Global Content Marketing Software Market Report and Forecast 2024-2032

Global Content Marketing Software Market Outlook

The global content marketing software market size reached approximately USD 8.63 billion in 2023. The market is estimated to grow at a CAGR of 15.8% in the forecast period of 2024-2032, reaching a value of around USD 32.25 billion by 2032.

Key Trends in the Market

Content marketing software is software that aids the marketing team in creating and distributing relevant content. It provides businesses with effective strategies to spread awareness, generate more leads, and retain their target audience.

• Increased demand for content marketing software that facilitates collaboration while improving content quality and reducing errors is one of the crucial content marketing software market trends. The software also aids the marketing team and customers to share, review, and edit the content as per the requirement.

• Video-based content is increasingly gaining popularity among businesses as it provides an effective way of engaging the target audience through storytelling and visualisation. This is boosting the demand for content marketing software that can generate ideas for video-based content.

• Businesses are adopting content marketing software for content localisation strategy as it provides effective content translation and allows them to connect with the audience on a deeper level.

• Growing integration of AI into marketing tools and software to generate ideas and automate and optimise content also provides impetus to the content marketing software market growth.

Market Analysis

Based on type, the market is bifurcated into software and services. On the basis of content type, the market is divided into social media, blogs, videos, and infographics, among others. The content marketing software market segmentation, on the basis of organisation size, includes large enterprises and small and medium-sized enterprises.

Based on end use, the market is categorised into BFSI, consumer goods and retail, telecom and IT, education, healthcare and life sciences, media and entertainment, travel and hospitality, government, and transportation and logistics, among others. The major regional markets of content marketing software are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the content marketing software market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Adobe Inc.  

• Semrush Inc.  

• Paperflite Inc  

• Curata, Inc. 

• Contently, Inc. 

• Optimizely, Inc. 

• BrandMaker Inc. 

• Growfusely Inc. 

• Taboola, Inc. 

• Flyp Technologies Inc. (Uberflip) 

• Others

Market Share by Organisation Size

Large enterprises occupy a sizeable portion of the global content marketing software market share as these organisations increasingly deploy powerful marketing tools and software in their business strategies. Furthermore, these organisations use content marketing software to generate large volume of content to appeal to their wide customer base and gain new customers.

Large enterprises typically use multichannel marketing and require seamless integration of other digital tools with marketing software. Additionally, they have a large customer base, which requires content localisation and personalisation strategies to improve their market outreach.

Market Share by Region

As per the regional content marketing software market analysis, North America accounts for a substantial share of the global market due to the flourishing sectors such as BFSI, healthcare, telecom and IT, and media and entertainment, among others, that require content marketing tools.

Moreover, the surge in technological advancements and innovations by market players is also expected to provide lucrative growth opportunities to the market. Additionally, businesses and organisations are increasingly investing in new tools and technology, including content marketing software, to stay ahead of their competitors.

Competitive Landscape

Adobe Inc. is a global software company that was founded in 1982 and has its headquarters in California, the United States. Some of its popular software include Photoshop, Illustrator, Acrobat Standard, and Acrobat Pro, among others.

Semrush Inc., established in 2008 and headquartered in Massachusetts, the United States, is primarily known for its SaaS platform Semrush. The platform provides properties such as domain authority ranking, keyword research, site audits, and competitor analysis, among others.

Optimizely, Inc., founded in 2009 and based in New York, the United States, is a provider of digital experience platform software. It provides website personalisation, A/B testing, content creation, and seamless collaboration of teams through its platform.

Other content marketing software market players include Paperflite Inc., Curata, Inc., Contently, Inc., BrandMaker Inc., Growfusely Inc., Taboola, Inc., and Flyp Technologies Inc. (Uberflip), among others.

Key Highlights of the Report