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The Colombia potato chips market size is projected to grow at a CAGR of 5.10% between 2024 and 2032.
Information | Year | Value |
Walmart sales in Latin America | 2026 | USD 14.7 billion (Expected) |
Online sales in Latin America | 2022 | USD 168 billion |
Global production of potatoes | 2021 | 376 metric tons (million) |
South America is a region where potato chips are popular snacks, and the continent is home to several potato chip manufacturers. Lay's is a popular brand in South America, with Elma Chips being its subsidiary company. Other popular snack makers in the region include Aritana, Batatips, Piraque, and Yokitos. In Brazil, popular flavours include onion & parsley, salted, barbecue, and limon. In Argentina, Uruguay, and Chile, Lay's retail some of their snack products with the "Lay's Mediterráneas" label, which includes flavours like Olive oil, ham, olive oil & tomato, parmesan cheese, and lasagna. In Colombia, popular flavours include salted, chicken, barbecue, limon, and mayonnaise.
The Colombia potato chips market growth is being driven by changing consumer preferences, a growing snack culture, and the introduction of new flavours. The busy lifestyles contribute to the demand for convenient and ready-to-eat snacks, positioning potato chips as a popular choice among consumers seeking quick and satisfying options. New flavour innovations also plays a pivotal role in driving market growth, with manufacturers introducing unique and diverse flavours, such as barbeque and pickle to cater to the evolving taste preferences of consumers.
Growing demand for healthier potato chip variants, rise in sales of premium chips, and a shift towards sustainable packaging practices are driving the market growth
Date | Event |
November 2023 | The National Institute of Agricultural Technology (INTA) in Argentina released the first genetically edited potato in Latin America. This development aims to turn off the gene that causes potatoes to darken after being chopped, peeled, or hit during harvesting and transportation. |
February 2023 | Lamb Weston, a potato processing company invested USD 250 million in constructing a large potato processing plant in Latin America. The plant is expected to produce 3 million servings of potato chips per day. |
August 2022 | Lays, a subsidiary of Pepsi.co launched a premium potato chips range, Lays Gourmet in flavours, such as sweet chilli, and vintage cheese & paprika. |
June 2022 | SpudLove launched ‘Organic Thick-Cut Potato Chips’ that were USDA-certified organic, non-GMO, and gluten-free. |
September 2021 | Frito-Lay partnered with Terracycle to create snack packs made from recycled materials, reducing waste, and promoting a circular economy. |
Trends | Impact |
Growing demand for healthier potato chip variants | The growing demand for healthier potato chip variants, including baked, gluten-free, multigrain, non-GMO verified, and low-calorie options have led to guilt-free snacking and can prosper the demand for potato chips in Colombia. |
Rise in sales of premium and artisanal potato chips | The rise in sales of premium and artisanal potato chips, with consumers showing a willingness to explore and pay a premium for handcrafted, high-quality offerings is expected to increase market growth. |
Growing shift towards sustainable packaging practices | A shift towards sustainable packaging practices, such as recyclable packets, play a significant role in Colombia potato chips market development, as manufacturers strive to achieve the zero-emissions target set by authorities. |
Increasing production using new farming techniques | The adoption of new farming techniques such as, plasticulture system is emerging as one of the key trends. This technique can help improve potato yield and reduce production costs, thereby increasing the availability of potato chips. |
Several factors are driving the demand for potato chips in Colombia, including the growing consumer awareness of health, which has led to an increased demand for healthier potato chip products. Additionally, technological advancements in the industry have resulted in the emergence of more nutritious potato chip options, further enhancing market growth.
The expansion of the e-commerce and retail sector is also benefiting the worldwide potato chips business, and thereby, contributing to Colombia potato chips market growth. Various companies, such as Pat Pot Chips, Kari-Kari Alimentos, and Manolo Snacks are actively involved in the production and distribution of potato chips in Colombia.
Colombia Potato Chips Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Product Type | Baked, Fried |
Flavour | Plain/Salted, Flavoured |
Distribution Channel | Supermarkets and Hypermarkets, Convenience Stores, Speciality Food Stores, Online Stores, Others |
Baked chips hold significant market share as they are low in calories
As per Colombia potato chips market analysis, the baked segment is expected to hold a significant share in the market due to increased consumer preference for healthier snack options. Baked potato chips are gaining popularity among consumers due to their lower calorie content compared to fried chips as they typically contain 50% less fat and 14% fewer calories than fried potato chips. They are quite similar in taste when compared to fried chips, but they have a lower calorie and sodium content, which makes it a more viable option for consumers.
However, fried potato chips are also witnessing significant growth in the Colombia potato chips market as the frying process enhances the taste and texture of potato chips, making them a popular choice among consumers. Also, fried potato chips are a ready-to-eat snack, making them a convenient option for consumers who are always on the go or looking for a quick snack. Additionally, major snack food manufacturers like PepsiCo and General Mills have a strong presence in Colombia, offering a variety of fried and baked potato chip products to cater to the region's demand.
Flavoured chips contribute to market growth due to the introduction of various flavours by manufacturers
The Colombia potato chips market share is expected to be dominated by the flavour segment due to high consumption of the diverse flavours that are being launched by key manufacturers. Introduction of exotic and new flavours like salt and vinegar, baked cheese, salsa, chilli lime, barbeque are gaining popularity as they are appealing to consumers who seek unique taste experiences. In May 2022, Walkers Snack Foods, a Colombian company, launched a range of special flavours chips including spit-roast pork and apple sauce and baked cheese and sweet honey. The product is widely available online for Colombian consumers to purchase, further increasing the Colombia potato chips market value.
As per the Colombia potato chips market report, the plain/salted chips segment is expected to grow at a steady pace as it is the traditional flavour. Some popular brands of plain/salted potato chips in Colombia include Margarita, Super Ricas, Todo Rico, and Papiolas by Tosty and these brands are commonly found in supermarkets and convenience stores. Such wide availability of potato chips due to product launches are indicative of the ongoing demand for a variety of plain and flavoured chips in the Colombian market.
Colombia’s potato chips industry is characterised by the presence of established players who are engaged in introducing new products using advance technologies.
Company | Year Founded | Headquarters | Product Offerings | Popular Brands |
PepsiCo, Inc. | 1965 | New York, United States |
Snack foods and beverages | Frito-Lay, Lay's, Doritos, Ruffles |
General Mills, Inc. | 1866 | Minnesota, United States |
Processed consumer foods | Betty Crocker, Pillsbury, Green Giant, Nature Valley |
Pacifico Snacks S.A.S | 2011 | Colombia | All-natural tropical chips |
-- |
Comestibles Ricos S.A. | 1961 | Colombia | Potato and banana chips, peanuts, and baked products | Super Ricas, Todo Rico |
Other key players in the Colombia potato chips market analysis include Productos Yupi S.A.S, Kellanova Company, and Productos Ramo S.A.S, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Flavour |
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Breakup by Distribution Channel |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Potato Chips Market Overview
8.1 Key Industry Highlights
8.2 Latin America Potato Chips Historical Market (2018-2023)
8.3 Latin America Potato Chips Market Forecast (2024-2032)
8.4 Latin America Potato Chips Market Share by Region
8.4.1 Brazil
8.4.2 Argentina
8.4.3 Mexico
8.4.4 Colombia
8.4.5 Others
9 Colombia Potato Chips Market Analysis
9.1 Key Industry Highlights
9.2 Colombia Potato Chips Historical Market (2018-2023)
9.3 Colombia Potato Chips Market Forecast (2024-2032)
10 Colombia Potato Chips Market by Product Type
10.1 Baked
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Fried
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Colombia Potato Chips Market by Flavour
11.1 Plain/Salted
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Flavoured
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Colombia Potato Chips Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Food Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PepsiCo Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 General Mills Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Productos Yupi S.A.S
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Pacifico Snacks S.A.S.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kellanova Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Comestibles Ricos S.A.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Productos Ramo S.A.S.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Potato Chips Market: Key Industry Highlights, 2018 and 2032
2. Colombia Potato Chips Market: Key Industry Highlights, 2018 and 2032
3. Colombia Potato Chips Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Colombia Potato Chips Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Colombia Potato Chips Historical Market: Breakup by Flavour (USD Million), 2018-2023
6. Colombia Potato Chips Market Forecast: Breakup by Flavour (USD Million), 2024-2032
7. Colombia Potato Chips Historical Market: Breakup by Distribution Chanel (USD Million), 2018-2023
8. Colombia Potato Chips Market Forecast: Breakup by Distribution Chanel (USD Million), 2024-2032
9. Colombia Potato Chips Market Structure
The market is expected to grow at a CAGR of 5.10% between 2024 and 2032.
Potato chips are made from fresh potatoes, vegetable oil, and different flavourings. It takes about 4 tons of potatoes to make 1 ton of chips.
Rising launches of baked chips for health-conscious consumers, high demand for snacks, and increasing disposable income are some of the major factors propelling the Colombia potato chips market growth.
Rising demand for gluten-free products, focus on sustainable packaging, and expansion of retail sector are some key trends aiding the market.
Fried and baked potato chips are most available in the market.
Some of the most popular potato chips flavours are salted, sour and cream, and barbeque.
Key players in the market are PepsiCo Inc., General Mills Inc., Productos Yupi S.A.S, Pacifico Snacks S.A.S, Kellanova Company, Comestibles Ricos S.A., and Productos Ramo S.A.S, among others.
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