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Australia Fragrance and Perfume Market Size, Share, Forecast: By Type: Parfum or De Parfum, Eau De Parfum (EDP), Eau De Toilette (EDT), Eau De Cologne (EDC); By Consumer Group: Men, Women, Unisex; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Australia Fragrance and Perfume Market Outlook
The Australia fragrance and perfume market size was valued at USD 791 million in 2023. The market is further projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of USD 1150.9 million by 2032.
Key Takeaways
- As per industry reports, in 2024, non-luxury fragrances will account for more than half of the total sales in the market.
- Australia’s fragrance market is experiencing a surge in demand for natural and sustainable scents, reflecting the country’s growing eco-consciousness.
- Department stores are the primary distribution channel for fragrances in the country, with key players like Coty, Inc., L'Oreal S.A., and Revlon, Inc. dominating the market.
- Female fragrances products have a higher per capita consumption than male and unisex fragrances. However, unisex fragrances are expected to be the fastest-growing segment in the Australian market.
Some of the key drivers aiding the Australia fragrance and perfume market development include the increasing consumer spending on beauty and cosmetic products, driven by changes in living standards and a growing inclination towards personal care and hygiene. Notably, women are spending more on beauty products, and social media advertising by celebrities is creating awareness about the use of perfumes among men, leading to a wider adoption of perfumes and beauty products in daily life.
Additionally, consumers are gravitating towards fragrances derived from natural sources like flowers and plants, driving the demand for natural perfumes. Moreover, the rise of personalised fragrance experiences and the incorporation of aromatherapy elements in perfumes are gaining popularity. Additionally, the growth of e-commerce channels for fragrance sales is providing a convenient platform for consumers to explore and purchase a wide variety of perfumes.
Furthermore, the demand for solid perfumes is on the rise due to their convenience, portability, and eco-friendly nature, as they reduce packaging waste and are ideal for travel. Secondly, the market is fuelled by new product launches by companies like The BETTER Brand and Solid State, introducing gender-neutral scents that cater to changing consumer preferences.
The Australia fragrance and perfume market share is increasing due to availability of different type of perfumes. Parfum or De Parfum segment represents the highest concentration of fragrance oils, offering a long-lasting scent experience, making it a popular choice for those seeking a luxurious and rich fragrance. Eau De Toilette (EDT) and Eau De Cologne (EDC) have the lowest concentration of fragrance oils, providing a light and invigorating scent that is often used as a refreshing body splash.
Market Segmentation
Australia Fragrance and Perfume Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Parfum or De Parfum
- Eau De Parfum (EDP)
- Eau De Toilette (EDT)
- Eau De Cologne (EDC)
Market Breakup by Consumer Group
- Men
- Women
- Unisex
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are emphasising the development of unique and appealing fragrances, leveraging natural ingredients, and exploring new scent profiles to meet the diverse demands of consumers.
- Parfumis
- Arise Aromatics Pty Ltd
- MetaScent Australia
- Fragrance Innovation Australia
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Consumer Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Fragrance and Perfume Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Fragrance and Perfume Historical Market (2018-2023)
8.3 Asia Pacific Fragrance and Perfume Market Forecast (2024-2032)
9 Australia Fragrance and Perfume Market Overview
9.1 Key Industry Highlights
9.2 Australia Fragrance and Perfume Historical Market (2018-2023)
9.3 Australia Fragrance and Perfume Forecast (2024-2032)
10 Australia Fragrance and Perfume Market by Type
10.1 Parfum or De Parfum
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Eau De Parfum (EDP)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Eau De Toilette (EDT)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Eau De Cologne (EDC)
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Australia Fragrance and Perfume Market by Consumer Group
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Unisex
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Fragrance and Perfume Market by Distribution Channel
12.1 Online
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Offline
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Fragrance and Perfume Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Parfumis
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Arise Aromatics Pty Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 MetaScent Australia
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fragrance Innovation Australia
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Fragrance and Perfume Market: Key Industry Highlights, 2018 and 2032
2. Australia Fragrance and Perfume Market: Key Industry Highlights, 2018 and 2032
3. Australia Fragrance and Perfume Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Fragrance and Perfume Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Fragrance and Perfume Historical Market: Breakup by Category (USD Million), 2018-2023
6. Australia Fragrance and Perfume Market Forecast: Breakup by Category (USD Million), 2024-2032
7. Australia Fragrance and Perfume Historical Market: Breakup by Consumer Group (USD Million), 2018-2023
8. Australia Fragrance and Perfume Market Forecast: Breakup by Consumer Group (USD Million), 2024-2032
9. Australia Fragrance and Perfume Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. Australia Fragrance and Perfume Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. Australia Fragrance and Perfume Historical Market: Breakup by Region (USD Million), 2018-2023
12. Australia Fragrance and Perfume Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Australia Fragrance and Perfume Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 791 million.
The market is expected to grow at a CAGR of 4.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1150.9 million by 2032.
The market is being driven due to increasing consumer spending on beauty and cosmetic products, social media advertising by celebrities, addition of fragrances to food products by food companies, and the growth of e-commerce channels for fragrance sales.
Key trends aiding the market expansion include increasing consumer preference for natural and clean label products, the incorporation of aromatherapy elements in perfumes.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on type, the market segmentations include Parfum or De Parfum, Eau De Parfum (EDP), Eau De Toilette (EDT), and Eau De Cologne (EDC).
Men, women, and unisex are considered in the report.
Key players in the market are Parfumis, Arise Aromatics Pty Ltd, MetaScent Australia, and Fragrance Innovation Australia, among others.
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