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Global Digital Experience Platform Market: By Component: Platform, Services; By Deployment Type: On-Premises, Cloud; By Application: IT and Telecom, BFSI, Retail, Healthcare, Manufacturing, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Digital Experience Platform Market Outlook
The global digital experience platform market is expected to expand from USD 9.4 billion in 2022 to USD 18.0 billion by 2028, growing at a CAGR of 11.8% over the forecast period of 2023-2028.
The digital experience platform enables companies to use, generate, and handle content on various digital channels. To store, handle, and critically process information, the platform hosts digital content on the internet. A few factors driving the implementation of digital experience platforms are the increasing amount of website and mobile app information, rising concentration on providing customer-centred apps to offer customer satisfaction, and a growing need to regulate and decrease capital spending and operational spending.
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Market Segmentation
Digital experience platform is an evolving category of enterprise software that seeks to satisfy the requirements of digitally altered businesses with the ultimate objective of delivering a better experience to the clients. Digital experience platform can be a single product, but it often works together as a suite of products.
The digital experience platform industry can be divided based on segments like components, deployment types, and applications.
The industry can be divided based on components as:
- Platform
- Services
- Professional Services
- Managed Services
The industry can be divided based on its deployment type as:
- On-Premises
- Cloud
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The industry can be broadly categorised based on its application sectors into:
- IT and Telecom
- BFSI
- Retail
- Healthcare
- Manufacturing
- Travel and Hospitality
- Media and Entertainment
- Public Sector
- Others
The EMR report looks into the regional digital experience platform markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Market Analysis
The digital experience platform industry growth of the digital experience platform is driven by factors like its ability to help understand the customer's instant requirements, decreasing client churn rates, increasing cloud-based solutions deployment, and increasing demand for big data analytics. Other factors that support the digital experience platform industry growth include the increasing use of advanced techniques such as AI, data analytics, and cloud computing.
Due to its cost-effectiveness and trouble-free integration, the cloud segment is anticipated to grow at a greater CAGR during the forecast period. In the forecast period, the managed services segment is anticipated to have a bigger market volume than the professional services segment as it helps customers manage both on-site and cloud digital experience platform activities.
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Competitive Landscape
The report presents a detailed analysis of the following key players in the global digital experience platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Adobe Inc. (NASDAQ: ADBE)
- Oracle Corporation
- International Business Machines Corporation
- SAP SE
- Microsoft Corporation
- Salesforce.com, Inc.
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Deployment Type, Application, Region |
| Breakup by Component | Platform, Services |
| Breakup by Deployment Type | On-Premises, Cloud |
| Breakup by Application | IT and Telecom, BFSI, Retail, Healthcare, Manufacturing, Travel and Hospitality, Media and Entertainment, Public Sector, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Adobe Inc. (NASDAQ: ADBE), Oracle Corporation (NYSE: ORCL), International Business Machines Corporation (NYSE: IBM), SAP SE (ETR: SAP), Microsoft Corporation (NASDAQ: MSFT), Salesforce.com, Inc. (NYSE: CRM) |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Digital Experience Platform Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Experience Platform Historical Market (2018-2022)
8.3 Global Digital Experience Platform Market Forecast (2023-2028)
8.4 Global Digital Experience Platform Market by Component
8.4.1 Platform
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Breakup by Type
8.4.2.4.1 Professional Services
8.4.2.4.2 Managed Services
8.5 Global Digital Experience Platform Market by Deployment Type
8.5.1 On-Premises
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Cloud
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Digital Experience Platform Market by Application
8.6.1 IT and Telecom
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 BFSI
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Retail
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Healthcare
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Manufacturing
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Travel and Hospitality
8.6.6.1 Market Share
8.6.6.2 Historical Trend (2018-2022)
8.6.6.3 Forecast Trend (2023-2028)
8.6.7 Media and Entertainment
8.6.7.1 Market Share
8.6.7.2 Historical Trend (2018-2022)
8.6.7.3 Forecast Trend (2023-2028)
8.6.8 Public Sector
8.6.8.1 Market Share
8.6.8.2 Historical Trend (2018-2022)
8.6.8.3 Forecast Trend (2023-2028)
8.6.9 Others
8.7 Global Digital Experience Platform Market by Region
8.7.1 Market Share
8.7.1.1 North America
8.7.1.2 Europe
8.7.1.3 Asia Pacific
8.7.1.4 Latin America
8.7.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Spain
9.2.3.6 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Adobe Inc. (NASDAQ: ADBE)
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Oracle Corporation (NYSE: ORCL)
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 International Business Machines Corporation (NYSE: IBM)
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 SAP SE (ETR: SAP)
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Microsoft Corporation (NASDAQ: MSFT)
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Salesforce.com, Inc.
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Others
12 Industry Events and Developments
List of Key Figures and Tables
1. Global Digital Experience Platform Market: Key Industry Highlights, 2018 and 2028
2. Global Digital Experience Platform Historical Market: Breakup by Component (USD Million), 2018-2022
3. Global Digital Experience Platform Market Forecast: Breakup by Component (USD Million), 2023-2028
4. Global Digital Experience Platform Historical Market: Breakup by Deployment Type (USD Million), 2018-2022
5. Global Digital Experience Platform Market Forecast: Breakup by Deployment Type (USD Million), 2023-2028
6. Global Digital Experience Platform Historical Market: Breakup by Application (USD Million), 2018-2022
7. Global Digital Experience Platform Market Forecast: Breakup by Application (USD Million), 2023-2028
8. Global Digital Experience Platform Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Digital Experience Platform Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Digital Experience Platform Market Structure
Key Questions Answered in the Report
In 2022, the global digital experience platform market attained a value of nearly USD 9.4 billion.
The market is projected to grow at a CAGR of 11.8% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 18.0 billion by 2028.
The major market drivers include growing technological innovations, the rising demand for digital experience platforms in developing regions, the increase in the number of internet and smartphone users, and surging volume of data generation.
The key trends guiding the growth of the market include technological advancements, the growing use of data analytics, the increasing integration of AI, and a growing shift towards cloud computing.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Platform and services are the different components of digital experience platform in the market.
On-premises and cloud are the major deployment types of digital experience platform in the market.
The significant applications in the market include IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others.
The major players in the market are Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, and Microsoft Corporation, Salesforce.com, Inc., among others.
Analyst Review
The global digital experience platform market attained a value of nearly USD 9.4 billion in 2022, driven by the growing demand for data analytics and increased focus on digitalisation across the globe. Aided by the growing integration of AI, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 11.8%. The market is projected to reach almost USD 18.0 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its component, the industry can be bifurcated into platform and services. On the basis of deployment type, the industry is segmented into on-premises and cloud. On the basis of application, the industry is divided into IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others. The major regional markets for digital experience platform are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, and Microsoft Corporation, Salesforce.com, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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