the top provider of Medicare plans in the United States, the company continues to expand its  offerings to support diverse healthcare needs, particularly for aging and dual-eligible populations.

AXA

AXA is a leading player in the health insurance market, offering comprehensive international medical coverage through AXA Global Healthcare. The company provides tailored insurance solutions, including annual, long-term, and short-term plans, with access to over 2.1 million healthcare providers in various countries. Its offerings include emergency care, virtual doctor consultations, mental health support, and  second medical opinions, underscoring AXA’s commitment to delivering seamless, worldwide healthcare access.

CVS Health

CVS Health, through its subsidiary Aetna®, plays a significant role in the Global Health Insurance Market by offering a wide range of health coverage solutions, including commercial, Medicaid, Medicare, vision, and dental plans. The company enhances member access through over 1,000 MinuteClinic® locations, virtual  care, in-home health support, and predictive analytics-driven management tools like Aetna One®, aiming to improve outcomes and reduce costs.

Ping An Insurance Group

Ping An Insurance Group, a leading Chinese insurer, plays a prominent role in the global health insurance market through its subsidiaries, Ping An Life, Ping An Annuity, and Ping An Health Insurance. The company’s “insurance + service” model integrates health and senior care with financial protection. In 2024, Ping An provided health management services to nearly 16 million customers and  launched premium senior care communities, enhancing access to personalized, long-term care solutions.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market are The Cigna Group, Aetna, Niva Bupa, Humana Inc., and Life Insurance Corporation of India.

Health Insurance Market Segmentation

"Health Insurance Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Health Maintenance Organization (HMO) Plans
  • Preferred Provider Organization (PPO)
  • Exclusive Provider Organization (EPO)
  • Point of Service (POS)
  • Others

Market Breakup by Provider

  • Public
  • Private

Market Breakup by Coverage

  • Life Insurance
  • Term Insurance
  • Others

Market Breakup by Demographics

  • Minors
  • Adults
  • Senior Citizens

Market Breakup by Mode

  • Online
  • Offline

Market Breakup by End User

  • Individuals
  • Corporates
  • Others

Market Breakup by Distribution Channel

  • Direct Sales
  • Agents
  • Brokers
  • Banks
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Questions Answered in the Health Insurance Market

  • What was the health insurance market value in 2025?
  • What is the health insurance market forecast outlook for 2026-2035?
  • What major factors aid the demand for the health insurance market?
  • How has the market performed so far, and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • What are the major health insurance market trends?
  • Which type is expected to dominate the market segment?
  • Which provider is projected to lead the market segment?
  • Which coverage is anticipated to drive the market segment?
  • Which demographics are likely to dominate the market segment?
  • Which mode is expected to dominate the market segment?
  • Which end user is projected to lead the market segment?
  • Which distribution channel is likely to dominate the market segment?
  • Who are the key players in the health insurance market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

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Health Insurance Market Report Snapshots

Health Insurance Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Provider
  • Coverage
  • Demographics
  • Mode
  • End User
  • Distribution Channel
  • Region
Breakup by Type
  • Health Maintenance Organization (HMO) Plans
  • Preferred Provider Organization (PPO)
  • Exclusive Provider Organization (EPO)
  • Point of Service (POS)
  • Others
Breakup by Provider
  • Public
  • Private
Breakup by Coverage
  • Life Insurance
  • Term Insurance
  • Others
Breakup by Demographics
  • Minors
  • Adults
  • Senior Citizens
Breakup by Mode
  • Online
  • Offline
Breakup by End User
  • Individuals
  • Corporates
  • Others
Breakup by Distribution Channel
  • Direct Sales
  • Agents
  • Brokers
  • Banks
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • UnitedHealth Group
  • AXA
  • The Cigna Group
  • Ping An Insurance Group
  • Aetna
  • Niva Bupa
  • Humana Inc.
  • CVS Health
  • Life Insurance Corporation of India

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