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Australia Laundry Detergent Market Size, Trends, Analysis: By Type: Liquid Detergents, Powder Detergents, Others; By Packaging: Bottles, Cartons, Pouches, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Channel, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Laundry Detergent Market Outlook
The Australia laundry detergent market size was valued at USD 678.5 million in 2023. The market is further projected to grow at a CAGR of 3.40% between 2024 and 2032, reaching a value of USD 913.2 million by 2032.
Key Takeaways
- In Australia, liquid and powder detergents dominate the laundry market, accounting for 76% of sales.
- Brands like Unilever’s Omo and Surf are embracing sustainability with the introduction of recycled packaging and concentrated liquid detergents formats.
- The market is poised for steady growth due to increasing household demand for laundry care products.
The high consumption of powder detergent by most of the population, rising consumer awareness regarding health and hygiene, and increasing disposable income contribute significantly to Australia laundry detergent market growth. Secondly, the easy availability of desired brands and types of laundry detergent in departmental stores, as well as the growing popularity of online sales through digital platforms, further fuel market expansion.
Additionally, the development of sustainable laundry detergent products that save water, energy, and reduce carbon footprint is expected to propel the market. Many key players are focused on developing eco-friendly concentrated detergents to enhance sustainability. Unilever’s launched OMO Dilute at Home Refill in 2021, which is a laundry product designed to offer both high-performance wash results and environmental sustainability as it uses paper in packaging and remove stains in one wash.
Moreover, the increasing demand for liquid and powdered laundry detergent in various applications such as households, hotels, hospitals, and laundry service providers increase the Australia laundry detergent market share. Liquid detergents, known for their convenience and effectiveness in stain removal, hold a prominent position in the market, catering to consumers seeking ease of use and efficient cleaning solutions. Several brands offer various formulations, including standard and concentrated liquid detergents on different distribution channels. On the other hand, powder detergents, a traditional favourite among many households, continue to maintain a strong presence in the market due to their affordability, longer shelf life, and effectiveness in handling tough stains.
Market Segmentation
Australia Laundry Detergent Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Liquid Detergents
- Powder Detergents
- Others
Market Breakup by Packaging
- Bottles
- Cartons
- Pouches
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are introducing eco-friendly detergents, further engaging in strategic alliances to enter international markets and stay ahead in the competition.
- Unilever plc
- Henkel Australia Pty Ltd
- Kao Corporation
- Helios Health & Beauty Pty Ltd.
- Technichem Pvt. Ltd.
- Sahely Chemicals Pty Ltd.
- Agar Cleaning Systems Pty Ltd.
- Chempower Australia
- Herbon Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Laundry Detergent Market Overview
8.1 Key Industry Highlights
8.2 Australia Laundry Detergent Historical Market (2018-2023)
8.3 Australia Laundry Detergent Market Forecast (2024-2032)
9 Australia Laundry Detergent Market by Type
9.1 Liquid Detergents
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Powder Detergents
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 Australia Laundry Detergent Market by Packaging
10.1 Bottles
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cartons
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Pouches
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia Laundry Detergent Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channel
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Laundry Detergent Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Western Australia
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australian Capital Territory
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Unilever plc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Henkel Australia Pty Ltd
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Kao Corporation
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Helios Health & Beauty Pty Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Technichem Pvt. Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Sahely Chemicals Pty Ltd.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Agar Cleaning Systems Pty Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Chempower Australia
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Herbon Pty Ltd.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
16 List of Key Figures and Tables
1. Australia Laundry Detergent Market: Key Industry Highlights, 2018 and 2032
2. Australia Laundry Detergent Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Laundry Detergent Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Laundry Detergent Historical Market: Breakup by Packaging (USD Million), 2018-2023
5. Australia Laundry Detergent Market Forecast: Breakup by Packaging (USD Million), 2024-2032
6. Australia Laundry Detergent Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Laundry Detergent Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Laundry Detergent Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Laundry Detergent Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Laundry Detergent Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 678.5 million.
The market is expected to grow at a CAGR of 3.40% between 2024 and 2032.
The laundry detergent market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 913.2 million by 2032.
High consumption of laundry detergent, growing disposable income, and increasing awareness of cleanliness and hygiene among citizens are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion include the rising demand for eco-friendly laundry detergents, increasing popularity of concentrated laundry detergents, and expansion of e-commerce platforms.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Liquid and powdered detergents are the different types of laundry detergents considered in the report.
Based on packaging, the market segmentations include bottles, cartons, and pouches, among others.
Supermarkets and hypermarkets, convenience stores, and online channels are some of the major distribution channels considered in the market.
Key players in the market are Unilever plc, Henkel Australia Pty Ltd, Kao Corporation, Helios Health & Beauty Pty Ltd., Technichem Pvt. Ltd., Sahely Chemicals Pty Ltd., Agar Cleaning Systems Pty Ltd., Chempower Australia, and Herbon Pty Ltd., among others.
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