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Global Baby Wipes Market is Expected to Grow at a CAGR of 4.5% in the Forecast Period of 2024-2032

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Global Baby Wipes Market Size, Share, Trends, Forecast: By Technology: Spunlace, Airlaid, Coform, Needlepunch, Composite, Others; By Product Type: Dry Wipe, Wet Wipes; By Distributional Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Baby Wipes Market Outlook

The global baby wipes market reached nearly a value of USD 4.58 billion in 2023. It is further expected to grow at a CAGR of 4.5% between 2024 and 2032 to reach a value of USD 6.79 billion by 2032.

Global Baby Wipes Market

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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.

Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.

Properties and Applications

Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.

Global Baby Wipes Market

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Based on technology, the market can be divided into:

Spunlace
Airlaid
Coform
Needlepunch
Composite
Others

Based on the distribution channel, the market can be divided into:

Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others

The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.

Market Analysis

Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.

Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.

Global Baby Wipes Market

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Competitive Landscape

The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

Johnson & Johnson Services, Inc.
Proctor & Gamble Company
Kimberly-Clark Corporation
Unicharm Corporation
Unilever plc
Rockline Industries
Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Technology Product Type Distributional Channel Region
Breakup by Technology	Spunlace Airlaid Coform Needlepunch Composite Others
Breakup by Product Type	Dry Wipes Wet Wipes
Breakup by Distributional Channel	Supermarket & Hypermarket Pharmacies Convenience Stores Online Stores Others
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Analysis Porter's Five Forces Analysis Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	Johnson & Johnson Services, Inc. Proctor & Gamble Company Kimberly-Clark Corporation Unicharm Corporation Unilever plc Rockline Industries Others
Report Price and Purchase Option	Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format	Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Baby Wipes Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Baby Wipes Historical Market (2018-2023)
   8.3   Global Baby Wipes Market Forecast (2024-2032)
   8.4   Global Baby Wipes Market by Technology
       8.4.1   Spunlace
           8.4.1.1 Historical Trend (2018-2023)
           8.4.1.2 Forecast Trend (2024-2032)
       8.4.2   Airlaid
           8.4.2.1 Historical Trend (2018-2023)
           8.4.2.2 Forecast Trend (2024-2032)
       8.4.3   Coform
           8.4.3.1 Historical Trend (2018-2023)
           8.4.3.2 Forecast Trend (2024-2032)
       8.4.4   Needlepunch
           8.4.4.1 Historical Trend (2018-2023)
           8.4.4.2 Forecast Trend (2024-2032)
       8.4.5   Composite
           8.4.5.1 Historical Trend (2018-2023)
           8.4.5.2 Forecast Trend (2024-2032)
       8.4.6   Others
   8.5   Global Baby Wipes Market by Product Type
       8.5.1   Dry Wipes
           8.5.1.1 Historical Trend (2018-2023)
           8.5.1.2 Forecast Trend (2024-2032)
       8.5.2   Wet Wipes
           8.5.2.1 Historical Trend (2018-2023)
           8.5.2.2 Forecast Trend (2024-2032)
   8.6   Global Baby Wipes Market by Distributional Channel
       8.6.1   Supermarket & Hypermarket
           8.6.1.1 Historical Trend (2018-2023)
           8.6.1.2 Forecast Trend (2024-2032)
       8.6.2   Pharmacies
           8.6.2.1 Historical Trend (2018-2023)
           8.6.2.2 Forecast Trend (2024-2032)
       8.6.3   Convenience Stores
           8.6.3.1 Historical Trend (2018-2023)
           8.6.3.2 Forecast Trend (2024-2032)
       8.6.4   Online Stores
           8.6.4.1 Historical Trend (2018-2023)
           8.6.4.2 Forecast Trend (2024-2032)
       8.6.5   Others
   8.7   Global Baby Wipes Market by Region
8.7.1 North America
           8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
           8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Baby Wipes Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Baby Wipes Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Baby Wipes Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Baby Wipes Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Baby Wipes Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Johnson & Johnson Services, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Proctor & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Kimberly-Clark Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Unicharm Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Rockline Industries
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
12.2.7 Others
17 Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global Baby Wipes Market: Key Industry Highlights, 2017 and 2027
2.   Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2018-2023
3.   Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2024-2032
4.   Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2018-2023
5.   Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2024-2032
6.   Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.   Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.   Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2018-2023
9.   Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2024-2032
10.   North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
11.   North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
12.   Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
13.   Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
14.   Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
15.   Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Global Baby Wipes Market Structure

Key Questions Answered in the Report

What was the global baby wipes market size in 2023?

In 2023, the market attained a value of approximately USD 4.58 billion.

What is the growth rate of the global baby wipes market?

The market is projected to grow at a CAGR of 4.5% between 2024 and 2032.

What is the forecast outlook of the global baby wipes market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 6.79 billion by 2032.

What are the major market drivers?

The major drivers of the market are rising disposable incomes, increasing population, rising demand from the developing regions, advancements in production technology, and rapid urbanisation.

What are the key trends of the market?

The key trends guiding the growth of the market includes the rising popularity of e-commerce sales channels and increasing hygiene awareness.

What are the major regional markets of baby wipes, according to the market report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for a significant share in the market.

What is the various technologies of baby wipes in the market?

Spunlace, airlaid, coform, needlepunch, and composite, among others, are the various technologies in the global baby wipes market.

What are the leading product types in the market?

Dry wipes and wet wipes are the leading product types in the market.

What are the significant distribution channels in the market?

The significant distribution channels in the market are supermarket and hypermarket, pharmacies, convenience stores, and online stores, among others.

Who are the key market players, according to the report?

The major players in the market are Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.

Analyst Review

The global baby wipes market attained a value of USD 4.58 billion in 2023, driven by the rising demand from the developing regions and rapid urbanisation. Aided by advancements in product design, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.5%. The baby wipes market is projected to reach USD 6.79 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its technology, spunlace accounts for the leading share in the industry. Based on its product type, the dry wipes segment accounts for the largest share in the industry. On the basis of distribution channels, the industry is divided into supermarkets and hypermarkets, pharmacies, convenience stores, and online stores, among others. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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