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Australia Digital Signage Market Size, Share, Growth, Report: By Type: Video Screen, Digital Poster, Video Walls, Transparent LED Screen, Kiosks, Others; By Content Category; By Technology; By Component; By Location; By Screen Size; By Enterprise Size; By Application; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Digital Signage Market Outlook
The Australia digital signage market size was valued at USD 324.3 million in 2023. The market is further projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of USD 525 million by 2032.
Key Takeaways
- As per industry reports, the market is being driven by the adoption of cloud-based digital signage software by Australian SMEs due to its ease of use and cost-effectiveness.
- Digital signage is being used in various ways by different industries, with retail and restaurant locations using it for advertising, while corporate, medical, and educational companies use digital signage systems to spread important information.
- The future of digital signage in Australia is expected to be shaped by technological advancements such as artificial intelligence (AI), virtual and augmented reality (VR and AR), facial recognition, social media integrations, and AI & machine learning.
One of the key trends accelerating the Australia digital signage market development is the increasing adoption of interactive digital signage, which allows consumers to engage with the content and receive real-time information. This can range from touch screens to gesture control and even voice recognition. Another trend is the integration of artificial intelligence (AI) and data analytics into digital signage, which allows for better targeting and personalisation of content, leading to improved customer engagement.
The surge in outdoor digital signage, has proven to be a valuable communication tool for businesses, especially in facilitating contactless interactions like ordering and displaying promotions. Moreover, the growing demand for ultra-large screens, driven by businesses preferring larger displays for both indoor and outdoor applications, along with advancements in video wall and OLED technology, is contributing to Australia digital signage market growth. The proliferation of Software-as-a-Service (SaaS) and managed services in the digital signage sector is also a significant trend, offering cloud-hosted subscription-based solutions and value-added services like content creation and management.
The healthcare industry in Australia is increasingly adopting digital signage to display information about services, facilities, and appointments, reducing the need for manual updates and improving the overall patient experience. The market for digital signage in the healthcare sector is expected to grow due to the increasing demand for efficient and interactive communication systems.
Sport stadiums use digital signage to provide real-time information about events, scores, and schedules, improving the overall fan experience. Meanwhile, the entertainment industry, including cinema chains use digital signage to provide real-time information about movies, showtimes, and promotions, improving the overall fan experience.
Market Segmentation
Australia Digital Signage Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Video Screen
- Digital Poster
- Video Walls
- Transparent LED Screen
- Kiosks
- Others
Market Breakup by Content Category
- Non-broadcast
- Broadcast
- Sports
- News
- Weather
- Others
Market Breakup by Technology
- Projection
- LCD
- LED
- Others
Market Breakup by Component
- Software
- Hardware
- Service
Market Breakup by Location
- Outdoor
- Indoor
Market Breakup by Screen Size
- Below 32 Inches
- 32 to 52 Inches
- More than 52 Inches
Market Breakup by Enterprise Size
- Small Office/Home Office (SOHO)
- Small and Medium-sized Enterprise (SMEs)
- Large Enterprises
Market Breakup by Application
- Healthcare
- Transport
- Stadiums and Playgrounds
- Hospitality
- Corporate
- Banking
- Retail
- Entertainment
- Education
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are capitalising on the growing demand for digital signage solutions, which are being increasingly adopted by various industries.
- LG Electronics Australia Pty Limited
- Panasonic Australia Pty Limited
- Signtronics Australia
- Samsung Electronics Australia Pty Limited
- Sony Electronics Asia Pacific Pte. Ltd.
- Toshiba (Australia) Pty Limited
- Icon Creations Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Content Category |
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| Breakup by Technology |
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| Breakup by Component |
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| Breakup by Location |
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| Breakup by Screen Size |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Digital Signage Market Overview
8.1 Key Industry Highlights
8.2 Australia Digital Signage Historical Market (2018-2023)
8.3 Australia Digital Signage Market Forecast (2024-2032)
9 Australia Digital Signage Market by Type
9.1 Video Screen
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Digital Poster
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Video Walls
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Transparent LED Screen
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Kiosks
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Others
10 Australia Digital Signage Market by Content Category
10.1 Non-broadcast
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Broadcast
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Sports
10.2.3.2 News
10.2.3.3 Weather
10.2.3.4 Others
11 Australia Digital Signage Market by Technology
11.1 Projection
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 LCD
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 LED
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Digital Signage Market by Component
12.1 Software
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hardware
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Service
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Australia Digital Signage Market by Location
13.1 Outdoor
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Indoor
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Digital Signage Market by Screen Size
14.1 Below 32 Inches
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 32 to 52 Inches
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 More than 52 Inches
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
15 Australia Digital Signage Market by Enterprise Size
15.1 Small Office/Home Office (SOHO)
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Small and Medium-sized Enterprise (SMEs)
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Large Enterprises
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
16 Australia Digital Signage Market by Application
16.1 Healthcare
16.1.1 Historical Trend (2018-2023)
16.1.2 Forecast Trend (2024-2032)
16.2 Transport
16.2.1 Historical Trend (2018-2023)
16.2.2 Forecast Trend (2024-2032)
16.3 Stadiums and Playgrounds
16.3.1 Historical Trend (2018-2023)
16.3.2 Forecast Trend (2024-2032)
16.4 Hospitality
16.4.1 Historical Trend (2018-2023)
16.4.2 Forecast Trend (2024-2032)
16.5 Corporate
16.5.1 Historical Trend (2018-2023)
16.5.2 Forecast Trend (2024-2032)
16.6 Banking
16.6.1 Historical Trend (2018-2023)
16.6.2 Forecast Trend (2024-2032)
16.7 Retail
16.7.1 Historical Trend (2018-2023)
16.7.2 Forecast Trend (2024-2032)
16.8 Entertainment
16.8.1 Historical Trend (2018-2023)
16.8.2 Forecast Trend (2024-2032)
16.9 Education
16.9.1 Historical Trend (2018-2023)
16.9.2 Forecast Trend (2024-2032)
16.10 Others
17 Australia Digital Signage Market by Region
17.1 New South Wales
17.1.1 Historical Trend (2018-2023)
17.1.2 Forecast Trend (2024-2032)
17.2 Victoria
17.2.1 Historical Trend (2018-2023)
17.2.2 Forecast Trend (2024-2032)
17.3 Queensland
17.3.1 Historical Trend (2018-2023)
17.3.2 Forecast Trend (2024-2032)
17.4 Australian Capital Territory
17.4.1 Historical Trend (2018-2023)
17.4.2 Forecast Trend (2024-2032)
17.5 Western Australia
17.5.1 Historical Trend (2018-2023)
17.5.2 Forecast Trend (2024-2032)
17.6 Others
18 Market Dynamics
18.1 SWOT Analysis
18.1.1 Strengths
18.1.2 Weaknesses
18.1.3 Opportunities
18.1.4 Threats
18.2 Porter’s Five Forces Analysis
18.2.1 Supplier’s Power
18.2.2 Buyer’s Power
18.2.3 Threat of New Entrants
18.2.4 Degree of Rivalry
18.2.5 Threat of Substitutes
18.3 Key Indicators for Demand
18.4 Key Indicators for Price
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 LG Electronics Australia Pty Limited
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Panasonic Australia Pty Limited
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Signtronics Australia
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Samsung Electronics Australia Pty Limited
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Sony Electronics Asia Pacific Pte. Ltd.
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Toshiba (Australia) Pty Limited
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Icon Creations Pty Ltd.
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Digital Signage Market: Key Industry Highlights, 2018 and 2032
2. Australia Digital Signage Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Digital Signage Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Digital Signage Historical Market: Breakup by Content Category (USD Million), 2018-2023
5. Australia Digital Signage Market Forecast: Breakup by Content Category (USD Million), 2024-2032
6. Australia Digital Signage Historical Market: Breakup by Technology (USD Million), 2018-2023
7. Australia Digital Signage Market Forecast: Breakup by Technology (USD Million), 2024-2032
8. Australia Digital Signage Historical Market: Breakup by Component (USD Million), 2018-2023
9. Australia Digital Signage Market Forecast: Breakup by Component (USD Million), 2024-2032
10. Australia Digital Signage Historical Market: Breakup by Location (USD Million), 2018-2023
11. Australia Digital Signage Market Forecast: Breakup by Location (USD Million), 2024-2032
12. Australia Digital Signage Historical Market: Breakup by Screen Size (USD Million), 2018-2023
13. Australia Digital Signage Market Forecast: Breakup by Screen Size (USD Million), 2024-2032
14. Australia Digital Signage Historical Market: Breakup by Enterprise Size (USD Million), 2018-2023
15. Australia Digital Signage Market Forecast: Breakup by Enterprise Size (USD Million), 2024-2032
16. Australia Digital Signage Historical Market: Breakup by Application (USD Million), 2018-2023
17. Australia Digital Signage Market Forecast: Breakup by Application (USD Million), 2024-2032
18. Australia Digital Signage Historical Market: Breakup by Region (USD Million), 2018-2023
19. Australia Digital Signage Market Forecast: Breakup by Region (USD Million), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Australia Digital Signage Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 324.3 million.
The market is expected to grow at a CAGR of 5.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 525 million by 2032.
The market is being driven due to technological advancements, increased adoption of digital marketing strategies by businesses, and a growing demand for interactive and engaging content.
Key trends aiding the market expansion include increasing adoption of interactive digital signage, emergence of cloud-based digital signage solutions, and demand for digital signage solutions in the retail industry.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different applications of digital signage are healthcare, transport, stadiums and playgrounds, hospitality, corporate, banking, retail, entertainment, and education, among others.
Based on content category, the market segmentations include non-broadcast and broadcast. Broadcast further includes sports, news, weather.
Video screen, digital poster, video walls, transparent LED screen, kiosks, and other types are considered in the report.
Key players in the market are LG Electronics Australia Pty Limited, Panasonic Australia Pty Limited, Signtronics Australia, Samsung Electronics Australia Pty Limited, Sony Electronics Asia Pacific Pte. Ltd., Toshiba (Australia) Pty Limited, and Icon Creations Pty Ltd., among others.
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