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Global Athleisure Market Size, Share, Growth, Trends, Report: By Type: Mass Athleisure, Premium Athleisure; By Product: Yoga Apparel, Leggings, Shirts, Others; By End User: Women, Men, Children; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Athleisure Market Outlook
The global athleisure market size reached approximately USD 386.68 billion in 2023. The market is projected to grow at a CAGR of 9.20% between 2024 and 2032, reaching a value of around USD 853.79 billion by 2032.
Key Takeaways
- Consumers are increasingly looking for eco-friendly and sustainable options, leading athleisure brands to adopt more sustainable practices and materials.
- Athleisure has blurred the lines between sportswear and fashion, with many fashion brands incorporating athleisure elements into their collections.
- Endorsements by celebrities and social media influencers have played a significant role in promoting athleisure wear.
Athleisure refers to clothing designed for athletic activities that are also suitable for casual, everyday wear. This fusion of fashion and function has gained immense popularity among the Gen Z and millennial populations. From sleek leggings and stylish sneakers to versatile shorts and comfortable sweatpants, athleisure wear encompasses a wide spectrum of choices.
The increasing emphasis on health and fitness has led to a rise in the number of individuals adopting active lifestyles which has fuelled the athleisure market growth. People are increasingly engaging in various physical activities such as yoga, running, and gym workouts. This shift towards a more active way of living has created a demand for comfortable and functional clothing that seamlessly transitions from the gym to daily life. Celebrities and influencer endorsements of athletic wear have played a pivotal role in enhancing the market value. Celebrities are often spotted wearing athleisure outfits, which influences their followers to embrace the trend. Such endorsements create a sense of aspiration and desirability, further propelling the market growth.
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Key Trends and Developments
The proliferation of e-commerce platforms; Inclusive sizing; and collaborations and limited editions are the major trends impacting the athleisure market expansion
October, 2023
Bata India announced its plans to expand its product range into activewear and athleisure apparel with the introduction of 'Power Acti-Wear'.
October, 2023
MAS Matrix launched a new athleisure line named MVTM, which aims to revolutionise the capabilities of engineered knits.
January, 2024
The athleisure wear brand Edrio, belonging to the North Indian textile conglomerate Oswal Group, inaugurated its first brick-and-mortar store in India.
April, 2024
THE ICONIC announced that it has teamed up with P.E. Nation to introduce the brand's inaugural athleisure capsule collection, named Phys Ed.
The proliferation of e-commerce platforms
Online shopping offers a vast selection of brands, styles, and price ranges, enabling consumers to explore and compare options effortlessly.
Inclusive sizing
Brands are expanding their size ranges to be more inclusive and cater to a wider range of body types due to a growing demand for body positivity and diversity.
Technology integration
Athleisure wear is becoming more technologically advanced, with features like moisture-wicking fabrics, odour-resistant treatments, and temperature-regulating materials.
Collaborations and limited editions
Collaborations between athleisure brands and fashion designers, celebrities, or other brands are becoming increasingly popular.
Athleisure Market Trends
Athleisure wear is increasingly incorporating advanced technologies to enhance the functionality and comfort of the garments. For instance, moisture-wicking fabrics are designed to draw sweat away from the body and move it to the surface of the fabric, where it can evaporate more quickly. This helps to keep the wearer dry and comfortable during physical activities. Common moisture-wicking materials include polyester and nylon, which have natural moisture-wicking properties.
New market players are venturing into the athleisure sector to expand their product portfolio. Bata India, a leading footwear brand, announced its intention to diversify its product offerings by venturing into the activewear and athleisure market in October 2023. The company plans to achieve this expansion through the introduction of a new line called 'Power Acti-Wear'.
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Market Segmentation
“Athleisure Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Mass Athleisure
- Premium Athleisure
Market Breakup by Product
- Yoga Apparel
- Tops
- Shorts
- Pants
- Unitards
- Capris
- Others
- Leggings
- Shirts
- Others
Market Breakup by End User
- Women
- Men
- Children
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Mass athleisure accounts for a major athleisure market share due to its cost-effectiveness as well as widespread availability
The mass athleisure segment held a considerable position in the market. This can be attributed to the rising preference for athleisure clothing among consumers due to its acceptance in various social settings. In fact, garments made with sports-inspired materials such as spandex, Lycra, and synthetic fibres have gained popularity as suitable options for work attire. The global trend of online shopping and the convenience of in-store pickup have also contributed to the growing popularity of mass athleisure, and these trends are expected to persist in the coming years.
Premium athleisure brands are also anticipated to gain a sizeable share of the market as they often use high-quality materials and construction techniques, resulting in garments that are more durable and long-lasting. Consumers are willing to pay a higher price for products that offer better performance and won't need to be replaced frequently.
Shirt maintains its dominance in the market as it offers comfort to its users
The shirt segment is expected to hold a major portion of the global athleisure market. The rising popularity of athleisure shirts can be attributed to their ability to seamlessly blend comfort and style. Leading brands like Lululemon and Athleta have played a crucial role in driving the growth of this segment through their innovative product launches. Moreover, numerous retailers and key players are launching innovative and stylish athleisure shirt lines, adding to the segment's growth.
The demand for yoga apparel has been growing steadily in the athleisure market. Yoga involves a wide range of movements and poses, requiring clothing that is comfortable, flexible, and allows for a full range of motion and yoga apparel is designed to meet these needs, with stretchy fabrics and non-restrictive designs.
Competitive Landscape
The market players are increasing their collaboration to gain a competitive edge in the market
Puma SE, commonly known as PUMA, is one of the leading global sportswear and apparel companies headquartered in Herzogenaurach, Germany and established in 1948.
Lululemon Athletica Inc. is a global athletic apparel company that specialises in yoga-inspired activewear and performance gear. The company’s primary focus is on creating clothing that promotes an active lifestyle.
Under Armour Inc., founded in 1996, is an American multinational company that specialises in manufacturing and distributing performance athletic apparel, footwear, and accessories.
Nike Inc. is one of the world's leading multinational corporations specialising in the design, development, manufacturing, and global marketing and sales of footwear, apparel, equipment, accessories, and services.
Other players in the global athleisure market include Adidas AG, Patagonia, Inc., Vuori, Inc, Pangaia Group, Outerknown, LLC, Lyst Ltd, and HanesBrands Inc., among others.
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Athleisure Market Analysis by Region
The demand for athleisure wear in North America has been on a steady rise and continues to show strong growth. There has been a significant shift in consumer lifestyle towards more casual and comfortable clothing, fueled by the increase in remote work and the desire for versatile attire that can be worn for both leisure and physical activities. The growing focus on health and wellness has led to an increased interest in fitness and exercise, which, in turn, has boosted the demand for athleisure wear.
The athleisure market in Asia Pacific has been growing rapidly. Rapid urbanisation and changing lifestyles, particularly in emerging economies, have led to a shift in consumer preferences towards more versatile and functional clothing options that fit into busy, urban lives.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Athleisure Market Analysis
8.1 Key Industry Highlights
8.2 Global Athleisure Historical Market (2018-2023)
8.3 Global Athleisure Market Forecast (2024-2032)
8.4 Global Athleisure Market by Type
8.4.1 Mass Athleisure
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Premium Athleisure
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Athleisure Market by Product
8.5.1 Yoga Apparel
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.1.3 Breakup by Type
8.5.1.3.1 Tops
8.5.1.3.2 Shorts
8.5.1.3.3 Pants
8.5.1.3.4 Unitards
8.5.1.3.5 Capris
8.5.1.3.6 Others
8.5.2 Leggings
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Shirts
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Athleisure Market by End User
8.6.1 Women
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Men
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Children
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Athleisure Market by Distribution Channel
8.7.1 Online
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Offline
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Athleisure Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Athleisure Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Athleisure Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Athleisure Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Athleisure Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Athleisure Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Nike Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Adidas AG
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Puma SE
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Lululemon Athletica Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Under Armour Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Patagonia, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Vuori, Inc
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pangaia Group
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Outerknown, LLC
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Lyst Ltd
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 HanesBrands Inc.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
Additional Customisations Available:
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Athleisure Market: Key Industry Highlights, 2018 and 2032
2. Global Athleisure Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Athleisure Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Athleisure Historical Market: Breakup by Product (USD Billion), 2018-2023
5. Global Athleisure Market Forecast: Breakup by Product (USD Billion), 2024-2032
6. Global Athleisure Historical Market: Breakup by End User (USD Billion), 2018-2023
7. Global Athleisure Market Forecast: Breakup by End User (USD Billion), 2024-2032
8. Global Athleisure Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Athleisure Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Athleisure Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Athleisure Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Athleisure Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Athleisure Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Athleisure Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Athleisure Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Athleisure Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Athleisure Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Athleisure Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Athleisure Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Athleisure Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Athleisure Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Athleisure Market Structure
Key Questions Answered in the Report
In 2023, the market reached a value of around USD 386.68 billion.
The market is projected to grow at a CAGR of 9.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 853.79 billion by 2032.
The market growth is being driven by the rising emphasis on health and fitness and the growing popularity of athleisure among the young population.
The key trends guiding the market include innovative product launches, increasing endorsements from celebrities and influencers, and the rapid growth of the e-commerce sector.
The regional markets for athleisure include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels in the market include online and offline.
The major players in the market are Nike Inc., Adidas AG, Puma SE, Lululemon Athletica Inc., Under Armour Inc., Patagonia, Inc., Vuori, Inc, Pangaia Group, Outerknown, LLC, Lyst Ltd, and HanesBrands Inc., among others.
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