The global baby wipes market reached nearly a value of USD 4.2 billion in 2019. It is further expected to grow at a CAGR of 3.4% to reach a value of 5.3 by 2025.
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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.
Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.
Properties and Applications
Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.
Based on technology, the market can be divided into:
Based on the distribution channel, the market can be divided into:
The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.
Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.
Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.
The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Baby Wipes Market Analysis
6.1 Figure: Global Baby Wipes Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Chart: Global Baby Wipes Market Breakup by Technology
6.3 Figure: Global Baby Wipes Market Breakup by Technology: Historical Market (2015-2019) & Forecast (2020-2025)
6.4 Chart: Global Baby Wipes Market Breakup by Product Type
6.4.1 Dry Wipe
6.4.2 Wet Wipes
6.5 Figure: Global Baby Wipes Market Breakup by Product Type: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 Dry Wipe
6.5.2 Wet Wipes
6.6 Chart: Global Baby Wipes Market Breakup by Distributional Channel
6.6.1 Supermarkets and Hypermarkets
6.6.3 Convenience Stores
6.6.4 Online Stores
6.7 Figure: Global Baby Wipes Market Breakup by Distributional Channel: Historical Market (2015-2019) & Forecast (2020-2025)
6.7.1 Supermarkets and Hypermarkets
6.7.3 Convenience Stores
6.7.4 Online Stores
6.8 Chart: Global Baby Wipes Market Breakup by Region
6.8.1 North America
188.8.131.52 United States of America
184.108.40.206 United Kingdom
6.8.3 Asia Pacific
6.8.4 Latin America
6.8.5 Middle East & Africa
220.127.116.11 Saudi Arabia
18.104.22.168 United Arab Emirates
22.214.171.124 South Africa
6.9 Figure: Global Baby Wipes Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.9.1 North America
126.96.36.199 United States of America
188.8.131.52 United Kingdom
6.9.3 Asia Pacific
6.9.4 Latin America
6.9.5 Middle East & Africa
184.108.40.206 Saudi Arabia
220.127.116.11 United Arab Emirates
18.104.22.168 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 Value Chain Analysis
10 EMR’s Key Indicators for Demand
11 EMR’s Key Indicators for Price
12 Manufacturing Process
12.1 Detailed Process Flow
12.2 Operations Involved
12.3 Mass Balance
13 Competitive Landscape & Supplier Analysis
13.1 Johnson & Johnson Services, Inc.
13.1.1 Company Overview
13.1.2 Financial Analysis
13.2 Procter & Gamble
13.2.1 Company Overview
13.2.2 Financial Analysis
13.3 Kimberly-Clark Corporation
13.3.1 Company Overview
13.3.2 Financial Analysis
13.4 Unicharm Corporation
13.4.1 Company Overview
13.4.2 Financial Analysis
13.5.1 Company Overview
13.5.2 Financial Analysis
14 Events and Developments
Additional Customization Available:
15 Global Trade Analysis
15.1 Major Exporting Countries by Value & Volume
15.2 Major Importing Countries by Value & Volume
16 Regional Baby Wipes Price Analysis
16.1 North America Historical Price Trends (2015-2019) & Forecast (2020-2025)
16.2 Europe Historical Price Trends (2015-2019) & Forecast (2020-2025)
16.3 Asia Pacific Historical Price Trends (2015-2019) & Forecast (2020-2025)
16.4 Latin America Historical Price Trends (2015-2019) & Forecast (2020-2025)
16.5 Middle East & Africa Historical Price Trends (2015-2019) & Forecast (2020-2025)
17 Production Cost Analysis
17.1 Land, Location and Site Development
17.3 Plant Machinery
17.4 Cost of Raw Material
17.9 Other Capital Investment
18 Capital Investment
18.1 Land Requirements and Investment
18.2 Construction Requirements and Investment
18.3 Machinery Requirements and Investment
18.4 Other Capital Requirements and Investment
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