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Australia Chatbot Market Size, Trends, Growth, Report: By Type: Messenger-based/Third party, Standalone, Web-based; By Product: Human Intelligence, Artificial Intelligence, Marketing; By Organization Size: Small Enterprises, Medium Enterprises, Large Enterprises; By Application; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Australia Chatbot Market Outlook
The Australia chatbot market size is expected to grow at a CAGR of 20.4% between 2024 and 2032.
Key Takeaways:
- In Australia, 5G availability remains consistent at approximately 36.6%, accompanied by a high 5G smartphone penetration rate of 82%. Additionally, the average Australian household was equipped with 20.5 internet-connected devices in 2021.
- According to eshopworld, digital shopper penetration presently sits at 62.58% and is anticipated to climb to 69% by 2020. Cloud-based software providers such as Microsoft Azure and Google Cloud are rolling out customer experience solutions to address customer churn concerns in Australia.
- Samsung Australia emerges as a prominent retail brand, boasting 14,639 subscribers and amassing a total of 41,972,302 uploaded video views on YouTube. Renowned as a tech powerhouse, their active involvement in the social community, coupled with a hyperlocal online sales strategy and competitive pricing, underscores their dynamic approach.
The chatbot market is experiencing robust growth, fuelled by the rising demand for messenger applications and the widespread adoption of consumer analytics by businesses worldwide. Vendors are innovating their products by integrating AI and NLP technologies to meet customer needs efficiently. Chatbots, leveraging AI and NLP, act as virtual assistants across various customer touchpoints, interpreting user intent and providing prompt responses.
The Australia chatbot market growth is driven by the dominance of messenger applications and the need for customer analytics, with chatbots integrated into messengers offering a higher ROI and improved user experiences. In Australia, the chatbot market is rapidly expanding, driven by digitisation, customer-centric strategies, and the pursuit of operational efficiency. Australian businesses, embracing digital transformation, rely on chatbots to automate tasks, enhance user experiences, and ensure seamless communication.
Chatbots play a crucial role in meeting evolving customer expectations, offering personalised assistance and round-the-clock support. In the retail sector, chatbots assist with product inquiries, recommendations, and personalised shopping experiences, contributing to customer satisfaction and loyalty. Healthcare providers in Australia utilise chatbots for appointment scheduling and medical assistance, while educational institutions deploy them to support students with enrolment and academic queries. Advanced NLP and machine learning techniques empower chatbots to understand user intent and sentiment, enabling more meaningful interactions. Additionally, AI-driven analytics extract valuable insights from chatbot interactions, informing data-driven decisions and enhancing customer experiences.
The emergence of voice-enabled chatbots reflects the growing trend of voice technology adoption, offering hands-free and natural communication options. Omnichannel integration ensures consistent customer experiences across various communication platforms, meeting the diverse needs of modern businesses and consumers alike while playing a major role in the Australia chatbot market development.
Market Segmentation
Australia Chatbot Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Messenger-based/Third party
- Standalone
- Web-based
Market Breakup by Product
- Human Intelligence
- Artificial Intelligence
- Marketing
Market Breakup by Organisation Size
- Small Enterprises
- Medium Enterprises
- Large Enterprises
Market Breakup by Application
- Bots for Social Media
- Bots for Marketing
- Bots for Service
- Bots for Payments/Order Processing
- Others
Market Breakup by End-Use
- Travel and Tourism
- Healthcare
- Banking Financial Services and Insurance (BFSI)
- E-commerce
- Retail
- Media and Entertainment
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Key players in the chatbot in Australia develop and provide properties and services to support the end-users.
- Human Pixel Pty Ltd.
- NRG Phoenix Pty Ltd.
- 4mation Technologies Pty Ltd.
- Business Solution Consulting
- WK Digital
- AndMine Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Organization Size |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Chatbot Market Overview
8.1 Key Industry Highlights
8.2 Australia Chatbot Historical Market (2018-2023)
8.3 Australia Chatbot Market Forecast (2024-2032)
9 Australia Chatbot Market by Type
9.1 Messenger-based/Third party
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Standalone
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Web-based
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
10 Australia Chatbot Market by Product
10.1 Human Intelligence
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Artificial Intelligence
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Marketing
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Australia Chatbot Market by Organization Size
11.1 Small Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Medium Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Large Enterprises
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Chatbot Market by Application
12.1 Bots for Social Media
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Bots for Marketing
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Bots for Service
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Bots for Payments/Order Processing
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Australia Chatbot Market by End Use
13.1 Travel and Tourism
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Healthcare
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Banking Financial Services and Insurance (BFSI)
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 E-commerce
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Retail
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Media and Entertainment
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Others
14 Australia Chatbot Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Human Pixel Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 NRG Phoenix Pty Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 4mation Technologies Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Business Solution Consulting
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 WK Digital
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 AndMine Pty Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Chatbot Market: Key Industry Highlights, 2018 and 2032
2. Australia Chatbot Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Chatbot Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Chatbot Historical Market: Breakup by Product (USD Million), 2018-2023
5. Australia Chatbot Market Forecast: Breakup by Product (USD Million), 2024-2032
6. Australia Chatbot Historical Market: Breakup by Organization Size (USD Million), 2018-2023
7. Australia Chatbot Market Forecast: Breakup by Organization Size (USD Million), 2024-2032
8. Australia Chatbot Historical Market: Breakup by Application (USD Million), 2018-2023
9. Australia Chatbot Market Forecast: Breakup by Application (USD Million), 2024-2032
10. Australia Chatbot Historical Market: Breakup by End Use (USD Million), 2018-2023
11. Australia Chatbot Market Forecast: Breakup by End Use (USD Million), 2024-2032
12. Australia Chatbot Historical Market: Breakup by Region (USD Million), 2018-2023
13. Australia Chatbot Market Forecast: Breakup by Region (USD Million), 2024-2032
14. Australia Chatbot Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 20.4% between 2024 and 2032.
The market is categorised according to its end-use, which includes travel and tourism, healthcare, banking financial services and insurance (BFSI), e-commerce, retail, media and entertainment, and others.
The key market players are Human Pixel Pty Ltd., NRG Phoenix Pty Ltd., 4mation Technologies Pty Ltd., Business Solution Consulting, WK Digital, AndMine Pty Ltd., and others.
The market is driven by factors that include rise of flexible workspaces, digital transformation, rapid transformation in the IT and real estate sector, among others.
The market is categorised according to its product, which includes human intelligence, artificial intelligence, and marketing.
The leading nations in chatbot usage include the United States, India, the United Kingdom, and Brazil, with approximately 80% of survey participants reporting previous interactions with chatbots.
The user base of ChatGPT has experienced unparalleled growth, setting a new record.
The standard chatbot software plan typically ranges from $0 to $500 per month, while the enterprise-level plan usually falls between $600 and $5,000 per month. For in-house chatbot development, companies typically allocate approximately $10,000 per month.
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