Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Cookies Market Outlook

The global cookies market size was valued at USD 38.66 billion in 2023. The market is further projected to grow at a CAGR of 5.50% between 2024 and 2032, reaching a value of USD 62.77 billion by 2032.

Key Takeaways

Information Percentage/Value Item Year Location
Restaurants offering cookies on their menus 29.04% Cookies -- --
Sales volume of cookies and snack bars 2.5 million metric tons Cookies and snack bars 2021 India
Walmart grocery e-commerce sales 27.6% Grocery e-commerce sales 2022 United States

Cookies refer to a variety of sweet baked goods typically made from dough, sugar, and other ingredients, which are often consumed as a delightful and a quick snack. Cookies come in various shapes, flavours, and textures, catering to diverse consumer preferences.

The global cookies market presents a promising outlook, fuelled by the universal appeal of cookies as a preferred snack, dessert, or treat. The cooking market demand is further anticipated to increase on account of rising snacking culture and the growing demand for convenient and on-the-go snacking options.

Key Trends and Developments

Introduction of healthier cookies, expansion of offline distribution channels, and growing focus on sustainable packaging are increasing the market growth

Date Company Event
April 2023 HighKey Launched sugar-free sandwich cookies, featuring two crispy chocolate wafers around a layer of vanilla cream. The cookies have no artificial flavours and are gluten-free, soy-free, and keto-friendly.
April 2022 Mondelez International Acquired Grupo Bimbo’s confectionery business, Ricolino, for USD 1.3 billion. This doubled the size of Mondelez Mexico's business and expanded its presence in the cookies market.
January 2022 Mondelez International Acquired Chipita Global S.A., a leader in baked snacks category. The acquisition enabled the business to offer a broad bakery portfolio and to meet the growing consumer demand.
March 2021 Kellogg Company Adopted a sustainable folding box solution for its cookie packaging, replacing the previous foil packaging. This move is in line with the company's commitment to environmental sustainability.
Trends Impact
Introduction of healthy cookies Addresses consumer demands for healthier food choice
Shift towards sustainable packaging solutions Aligns with growing environmental awareness, contributes to cookies market growth
Increasing manufacturing of unique flavour cookies Offers distinctive experiences of taste, aids cookies market development
Expansion of supermarkets and hypermarkets Provides wide selection of cookies from various brands, drives cookies market demand

In addition to sweet cookies that are traditionally demanded across regions, major companies in the market, such as Mondelez International, Pillsbury, Nestlé, and Kellogg's are engaged in introducing savoury cookies, which is accelerating the cookies market development. For instance, Pillsbury offers a variety of savoury cookies, such as, Grands! Flaky Layers Original and Grands! frozen cookies. These cookies are available in various flavours, such as cheddar garlic, cheddar bay, and cheese-stuffed pull-apart.

Moreover, due to the increasing demand for sustainable packaging solutions in cookies market, manufacturers are using eco-friendly materials, such as paper glassine bags, butcher paper, kraft paper, and biodegradable packaging. Paper glassine bags, made of 100% paper, offer a compostable alternative to plastic or biodegradable bio-plastic bags. Butcher paper and kraft paper, both renewable resources, can be composted at home, making them sustainable choices for packaging. Additionally, some packaging materials are made from sugarcane fibre and are 100% biodegradable, providing an environmentally friendly option for cookie packaging and positively impacting the cookies market outlook.

Market Segmentation

Global Cookies Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup Categories
Type Bar, Moulded, Rolled, Drop, Others
Distribution Channel Offline, Online
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Bar cookies contribute to the market demand due to their wide availability in offline stores

According to cookies market report, bar cookies hold a significant market share due to their availability in different flavours, such as brownies and blondies, which are easier to bake than any other type of cookies. Moreover, the rising popularity of protein bars and cookies, which contain fewer calories than a burger or a sandwich, makes them a good meal replacement and a healthy snack option. Additionally, bar cookies made with oats can improve heart health, energy, and digestive health, which is driving the segment’s growth.

Meanwhile, based on the cookies market segmentation, drop cookies are expected to lead the market in the forecast period. New product launches by companies, such as Dunkin and Oreo, through online channels and supermarkets are projected to bring opportunities for the market. Oreo recently launched limited-edition "Space Dunk" cookies and three new cookie flavours, including Oreo Gluten-Free Golden, Oreo Peanut Butter Cakesters, and Oreo Black & White cookies, which are now available in stores. These product launches demonstrate the companies' efforts to innovate and expand their product offerings, catering to evolving consumer preferences and market trends. Additionally, drop cookies are highly preferred by younger population as they often come with a layer of flavoured cream in between and they savour these cookies with milk, making it an ideal breakfast option or snack meal.

Online platforms hold a significant market share as consumers can purchase a diverse range of cookies via online channels

As per cookie market analysis, the online platforms are experiencing significant growth in the market, offering a convenient avenue for consumers to explore and purchase a diverse range of cookies from global and local brands. Online retail stores, such as Amazon, Walmart, 24*7, Blinkit, Zomato, and Zepto are strengthening their position in the market due to their fast delivery and their ability to reach a wider audience.

Cookies brands, such as Britannia and Pillsbury are increasingly advertising their products through social media sites, for example, Instagram and YouTube to reach a younger audience and drive sales. Moreover, the wide availability of online delivery mobile applications has led to an increase in the sale of cookies online because consumers can easily order and purchase cookies from the comfort of their homes. These online platforms are thus contributing to the cookies market growth, as they provide a more convenient and accessible way for consumers to enjoy cookies.

Competitive Landscape

The market has the presence of both local and large players, with a focus on product innovation, brand creation, and expansion.

Company Year Founded Headquarters Specialisation Popular Brands
Britannia Industries Limited 1892 India Food products Marie Gold, Good Day, Milk Bikis, Little Hearts
PepsiCo, Inc. 1965 United States Food and beverage Lay's, Doritos, Ruffles
General Mills, Inc. 1866 United States Processed consumer foods Pillsbury, Häagen-Dazs, Green Giant, Betty Crocker, Nature Valley
Kellanova 2023 United States Cereal, snacks, convenience foods Kellogg's, Pringles, Cheez-It, Eggo, RXBAR, MorningStar Farms

Other players in cookies market analysis include Mondelez International, Inc., Nestlé S. A., Campbell Soup Company, Parle Products Private Ltd., McKee Foods Corporation, and Pacific Cookie Company, among others.

North America is the leading region due to a strong presence of major cookie brands

North America holds substantial cookie market share, driven by increasing disposable income, diverse flavour preferences, and a strong presence of major cookie brands, such as Oreo, Nutter Butter, Fig Newtons, Trader Joe’s, and Walkers, among others. These cookie brands are popular in the region due to their taste, variety, and innovative flavours and offerings. Cookies are a staple form of snack in North American region, especially in United States and the wide range of cookies available in the region is expected to increase the demand for cookies.

However, in cookies market report, Asia Pacific’s share is growing due to increasing demand from health-conscious consumers for premium and healthy cookies, with a focus on natural and organic ingredients. For instance, Britannia offers many low-fat cookies in the Indian market, which caters to demand for healthier and lower calorie variants of cookies.

European cookies market is expected to grow in the forecast period due to a surge in demand for fresh, handmade and healthy cookies, influenced by the shift toward fresh bakery products and the increasing number of bakeries and cafes in European countries.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Bar
  • Moulded
  • Rolled
  • Drop
  • Others
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • General Mills Inc.
  • Mondelez International, Inc.
  • Kellanova
  • Nestlé S. A.
  • PepsiCo, Inc.
  • Campbell Soup Company
  • Parle Products Private Ltd.
  • McKee Foods Corporation
  • Britannia Industries Limited
  • Pacific Cookie Company
  • Others

Cookies Market Report Snapshots

Cookies Market Size

Cookies Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the cookies market reached an approximate value of USD 38.66 billion.

The market is expected to grow at a CAGR of 5.50% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 62.77 billion by 2032.

Rising demand for convenient snacks, increasing product launches, and the rising demand for protein rich cookies are some of the major factors propelling the growth of the cookies market.

Key trends aiding the market are the increasing demand for healthy cookies, growing initiatives for sustainable packaging, and rising demand for savoury cookies by consumers wanting to cut down on sugar.

Major regions covered in the market include North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Based on distribution channels, the market is segmented into offline and online.

Sustainability initiatives, including the use of eco-friendly packaging materials and responsible sourcing of ingredients, positively influence consumer perception and contribute to brand loyalty.

Key players in the market are General Mills Inc., Mondelez International, Inc., Kellanova, Nestlé S. A., PepsiCo, Inc., Campbell Soup Company, Parle Products Private Ltd., McKee Foods Corporation, Britannia Industries Limited, and Pacific Cookie Company, among others.

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