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Global Baby Wipes Market: By Technology: Spunlace, Airlaid, Coform, Needlepunch, Composite; By Product Type: Dry Wipe, Wet Wipes; By Distributional Channel: Supermarkets and Hypermarkets, Pharmacies, Online Stores; Regional Analysis; Historical Market and Forecast (2017-2027); Competitive Landscape; Industry Events and Developments

Global Baby Wipes Market Outlook

The global baby wipes market reached nearly a value of USD 4.2 billion in 2020. It is further expected to grow at a CAGR of 3.4% between 2021 and 2026 to reach a value of USD 5.3 billion by 2026.


Global Baby Wipes Market

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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.

Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.


Properties and Applications

Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.


Global Baby Wipes Market By Type

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Based on technology, the market can be divided into:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others

Based on the distribution channel, the market can be divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.


Global Baby Wipes Market By Region

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Market Analysis

Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.

Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.


Competitive Landscape

The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • SCA

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.


Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Technology, Product Type, Distributional Channel, Region
Breakup by Technology Spunlace, Airlaid, Coform, Needlepunch, Composite, Others
Breakup by Product Type Dry Wipes, Wet Wipes
Breakup by Distributional Channel Supermarket & Hypermarket, Pharmacies, Convenience Stores, Online Stores, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.


*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Baby Wipes Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Baby Wipes Historical Market (2017-2021) 
    8.3    Global Baby Wipes Market Forecast (2022-2027)
    8.4    Global Baby Wipes Market by Technology
        8.4.1    Spunlace
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.2    Airlaid
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.3    Coform
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.4    Needlepunch
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.5    Composite
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.6    Others
    8.5    Global Baby Wipes Market by Product Type
        8.5.1    Dry Wipes
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.5.2    Wet Wipes
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
    8.6    Global Baby Wipes Market by Distributional Channel
        8.6.1    Supermarket & Hypermarket
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.2    Pharmacies
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.3    Convenience Stores
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.4    Online Stores
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.5    Others
    8.7    Global Baby Wipes Market by Region
        8.7.1    Market Share
      North America
      Asia Pacific
      Latin America
      Middle East and Africa
9    Regional Analysis
        9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
      United States of America 
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
      United Kingdom
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
      Saudi Arabia
      United Arab Emirates
      South Africa
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Johnson & Johnson Services, Inc.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        12.2.2    Proctor & Gamble Company
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        12.2.3     Kimberly-Clark Corporation
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        12.2.4    Unicharm Corporation
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        12.2.5    Others
13    Industry Events and Developments

List of Figures and Tables

1.    Global Baby Wipes Market: Key Industry Highlights, 2016 and 2026
2.    Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2017-2021
3.    Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2022-2027
4.    Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2017-2021
5.    Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2022-2027
6.    Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
7.    Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
8.    Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2017-2021
9.    Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2022-2027
10.    North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
11.    North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Global Baby Wipes Market Structure

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