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Global Digital Content Creation Market Size, Share, Analysis: By Component: Tools, Services; By Content Format: Textual, Graphical, Video, Audio, Others; By Deployment Type: On-premise, Cloud; By Organisation Size: Large Enterprise, Small and Medium Enterprise; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Digital Content Creation Market Outlook
The global digital content creation market size is expected to grow at a CAGR of approximately 12.50% in the forecast period of 2024-2032. The market is projected to reach a value of around USD 44.56 billion by 2032, driven increasing demand for digitalised content from various business sectors.
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North America to be Among the Significant Regional Markets for Digital Content Creation
North America is anticipated to hold a significant share of the global market due to the strong adoption and penetration of digital content creation tools and services and the considerable application of digital content creation tools in different end-user segments across the region. The presence of leading tool developers across the United States is further driving the market growth in the region. The market has also been witnessing growth due to the rapid evolution of digital ecosystems and the increased expansion of social media platforms in this region. For example, the United States content and services ecosystem is empowered by enterprises that have shifted their focus towards online platforms for productivity gains, followed by shareholders funding development and improved services.
Due to the rising adoption of digital content creation tools in countries such as China, India, and Japan, which are focused on developing robust internet infrastructure and digital technology, the Asia Pacific region is expected to see lucrative growth, providing considerable opportunities to vendors in the market. The rising number of small and medium enterprises across major countries and the rising adoption of digital marketing strategies are anticipated to contribute to the growth of the Asia Pacific digital content creation market during the forecast period.
Digital Content Creation Market Segmentations
A file or information kept or released in a digital format is digital content. Acquiring information and developing ideas from media and contexts is known as digital content creation. Digital content development has various advantages, including low operating costs, high return on investment (ROI), ease of measurement and adjustment, brand extension, segmentation, goal targeting, and a focus on business. It can be delivered in different ways, including text, audio, video, graphics, and images.
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The various components of the market are:
- Tools
- Services
Based on content format, the market is categorised into:
- Textual
- Graphical
- Video
- Audio
- Others
By deployment type, the market is divided into:
- On-premise
- Cloud
Based on enterprise size, the market is segmented into:
- Large Enterprises
- Small and Medium Enterprises
By end use, the market is categorised into:
- Hospitality
- Retail
- Automotive
- Travel and Tourism
- Healthcare
- Pharmaceuticals
- Media and Entertainment
- Government
- Others
The regional markets for the digital content creation market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
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Increasing Demand for Digitalised Content from Various Sectors Augmenting the Market Growth
Increasing demand for digitalised content from various business sectors is a crucial factor expected to drive the growth of the global digital content creation market over the forecast period. The growing demand for advanced digital content creation tools from various business sectors to attract a large consumer base through enhanced marketing strategies further drives market growth. For example, the GIPHY tool is widely used on social media websites, such as Facebook, Twitter, and Slack, which have integrated GIFs into their platforms for marketing purposes.
The global market growth is primarily driven by critical factors such as increasing demand for improving brand status with valuable content, a cost-effective way of engaging with quality leads and a rising trend towards digitalisation to build a better marketing strategy. The importance of digital content creation has increased as a part of the marketing strategy implemented by organisations. The widespread usage of social networking platforms like Twitter and LinkedIn, among others, has resulted in a surge in demand for digital content. Also, digital content creation tools are witnessing a sudden increase in demand due to the advent of virtual reality and artificial intelligence. Additionally, a key trend propelling the market growth is the increasing deployment of SaaS or cloud models. Due to its low cost, scalability, flexibility, and vast computing capacity, the technology is attracting a large number of customers.
Key Players in the Global Digital Content Creation Market
The report gives a detailed analysis of the following key players in the global digital content creation market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Adobe Inc.
- Corel Corporation.
- MarketMuse, Inc.
- Quark Software Inc.
- Acrolinx GmbH.
- Aptara Inc.
- Avid Technology, Inc.
- PicsArt, Inc.
- Integra Software Services Pvt. Ltd.
- Canva
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
|
| Breakup by Content Format |
|
| Breakup by Deployment Type |
|
| Breakup by Enterprise Size |
|
| Breakup by End Use Industry |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Value Chain Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Digital Content Creation Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Content Creation Historical Market (2018-2023)
8.3 Global Digital Content Creation Market Forecast (2024-2032)
8.4 Global Digital Content Creation Market by Component
8.4.1 Tools
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Digital Content Creation Market by Content Format
8.5.1 Textual
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Graphical
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Video
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Audio
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Digital Content Creation Market by Deployment Type
8.6.1 On-premise
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Cloud
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Digital Content Creation Market by Enterprise Size
8.7.1 Large Enterprise
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Small and Medium Enterprise
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Digital Content Creation Market by End Use
8.8.1 Hospitality
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Retail
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Automotive
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Travel and Tourism
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Healthcare
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Pharmaceuticals
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Media and Entertainment
8.8.7.1 Historical Trend (2018-2023)
8.8.7.2 Forecast Trend (2024-2032)
8.8.8 Government
8.8.8.1 Historical Trend (2018-2023)
8.8.8.2 Forecast Trend (2024-2032)
8.8.9 Others
8.9 Global Digital Content Creation Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Digital Content Creation Market Analysis
9.1 Market by Component
9.2 Market by Content Format
9.3 Market by Deployment Type
9.4 Market by Enterprise Size
9.5 Market by End Use
9.6 Market by Country
9.6.1 United States of America
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Canada
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
10 Europe Digital Content Creation Market Analysis
10.1 Market by Component
10.2 Market by Content Format
10.3 Market by Deployment Type
10.4 Market by Enterprise Size
10.5 Market by End Use
10.6 Market by Country
10.6.1 United Kingdom
10.6.1.1 Historical Trend (2018-2023)
10.6.1.2 Forecast Trend (2024-2032)
10.6.2 Germany
10.6.2.1 Historical Trend (2018-2023)
10.6.2.2 Forecast Trend (2024-2032)
10.6.3 France
10.6.3.1 Historical Trend (2018-2023)
10.6.3.2 Forecast Trend (2024-2032)
10.6.4 Italy
10.6.4.1 Historical Trend (2018-2023)
10.6.4.2 Forecast Trend (2024-2032)
10.6.5 Others
11 Asia Pacific Digital Content Creation Market Analysis
11.1 Market by Component
11.2 Market by Content Format
11.3 Market by Deployment Type
11.4 Market by Enterprise Size
11.5 Market by End Use
11.6 Market by Country
11.6.1 China
11.6.1.1 Historical Trend (2018-2023)
11.6.1.2 Forecast Trend (2024-2032)
11.6.2 Japan
11.6.2.1 Historical Trend (2018-2023)
11.6.2.2 Forecast Trend (2024-2032)
11.6.3 India
11.6.3.1 Historical Trend (2018-2023)
11.6.3.2 Forecast Trend (2024-2032)
11.6.4 ASEAN
11.6.4.1 Historical Trend (2018-2023)
11.6.4.2 Forecast Trend (2024-2032)
11.6.5 South Korea
11.6.5.1 Historical Trend (2018-2023)
11.6.5.2 Forecast Trend (2024-2032)
11.6.6 Australia
11.6.6.1 Historical Trend (2018-2023)
11.6.6.2 Forecast Trend (2024-2032)
11.6.7 Others
12 Latin America Digital Content Creation Market Analysis
12.1 Market by Component
12.2 Market by Content Format
12.3 Market by Deployment Type
12.4 Market by Enterprise Size
12.5 Market by End Use
12.6 Market by Country
12.6.1 Brazil
12.6.1.1 Historical Trend (2018-2023)
12.6.1.2 Forecast Trend (2024-2032)
12.6.2 Argentina
12.6.2.1 Historical Trend (2018-2023)
12.6.2.2 Forecast Trend (2024-2032)
12.6.3 Mexico
12.6.3.1 Historical Trend (2018-2023)
12.6.3.2 Forecast Trend (2024-2032)
12.6.4 Others
13 Middle East and Africa Digital Content Creation Market Analysis
13.1 Market by Component
13.2 Market by Content Format
13.3 Market by Deployment Type
13.4 Market by Enterprise Size
13.5 Market by End Use
13.6 Market by Country
13.6.1 Saudi Arabia
13.6.1.1 Historical Trend (2018-2023)
13.6.1.2 Forecast Trend (2024-2032)
13.6.2 United Arab Emirates
13.6.2.1 Historical Trend (2018-2023)
13.6.2.2 Forecast Trend (2024-2032)
13.6.3 Nigeria
13.6.3.1 Historical Trend (2018-2023)
13.6.3.2 Forecast Trend (2024-2032)
13.6.4 South Africa
13.6.4.1 Historical Trend (2018-2023)
13.6.4.2 Forecast Trend (2024-2032)
13.6.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Adobe Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Corel Corporation.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 MarketMuse, Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Quark Software Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Acrolinx GmbH.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Aptara Inc.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Avid Technology, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 PicsArt, Inc.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Integra Software Services Pvt. Ltd.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Canva
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Content Creation Market: Key Industry Highlights, 2018 and 2032
2. Global Digital Content Creation Historical Market: Breakup by Component (USD Million), 2018-2023
3. Global Digital Content Creation Market Forecast: Breakup by Component (USD Million), 2024-2032
4. Global Digital Content Creation Historical Market: Breakup by Content Format (USD Million), 2018-2023
5. Global Digital Content Creation Market Forecast: Breakup by Content Format (USD Million), 2024-2032
6. Global Digital Content Creation Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
7. Global Digital Content Creation Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
8. Global Digital Content Creation Historical Market: Breakup by Enterprise Size (USD Million), 2018-2023
9. Global Digital Content Creation Market Forecast: Breakup by Enterprise Size (USD Million), 2024-2032
10. Global Digital Content Creation Historical Market: Breakup by End Use (USD Million), 2018-2023
11. Global Digital Content Creation Market Forecast: Breakup by End Use (USD Million), 2024-2032
12. Global Digital Content Creation Historical Market: Breakup by Region (USD Million), 2018-2023
13. Global Digital Content Creation Market Forecast: Breakup by Region (USD Million), 2024-2032
14. North America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
15. North America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Europe Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
17. Europe Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Asia Pacific Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
19. Asia Pacific Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Latin America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
21. Latin America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Middle East and Africa Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
23. Middle East and Africa Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Global Digital Content Creation Market Structure
Key Questions Answered in the Report
In 2023, the global market attained a value of nearly USD 15.44 billion.
The market is projected to grow at a CAGR of 12.50% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 44.56 billion by 2032.
The major drivers of the market include the robust internet infrastructure and digital technology, increasing number of small and medium enterprises, the rising trend towards digitalisation, widespread usage of social networking platforms, advent of virtual reality and artificial intelligence, and increasing deployment of SaaS or cloud models.
Increasing demand for digitalised content from various business sectors and increasing demand for improving brand status with valuable content are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various components of the market include tools and services.
The market includes textual, graphical, video, and audio based on the content format, among others.
By deployment type, the market is divided into on-premise and cloud.
The market is segmented into large enterprises and small and medium enterprises based on enterprise size.
The end-user industries of the market include hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others.
The major players in the market include Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.
Analyst Review
The global digital content creation market is being driven by the increasing demand for digitalised content from various business sectors. Aided by the robust internet infrastructure and digital technology and increasing demand for improving brand status with valuable content, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 12.50%. The market is projected to reach USD 44.56 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. The various components of the market include tools and services. The market consists of textual, graphical, video, and audio based on the content format, among others. By deployment type, the market is divided into on-premise and cloud. The market is segmented into large enterprises and small and medium enterprises based on enterprise size. The end-uses of the market are hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others. The major regional markets for digital content creation are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market include Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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