Reports
Global Baby Wipes Market: By Technology: Spunlace, Airlaid, Coform, Needlepunch, Composite; By Product Type: Dry Wipe, Wet Wipes; By Distributional Channel: Supermarkets and Hypermarkets, Pharmacies, Online Stores; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Global Baby Wipes Market Outlook
The global baby wipes market reached nearly a value of USD 4.2 billion in 2020. It is further expected to grow at a CAGR of 3.4% between 2022 and 2027 to reach a value of USD 5.3 billion by 2027.
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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.
Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.
Properties and Applications
Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.
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Based on technology, the market can be divided into:
- Spunlace
- Airlaid
- Coform
- Needlepunch
- Composite
- Others
Based on the distribution channel, the market can be divided into:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online Stores
- Others
The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.
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Market Analysis
Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.
Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Johnson & Johnson Services, Inc.
- Proctor & Gamble Company
- Kimberly-Clark Corporation
- Unicharm Corporation
- Unilever plc
- Rockline Industries
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Technology, Product Type, Distributional Channel, Region |
| Breakup by Technology | Spunlace, Airlaid, Coform, Needlepunch, Composite, Others |
| Breakup by Product Type | Dry Wipes, Wet Wipes |
| Breakup by Distributional Channel | Supermarket & Hypermarket, Pharmacies, Convenience Stores, Online Stores, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Baby Wipes Market Analysis
8.1 Key Industry Highlights
8.2 Global Baby Wipes Historical Market (2018-2022)
8.3 Global Baby Wipes Market Forecast (2023-2028)
8.4 Global Baby Wipes Market by Technology
8.4.1 Spunlace
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Airlaid
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Coform
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Needlepunch
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Composite
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Baby Wipes Market by Product Type
8.5.1 Dry Wipes
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Wet Wipes
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Baby Wipes Market by Distributional Channel
8.6.1 Supermarket & Hypermarket
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Pharmacies
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Convenience Stores
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Online Stores
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Baby Wipes Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Baby Wipes Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Baby Wipes Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Baby Wipes Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Baby Wipes Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Baby Wipes Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Johnson & Johnson Services, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Proctor & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Kimberly-Clark Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Unicharm Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Rockline Industries
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
12.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Wipes Market: Key Industry Highlights, 2017 and 2027
2. Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2018-2022
3. Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2023-2028
4. Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2018-2022
5. Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2023-2028
6. Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7. Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8. Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Baby Wipes Market Structure
Key Questions Answered in the Report
In 2020, the global baby wipes market attained a value of nearly USD 4.2 billion.
The market is projected to grow at a CAGR of 3.4% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 5.3 billion by 2027.
The major drivers of the industry, such as the rising disposable incomes, increasing population, increasing hygiene awareness, rising demand from the developing regions, rapid urbanisation, and growing technological advancements, are expected to aid the industry growth.
The key market trend guiding the growth of the market includes the rising popularity of e-commerce sales channels.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
Spunlace is the leading technology of baby wipes in the industry.
Dry wipes segment is the leading product type in the market.
The significant distribution channels in the market are supermarket and hypermarket, pharmacies, convenience stores, and online stores, among others.
The major players in the industry are Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.
Analyst Review
The global baby wipes market attained a value of USD 4.2 billion in 2020, driven by the rising demand from the developing regions and rapid urbanisation. Aided by advancements in product design, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 3.4%. The baby wipes market is projected to reach USD 5.3 billion by 2027.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its technology, spunlace accounts for the leading share in the industry. Based on its product type, the dry wipes segment accounts for the largest share in the industry. On the basis of distribution channels, the industry is divided into supermarkets and hypermarkets, pharmacies, convenience stores, and online stores, among others. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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