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The Asia Pacific makeup market size reached USD 14.51 billion in 2023. The market is expected to grow at a CAGR of 5.0% between 2024 and 2032, reaching almost USD 22.58 billion by 2032.
The Asia Pacific makeup market plays a vital role in both developed and developing economies, driven by accelerated urbanisation and evolving lifestyle demands. With urban populations expanding and disposable incomes rising, there's a notable surge in consumer spending on skincare and beauty products. Millennials, a significant demographic, are spearheading the beauty athleisure trend and are pivotal in driving cosmetic sales. Social media trends emphasising appearance contribute to market growth.
Cosmetics, crafted from artificial or natural sources, serve various purposes from hygiene to altering appearances, catering to both retail and professional needs. Recent market growth stems from an increased focus on hygiene and self-care, driven by consumer desires to combat stress and elevate personal appearance.
Digital technologies are reshaping consumer behaviour, allowing brands to connect and engage with customers more interactively. Innovations like personalised skincare and sustainability initiatives resonate with eco-conscious consumers, shaping industry trends towards greener practices and vegan alternatives. The embrace of vegan lifestyles has spurred demand for plant-based personal care products, driven by ethical considerations and increased awareness of animal cruelty issues within the cosmetics industry. This trend is prompting major cosmetic companies to shift towards mineral or plant-based ingredients, aligning with evolving consumer preferences playing an important role in the Asia Pacific makeup market development.
Asia Pacific Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application Area
Market Breakup by Distribution Channel
Market Breakup by Country
To obtain a competitive advantage in the industry, companies are concentrating on growing their product lines and implementing fresh marketing techniques.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Application Area |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Makeup Market Overview
8.1 Key Industry Highlights
8.2 Global Makeup Historical Market (2018-2023)
8.3 Global Makeup Market Forecast (2024-2032)
8.4 Global Makeup Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Makeup Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Makeup Historical Market (2018-2023)
9.3 Asia Pacific Makeup Market Forecast (2024-2032)
10 Asia Pacific Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Asia Pacific Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Asia Pacific Makeup Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Asia Pacific Makeup Market by Country
13.1 China
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Japan
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 ASEAN
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Chanel Limited
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Revlon, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Kao Corporation
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Groupe Clarins
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Coty Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 HB USA Holdings, Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Makeup Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Makeup Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Asia Pacific Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Asia Pacific Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. Asia Pacific Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. Asia Pacific Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Asia Pacific Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Asia Pacific Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
10. Asia Pacific Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Asia Pacific Makeup Market Structure
The market is estimated to be valued at USD 14.51 billion in 2023.
The market is projected to grow at a CAGR of 5.0% between 2024 and 2032.
The makeup market is expected to reach USD 22.58 billion in 2032.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), Chanel Limited, Revlon, Inc., Kao Corporation, Groupe Clarins, Coty Inc., HB USA Holdings, Inc., and others.
The market is driven by factors that include availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
As per the Cosmetify report, the most cost-effective countries for beauty products, with GBP conversions, are Canada at $337 (£197.74), the United States at $265 (£201.67), and Turkey at £214.43. These findings highlight varying affordability across global beauty markets.
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