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Global Diaper Market Size, Share, Trends, Growth, Forecast: By Product Type: Baby Diaper, Adult Diaper; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Diaper Market Outlook
The global diaper market size reached a value of about USD 83.29 billion in 2023. The market is further expected to grow at a CAGR of nearly 5.9% in the forecast period of 2024 and 2032.
A diaper refers to an underwear type, which requires the wearer not to use a toilet to urinate or defecate. It consists of synthetic materials or cloth. Cloth diapers comprise of multiple layers and are washable as well as recyclable, like hemp, cotton, and bamboo. On the other side, disposable slides would be discarded and composed of absorbent chemicals after use.
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The inner lining of these paint strips is made of polypropylene, which prevents waste from being soiled by absorption or trapping of the exterior paint. The advances made in production technology have in recent years improved the design, biodegradability, and safety of cables, which has resulted in an enormous worldwide momentum.
In ancient times, methods of diapering varied greatly across different cultures. Materials like grass, moss, and linens were used as absorbent layers. With the industrial revolution and mass production of textiles, cloth diapers became more common. These were simply a square or rectangle of linen or cotton folded and placed around the baby's bottom. The first disposable diapers were developed by Marion Donovan after World War II. She used a shower curtain as the waterproof outer layer and combined it with absorbent inner layers.
The diaper market is continuously growing, with significant demand driven by the needs of infants and an ageing population in various countries. Some of the common innovations include improved absorbency materials, better-fit designs, and environmentally friendly manufacturing processes.
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Global Diaper Market Segmentation
Based on product type, the baby diaper market can be segmented into the following:
- Disposable
- Training
- Cloth
- Swim
- Biodegradable
Disposable diapers, known for their convenience and effectiveness, dominate the baby diaper market. Disposable diapers are a widely used type of diaper designed for single use, offering convenience and ease of use to caregivers. Disposable diapers are easy to use and dispose of, making them a convenient choice for busy parents and caregivers.
Their high absorbency rate reduces the risk of leaks and generally keeps the baby's skin drier for longer periods. There is a growing market for eco-friendly disposables, made with biodegradable materials and less harmful chemicals. Ongoing innovations focus on making diapers thinner, more absorbent, and more comfortable for babies.
On the basis of product type, the adult diaper market can be divided into:
- Pad Type
- Flat Type
- Pant Type
Pad-type adult diapers, also known as incontinence pads or absorbent pads, are a specific category of adult incontinence products designed to manage urinary or faecal incontinence in adults. These pads are contoured to fit the body's shape and come in various sizes to accommodate different levels of incontinence and body types. Many pad-type adult diapers also come with adhesive strips on the underside, which help secure the pad to the underwear.
Pad-type adult diapers are often preferred by people leading active lifestyles due to their discreet nature, further contributing to the diaper market growth. They can be used with regular underwear, making them a flexible option for incontinence management.
Based on the distribution channel, the market can be divided into:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online Stores
- Others
Supermarkets and hypermarkets are easily accessible for most consumers, making them a popular choice for regular diaper purchases. Their widespread presence in both urban and suburban areas ensures that diapers are readily available to a large segment of the population. They typically carry a wide range of diaper brands and types, including standard, eco-friendly, and speciality diapers, catering to diverse consumer needs and preferences.
Due to their large scale, supermarkets often offer competitive prices, including discounts and promotions, which can be a key factor for consumers when purchasing diapers. Additionally, new diaper products are often launched in supermarkets and hypermarkets, benefiting from high foot traffic and visibility.
The regional diaper markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Global Market Share by Region
North America accounts for a significant portion of the global diaper market share, accounting for the majority of the market share. The market is significantly being supported by the rising demand in the Asia Pacific region, especially India. The advent of biodegradable diapers impacts the market further since they are environmentally friendly in nature as well as reduce environmental pollution.
In addition, increasing online sales, combined with rapid urbanisation, will also foster the market in the Asia Pacific region. In India, the market for diapers continues to grow due to its advantages including comfort, hygiene, and a reduced risk of harm to the skin. In addition, an increase in the awareness of personal hygiene, changes in lifestyles, and a dramatic increase in consumers' purchasing power in India have led to consumers moving from conventional clothes to diapers.
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Global Diaper Market Analysis
The occurrence of urinary incontinence has risen globally among the increasing population of adults and elderly, which has supported the global diaper market demand. In addition, high birth rates in developing nations, delaying children's toilet training, and the rising developments in baby products shopping online have helped to boost growth in the market.
Furthermore, the demand for biodegradable diapers made from environmentally friendly materials has increased significantly. This trend has led to diaper manufacturers producing goods using raw materials that degrade much faster than conventional clothing. In addition, the continued activities for research and development that are aimed at improving the quality of goods and the introduction of new technology into the production of diapers will further drive the market expansion. For example, the development of absorbing core technology to eliminate the fluff pulp has allowed thinner diapers to be manufactured.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global diaper market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Kao Corporation
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Unicharm Corporation
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Diaper Market Analysis
8.1 Key Industry Highlights
8.2 Global Diaper Historical Market (2018-2023)
8.3 Global Diaper Market Forecast (2024-2032)
8.4 Global Diaper Market by Product Type
8.4.1 Baby Diaper
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Disposable Diapers
8.4.1.3.1.1 Historical Trend (2018-2023)
8.4.1.3.1.2 Forecast Trend (2024-2032)
8.4.1.3.2 Training Diapers
8.4.1.3.2.1 Historical Trend (2018-2023)
8.4.1.3.2.2 Forecast Trend (2024-2032)
8.4.1.3.3 Cloth Diapers
8.4.1.3.3.1 Historical Trend (2018-2023)
8.4.1.3.3.2 Forecast Trend (2024-2032)
8.4.1.3.4 Swim Pants
8.4.1.3.4.1 Historical Trend (2018-2023)
8.4.1.3.4.2 Forecast Trend (2024-2032)
8.4.1.3.5 Biodegradable Diapers
8.4.1.3.5.1 Historical Trend (2018-2023)
8.4.1.3.5.2 Forecast Trend (2024-2032)
8.4.2 Adult Diaper
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Pad Type
8.4.2.3.1.1 Historical Trend (2018-2023)
8.4.2.3.1.2 Forecast Trend (2024-2032)
8.4.2.3.2 Flat Type
8.4.2.3.2.1 Historical Trend (2018-2023)
8.4.2.3.2.2 Forecast Trend (2024-2032)
8.4.2.3.3 Pant Type
8.4.2.3.3.1 Historical Trend (2018-2023)
8.4.2.3.3.2 Forecast Trend (2024-2032)
8.6 Global Diaper Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmacies
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Convenience Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online Stores
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Diaper Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Diaper Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Diaper Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Diaper Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Diaper Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Diaper Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Kao Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Kimberly-Clark Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Procter & Gamble Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Unicharm Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Diaper Market: Key Industry Highlights, 2018 and 2032
2. Global Baby Diaper Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Baby Diaper Market Forecast: Breakup by Product Type (Baby Diaper) (USD Billion), 2024-2032
4. Global Adult Diaper Historical Market: Breakup by Product Type (USD Billion), 2018-2023
5. Global Adult Diaper Market Forecast: Breakup by Product Type (Adult Diaper) (USD Billion), 2024-2032
6. Global Diaper Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Diaper Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Diaper Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Diaper Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Diaper Market Structure
Key Questions Answered in the Report
In 2023, the global diaper market attained a value of nearly USD 83.29 billion.
The market is projected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 139.91 billion by 2032.
The major drivers of the market are rising demands in the emerging economies, inflating disposable incomes, increasing population, and growing awareness of personal hygiene.
The key trends guiding the growth of the market include the continuing research and development activities and technological advancements.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers are the major product types of baby diapers available in the market.
Pad, flat, and pant type are the major product types of adult diaper available in the market.
The significant distribution channels of the diapers are supermarkets and hypermarkets, pharmacies, convenience stores, and online stores, among others.
The key players in the global diaper market are Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, and Unicharm Corporation, among others.
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