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Asia Pacific Makeup Market

Asia Pacific Makeup Market Size, Share, Trends, Growth: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

Asia Pacific Makeup Market Outlook

The Asia Pacific makeup market size reached USD 14.51 billion in 2023. The market is expected to grow at a CAGR of 5.0% between 2024 and 2032, reaching almost USD 22.58 billion by 2032.

 

Key Takeaways:

  • In India, the market for cruelty-free, vegetarian, and vegan cosmetics has experienced notable growth. The Indian Ministry of Health and Family Welfare has implemented a ban on cosmetic testing involving animals, reinforcing existing regulations under the Drugs and Cosmetics Rules with Rule 148-C. This regulation prohibits any person from using animals for cosmetic testing.
  • As per industry reports, across the Asia Pacific region, there is a substantial rise in disposable income, reaching USD 8,187 in 2022. Noteworthy countries in the region with significant disposable income include Japan at USD 22,970, South Korea at USD 22,258, Australia and New Zealand at USD 32,814, China at USD 10,529, and India at USD 5,497, among others.

 

The Asia Pacific makeup market plays a vital role in both developed and developing economies, driven by accelerated urbanisation and evolving lifestyle demands. With urban populations expanding and disposable incomes rising, there's a notable surge in consumer spending on skincare and beauty products. Millennials, a significant demographic, are spearheading the beauty athleisure trend and are pivotal in driving cosmetic sales. Social media trends emphasising appearance contribute to market growth.

 

Cosmetics, crafted from artificial or natural sources, serve various purposes from hygiene to altering appearances, catering to both retail and professional needs. Recent market growth stems from an increased focus on hygiene and self-care, driven by consumer desires to combat stress and elevate personal appearance.

 

Digital technologies are reshaping consumer behaviour, allowing brands to connect and engage with customers more interactively. Innovations like personalised skincare and sustainability initiatives resonate with eco-conscious consumers, shaping industry trends towards greener practices and vegan alternatives. The embrace of vegan lifestyles has spurred demand for plant-based personal care products, driven by ethical considerations and increased awareness of animal cruelty issues within the cosmetics industry. This trend is prompting major cosmetic companies to shift towards mineral or plant-based ingredients, aligning with evolving consumer preferences playing an important role in the Asia Pacific makeup market development.

 

Asia Pacific Makeup Market

 

Market Segmentation

Asia Pacific Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Product

  • Powders
  • Gels 
  • Lotions
  • Others

 

Market Breakup by Application Area

  • Face
  • Lips
  • Eyes
  • Nails

 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

 

Market Breakup by Country

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

 

Competitive Landscape

To obtain a competitive advantage in the industry, companies are concentrating on growing their product lines and implementing fresh marketing techniques.

 

  • L’Oréal S.A.
  • Shiseido Co. Ltd.
  • Estee Lauder Companies Inc.
  • Natura &Co (Avon Products, Inc.)
  • Chanel Limited
  • Revlon, Inc.
  • Kao Corporation
  • Groupe Clarins
  • Coty Inc.
  • HB USA Holdings, Inc.
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Application Area
  • Distribution Channel
  • Region
Breakup by Product
  • Powders
  • Gels 
  • Lotions
  • Others
Breakup by Application Area
  • Face
  • Lips
  • Eyes
  • Nails
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • L’Oréal S.A.
  • Shiseido Co. Ltd.
  • Estee Lauder Companies Inc.
  • Natura &Co (Avon Products, Inc.)
  • Chanel Limited
  • Revlon, Inc.
  • Kao Corporation
  • Groupe Clarins
  • Coty Inc.
  • HB USA Holdings, Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Makeup Market Overview

    8.1    Key Industry Highlights
    8.2    Global Makeup Historical Market (2018-2023) 
    8.3    Global Makeup Market Forecast (2024-2032)
    8.4    Global Makeup Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Asia Pacific Makeup Market Overview
    9.1    Key Industry Highlights
    9.2    Asia Pacific Makeup Historical Market (2018-2023) 
    9.3    Asia Pacific Makeup Market Forecast (2024-2032)
10    Asia Pacific Makeup Market by Product
    10.1    Powders 
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032) 
    10.2    Gels 
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032) 
    10.3    Lotions 
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032) 
    10.4    Others
11    Asia Pacific Makeup Market by Application Area
    11.1    Face
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Lips
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Eyes
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Nails
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
12    Asia Pacific Makeup Market by Distribution Channel
    12.1    Supermarkets and Hypermarkets
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Convenience Stores
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Specialty Stores
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Online
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Others
13    Asia Pacific Makeup Market by Country
    13.1    China
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Japan
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    India
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    ASEAN
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Australia
        13.5.1    Historical Trend (2018-2023)
        13.5.2    Forecast Trend (2024-2032)
    13.6    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators of Demand
    14.4    Key Indicators of Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code – 3304)

    16.1    Major Importing Countries
        16.1.1    By Volume
        16.1.2    By Value
    16.2    Major Exporting Countries
        16.2.1    By Volume
        16.2.2    By Value
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    L’Oréal S.A. 
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Shiseido Co. Ltd. 
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Estee Lauder Companies Inc. 
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Natura &Co (Avon Products, Inc.) 
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Chanel Limited  
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Revlon, Inc. 
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    Kao Corporation  
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    Groupe Clarins 
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
        17.2.9    Coty Inc.   
            17.2.9.1    Company Overview
            17.2.9.2    Product Portfolio
            17.2.9.3    Demographic Reach and Achievements
            17.2.9.4    Certifications
        17.2.10    HB USA Holdings, Inc.  
            17.2.10.1    Company Overview
            17.2.10.2    Product Portfolio
            17.2.10.3    Demographic Reach and Achievements
            17.2.10.4    Certifications
        17.2.11    Others
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Makeup Market: Key Industry Highlights, 2018 and 2032
2.    Asia Pacific Makeup Market: Key Industry Highlights, 2018 and 2032
3.    Asia Pacific Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4.    Asia Pacific Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5.    Asia Pacific Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6.    Asia Pacific Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7.    Asia Pacific Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8.    Asia Pacific Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9.    Asia Pacific Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
10.    Asia Pacific Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
11.    Major Importing Countries by Volume
12.    Major Exporting Countries by Volume
13.    Major Importing Countries by Value
14.    Major Exporting Countries by Value
15.    Asia Pacific Makeup Market Structure

Key Questions Answered in the Report

The market is estimated to be valued at USD 14.51 billion in 2023.

The market is projected to grow at a CAGR of 5.0% between 2024 and 2032.

The makeup market is expected to reach USD 22.58 billion in 2032.

The market is categorised according to its product, which includes powders, gels, lotions, and others.

The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), Chanel Limited, Revlon, Inc., Kao Corporation, Groupe Clarins, Coty Inc., HB USA Holdings, Inc., and others.

The market is driven by factors that include availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.

The market is categorised according to its application area, which includes face, lips, eyes, and nails.

As per the Cosmetify report, the most cost-effective countries for beauty products, with GBP conversions, are Canada at $337 (£197.74), the United States at $265 (£201.67), and Turkey at £214.43. These findings highlight varying affordability across global beauty markets.

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