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Global Baby Wipes Market: By Technology: Spunlace, Airlaid, Coform, Needlepunch, Composite; By Product Type: Dry Wipe, Wet Wipes; By Distributional Channel: Supermarkets and Hypermarkets, Pharmacies, Online Stores; Regional Analysis; Historical Market and Forecast (2017-2027); Competitive Landscape; Industry Events and Developments

Global Baby Wipes Market Outlook

The global baby wipes market reached nearly a value of USD 4.2 billion in 2020. It is further expected to grow at a CAGR of 3.4% between 2022 and 2027 to reach a value of USD 5.3 billion by 2027.

 

Global Baby Wipes Market

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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.

Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.

 

Properties and Applications

Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.

 

Global Baby Wipes Market By Type

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Based on technology, the market can be divided into:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others

Based on the distribution channel, the market can be divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.

 

Global Baby Wipes Market By Region

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Market Analysis

Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.

Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Johnson & Johnson Services, Inc.
  • Proctor & Gamble Company
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Unilever plc
  • Rockline Industries
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Technology, Product Type, Distributional Channel, Region
Breakup by Technology Spunlace, Airlaid, Coform, Needlepunch, Composite, Others
Breakup by Product Type Dry Wipes, Wet Wipes
Breakup by Distributional Channel Supermarket & Hypermarket, Pharmacies, Convenience Stores, Online Stores, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Baby Wipes Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Baby Wipes Historical Market (2017-2021) 
    8.3    Global Baby Wipes Market Forecast (2022-2027)
    8.4    Global Baby Wipes Market by Technology
        8.4.1    Spunlace
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Airlaid
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Coform
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Needlepunch
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2017-2021)
            8.4.4.3    Forecast Trend (2022-2027)
        8.4.5    Composite
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2017-2021)
            8.4.5.3    Forecast Trend (2022-2027)
        8.4.6    Others
    8.5    Global Baby Wipes Market by Product Type
        8.5.1    Dry Wipes
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Wet Wipes
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Baby Wipes Market by Distributional Channel
        8.6.1    Supermarket & Hypermarket
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Pharmacies
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Convenience Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Online Stores
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Others
    8.7    Global Baby Wipes Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
        9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Johnson & Johnson Services, Inc.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Proctor & Gamble Company
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3     Kimberly-Clark Corporation
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Unicharm Corporation
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Unilever plc
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Rockline Industries
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments


List of Key Figures and Tables

1.    Global Baby Wipes Market: Key Industry Highlights, 2017 and 2027
2.    Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2017-2021
3.    Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2022-2027
4.    Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2017-2021
5.    Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2022-2027
6.    Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
7.    Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
8.    Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2017-2021
9.    Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2022-2027
10.    North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
11.    North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Global Baby Wipes Market Structure

Key Questions Answered in the Report

In 2020, the global baby wipes market attained a value of nearly USD 4.2 billion.

The market is projected to grow at a CAGR of 3.4% between 2022 and 2027.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach about USD 5.3 billion by 2027.

The major drivers of the industry, such as the rising disposable incomes, increasing population, increasing hygiene awareness, rising demand from the developing regions, rapid urbanisation, and growing technological advancements, are expected to aid the industry growth.

The key market trend guiding the growth of the market includes the rising popularity of e-commerce sales channels.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

Spunlace is the leading technology of baby wipes in the industry.

Dry wipes segment is the leading product type in the market.

The significant distribution channels in the market are supermarket and hypermarket, pharmacies, convenience stores, and online stores, among others.

The major players in the industry are Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.

Analyst Review

The global baby wipes market attained a value of USD 4.2 billion in 2020, driven by the rising demand from the developing regions and rapid urbanisation. Aided by advancements in product design, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 3.4%. The baby wipes market is projected to reach USD 5.3 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its technology, spunlace accounts for the leading share in the industry. Based on its product type, the dry wipes segment accounts for the largest share in the industry. On the basis of distribution channels, the industry is divided into supermarkets and hypermarkets, pharmacies, convenience stores, and online stores, among others. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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