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Digital Content Creation Market

Global Digital Content Creation Market Size, Share, Analysis: By Component: Tools, Services; By Content Format: Textual, Graphical, Video, Audio, Others; By Deployment Type: On-premise, Cloud; By Organisation Size: Large Enterprise, Small and Medium Enterprise; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Digital Content Creation Market Outlook

The global digital content creation market size is expected to grow at a CAGR of approximately 12.50% in the forecast period of 2024-2032. The market is projected to reach a value of around USD 44.56 billion by 2032, driven increasing demand for digitalised content from various business sectors.

 

digital content creation market

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North America to be Among the Significant Regional Markets for Digital Content Creation

North America is anticipated to hold a significant share of the global market due to the strong adoption and penetration of digital content creation tools and services and the considerable application of digital content creation tools in different end-user segments across the region. The presence of leading tool developers across the United States is further driving the market growth in the region. The market has also been witnessing growth due to the rapid evolution of digital ecosystems and the increased expansion of social media platforms in this region. For example, the United States content and services ecosystem is empowered by enterprises that have shifted their focus towards online platforms for productivity gains, followed by shareholders funding development and improved services.

 

Due to the rising adoption of digital content creation tools in countries such as China, India, and Japan, which are focused on developing robust internet infrastructure and digital technology, the Asia Pacific region is expected to see lucrative growth, providing considerable opportunities to vendors in the market. The rising number of small and medium enterprises across major countries and the rising adoption of digital marketing strategies are anticipated to contribute to the growth of the Asia Pacific digital content creation market during the forecast period.

 

Digital Content Creation Market Segmentations

A file or information kept or released in a digital format is digital content. Acquiring information and developing ideas from media and contexts is known as digital content creation. Digital content development has various advantages, including low operating costs, high return on investment (ROI), ease of measurement and adjustment, brand extension, segmentation, goal targeting, and a focus on business. It can be delivered in different ways, including text, audio, video, graphics, and images.

 

digital content creation market by segments

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The various components of the market are:

  • Tools
  • Services

 

Based on content format, the market is categorised into:

  • Textual
  • Graphical
  • Video
  • Audio
  • Others

 

By deployment type, the market is divided into:

  • On-premise
  • Cloud

 

Based on enterprise size, the market is segmented into:

  • Large Enterprises
  • Small and Medium Enterprises

 

By end use, the market is categorised into:

  • Hospitality
  • Retail
  • Automotive
  • Travel and Tourism
  • Healthcare
  • Pharmaceuticals
  • Media and Entertainment
  • Government
  • Others

 

The regional markets for the digital content creation market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

digital content creation market by region

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Increasing Demand for Digitalised Content from Various Sectors Augmenting the Market Growth

Increasing demand for digitalised content from various business sectors is a crucial factor expected to drive the growth of the global digital content creation market over the forecast period. The growing demand for advanced digital content creation tools from various business sectors to attract a large consumer base through enhanced marketing strategies further drives market growth. For example, the GIPHY tool is widely used on social media websites, such as Facebook, Twitter, and Slack, which have integrated GIFs into their platforms for marketing purposes.

 

The global market growth is primarily driven by critical factors such as increasing demand for improving brand status with valuable content, a cost-effective way of engaging with quality leads and a rising trend towards digitalisation to build a better marketing strategy. The importance of digital content creation has increased as a part of the marketing strategy implemented by organisations. The widespread usage of social networking platforms like Twitter and LinkedIn, among others, has resulted in a surge in demand for digital content. Also, digital content creation tools are witnessing a sudden increase in demand due to the advent of virtual reality and artificial intelligence. Additionally, a key trend propelling the market growth is the increasing deployment of SaaS or cloud models. Due to its low cost, scalability, flexibility, and vast computing capacity, the technology is attracting a large number of customers.

 

Key Players in the Global Digital Content Creation Market

The report gives a detailed analysis of the following key players in the global digital content creation market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Adobe Inc.
  • Corel Corporation.
  • MarketMuse, Inc.
  • Quark Software Inc.
  • Acrolinx GmbH.
  • Aptara Inc.
  • Avid Technology, Inc.
  • PicsArt, Inc.
  • Integra Software Services Pvt. Ltd.
  • Canva
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Content Format
  • Deployment Type
  • Organisation Size
  • End Use
  • Region
Breakup by Component
  • Tools
  • Services
Breakup by Content Format
  • Textual
  • Graphical
  • Video
  • Audio
  • Others
Breakup by Deployment Type
  • On-premise
  • Cloud
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by End Use Industry
  • Hospitality
  • Retail
  • Automotive
  • Travel and Tourism
  • Healthcare
  • Pharmaceuticals
  • Media and Entertainment
  • Government
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Value Chain Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adobe Inc.
  • Corel Corporation.
  • MarketMuse, Inc.
  • Quark Software Inc.
  • Acrolinx GmbH.
  • Aptara Inc.
  • Avid Technology, Inc.
  • PicsArt, Inc.
  • Integra Software Services Pvt. Ltd.
  • Canva
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Digital Content Creation Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Content Creation Historical Market (2018-2023)
    8.3    Global Digital Content Creation Market Forecast (2024-2032)
    8.4    Global Digital Content Creation Market by Component
        8.4.1    Tools
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Digital Content Creation Market by Content Format
        8.5.1    Textual
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Graphical
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Video
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Audio
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Others
    8.6    Global Digital Content Creation Market by Deployment Type
        8.6.1    On-premise
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Cloud
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Digital Content Creation Market by Enterprise Size
        8.7.1    Large Enterprise
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Small and Medium Enterprise
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
    8.8    Global Digital Content Creation Market by End Use
        8.8.1    Hospitality
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Retail
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Automotive
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Travel and Tourism
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Healthcare
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Pharmaceuticals
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Media and Entertainment
            8.8.7.1    Historical Trend (2018-2023)
            8.8.7.2    Forecast Trend (2024-2032)
        8.8.8    Government
            8.8.8.1    Historical Trend (2018-2023)
            8.8.8.2    Forecast Trend (2024-2032)
        8.8.9    Others
    8.9    Global Digital Content Creation Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Digital Content Creation Market Analysis
    9.1    Market by Component
    9.2    Market by Content Format
    9.3    Market by Deployment Type
    9.4    Market by Enterprise Size
    9.5    Market by End Use
    9.6    Market by Country
        9.6.1    United States of America 
            9.6.1.1    Historical Trend (2018-2023) 
            9.6.1.2    Forecast Trend (2024-2032)
        9.6.2    Canada
            9.6.2.1    Historical Trend (2018-2023) 
            9.6.2.2    Forecast Trend (2024-2032)
10    Europe Digital Content Creation Market Analysis
    10.1    Market by Component
    10.2    Market by Content Format
    10.3    Market by Deployment Type
    10.4    Market by Enterprise Size
    10.5    Market by End Use
    10.6    Market by Country
        10.6.1    United Kingdom
            10.6.1.1    Historical Trend (2018-2023) 
            10.6.1.2    Forecast Trend (2024-2032)
        10.6.2    Germany
            10.6.2.1    Historical Trend (2018-2023) 
            10.6.2.2    Forecast Trend (2024-2032)
        10.6.3    France
            10.6.3.1    Historical Trend (2018-2023) 
            10.6.3.2    Forecast Trend (2024-2032)
        10.6.4    Italy
            10.6.4.1    Historical Trend (2018-2023) 
            10.6.4.2    Forecast Trend (2024-2032)
        10.6.5    Others
11    Asia Pacific Digital Content Creation Market Analysis
    11.1    Market by Component
    11.2    Market by Content Format
    11.3    Market by Deployment Type
    11.4    Market by Enterprise Size
    11.5    Market by End Use
    11.6    Market by Country
        11.6.1    China
            11.6.1.1    Historical Trend (2018-2023) 
            11.6.1.2    Forecast Trend (2024-2032)
        11.6.2    Japan
            11.6.2.1    Historical Trend (2018-2023) 
            11.6.2.2    Forecast Trend (2024-2032)
        11.6.3    India
            11.6.3.1    Historical Trend (2018-2023) 
            11.6.3.2    Forecast Trend (2024-2032)
        11.6.4    ASEAN
            11.6.4.1    Historical Trend (2018-2023) 
            11.6.4.2    Forecast Trend (2024-2032)
        11.6.5    South Korea
            11.6.5.1    Historical Trend (2018-2023) 
            11.6.5.2    Forecast Trend (2024-2032)
        11.6.6    Australia
            11.6.6.1    Historical Trend (2018-2023) 
            11.6.6.2    Forecast Trend (2024-2032)
        11.6.7    Others
12    Latin America Digital Content Creation Market Analysis
    12.1    Market by Component
    12.2    Market by Content Format
    12.3    Market by Deployment Type
    12.4    Market by Enterprise Size
    12.5    Market by End Use
    12.6    Market by Country
        12.6.1    Brazil
            12.6.1.1    Historical Trend (2018-2023) 
            12.6.1.2    Forecast Trend (2024-2032)
        12.6.2    Argentina
            12.6.2.1    Historical Trend (2018-2023) 
            12.6.2.2    Forecast Trend (2024-2032)
        12.6.3    Mexico
            12.6.3.1    Historical Trend (2018-2023) 
            12.6.3.2    Forecast Trend (2024-2032)
        12.6.4    Others
13    Middle East and Africa Digital Content Creation Market Analysis
    13.1    Market by Component
    13.2    Market by Content Format
    13.3    Market by Deployment Type
    13.4    Market by Enterprise Size
    13.5    Market by End Use
    13.6    Market by Country
        13.6.1    Saudi Arabia
            13.6.1.1    Historical Trend (2018-2023) 
            13.6.1.2    Forecast Trend (2024-2032)
        13.6.2    United Arab Emirates
            13.6.2.1    Historical Trend (2018-2023) 
            13.6.2.2    Forecast Trend (2024-2032)
        13.6.3    Nigeria
            13.6.3.1    Historical Trend (2018-2023) 
            13.6.3.2    Forecast Trend (2024-2032)
        13.6.4    South Africa
            13.6.4.1    Historical Trend (2018-2023) 
            13.6.4.2    Forecast Trend (2024-2032)
        13.6.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis
    16.1    Major Importing Countries
        16.1.1    By Volume
        16.1.2    By Value
    16.2    Major Exporting Countries
        16.2.1    By Volume
        16.2.2    By Value
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Adobe Inc.
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Corel Corporation.
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    MarketMuse, Inc.
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Quark Software Inc.
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Acrolinx GmbH.
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Aptara Inc.
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Avid Technology, Inc. 
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    PicsArt, Inc.
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Integra Software Services Pvt. Ltd.
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    Canva
            18.2.10.1    Company Overview
            18.2.10.2    Product Portfolio
            18.2.10.3    Demographic Reach and Achievements
            18.2.10.4    Certifications
        18.2.11    Others
19    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Digital Content Creation Market: Key Industry Highlights, 2018 and 2032
2.    Global Digital Content Creation Historical Market: Breakup by Component (USD Million), 2018-2023
3.    Global Digital Content Creation Market Forecast: Breakup by Component (USD Million), 2024-2032
4.    Global Digital Content Creation Historical Market: Breakup by Content Format (USD Million), 2018-2023
5.    Global Digital Content Creation Market Forecast: Breakup by Content Format (USD Million), 2024-2032
6.    Global Digital Content Creation Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
7.    Global Digital Content Creation Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
8.    Global Digital Content Creation Historical Market: Breakup by Enterprise Size (USD Million), 2018-2023
9.    Global Digital Content Creation Market Forecast: Breakup by Enterprise Size (USD Million), 2024-2032
10.    Global Digital Content Creation Historical Market: Breakup by End Use (USD Million), 2018-2023
11.    Global Digital Content Creation Market Forecast: Breakup by End Use (USD Million), 2024-2032
12.    Global Digital Content Creation Historical Market: Breakup by Region (USD Million), 2018-2023
13.    Global Digital Content Creation Market Forecast: Breakup by Region (USD Million), 2024-2032
14.    North America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
15.    North America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Europe Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Europe Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Asia Pacific Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Asia Pacific Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Latin America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Latin America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Middle East and Africa Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
23.    Middle East and Africa Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
24.    Global Digital Content Creation Market Structure

Key Questions Answered in the Report

In 2023, the global market attained a value of nearly USD 15.44 billion.

The market is projected to grow at a CAGR of 12.50% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 44.56 billion by 2032.

The major drivers of the market include the robust internet infrastructure and digital technology, increasing number of small and medium enterprises, the rising trend towards digitalisation, widespread usage of social networking platforms, advent of virtual reality and artificial intelligence, and increasing deployment of SaaS or cloud models.

Increasing demand for digitalised content from various business sectors and increasing demand for improving brand status with valuable content are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The various components of the market include tools and services.

The market includes textual, graphical, video, and audio based on the content format, among others.

By deployment type, the market is divided into on-premise and cloud.

The market is segmented into large enterprises and small and medium enterprises based on enterprise size.

The end-user industries of the market include hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others.

The major players in the market include Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.

Analyst Review

The global digital content creation market is being driven by the increasing demand for digitalised content from various business sectors. Aided by the robust internet infrastructure and digital technology and increasing demand for improving brand status with valuable content, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 12.50%. The market is projected to reach USD 44.56 billion by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. The various components of the market include tools and services. The market consists of textual, graphical, video, and audio based on the content format, among others. By deployment type, the market is divided into on-premise and cloud. The market is segmented into large enterprises and small and medium enterprises based on enterprise size. The end-uses of the market are hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others. The major regional markets for digital content creation are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market include Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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