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Global Cookies Market Size, Share, Trends, Analysis, Report: By Type: Bar, Moulded, Rolled, Drop, Others; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Cookies Market Outlook
The global cookies market size was valued at USD 38.66 billion in 2023. The market is further projected to grow at a CAGR of 5.50% between 2024 and 2032, reaching a value of USD 62.77 billion by 2032.
Key Takeaways
| Information | Percentage/Value | Item | Year | Location |
| Restaurants offering cookies on their menus | 29.04% | Cookies | -- | -- |
| Sales volume of cookies and snack bars | 2.5 million metric tons | Cookies and snack bars | 2021 | India |
| Walmart grocery e-commerce sales | 27.6% | Grocery e-commerce sales | 2022 | United States |
Cookies refer to a variety of sweet baked goods typically made from dough, sugar, and other ingredients, which are often consumed as a delightful and a quick snack. Cookies come in various shapes, flavours, and textures, catering to diverse consumer preferences.
The global cookies market presents a promising outlook, fuelled by the universal appeal of cookies as a preferred snack, dessert, or treat. The cooking market demand is further anticipated to increase on account of rising snacking culture and the growing demand for convenient and on-the-go snacking options.
Key Trends and Developments
Introduction of healthier cookies, expansion of offline distribution channels, and growing focus on sustainable packaging are increasing the market growth
| Date | Company | Event |
| April 2023 | HighKey | Launched sugar-free sandwich cookies, featuring two crispy chocolate wafers around a layer of vanilla cream. The cookies have no artificial flavours and are gluten-free, soy-free, and keto-friendly. |
| April 2022 | Mondelez International | Acquired Grupo Bimbo’s confectionery business, Ricolino, for USD 1.3 billion. This doubled the size of Mondelez Mexico's business and expanded its presence in the cookies market. |
| January 2022 | Mondelez International | Acquired Chipita Global S.A., a leader in baked snacks category. The acquisition enabled the business to offer a broad bakery portfolio and to meet the growing consumer demand. |
| March 2021 | Kellogg Company | Adopted a sustainable folding box solution for its cookie packaging, replacing the previous foil packaging. This move is in line with the company's commitment to environmental sustainability. |
| Trends | Impact |
| Introduction of healthy cookies | Addresses consumer demands for healthier food choice |
| Shift towards sustainable packaging solutions | Aligns with growing environmental awareness, contributes to cookies market growth |
| Increasing manufacturing of unique flavour cookies | Offers distinctive experiences of taste, aids cookies market development |
| Expansion of supermarkets and hypermarkets | Provides wide selection of cookies from various brands, drives cookies market demand |
In addition to sweet cookies that are traditionally demanded across regions, major companies in the market, such as Mondelez International, Pillsbury, Nestlé, and Kellogg's are engaged in introducing savoury cookies, which is accelerating the cookies market development. For instance, Pillsbury offers a variety of savoury cookies, such as, Grands! Flaky Layers Original and Grands! frozen cookies. These cookies are available in various flavours, such as cheddar garlic, cheddar bay, and cheese-stuffed pull-apart.
Moreover, due to the increasing demand for sustainable packaging solutions in cookies market, manufacturers are using eco-friendly materials, such as paper glassine bags, butcher paper, kraft paper, and biodegradable packaging. Paper glassine bags, made of 100% paper, offer a compostable alternative to plastic or biodegradable bio-plastic bags. Butcher paper and kraft paper, both renewable resources, can be composted at home, making them sustainable choices for packaging. Additionally, some packaging materials are made from sugarcane fibre and are 100% biodegradable, providing an environmentally friendly option for cookie packaging and positively impacting the cookies market outlook.
Market Segmentation
Global Cookies Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Bar, Moulded, Rolled, Drop, Others |
| Distribution Channel | Offline, Online |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Bar cookies contribute to the market demand due to their wide availability in offline stores
According to cookies market report, bar cookies hold a significant market share due to their availability in different flavours, such as brownies and blondies, which are easier to bake than any other type of cookies. Moreover, the rising popularity of protein bars and cookies, which contain fewer calories than a burger or a sandwich, makes them a good meal replacement and a healthy snack option. Additionally, bar cookies made with oats can improve heart health, energy, and digestive health, which is driving the segment’s growth.
Meanwhile, based on the cookies market segmentation, drop cookies are expected to lead the market in the forecast period. New product launches by companies, such as Dunkin and Oreo, through online channels and supermarkets are projected to bring opportunities for the market. Oreo recently launched limited-edition "Space Dunk" cookies and three new cookie flavours, including Oreo Gluten-Free Golden, Oreo Peanut Butter Cakesters, and Oreo Black & White cookies, which are now available in stores. These product launches demonstrate the companies' efforts to innovate and expand their product offerings, catering to evolving consumer preferences and market trends. Additionally, drop cookies are highly preferred by younger population as they often come with a layer of flavoured cream in between and they savour these cookies with milk, making it an ideal breakfast option or snack meal.
Online platforms hold a significant market share as consumers can purchase a diverse range of cookies via online channels
As per cookie market analysis, the online platforms are experiencing significant growth in the market, offering a convenient avenue for consumers to explore and purchase a diverse range of cookies from global and local brands. Online retail stores, such as Amazon, Walmart, 24*7, Blinkit, Zomato, and Zepto are strengthening their position in the market due to their fast delivery and their ability to reach a wider audience.
Cookies brands, such as Britannia and Pillsbury are increasingly advertising their products through social media sites, for example, Instagram and YouTube to reach a younger audience and drive sales. Moreover, the wide availability of online delivery mobile applications has led to an increase in the sale of cookies online because consumers can easily order and purchase cookies from the comfort of their homes. These online platforms are thus contributing to the cookies market growth, as they provide a more convenient and accessible way for consumers to enjoy cookies.
Competitive Landscape
The market has the presence of both local and large players, with a focus on product innovation, brand creation, and expansion.
| Company | Year Founded | Headquarters | Specialisation | Popular Brands |
| Britannia Industries Limited | 1892 | India | Food products | Marie Gold, Good Day, Milk Bikis, Little Hearts |
| PepsiCo, Inc. | 1965 | United States | Food and beverage | Lay's, Doritos, Ruffles |
| General Mills, Inc. | 1866 | United States | Processed consumer foods | Pillsbury, Häagen-Dazs, Green Giant, Betty Crocker, Nature Valley |
| Kellanova | 2023 | United States | Cereal, snacks, convenience foods | Kellogg's, Pringles, Cheez-It, Eggo, RXBAR, MorningStar Farms |
Other players in cookies market analysis include Mondelez International, Inc., Nestlé S. A., Campbell Soup Company, Parle Products Private Ltd., McKee Foods Corporation, and Pacific Cookie Company, among others.
North America is the leading region due to a strong presence of major cookie brands
North America holds substantial cookie market share, driven by increasing disposable income, diverse flavour preferences, and a strong presence of major cookie brands, such as Oreo, Nutter Butter, Fig Newtons, Trader Joe’s, and Walkers, among others. These cookie brands are popular in the region due to their taste, variety, and innovative flavours and offerings. Cookies are a staple form of snack in North American region, especially in United States and the wide range of cookies available in the region is expected to increase the demand for cookies.
However, in cookies market report, Asia Pacific’s share is growing due to increasing demand from health-conscious consumers for premium and healthy cookies, with a focus on natural and organic ingredients. For instance, Britannia offers many low-fat cookies in the Indian market, which caters to demand for healthier and lower calorie variants of cookies.
European cookies market is expected to grow in the forecast period due to a surge in demand for fresh, handmade and healthy cookies, influenced by the shift toward fresh bakery products and the increasing number of bakeries and cafes in European countries.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cookies Market Analysis
8.1 Key Industry Highlights
8.2 Global Cookies Historical Market (2018-2023)
8.3 Global Cookies Market Forecast (2024-2032)
8.4 Global Cookies Market by Type
8.4.1 Bar
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Moulded
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Rolled
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Drop
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Cookies Market by Distribution Channel
8.5.1 Offline
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Online
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Cookies Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Cookies Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Cookies Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cookies Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Cookies Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cookies Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 General Mills Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Mondelez International, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kellanova
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Nestlé S. A.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 PepsiCo, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Campbell Soup Company
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Parle Products Private Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 McKee Foods Corporation
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Britannia Industries Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Pacific Cookie Company
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cookies Market: Key Industry Highlights, 2018 and 2032
2. Global Cookies Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Cookies Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Cookies Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Cookies Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Cookies Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Cookies Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Cookies Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Cookies Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Cookies Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Cookies Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Cookies Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Cookies Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Cookies Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Cookies Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Cookies Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Cookies Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Cookies Market Structure
Key Questions Answered in the Report
In 2023, the cookies market reached an approximate value of USD 38.66 billion.
The market is expected to grow at a CAGR of 5.50% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 62.77 billion by 2032.
Rising demand for convenient snacks, increasing product launches, and the rising demand for protein rich cookies are some of the major factors propelling the growth of the cookies market.
Key trends aiding the market are the increasing demand for healthy cookies, growing initiatives for sustainable packaging, and rising demand for savoury cookies by consumers wanting to cut down on sugar.
Major regions covered in the market include North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
Based on distribution channels, the market is segmented into offline and online.
Sustainability initiatives, including the use of eco-friendly packaging materials and responsible sourcing of ingredients, positively influence consumer perception and contribute to brand loyalty.
Key players in the market are General Mills Inc., Mondelez International, Inc., Kellanova, Nestlé S. A., PepsiCo, Inc., Campbell Soup Company, Parle Products Private Ltd., McKee Foods Corporation, Britannia Industries Limited, and Pacific Cookie Company, among others.
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