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Global Bread Market Size, Share, Forecast, Analysis: By Product Type: Artisan Bread, Packaged Bread, Others; By Category: Conventional, Gluten-free; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Bread Market Outlook
The global bread market size reached approximately USD 196.95 billion in 2023. The market is projected to grow at a CAGR of 6.40% between 2024 and 2032, reaching a value of around USD 344.25 billion by 2032.
Bread is the most common and widely consumed baked food made from a mixture of flour, water, yeast, and salt. The process of making bread involves mixing these ingredients to form a dough, allowing the dough to rise through fermentation, shaping it into the desired form, and then baking it in an oven. This basic process forms the foundation for various types of bread, each with its variations in ingredients, techniques, and flavours.
The basic ingredients of bread are flour, water, and a leavening agent (like yeast or baking soda). Salt is commonly added for flavour, and other ingredients such as fats, sugars, milk, and eggs can be included to alter the flavour and texture. Bread can be made from various types of flour, each imparting different flavours, textures, and nutritional profiles. Common types include wheat, rye, barley, corn, and rice flour.
Bread has been a fundamental part of human civilisation and culture. Its history is closely linked with the development of agriculture and the advancement of baking technology. Bread is primarily a source of carbohydrates. Whole grain breads also provide significant dietary fibre, proteins, and various micronutrients.
Key Trends in the Market
Growing demand for whole grain ingredients and ethnic varieties in bread
The desire for a broader range of bread, including ethnic varieties and whole-grain ingredients like oats, bran, and seeds, is one of the major factors supporting the global bread market demand. This reflects a shift in consumer preferences towards more diverse and healthy bread options. Consumers are increasingly seeking bread that not only caters to their cultural tastes but also aligns with their desire for nutrient-rich and wholesome ingredients.
Whole grains are known for their health benefits. They are high in fibre, vitamins, and minerals. Incorporating oats, bran, and seeds into bread not only enhances its nutritional profile but also appeals to health-conscious consumers. With a growing awareness of dietary requirements and preferences, such as gluten sensitivities or the desire for low-carb options, consumers are seeking bread that fits their specific health needs.
As people become more exposed to different cultures, there's a rising interest in ethnic bread varieties. This includes traditional bread from various regions like Middle Eastern pita, Indian naan, Italian ciabatta, and Scandinavian rye bread. Consumers are increasingly looking for new flavours and textures, making ethnic bread an attractive option. These breads often come with unique histories and preparation methods, adding to their appeal.
Growth of e-commerce in the food and beverages sector
The rapid expansion of the e-commerce sector also supports the global bread market growth. Online platforms have enabled buyers to buy a wide range of food products and support manufacturers to gain a better understanding of consumer preferences. In addition, the growth of online platforms has propelled innovations in packaging, shipping, and delivery methods to ensure the quality of the products.
E-commerce enables bakeries and bread producers to reach a broader customer base, transcending geographical barriers. Consumers can access a variety of bread products from different regions or countries. The ability to order bread and bakery products online and have them delivered to one's doorstep is highly appealing, particularly for busy consumers or those with limited access to specialty stores.
E-commerce platforms provide an ideal marketplace for selling unique, ethnic, and artisan breads that might not be available in local stores, catering to diverse consumer tastes. These platforms collect consumer data, enabling businesses to target their marketing efforts more effectively, based on consumer preferences and buying habits.
Rising incorporation of vegan diets across the globe
The rise in the adoption of vegan diets is one of the crucial global bread market trends. The growing trend of plant-based diets has spurred the development of bread that is free from animal-derived ingredients. Plant-based bread often replaces dairy and egg components with alternatives like nut milk and flaxseed binders. This trend caters to vegans, vegetarians, and individuals seeking to reduce their animal product consumption.
Many people adopt vegan diets for health reasons, seeking foods that are lower in cholesterol and saturated fats. Vegan breads often align with these health goals, being made from whole grains and seeds, which are high in fibre and nutrients. The vegan diet is also seen as more sustainable and environmentally friendly. Producing plant-based foods typically requires fewer resources and results in lower greenhouse gas emissions compared to animal-based products.
Global Bread Market Segmentation
Based on product type, the market is segmented into artisan bread and packaged bread, among others. On the basis of category, the market can be bifurcated into conventional and gluten-free. The market segmentation, based on distribution channel, includes supermarkets and hypermarkets, convenience stores, specialist retailers, and online, among others. The major regional markets for bread are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global bread market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Associated British Foods Plc
- Finsbury Food Group Plc
- Grupo Bimbo
- Yamazaki Baking Co., Ltd.,
- Campbell Soup Company
- Canada Bread Company, Limited
- Flowers Foods, Inc.
- Britannia Industries Ltd
- HARRY-BROT GmbH
- Barilla G. e R. Fratelli S.p.A.
- Warburtons Limited
- Aryzta AG
- Others
Global Bread Market Share by Product Type
The growing preference for packaged bread is likely to aid the market expansion. The increasing demand for packaged bread can be attributed to its convenience, consistency, and affordability. Manufacturers have also introduced healthier versions of packaged bread made with whole wheat and seeds to target the health-conscious base of consumers.
Consumers have access to a wide range of options, including white, whole wheat, multi-grain, gluten-free, organic, and flavoured packaged breads. Advances in food preservation technologies have enabled longer shelf life without compromising quality with the help of packaged bread.
Meanwhile, the demand for artisan bread has been growing steadily, driven by a variety of factors that reflect changing consumer preferences and broader food sector trends. Artisan breads are often made with natural, high-quality ingredients. Consumers seeking healthier options prefer these breads over those with artificial additives and preservatives.
Market Share by Region
According to the global bread market analysis, Europe holds a major share of the market. This can be attributed to the increasing inclination of consumers toward value-added, artisanal, ethnic, and freshly baked bread. The dynamics influencing bread consumption trends across Europe are notably interconnected with health considerations, the purchasing capabilities of different demographic segments, and the evolving lifestyle choices of consumers.
The rapid urbanisation in the Asia Pacific region leads to lifestyle changes, including dietary habits. Busy urban lifestyles favour convenient and quick meal options, boosting the demand for ready-to-eat bread products. The expanding middle class with rising disposable incomes in countries like China, India, and Southeast Asian nations is driving the demand for diversified food products, including various types of bread.
Competitive Landscape
Associated British Foods Plc is a British multinational food processing and retail company. It operates across a range of business segments, making it a diversified company. Since the company’s foundation in the year 1935, it has developed a strong base in the international market with diversified businesses in the grocery, sugar, agriculture, and retail sectors.
Finsbury Food Group Plc is a UK-based bakery company that specialises in the production of a wide variety of bakery products. The company is involved in producing a diverse selection of cakes, bread, bakery goods, and snacks under the private labels of major UK supermarkets, as well as for prominent high-street restaurant chains, hotels, and pubs.
Grupo Bimbo is a Mexican multinational bakery company, standing as a global leader in the sector, with a presence in over 30 countries spanning the Americas, Europe, Asia, and Africa. Established in 1945, the has built a reputation for its diverse range of baked goods, including bread, tortillas, cookies, cakes, and muffins, serving both consumers and food service establishments.
Other leading bread manufacturers include Yamazaki Baking Co., Ltd., Campbell Soup Company, Canada Bread Company, Limited, Flowers Foods, Inc., Britannia Industries Ltd, HARRY-BROT GmbH, Barilla G. e R. Fratelli S.p.A., Warburtons Limited, and Aryzta AG, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Category |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Bread Market Analysis
8.1 Key Industry Highlights
8.2 Global Bread Historical Market (2018-2023)
8.3 Global Bread Market Forecast (2024-2032)
8.4 Global Bread Market by Product Type
8.4.1 Artisan Bread
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Packaged Bread
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Bread Market by Category
8.5.1 Conventional
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Gluten-free
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Bread Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Specialist Retailers
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Bread Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Bread Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Bread Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Bread Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Bread Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Bread Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 190590)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Associated British Foods Plc
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Finsbury Food Group Plc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Grupo Bimbo
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Yamazaki Baking Co., Ltd.,
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Campbell Soup Company
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Canada Bread Company, Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Flowers Foods, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Britannia Industries Ltd
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 HARRY-BROT GmbH
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Barilla G. e R. Fratelli S.p.A.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Warburtons Limited
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Aryzta AG
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Bread Market: Key Industry Highlights, 2018 and 2032
2. Global Bread Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Bread Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Bread Historical Market: Breakup by Category (USD Billion), 2018-2023
5. Global Bread Market Forecast: Breakup by Category (USD Billion), 2024-2032
6. Global Bread Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Bread Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Bread Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Bread Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Bread Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Bread Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Bread Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Bread Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Bread Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Bread Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Bread Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Bread Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Bread Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Bread Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Exporting Countries by Value
21. Major Importing Countries by Value
22. Major Exporting Countries by Volume
23. Major Importing Countries by Volume
24. Global Bread Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 196.95 billion.
The market is projected to grow at a CAGR of 6.40% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 344.25 billion by 2032.
The growth of the market is being guided by the demand for a broader variety of bread and the rapid development of e-commerce around the world.
The market is propelled by the rising adoption of plant-based food products and increasing attempts by manufacturers to produce bread that is free of animal-derived ingredients.
The major regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialist retailers, and online, among others.
The key players in the market are Associated British Foods Plc, Finsbury Food Group Plc, Grupo Bimbo, Yamazaki Baking Co., Ltd., Campbell Soup Company, Canada Bread Company, Limited, Flowers Foods, Inc., Britannia Industries Ltd, HARRY-BROT GmbH, Barilla G. e R. Fratelli S.p.A., Warburtons Limited, and Aryzta AG, among others.
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