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Report Overview
The China online grocery market size was USD 233.70 Billion in 2025 and is expected to grow at a CAGR of 26.70% during the forecast period of 2026-2035. Surging demand from Tier III and IV cities, supported by government-backed rural digitisation programmes, is driving app-based grocery penetration and reshaping delivery economics for e-grocery firms beyond first-tier metro cities, aiding the market to attain a value of USD 2491.29 Billion by 2035.
Factors like digitised consumer habits and state-supported infrastructure along with the e-commerce and retail sector are also accelerating the market growth. As per the China online grocery market analysis, the country was the largest e-commerce market in 2021 with sales of over 1.5 trillion. The e-commerce industry is also being aided by the supportive policies of the Chinese government, which have been especially effective in the rural areas. Although the e-commerce industry is dominated by apparel and footwear, online grocery indicates fast-paced growth.
Platforms like Pinduoduo and JD.com are deepening their roots in Tier-2 and Tier-3 cities, capitalising on 80% smartphone penetration and improved cold chain logistics. According to the National Bureau of Statistics, the rural online retail sales of agricultural products alone surged by 20.1% YoY in 2023, which further indicates the China online grocery market growth.
In addition, green lanes for agri-delivery and government-funded smart warehousing have shortened lead times, allowing for faster, fresher groceries to reach doorsteps, boosting the demand in the market. Hence, the Chinese industry can be characterised by technology, policy, and user behaviour that favours B2B strategists who are looking to tap into scalable, digital-first supply chains.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The online grocery market in China has experienced significant growth, with digital grocery sales reaching USD 66.43 billion by the end of 2020, accounting for 14.6% of total grocery sales.
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The market growth has been driven by factors such as the convenience of delivery, efficient searching for items, avoiding crowds, ease of reading product reviews, and a wide selection of products.
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Companies like Alibaba, JD.com, Pinduoduo, and Meituan, as well as startups like Missfresh and Dingdong, have been instrumental in providing diverse platforms for online grocery shopping in China.
Competitive Landscape
Leading China online grocery market players include Alibaba, JD.com, and Pinduoduo. These companies are leveraging proprietary logistics networks and AI to gain an edge in the competitive market. Niche players like MissFresh are targeting hyperlocal delivery in Tier-3 towns. Cross-platform partnerships are also booming in this space.
Furthermore, China online grocery companies can find opportunities in supplying enterprise-grade staples, SaaS solutions for inventory tracking, or cross-border agricultural imports. White-label B2B grocery marketplaces are also emerging, allowing hotels and dormitories to buy directly from overseas farms. In addition, market players are improving the shopping experience and leveraging technology to enhance customer engagement, with a focus on omni-channel retailing and the integration of online and offline channels.
Alibaba Group Holding Ltd
Founded in 1999, is headquartered in Hangzhou, China. The company is a global leader in e-commerce, operating platforms such as Taobao and Tmall. In addition to e-commerce, Alibaba offers cloud computing services, digital media and entertainment, and logistics solutions.
JD.com Inc.
Established in 1998 and based in Beijing, China, is a prominent e-commerce company known for its online retail platform. JD.com offers a wide range of products and services to consumers, including electronics, fashion, home goods, and more. The company also provides logistics services, cloud computing solutions, and other technology-related services.
Meituan
Founded in 2010 and headquartered in Beijing, China, is a leading provider of on-demand delivery services, hotel and travel booking, restaurant reviews and reservations, and various other local services. Company’s focus on local services has made it a key player in China's tech and service industry.
Amazon.com Inc.
With its establishment in 1994 and headquarters in Washington, United States has become a global giant in e-commerce. Amazon's marketplace offers electronics to household goods, and its Prime membership includes benefits like fast shipping. Beyond e-commerce, Amazon is a major player in cloud computing with Amazon Web Services (AWS).
Another key player in the market report includes Miss Fresh, among others.
China Online Grocery Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the China online grocery market reached an approximate value of USD 233.70 Billion.
The market is projected to grow at a CAGR of 26.70% between 2026 and 2035.
Key strategies driving the market include investing in AI-driven stock forecasts, partnering with local farms, developing multi-platform access points, localizing warehousing, and leveraging livestream selling for B2B procurement.
The key challenges are high logistics costs, regulatory inconsistencies, and cold chain gaps in rural zones.
The market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.
The market segmentations based on platform include website and mobile application.
The leading payment methods in the market are online and cash on delivery.
The key players in the China online grocery market include Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
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