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The global baby wipes market reached nearly a value of USD 4.2 billion in 2020. It is further expected to grow at a CAGR of 3.4% between 2021 and 2026 to reach a value of USD 5.3 billion by 2026.
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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.
Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.
Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.
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Based on technology, the market can be divided into:
Based on the distribution channel, the market can be divided into:
The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.
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Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.
Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.
The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Technology, Product Type, Distributional Channel, Region|
|Breakup by Technology||Spunlace, Airlaid, Coform, Needlepunch, Composite, Others|
|Breakup by Product Type||Dry Wipes, Wet Wipes|
|Breakup by Distributional Channel||Supermarket & Hypermarket, Pharmacies, Convenience Stores, Online Stores, Others|
|Breakup by Region||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
|Market Dynamics||SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Baby Wipes Market Analysis
8.1 Key Industry Highlights
8.2 Global Baby Wipes Historical Market (2017-2021)
8.3 Global Baby Wipes Market Forecast (2022-2027)
8.4 Global Baby Wipes Market by Technology
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
8.5 Global Baby Wipes Market by Product Type
8.5.1 Dry Wipes
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
8.5.2 Wet Wipes
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
8.6 Global Baby Wipes Market by Distributional Channel
8.6.1 Supermarket & Hypermarket
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
8.6.3 Convenience Stores
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
8.6.4 Online Stores
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
8.7 Global Baby Wipes Market by Region
8.7.1 Market Share
220.127.116.11 North America
18.104.22.168 Asia Pacific
22.214.171.124 Latin America
126.96.36.199 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.1.3 Breakup by Country
188.8.131.52 United States of America
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.2.3 Breakup by Country
184.108.40.206 United Kingdom
9.3 Asia Pacific
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.3.3 Breakup by Country
9.4 Latin America
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
9.4.3 Breakup by Country
9.5 Middle East and Africa
9.5.1 Historical Trend (2017-2021)
9.5.2 Forecast Trend (2022-2027)
9.5.3 Breakup by Country
220.127.116.11 Saudi Arabia
18.104.22.168 United Arab Emirates
22.214.171.124 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Johnson & Johnson Services, Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.2.2 Proctor & Gamble Company
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.2.3 Kimberly-Clark Corporation
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.2.4 Unicharm Corporation
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
13 Industry Events and Developments
List of Figures and Tables
1. Global Baby Wipes Market: Key Industry Highlights, 2016 and 2026
2. Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2017-2021
3. Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2022-2027
4. Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2017-2021
5. Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2022-2027
6. Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
7. Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
8. Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2017-2021
9. Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2022-2027
10. North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
11. North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
12. Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
13. Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
14. Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
15. Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
16. Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
17. Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
18. Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2017-2021
19. Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2022-2027
20. Global Baby Wipes Market Structure
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