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The global cigarette market size reached approximately USD 702.87 billion in 2023. The market is projected to grow at a CAGR of 2.5% between 2024 and 2032, reaching a value of around USD 815.11 billion by 2032.
Cigarettes are considered as one of the most popular methods of smoking in various regions of the world. The word cigarette has its origin from the French word “cigarette” which means small cigar. Most modern manufactured cigarettes are filtered and include reconstituted tobacco and other additives. The rates of cigarette smoking vary widely and have changed considerably throughout history and while the rates of smoking have, over time, levelled off or declined in the developed nations, they continue to rise in the developing countries.
The cigarette market growth is influenced by a complex interplay of factors that drive its demand, production, and sales. Social norms and cultural practices can significantly impact cigarette consumption as in many cultures, smoking is ingrained as a social activity, contributing to sustained demand. The affordability of certain type of cigarettes also supports the overall demand; in times of economic prosperity, consumers may be more willing to spend on discretionary items like cigarettes. Moreover, changes in population demographics, such as age structure and income levels, influence cigarette consumption patterns. Young adults are a key demographic for this sector, and targeting this group has been a strategy to boost market growth.
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Availability of different flavours of cigarettes; customisation and premiumisation; rise in disposable income; and digital sales and marketing are the major trends impacting the cigarette market development
Date | Organisation | Event |
Jun 2023 | The Dr. Kalam Foundation | The Dr. Kalam Foundation, based in Coimbatore, unveiled 'Green Buds,' a project aimed at recycling cigarette butts to create items like pillows, toys, and mattresses from the cellulose acetate found in the filters. |
Feb 2024 | Japan Tobacco International | Japan Tobacco International disclosed that it produced and distributed over 531 billion combustible cigarettes in the year 2023, maintaining its market growth. |
Feb 2024 | KT&G | KT&G, the leading cigarette producer in South Korea, declared that its ultra-slim cigarette line, Esse, surpassed the milestone of 900 billion cigarettes in cumulative sales in the year 2023. |
Trends | Impact |
Availability of different flavours of cigarette | Flavorings in cigarettes especially those with fruity, sweet, or minty flavors, greatly appeal to younger individuals. |
Customisation and premiumisation | There is a trend towards premium, niche, and customised tobacco products catering to consumers seeking a unique or luxury smoking experience. |
Rise in disposable income | With higher disposable incomes, individuals have more financial leeway to spend on non-essential goods which can lead to increased consumption among existing smokers. |
Digital sales and marketing | With restrictions on traditional advertising, tobacco companies are increasingly turning to digital platforms to market their products, including cigarettes. |
One of the prominent trends is a rise in disposable income as higher disposable income can lower the financial barrier for potential new smokers, particularly young adults entering the workforce with newfound financial independence. The ability to afford cigarettes can make it easier for this demographic to adopt smoking habits, especially in societies where smoking is culturally or socially accepted. With higher disposable incomes, existing smokers might opt for more expensive brands, perceiving them as status symbols or for their perceived higher quality, thereby contributing to the cigarette market expansion.
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“Cigarette Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Type | Light, Medium, Others |
Distribution Channel | Tobacco Shops, Supermarket and Hypermarkets, Convenience Stores, Online Stores, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Growing appeal of light cigarettes among consumers to support the market growth
Light cigarettes hold a significant share in the market as they are marketed towards smokers who believe that a lower tar and nicotine cigarette might be a healthier or less harmful option. The desire of people to enjoy smoking with significantly lower risks contributes to the growth of the segment.
The ‘Others’ category, which typically includes regular or full-flavour cigarettes, also enjoy considerable popularity. This category appeals to smokers seeking the traditional smoking experience, with no reductions in tar or nicotine levels. Full-flavour cigarettes appeal to customers due to their full-bodied taste and the perception of a more satisfying smoking experience.
Tobacco shops account for a major cigarette market share owing to the availability of a broad range of cigarette brands and other smoking products
Tobacco shops specialise in the sale of tobacco products, including cigarettes. These outlets are preferred by consumers looking for a wide variety of brands, speciality tobacco products, or expert advice. Tobacco shops may also offer products like cigars, pipe tobacco, and smoking accessories, catering to a broad spectrum of tobacco consumers. The specialised nature of these stores, along with the expertise offered by staff, makes them a preferred destination for many smokers.
Supermarkets and hypermarkets are expected to witness robust growth in the market as they offer convenience by allowing consumers to purchase cigarettes along with their regular grocery shopping. The wide reach and accessibility of these stores make them a key distribution channel for cigarette sales. While they might not offer the same breadth of selection as dedicated tobacco shops, the convenience of being able to buy cigarettes during routine shopping trips makes supermarkets and hypermarkets a popular choice among consumers.
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The market players are introducing novel products and upgrading their marketing strategies to gain a competitive edge in the market
Company | Founding Year | Headquarters | Specialities |
Philip Morris International | 2008 | Lausanne, Switzerland | Manufacturing and selling cigarettes and smoke-free products across numerous countries outside of the United States |
British American Tobacco | 1902 | London, United Kingdom | Manufacture of cigarettes, e-cigarettes, heated tobacco products, and oral tobacco and nicotine products |
Japan Tobacco Inc., | 1985 | Tokyo, Japan | Manufacture and distribution of tobacco products |
Imperial Brands PLC | 1901 | Bristol, United Kingdom | Manufacture, marketing, and sale of a wide range of tobacco products and nicotine solutions |
The demand for cigarettes in the Asia Pacific region is influenced by various factors, reflecting a complex interplay of cultural, economic, and regulatory dynamics. The Asia Pacific region has one of the highest smoking rates globally, driven by social norms and historical tobacco use in many of its countries, and smoking is deeply ingrained in the social fabric of several Asian cultures, contributing significantly to the sustained demand for cigarettes. With the largest population base in the world, the region's potential and current smokers contribute to the growing demand for cigarettes. The population growth and entrance of young adults into the potential smoking population further fuel this demand.
In many parts of the Asia Pacific, smoking remains culturally accepted or even encouraged, particularly among men and this cultural acceptance supports a high demand for cigarettes.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Tobacco Market Overview
8.1 Key Industry Highlights
8.2 Global Tobacco Historical Market (2018-2023)
8.3 Global Tobacco Market Forecast (2024-2032)
8.4 Global Tobacco Market by Product
8.5 Global Tobacco Market by Region
9 Global Cigarette Market Analysis
9.1 Key Industry Highlights
9.2 Global Cigarette Historical Market (2018-2023)
9.3 Global Cigarette Market Forecast (2024-2032)
9.4 Global Cigarette Market by Type
9.4.1 Light
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Medium
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Others
9.5 Global Cigarette Market by Distribution Channel
9.5.1 Tobacco Shops
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 Supermarket and Hypermarkets
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
9.5.3 Convenience Stores
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2018-2023)
9.5.3.3 Forecast Trend (2024-2032)
9.5.4 Online Stores
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2018-2023)
9.5.4.3 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Global Cigarette Market by Region
9.6.1 Market Share
9.6.1.1 North America
9.6.1.2 Europe
9.6.1.3 Asia Pacific
9.6.1.4 Latin America
9.6.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Breakup by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.4.3 Breakup by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
13.1 Price Structure
13.2 Price Trends
14 Manufacturing Process
14.1 Detailed Process Flow
14.2 Operations Involved
14.3 Mass Balance
15 Project Requirement and Cost Analysis
15.1 Land, Location, and Site Development
15.2 Construction
15.3 Plant Machinery
15.4 Cost of Raw Material
15.5 Packaging
15.6 Transportation
15.7 Utilities
15.8 Manpower
15.9 Other Capital Investment
16 Project Economics
16.1 Capital Cost of the Project
16.2 Techno-Economic Parameters
16.3 Product Pricing and Margins Across Various Levels of the Supply Chain
16.4 Taxation and Depreciation
16.5 Income Projections
16.6 Expenditure Projections
16.7 Financial Analysis
16.8 Profit Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Philip Morris International
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 British American Tobacco
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Japan Tobacco Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Imperial Brands PLC
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Others
18 Industry Events and Developments
List of Key Figures and Tables
1. Global Tobacco Market: Key Industry Highlights, 2018 and 2032
2. Global Tobacco Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Tobacco Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Tobacco Historical Market: Breakup by Region (USD Billion), 2018-2023
5. Global Tobacco Market Forecast: Breakup by Region (USD Billion), 2024-2032
6. Global Cigarette Market: Key Industry Highlights, 2018 and 2032
7. Global Cigarette Historical Market: Breakup by Type (USD Billion), 2018-2023
8. Global Cigarette Market Forecast: Breakup by Type (USD Billion), 2024-2032
9. Global Cigarette Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Global Cigarette Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Global Cigarette Historical Market: Breakup by Region (USD Billion), 2018-2023
12. Global Cigarette Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. North America Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2023
14. North America Cigarette Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. Europe Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2023
16. Europe Cigarette Market Forecast: Breakup by Country (USD Billion), 2024-2032
17. Asia Pacific Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2023
18. Asia Pacific Cigarette Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Latin America Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2023
20. Latin America Cigarette Market Forecast: Breakup by Country (USD Billion), 2024-2032
21. Middle East and Africa Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2023
22. Middle East and Africa Cigarette Market Forecast: Breakup by Country (USD Billion), 2024-2032
23. Global Cigarette Market Structure
The global cigarette market witnessed a value of USD 702.87 billion in 2023.
The market is projected to grow at a CAGR of nearly 2.5% in the forecast period of 2024-2032.
The market is estimated to reach a value of about USD 815.11 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing population, marketing strategies of tobacco companies, availability of different flavours of cigarette, among other social and cultural factors.
The key trends guiding the growth of the market includes the innovation of new and different flavours of cigarette to satiate the evolving demands of the consumers.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Light and medium, among others, are the major types of cigarette in the market.
The significant distribution channels of the product are tobacco shops, supermarket and hypermarkets, convenience stores, and online stores, among others.
The major players in the market are Philip Morris International, British American Tobacco, Japan Tobacco Inc., and Imperial Brands PLC, among others.
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