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Global Baby Wipes Market: By Technology: Spunlace, Airlaid, Coform, Needlepunch, Composite; By Product Type: Dry Wipe, Wet Wipes; By Distributional Channel: Supermarkets and Hypermarkets, Pharmacies, Online Stores; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Baby Wipes Market Outlook

The global baby wipes market reached nearly a value of USD 4.2 billion in 2020. It is further expected tp grow at a CAGR of 3.4% between 2021 and 2026 to reach a value of USD 5.3 billion by 2026.


Global Baby Wipes Market

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North America is the dominant region for the baby wipes market, followed by Europe and the Asia Pacific. It is followed by the Middle East and Africa and Latin America. Spunlace has been the largest technology segment, followed by airlaid, coform, needlepunch, composite, and other segments. Dry wipes are the most popular type of product, with the majority of the market share.

Increasing urbanization is one of the main factors that offer significant growth potential to multiple developing countries in Africa and Asia-Pacific. China is among the largest markets for baby wipes. Rising disposable income has resulted in increased purchasing power of the consumers, especially in countries like China, India, and Brazil. Increasing expenditure on children has resulted in market growth.


Properties and Applications

Baby wipes refer to reusable cloths used to wash the skin of a baby that is coated with a mixture of soft and gentle cleaning ingredients. Such wipes are usually made using fibres, such as ray and wool, as well as synthetic resins, including polypropylene, polyester, and polyethylene. Baby wipes are mostly sold in plastic bathtubs that keep the cloth moist and make it easy to dispense. Based on product types, the market is divided into wet wipes and dry wipes.


Global Baby Wipes Market By Type

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Based on technology, the market can be divided into:

  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others

Based on the distribution channel, the market can be divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, Asia Pacific, and Latin America.


Global Baby Wipes Market By Region

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Market Analysis

Many families have begun moving towards organic, and natural baby care products, including diapers and wipes, which in turn is acting as a driver for the baby wipes market. To meet the increasing demand of the consumers, manufacturers have started to use natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes. Moreover, with an increase in the number of working women, especially in developing regions, the demand for baby care products has increased, which, in turn, is increasing the sales of baby wipes.

Rapidly rising population is a significant driver, propelling the growth of the baby wipes market further. The popularity of e-commerce, growing consumer awareness of health and hygiene, and rising living standards are some of the other factors that catalyse market development. Factors like globalisation also support the market growth by introducing a wide range of baby wipes in the market. This helps the consumers to choose from a variety of products according to their choice.


Competitive Landscape

The report gives a detailed analysis of the following key players in the global baby wipes market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • SCA

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Baby Wipes Market Analysis
    6.1    Figure: Global Baby Wipes Historical Market (2016-2020) & Forecast (2021-2026)
    6.2    Chart: Global Baby Wipes Market Breakup by Technology
        6.2.1    Spunlace 
        6.2.2    Airlaid
        6.2.3    Coform
        6.2.4    Needlepunch
        6.2.5    Composite
        6.2.6    Others
    6.3    Figure: Global Baby Wipes Market Breakup by Technology: Historical Market (2016-2020) & Forecast (2021-2026)
        6.3.1    Spunlace 
        6.3.2    Airlaid
        6.3.3    Coform
        6.3.4    Needlepunch
        6.3.5    Composite
        6.3.6    Others
    6.4    Chart: Global Baby Wipes Market Breakup by Product Type
        6.4.1    Dry Wipe
        6.4.2    Wet Wipes
    6.5    Figure: Global Baby Wipes Market Breakup by Product Type: Historical Market (2016-2020) & Forecast (2021-2026)
        6.5.1    Dry Wipe
        6.5.2    Wet Wipes
    6.6    Chart: Global Baby Wipes Market Breakup by Distributional Channel
        6.6.1    Supermarkets and Hypermarkets
        6.6.2    Pharmacies
        6.6.3    Convenience Stores
        6.6.4    Online Stores
        6.6.5    Others
    6.7    Figure: Global Baby Wipes Market Breakup by Distributional Channel: Historical Market (2016-2020) & Forecast (2021-2026)
        6.7.1    Supermarkets and Hypermarkets
        6.7.2    Pharmacies
        6.7.3    Convenience Stores
        6.7.4    Online Stores
        6.7.5    Others
    6.8    Chart: Global Baby Wipes Market Breakup by Region
        6.8.1    North America
      United States of America
        6.8.2    Europe
      United Kingdom
        6.8.3    Asia Pacific
        6.8.4    Latin America
        6.8.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
    6.9    Figure: Global Baby Wipes Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026)
        6.9.1    North America
      United States of America
        6.9.2    Europe
      United Kingdom
        6.9.3    Asia Pacific
        6.9.4    Latin America
        6.9.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Porter’s Five Forces Analysis
    8.1    Overview
    8.2    Buyer’s Power
    8.3    Supplier’s Power
    8.4    New Entrants
    8.5    Degree of Rivalry
    8.6    Substitutes
9    Value Chain Analysis
10    EMR’s Key Indicators for Demand
11    EMR’s Key Indicators for Price
12    Manufacturing Process

    12.1    Detailed Process Flow
    12.2    Operations Involved
    12.3    Mass Balance
13    Competitive Landscape & Supplier Analysis
    13.1    Johnson & Johnson Services, Inc.
        13.1.1    Company Overview
        13.1.2    Financial Analysis
    13.2    Procter & Gamble 
        13.2.1    Company Overview
        13.2.2    Financial Analysis
    13.3    Kimberly-Clark Corporation 
        13.3.1    Company Overview
        13.3.2    Financial Analysis
    13.4    Unicharm Corporation
        13.4.1    Company Overview
        13.4.2    Financial Analysis  
    13.5    SCA
        13.5.1    Company Overview
        13.5.2    Financial Analysis  
    13.6    Others
14    Events and Developments

Additional Customization Available:

15    Production Cost Analysis
    15.1    Land, Location and Site Development
    15.2    Construction
    15.3    Plant Machinery
    15.4    Cost of Raw Material
    15.5    Packaging
    15.6    Transportation
    15.7    Utilities
    15.8    Manpower
    15.9    Other Capital Investment

Analyst Review


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