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Global Cooking Wine Market Size, Share, Trends, Forecast: By Type: White, Red, Dessert, Others; By Packaging: Glass Bottles, Plastic Bottles, Others; By Application: B2B, B2C; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Cooking Wine Market Outlook
The global cooking wine market size reached around USD 405.35 million in 2023. The market is projected to grow at a CAGR of 3.9% between 2024 and 2032 to attain nearly USD 572.47 million by 2032.
Key Takeaways
- According to the estimates from the US Bureau of Labour Statistics, the average yearly expenditure on consumer products has grown by about 9% in 2022 compared to 2021.
- AAK AB, ECOVINAL S.L, and Gourmet Classic Limited are a few of the major companies in the market.
- There are various types of cooking wines, including rice wine, fortified wines like sherry, and dry and sweet red and white wines.
Cooking wines contain a high alcohol percentage (ABV) of 16% and above. Red wine contains good HDL cholesterol and natural compounds like Resveratrol that help protect blood vessels and reduce inflammation. The wide variety of cooking wines, convenience, and doorstep delivery offered by e-commerce platforms such as Amazon.com are further contributing to the increase in the adoption of cooking wines.
Some of the factors driving global cooking wine market growth are the rise in disposable income and growing consumer spending, which are supporting the trend of food tourism. This further encourages the addition of cooking wines by food service providers to offer an extensive culinary experience to tourists. Additionally, the showcasing of dishes prepared with wine on social media platforms and cooking shows is exerting a substantial influence on consumer buying patterns.
Table: Popular types of Wines
| Wine Types | Popular Varieties |
| White Wine | Chardonnay, Riesling, Sauvignon Blanc, Chennin Blanc, and Pinot Gris |
| Red Wine | Cabernet Sauvignon, Pinot Noir, Zinfandel, Merlot and Shiraz |
| Rose | Zinfandel, Cabernet, and Shiraz |
| Sparkling | Pinot Noir, Chardonnay, Pinot Blanc and Pinot Meunier |
| Fortified | Port, Sherry, Madeira, and Marsala |
Key Trends and Developments
Health benefits associated with low-alcohol wine; social media influence; the growth in food tourism; and rising penetration of e-commerce channels propel the market growth of cooking wine
| Trends | Impact |
| Health advantages associated with low-alcohol wine | Reduced blood pressure, improved cholesterol profiles, and a decreased risk of cardiovascular ailments are driving the incorporation of low-alcohol wine into a wide range of culinary creations. |
| Social media influence | Cooking shows and social media platforms that feature wine-prepared food have a big impact on consumer purchasing habits. |
| Growing popularity of culinary tourism | Restaurants and cafes are attempting to provide tourists with unique culinary experiences, further increasing the inclusion of wine in dishes to improve the flavour. |
| Growing penetration of e-commerce | E-commerce platforms increase the availability of a variety of cooking wines of different brands, improving its adoption. |
Global Cooking Wine Market Trends
Majorly, red dry and white dry wines are used for cooking purposes. This is due to the lesser residual sugar in drier wines. In 2022, the global wine production was estimated between 257.5 and 262.3 mhl, with an estimated average of 259.9 mhl.
Furthermore, there is a rising popularity of low-alcohol wine for use in cooking. There is an opportunity to expand in emerging markets where culinary trends are just picking up. The growing interest in food and beverage culture, authentic travel experiences, and increasing knowledge about cuisine through social media platforms and online resources is generating cutting-edge eating experiences, including food tours, cooking lessons, and wine tastings. This further increases the inclusion of wine in cuisines, further contributing to the cooking wine market growth.
Market Segmentation
Global Cooking Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | White, Red, Others |
| Packaging | Glass Bottles, Plastic Bottles, Others |
| Application | B2B, B2C |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
B2C is further divided based on type into supermarket and hypermarket, convenience store, and online, among others.
Red wine is expected to hold a significant market share due to its health benefits.
Red wine accounts for the largest cooking wine market share as antioxidants and natural compounds, such as resveratrol in red wine reduce cholesterol and risks of diabetes, increasing its inclusion in dishes by health-conscious individuals.
Merlot is a dark blue–coloured wine grape variety. Wine manufactured from this grape is a smooth red wine with a low tannin content. This wine cooks well with proteins, like the Cabernet and Pinot noir red wines. Such wines are predominantly used in the preparation of pan sauce, roasts and meaty stews.
Meanwhile, white wine is tart, tangy, or sweet and is typically used to add acidity to recipes containing seafood, poultry, and dairy products.
Glass bottles are widely used to package cooking wine due to their aesthetics and durability
Glass bottles dominate the global cooking wine market share. In France, 94% of consumers prefer glass wine bottles to other types of packaging due to their sustainability. Glass packaging is the preferred choice for its durability, impermeability, and versatility in design, and is considered healthy for preserving the quality and freshness of food and beverages.
Meanwhile, the demand for plastic bottles for packaging wine is likely to increase in the forecast period. This can be attributed to their benefits such as shatterproof, lightweight, and reduced greenhouse gas emissions.
Key players are increasingly launching plastic wine bottles made from recyclable materials to capitalise on the growing trend of sustainability. For instance, in July 2023, Amcor Rigid Packaging partnered with Rubin Winery to launch a premium wine bottle, BLUE BIN, made from 100% recycled polyethylene terephthalate (rPET) plastic.
Competitive Landscape
Market players are increasing their collaboration, partnership, and research and development activities to gain a competitive edge in the market
| Company Name | Year Founded | Headquarters | Products/Services |
| AAK AB | 2005 | Sweden | Cooking sherry, marsala cooking wine, and white cooking wine. |
| ECOVINAL SL | 1997 | Spain | Red Cooking Wine, White Cooking Wine, Chardonnay Cooking Wine, Cabernet Sauvignon Cooking Wine, and Cooking Wine variants made with Port, Madeira, Sherry, and Brandy. |
| Gourmet Classic Limited | 1998 | United Kingdom | Cabernet Sauvignon, Chardonnay, Italian Red, Italian White, and Mulled cooking wine. |
| Mizkan America Inc. | 1981 | United States | features a range of renowned brands, including Ragú®, Bertolli®, Holland House®, NAKANO®, Nature’s Intent®, World Harbors® etc. |
Other key players in the cooking wine market include Marina Foods, Inc., World Finer Foods, LLC, and Eden Foods, Inc., among others.
Global Cooking Wine Market Analysis by Region
Europe is anticipated to hold a dominant position in the cooking wine market in the forecast period. Europeans, including German, British, and French individuals, spend around 16% of their expenditure on food. According to industry reports, about 3%–5% of European tourists are culinary tourists. The growing trend of food tourism across Europe that involves the indulgence of various cuisines is encouraging the greater adoption of wine in dishes.
The North America cooking wine market is being driven by the increasing number of wineries in the United States. Popular wine brands include Franzia, Barefoot Cellars, Carlo Rossi, and Sutter Home. The rising expenditure on fine dining in North America is increasing the inclusion of wine in dishes to improve flavour and provide improved customer satisfaction.
The Asia Pacific region holds a growing market share. The presence of vineyards regions of China including Shandong, Hebei, Ningxia, and Shanxi consumers and businesses to access a wider variety of cooking wines, including imported ones. There is an opportunity for producers to innovate with cooking wine flavours and types, catering to local tastes and preferences.
Figure: World Vineyard Acreage by Country, 2020
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cooking Wine Market Analysis
8.1 Key Industry Highlights
8.2 Global Cooking Wine Historical Market (2018-2023)
8.3 Global Cooking Wine Market Forecast (2024-2032)
8.4 Global Cooking Wine Market by Type
8.4.1 White
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Red
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Cooking Wine Market by Packaging
8.5.1 Glass Bottles
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Plastic Bottles
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Cooking Wine Market by Application
8.6.1 B2B
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 B2C
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.2.3 Breakup by Type
8.6.2.3.1 Supermarket and Hypermarket
8.6.2.3.2 Convenience Store
8.6.2.3.3 Online
8.6.2.3.4 Others
8.7 Global Cooking Wine Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Cooking Wine Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Cooking Wine Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cooking Wine Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Cooking Wine Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cooking Wine Market Analysis
13.1 Nigeria
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 South Africa
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Turkey
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Morocco
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.4 Angola
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 AAK AB
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 ECOVINAL
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gourmet Classic Limited
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mizkan America, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Marina Foods, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 World Finer Foods (Reese Specialty Foods)
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Eden Foods, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cooking Wine Market: Key Industry Highlights, 2018 and 2032
2. Global Cooking Wine Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Cooking Wine Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Cooking Wine Historical Market: Breakup by Packaging (USD Million), 2018-2023
5. Global Cooking Wine Market Forecast: Breakup by Packaging (USD Million), 2024-2032
6. Global Cooking Wine Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Cooking Wine Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Cooking Wine Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Cooking Wine Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Cooking Wine Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Cooking Wine Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Cooking Wine Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Cooking Wine Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Cooking Wine Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Cooking Wine Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Cooking Wine Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Cooking Wine Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Cooking Wine Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Cooking Wine Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Cooking Wine Market Structure
Key Questions Answered in the Report
In 2023, the global cooking wine market value was USD 405.35 million.
The market is projected to grow at a CAGR of 3.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 572.47 million by 2032.
The market drivers include health benefits associated with low alcohol wines, expanding vineyards, and growing penetration of e-commerce.
The key trends include growing popularity of culinary tourism and rising social media influence promoting the incorporation of cooking wine in food.
The different types of cooking wine include red and white, among others.
The major applications of cooking wine include B2B and B2C.
The major players in the market include AAK AB, ECOVINAL SL, Gourmet Classic Limited, Mizkan America Inc., Marina Foods, Inc., World Finer Foods, LLC, and Eden Foods, Inc., among others.
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