Reports

Sale

Content Marketing Software Market

Global Content Marketing Software Market Size, Share, Growth: By Type: Software, Services; By Content Type: Social Media, Blogs, Videos, Infographics, Others; By Organisation Size: Large Enterprises, Small And Medium-Sized Enterprises; By End Use: BSFI, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Content Marketing Software Market Outlook

The global content marketing software market size reached approximately USD 8.63 billion in 2023. The market is estimated to grow at a CAGR of 15.8% in the forecast period of 2024-2032, reaching a value of around USD 32.25 billion by 2032.

 

Key Trends in the Market

Content marketing software is software that aids the marketing team in creating and distributing relevant content. It provides businesses with effective strategies to spread awareness, generate more leads, and retain their target audience.

 

  • Increased demand for content marketing software that facilitates collaboration while improving content quality and reducing errors is one of the crucial content marketing software market trends. The software also aids the marketing team and customers to share, review, and edit the content as per the requirement.
  • Video-based content is increasingly gaining popularity among businesses as it provides an effective way of engaging the target audience through storytelling and visualisation. This is boosting the demand for content marketing software that can generate ideas for video-based content.
  • Businesses are adopting content marketing software for content localisation strategy as it provides effective content translation and allows them to connect with the audience on a deeper level.
  • Growing integration of AI into marketing tools and software to generate ideas and automate and optimise content also provides impetus to the content marketing software market growth.

 

Market Analysis

Based on type, the market is bifurcated into software and services. On the basis of content type, the market is divided into social media, blogs, videos, and infographics, among others. The content marketing software market segmentation, on the basis of organisation size, includes large enterprises and small and medium-sized enterprises.

 

Based on end use, the market is categorised into BFSI, consumer goods and retail, telecom and IT, education, healthcare and life sciences, media and entertainment, travel and hospitality, government, and transportation and logistics, among others. The major regional markets of content marketing software are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the content marketing software market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Adobe Inc.  
  • Semrush Inc.  
  • Paperflite Inc  
  • Curata, Inc. 
  • Contently, Inc. 
  • Optimizely, Inc. 
  • BrandMaker Inc. 
  • Growfusely Inc. 
  • Taboola, Inc. 
  • Flyp Technologies Inc. (Uberflip) 
  • Others

 

Market Share by Organisation Size

Large enterprises occupy a sizeable portion of the global content marketing software market share as these organisations increasingly deploy powerful marketing tools and software in their business strategies. Furthermore, these organisations use content marketing software to generate large volume of content to appeal to their wide customer base and gain new customers.

 

Large enterprises typically use multichannel marketing and require seamless integration of other digital tools with marketing software. Additionally, they have a large customer base, which requires content localisation and personalisation strategies to improve their market outreach.

 

Market Share by Region

As per the regional content marketing software market analysis, North America accounts for a substantial share of the global market due to the flourishing sectors such as BFSI, healthcare, telecom and IT, and media and entertainment, among others, that require content marketing tools.

 

Moreover, the surge in technological advancements and innovations by market players is also expected to provide lucrative growth opportunities to the market. Additionally, businesses and organisations are increasingly investing in new tools and technology, including content marketing software, to stay ahead of their competitors.

 

Competitive Landscape

Adobe Inc. is a global software company that was founded in 1982 and has its headquarters in California, the United States. Some of its popular software include Photoshop, Illustrator, Acrobat Standard, and Acrobat Pro, among others.

 

Semrush Inc., established in 2008 and headquartered in Massachusetts, the United States, is primarily known for its SaaS platform Semrush. The platform provides properties such as domain authority ranking, keyword research, site audits, and competitor analysis, among others.

 

Optimizely, Inc., founded in 2009 and based in New York, the United States, is a provider of digital experience platform software. It provides website personalisation, A/B testing, content creation, and seamless collaboration of teams through its platform.

 

Other content marketing software market players include Paperflite Inc., Curata, Inc., Contently, Inc., BrandMaker Inc., Growfusely Inc., Taboola, Inc., and Flyp Technologies Inc. (Uberflip), among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Content Type
  • Organisation Size
  • End Use
  • Region
Breakup by Type
  • Software
  • Services
Breakup by Content Type
  • Social Media
  • Blogs
  • Videos
  • Infographics
  • Others
Breakup by Organisation Size
  • Large Enterprises
  • Small And Medium-Sized Enterprises
Breakup by End Use
  • BSFI
  • Consumer Goods and Retail
  • Telecom and IT
  • Education
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Government
  • Transportation and Logistics
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adobe Inc.  
  • Semrush Inc.  
  • Paperflite Inc  
  • Curata, Inc. 
  • Contently, Inc. 
  • Optimizely, Inc. 
  • BrandMaker Inc. 
  • Growfusely Inc. 
  • Taboola, Inc. 
  • Flyp Technologies Inc. (Uberflip) 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Content Marketing Software Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Content Marketing Software Historical Market (2018-2023) 
    8.3    Global Content Marketing Software Market Forecast (2024-2032)
    8.4    Global Content Marketing Software Market by Type
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Content Marketing Software Market by Content Type
        8.5.1    Social Media
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Blogs
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Videos 
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Infographics
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Others
    8.6    Global Content Marketing Software Market by Organisation Size
        8.6.1    Large Enterprises
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Small And Medium-Sized Enterprises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Content Marketing Software Market by End Use 
        8.7.1    BSFI
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Consumer Goods and Retail
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Telecom and IT
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Education
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Healthcare and Life Sciences
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
        8.7.6    Media and Entertainment
            8.7.6.1    Historical Trend (2018-2023)
            8.7.6.2    Forecast Trend (2024-2032)
        8.7.7    Travel and Hospitality
            8.7.7.1    Historical Trend (2018-2023)
            8.7.7.2    Forecast Trend (2024-2032)
        8.7.8    Government
            8.7.8.1    Historical Trend (2018-2023)
            8.7.8.2    Forecast Trend (2024-2032)
        8.7.9    Transportation and Logistics
            8.7.9.1    Historical Trend (2018-2023)
            8.7.9.2    Forecast Trend (2024-2032)
        8.7.10    Others
    8.8    Global Content Marketing Software Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
9    North America Content Marketing Software Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Content Marketing Software Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Content Marketing Software Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Content Marketing Software Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Content Marketing Software Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Adobe Inc. 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Semrush Inc. 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Paperflite Inc 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Curata, Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Contently, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Optimizely, Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    BrandMaker Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Growfusely Inc.
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Taboola, Inc.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Flyp Technologies Inc. (Uberflip)
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Content Marketing Software Market: Key Industry Highlights, 2018 and 2032
2.    Global Content Marketing Software Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Content Marketing Software Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Content Marketing Software Historical Market: Breakup by Content Type (USD Billion), 2018-2023
5.    Global Content Marketing Software Market Forecast: Breakup by Content Type (USD Billion), 2024-2032
6.    Global Content Marketing Software Historical Market: Breakup by Organisation Size (USD Billion), 2018-2023
7.    Global Content Marketing Software Market Forecast: Breakup by Organisation Size (USD Billion), 2024-2032
8.    Global Content Marketing Software Historical Market: Breakup by End Use (USD Billion), 2018-2023
9.    Global Content Marketing Software Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10.    Global Content Marketing Software Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Content Marketing Software Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Content Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Content Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Content Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Content Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Content Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Content Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Content Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Content Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Content Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Content Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Content Marketing Software Market Structure

Key Questions Answered in the Report

What was the content marketing software market value in 2023?

In 2023, the market reached an approximate value of USD 8.63 billion.

What is the growth rate of the content marketing software market?

The market is projected to grow at a CAGR of 15.8% between 2024 and 2032.

What is the forecast outlook of the content marketing software market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 32.25 billion by 2032.

What are the major market drivers?

The major market drivers are the growing online presence of businesses and companies and the rising demand for personalised content.

What are the key trends of the market?

The key trends of the market include increased demand for content collaboration tools, growing popularity of video-based content, rising adoption of content localisation strategy by businesses, and the surging integration of AI into content marketing software.

What are the major regional markets for content marketing software, according to the report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the various content types considered in the market report?

Various content types are social media, blogs, videos, and infographics, among others.

Who are the key market players, according to the content marketing software market report?

The key players in the market are Adobe Inc., Semrush Inc., Paperflite Inc, Curata, Inc., Contently, Inc., Optimizely, Inc., BrandMaker Inc., Growfusely Inc., Taboola, Inc., and Flyp Technologies Inc. (Uberflip), among others.

Purchase Full Report

Mini Report

$ 2199     $1999
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Single User License

$ 3299     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now
most popular

Five User License

$ 4399     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Corporate License

$ 5499     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER