The Asia Pacific natural sweeteners market is being driven by the growing stevia industry in the region. The global stevia extract demand was around 3.5 thousand metric tons in 2018. In 2018, the global value of stevia production was around USD 480 million. The stevia industry is expected to witness a healthy growth in the forecast period of 2019-2024, growing at a CAGR of 8.5%. It is further estimated to reach a value of nearly USD 785 million by 2024.
The Asia Pacific is the global leader in the stevia industry, accounting for about 87% of the world’s total stevia production. China is the major producer of stevia in the region, accounting for about 91% of the total stevia production in the Asia Pacific. China has a huge consumer base which contributes to its domestic market whereas the increasing demand for stevia across the different parts of the world provides a boost to its overseas market as China is a major exporter of stevia. Japan is one of the leading consumers of stevia. Stevia accounts for almost 40% of the total sweeteners market share in Japan. Stevia contains up to 200 times the sweetness of sugar and, thus, is being widely incorporated into leading soft drinks such as Pepsi True and Coca Cola Life along with baked goods, candies, and other food products.
Latin America and North America are also emerging as the significant stevia markets, globally. The stevia demand is these regions have been driven by the increasing number of health-related problems like diabetes and obesity. The governments in the two regions are also condemning the use of sugar to control the increased number of health issues, which is further aiding the market. The food and beverage companies are also preferring natural sweeteners over artificial ones to meet the rising consumer demand for natural and low-calorie sweeteners. In Latin America and North America, the natural sweeteners find its maximum application in soft drinks while sports nutrition and dairy are the other leading sectors in the regions.
Properties and Applications
Natural sweetener refers to a sweetener, which occurs naturally in plants and in other sources, rather than being prepared in a lab. They can be categorised as stevia, maple syrup, raw honey, molasses, and coconut sugar, among others. Based on intensity, the industry can be divided into:
Natural sweeteners find their applications in sectors like food, beverages, pharmaceuticals, and personal care, among others. They are distributed in the market via hypermarkets/supermarkets, convenience stores, retail stores, online retailers, and others.
The report provided by EMR focuses on the regional markets of the product like China, Japan, India, and Korea, among others.
The Asia Pacific natural sweeteners industry is being driven by the rising health concern among the consumers, resulting in an increased demand for the healthy products. As the consumers have become more health-conscious, the demand for drinks with low sugar and low-calorie content has increased. Thus, producers are opting for low-calorie and efficient alternatives for sugar like stevia, further propelling the Asia Pacific natural sweeteners industry forward.
The food and beverage sector has seen a healthy growth in the region, which is also aiding the growth of the Asia Pacific natural sweeteners industry. The companies are preferring natural sweeteners over the artificial ones to meet the growing demand for healthier products. More than 5,000 food and drink products now contain steviol glycosides (an active compound of stevia). It was estimated that steviol glycosides have the potential to replace about 30% of all dietary sweeteners in the coming years.
Globally, the natural sweeteners industry is being driven by the growing incidences of lifestyle and sugar-related diseases. In Latin America and North America, the use of natural sweeteners has increased due to the rise in the cases of diabetes and obesity among the people, thus, driving the industry further. In 2015, 30.3 million Americans or 9.4% of the population was diagnosed with diabetes, which is further growing by 1.5 million every year. The governments in the regions is also condemning the use of sugar by applying high levies on sugary products or sugar. Countries like Mexico and U.S. are contributing to the growth of the natural sweeteners industry by producing and exporting non-alcoholic beverages.
The report gives a detailed analysis of the following key players in the Asia Pacific market for natural sweeteners, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansion, and plant turnarounds:
The EMR report provides an in-depth analysis of the industry based on SWOT and Porter’s five forces analysis.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Natural Sweeteners Market Outlook
5 Global Natural Sweeteners Market
5.1 Global Natural Sweeteners Market Analysis
5.1.1 Figure: Global Natural Sweeteners Historical Market and Forecast (2014-2024)
5.1.2 Chart: Breakup by Intensity
184.108.40.206 High Intensity Sweeteners
220.127.116.11 Low Intensity Sweeteners
5.1.3 Chart: Breakup by Type
18.104.22.168 Maple Syrup
22.214.171.124 Raw Honey
126.96.36.199 Coconut Sugar
5.1.4 Chart: Breakup by Application
188.8.131.52 Personal Care
5.1.5 Chart: Breakup by Distribution Channel
184.108.40.206 Convenience Stores
220.127.116.11 Retail Stores
18.104.22.168 Online Retailers
5.1.6 Chart: Breakup by Region
22.214.171.124 North America
126.96.36.199 Asia Pacific
188.8.131.52 Latin America
184.108.40.206 Middle East & Africa
6 Asia Pacific Natural Sweeteners Market Outlook
6.1 Asia Pacific Natural Sweeteners Market Analysis
6.1.1 Figure: Asia Pacific Natural Sweeteners Historical Market and Forecast (2014-2024)
6.1.2 Chart: Breakup by Intensity
220.127.116.11 High Intensity Sweeteners
18.104.22.168 Low Intensity Sweeteners
6.1.3 Figure: Asia Pacific Natural Sweeteners Market Breakup by Intensity: Historical Market and Forecast (2014-2024)
22.214.171.124 High Intensity Sweeteners
126.96.36.199 Low Intensity Sweeteners
6.1.4 Chart: Breakup by Type
188.8.131.52 Maple Syrup
184.108.40.206 Raw Honey
220.127.116.11 Coconut Sugar
6.1.5 Figure: Asia Pacific Natural Sweeteners Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
18.104.22.168 Maple Syrup
22.214.171.124 Raw Honey
126.96.36.199 Coconut Sugar
6.1.6 Chart: Breakup by Application
188.8.131.52 Personal Care
6.1.7 Figure: Asia Pacific Natural Sweeteners Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
184.108.40.206 Personal Care
6.1.8 Chart: Breakup by Distribution Channel
220.127.116.11 Convenience Stores
18.104.22.168 Retail Stores
22.214.171.124 Online Retailers
6.1.9 Figure: Asia Pacific Natural Sweeteners Market Breakup by Distribution Channel: Historical Market (2014-2018) & Forecast (2019-2024)
126.96.36.199 Convenience Stores
188.8.131.52 Retail Stores
184.108.40.206 Online Retailers
6.1.10 Chart: Breakup by Country
6.1.11 Figure: Asia Pacific Natural Sweeteners Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s Power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
7 Asia Pacific Natural Sweeteners Price Analysis
8 Competitive Landscape & Supplier Analysis
8.1 Cargill, Incorporated
8.2 Archer Daniels Midland Company
8.3 Ingredion Incorporated
8.4 Tate & Lyle PLC
8.5 SteviaPac Food Innovation
8.6 Layn Corporate
8.7 Zhucheng HaoTian Pharm Co.,Ltd
8.8 Sunwin Stevia International, Inc
9 Consumer Analysis
10 Events and Developments
Additional Customisation Available:
11 Manufacturing Process
11.1 Detailed Process Flow
11.2 Operations Involved
11.3 Mass Balance
12 Cost Analysis
12.1 Land, Location and Site Development
12.3 Plant Machinery
12.4 Cost of Raw Material
12.9 Other Capital Investment
The Asia Pacific natural sweeteners market is being driven by the increasing demand of stevia, a kind of natural sweetener. The global stevia industry attained a value of USD 480 million in 2018. It is expected to witness a further growth in the forecast period of 2019-2024, growing at a CAGR of 8.5%. The global stevia industry is projected to reach USD 785 million by 2024.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the Asia Pacific industry for natural sweetener can be segmented into stevia, maple syrup, raw honey, molasses and coconut sugar, among others with stevia accounting for the largest industry share in the Asia Pacific. On the basis of application, the food and beverage sectors are the leading sectors in the Asia Pacific industry. The major regional markets in the Asia Pacific are China, Japan, India and Korea, with China accounting for the largest share of stevia which is almost 91% of the total stevia production in the Asia Pacific. The key players in the Asia Pacific market for natural sweeteners include PureCircle, Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, SteviaPac Food Innovation, Layn Corporate, Zhucheng HaoTian Pharm Co.,Ltd, and Sunwin Stevia International, Inc, among others.
The major drivers of the industry such as rising disposable incomes, increasing population, increasing health consciousness, and rising demand for sugar-substitutes with low-calorie content are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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