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Global Digital Content Creation Market: By Component: Tools, Services; By Content Format: Textual, Graphical, Video, Audio, Others; By Deployment Type; By Enterprise Size; By End Use Industry; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Digital Content Creation Market Outlook

The global market for digital content creation reached a value of about USD 12.2 billion in 2021. The industry is further expected to grow at a CAGR of approximately 12.50% in the forecast period of 2022-2027 to reach a value of around USD 24.73 billion by 2027.

 

North America to be Among the Significant Regional Markets for Digital Content Creation

North America is anticipated to hold a significant share of the global market due to the strong adoption and penetration of digital content creation tools and services and the considerable application of digital content creation tools in different end-user segments across the region. The presence of leading tool developers across the United States is further driving the market growth in the region. The market has also been witnessing growth due to the rapid evolution of digital ecosystems and the increased expansion of social media platforms in this region. For example, the United States content and services ecosystem is empowered by enterprises that have shifted their focus towards online platforms for productivity gains, followed by shareholders funding development and improved services.

Due to the rising adoption of digital content creation tools in countries such as China, India, and Japan, which are focused on developing robust internet infrastructure and digital technology, the Asia Pacific region is expected to see lucrative growth, providing considerable opportunities to vendors in the market. The rising number of small and medium enterprises across major countries and the rising adoption of digital marketing strategies are anticipated to contribute to the growth of the Asia Pacific digital content creation market during the forecast period.

 

Market Segmentations

A file or information kept or released in a digital format is digital content. Acquiring information and developing ideas from media and contexts is known as digital content creation. Digital content development has various advantages, including low operating costs, high return on investment (ROI), ease of measurement and adjustment, brand extension, segmentation, goal targeting, and a focus on business. It can be delivered in different ways, including text, audio, video, graphics, and images.

The various components of the market are:

  • Tools
  • Services

Based on the content format, the market includes:

  • Textual
  • Graphical
  • Video
  • Audio
  • Others

By deployment type, the market is divided into:

  • On-premise
  • Cloud

Based on enterprise size, the market is segmented into:

  • Large Enterprises
  • Small and Medium Enterprises

The end-user industries of the market are:

  • Hospitality
  • Retail
  • Automotive
  • Travel and Tourism
  • Healthcare
  • Pharmaceuticals
  • Media and Entertainment
  • Government
  • Others

The regional markets for the digital content creation market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Increasing Demand for Digitalised Content from Various Sectors Augmenting the Market Growth

Increasing demand for digitalised content from various business sectors is a crucial factor expected to drive the growth of the global digital content creation market over the forecast period. The growing demand for advanced digital content creation tools from various business sectors to attract a large consumer base through enhanced marketing strategies further drives market growth. For example, the GIPHY tool is widely used on social media websites, such as Facebook, Twitter, and Slack, which have integrated GIFs into their platforms for marketing purposes.

The global market growth is primarily driven by critical factors such as increasing demand for improving brand status with valuable content, a cost-effective way of engaging with quality leads and a rising trend towards digitalisation to build a better marketing strategy. The importance of digital content creation has increased as a part of the marketing strategy implemented by organisations. The widespread usage of social networking platforms like Twitter and LinkedIn, among others, has resulted in a surge in demand for digital content. Also, digital content creation tools are witnessing a sudden increase in demand due to the advent of virtual reality and artificial intelligence. Additionally, a key trend propelling the market growth is the increasing deployment of SaaS or cloud models. Due to its low cost, scalability, flexibility, and vast computing capacity, the technology is attracting a large number of customers.

 

Key Players in the Global Market for Digital Content Creation

The report gives a detailed analysis of the following key players in the global digital content creation market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Acrolinx GmbH
  • Activision Blizzard, Ltd.
  • Adobe Inc.
  • Apple Inc.
  • Aptara Inc.
  • Avid Technology, Inc.
  • Comcast Corporation
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Content Format
  • Deployment Type
  • Enterprise Size
  • End Use Industry
  • Region
Breakup by Component
  • Tools
  • Services
Breakup by Content Format
  • Textual
  • Graphical
  • Video
  • Audio
  • Others
Breakup by Deployment Type
  • On-premise
  • Cloud
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by End Use Industry
  • Hospitality
  • Retail
  • Automotive
  • Travel and Tourism
  • Healthcare
  • Pharmaceuticals
  • Media and Entertainment
  • Government
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Acrolinx GmbH
  • Activision Blizzard, Ltd.
  • Adobe Inc.
  • Apple Inc.
  • Aptara Inc.
  • Avid Technology, Inc.
  • Comcast Corporation
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Digital Content Creation Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Content Creation Historical Market (2017-2021) 
    8.3    Global Digital Content Creation Market Forecast (2022-2027)
    8.4    Global Digital Content Creation Market by Component
        8.4.1    Tools
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Digital Content Creation Market by Content Format
        8.5.1    Textual
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Graphical
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Video
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Audio
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Others
    8.6    Global Digital Content Creation Market by Deployment Type
        8.6.1    On premise
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Cloud
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
    8.7    Global Digital Content Creation Market by Enterprise Size
        8.7.1    Large Enterprises
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Small and Medium Enterprises
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
    8.8    Global Digital Content Creation Market by End Use Industry
        8.8.1    Hospitality
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2017-2021)
            8.8.1.3    Forecast Trend (2022-2027)
        8.8.2    Retail
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2017-2021)
            8.8.2.3    Forecast Trend (2022-2027)
        8.8.3    Automotive
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2017-2021)
            8.8.3.3    Forecast Trend (2022-2027)
        8.8.4    Travel and Tourism
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2017-2021)
            8.8.4.3    Forecast Trend (2022-2027)
        8.8.5    Healthcare
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2017-2021)
            8.8.5.3    Forecast Trend (2022-2027)
        8.8.6    Pharmaceuticals
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2017-2021)
            8.8.6.3    Forecast Trend (2022-2027)
        8.8.7    Media and Entertainment
            8.8.7.1    Market Share
            8.8.7.2    Historical Trend (2017-2021)
            8.8.7.3    Forecast Trend (2022-2027)
        8.8.8    Government
            8.8.8.1    Market Share
            8.8.8.2    Historical Trend (2017-2021)
            8.8.8.3    Forecast Trend (2022-2027)
        8.8.9    Others
    8.9    Global Digital Content Creation Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Acrolinx GmbH
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Activision Blizzard, Ltd.
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Adobe Inc.
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Apple Inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Aptara Inc.
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Avid Technology, Inc.
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Comcast Corporation
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    Global Digital Content Creation Market: Key Industry Highlights, 2017 and 2027
2.    Global Digital Content Creation Historical Market: Breakup by Component (USD Billion), 2017-2021
3.    Global Digital Content Creation Market Forecast: Breakup by Component (USD Billion), 2022-2027
4.    Global Digital Content Creation Historical Market: Breakup by Content Format (USD Billion), 2017-2021
5.    Global Digital Content Creation Market Forecast: Breakup by Content Format (USD Billion), 2022-2027
6.    Global Digital Content Creation Historical Market: Breakup by Deployment Type (USD Billion), 2017-2021
7.    Global Digital Content Creation Market Forecast: Breakup by Deployment Type (USD Billion), 2022-2027
8.    Global Digital Content Creation Historical Market: Breakup by Enterprise Size (USD Billion), 2017-2021
9.    Global Digital Content Creation Market Forecast: Breakup by Enterprise Size (USD Billion), 2022-2027
10.    Global Digital Content Creation Historical Market: Breakup by End Use Industry (USD Billion), 2017-2021
11.    Global Digital Content Creation Market Forecast: Breakup by End Use Industry (USD Billion), 2022-2027
12.    Global Digital Content Creation Historical Market: Breakup by Region (USD Billion), 2017-2021
13.    Global Digital Content Creation Market Forecast: Breakup by Region (USD Billion), 2022-2027
14.    North America Digital Content Creation Historical Market: Breakup by Country (USD Billion), 2017-2021
15.    North America Digital Content Creation Market Forecast: Breakup by Country (USD Billion), 2022-2027
16.    Europe Digital Content Creation Historical Market: Breakup by Country (USD Billion), 2017-2021
17.    Europe Digital Content Creation Market Forecast: Breakup by Country (USD Billion), 2022-2027
18.    Asia Pacific Digital Content Creation Historical Market: Breakup by Country (USD Billion), 2017-2021
19.    Asia Pacific Digital Content Creation Market Forecast: Breakup by Country (USD Billion), 2022-2027
20.    Latin America Digital Content Creation Historical Market: Breakup by Country (USD Billion), 2017-2021
21.    Latin America Digital Content Creation Market Forecast: Breakup by Country (USD Billion), 2022-2027
22.    Middle East and Africa Digital Content Creation Historical Market: Breakup by Country (USD Billion), 2017-2021
23.    Middle East and Africa Digital Content Creation Market Forecast: Breakup by Country (USD Billion), 2022-2027
24.    Global Digital Content Creation Market Structure

Key Questions Answered in the Report

In 2021, the global market attained a value of nearly USD 12.2 billion.

The market is projected to grow at a CAGR of 12.50% between 2022 and 2027.

The market is estimated to witness healthy growth in the forecast period of 2022-2027 to reach USD 24.73 billion by 2027.

The major drivers of the market include the robust internet infrastructure and digital technology, increasing number of small and medium enterprises, the rising trend towards digitalisation, widespread usage of social networking platforms, advent of virtual reality and artificial intelligence, and increasing deployment of SaaS or cloud models.

Increasing demand for digitalised content from various business sectors and increasing demand for improving brand status with valuable content are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The various components of the market include tools and services.

The market includes textual, graphical, video, and audio based on the content format, among others.

By deployment type, the market is divided into on-premise and cloud.

The market is segmented into large enterprises and small and medium enterprises based on enterprise size.

The end-user industries of the market include hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others.

The major players in the market include Acrolinx GmbH, Activision Blizzard, Ltd., Adobe Inc., Apple Inc., Aptara Inc., Avid Technology, Inc., and Comcast Corporation, among others.

Analyst Review

The global digital content creation market attained a value of USD 12.2 billion in 2021, driven by the increasing demand for digitalised content from various business sectors. Aided by the robust internet infrastructure and digital technology and increasing demand for improving brand status with valuable content, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 12.50%. The market is projected to reach USD 24.73 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The various components of the market include tools and services. The market consists of textual, graphical, video, and audio based on the content format, among others. By deployment type, the market is divided into on-premise and cloud. The market is segmented into large enterprises and small and medium enterprises based on enterprise size. The end-user industries of the market are hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others. The major regional markets for digital content creation are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market include Acrolinx GmbH, Activision Blizzard, Ltd., Adobe Inc., Apple Inc., Aptara Inc., Avid Technology, Inc., and Comcast Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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