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Digital Experience Platform Market

Global Digital Experience Platform Market Size, Forecast: By Component: Platform, Services; By Deployment Type: On-Premises, Cloud; By Application: IT & Telecom, BFSI, Retail, Healthcare, Manufacturing, Travel & Hospitality, Media & Entertainment, Public Sector, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Digital Experience Platform Market Outlook

The global digital experience platform market is expected to expand from USD 10.51 billion in 2023 to USD 28.12 billion by 2032, growing at a CAGR of 11.5% over the forecast period of 2024-2032.

 

The digital experience platform enables companies to use, generate, and handle content on various digital channels. To store, handle, and critically process information, the platform hosts digital content on the internet. A few factors driving the implementation of digital experience platforms are the increasing amount of website and mobile app information, rising concentration on providing customer-centred apps to offer customer satisfaction, and a growing need to regulate and decrease capital spending and operational spending.

 

Global Digital Experience Platform Market

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Market Segmentation

Digital experience platform is an evolving category of enterprise software that seeks to satisfy the requirements of digitally altered businesses with the ultimate objective of delivering a better experience to the clients. Digital experience platform can be a single product, but it often works together as a suite of products.

The digital experience platform industry can be divided based on segments like components, deployment types, and applications.

The industry can be divided based on components as:

  • Platform 
  • Services
    • Professional Services
    • Managed Services

The industry can be divided based on its deployment type as:

  • On-Premises 
  • Cloud

 

Global Digital Experience Platform Market

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The industry can be broadly categorised based on its application sectors into:

  • IT and Telecom 
  • BFSI 
  • Retail 
  • Healthcare 
  • Manufacturing 
  • Travel and Hospitality 
  • Media and Entertainment 
  • Public Sector 
  • Others

The EMR report looks into the regional digital experience platform markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Market Analysis

The digital experience platform industry growth of the digital experience platform is driven by factors like its ability to help understand the customer's instant requirements, decreasing client churn rates, increasing cloud-based solutions deployment, and increasing demand for big data analytics. Other factors that support the digital experience platform industry growth include the increasing use of advanced techniques such as AI, data analytics, and cloud computing.

Due to its cost-effectiveness and trouble-free integration, the cloud segment is anticipated to grow at a greater CAGR during the forecast period. In the forecast period, the managed services segment is anticipated to have a bigger market volume than the professional services segment as it helps customers manage both on-site and cloud digital experience platform activities.

 

Global Digital Experience Platform Market

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Competitive Landscape

The report presents a detailed analysis of the following key players in the global digital experience platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Adobe Inc. (NASDAQ: ADBE)
  • Oracle Corporation
  • International Business Machines Corporation
  • SAP SE
  • Microsoft Corporation
  • Salesforce.com, Inc.

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Type
  • Application
  • Region
Breakup by Component
  • Platform
  • Services 
Breakup by Deployment Type
  • On-Premises
  • Cloud
Breakup by Application
  • IT and Telecom
  • BFSI 
  • Retail 
  • Healthcare
  • Manufacturing
  • Travel and Hospitality
  • Media and Entertainment
  • Public Sector
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adobe Inc. (NASDAQ: ADBE)
  • Oracle Corporation (NYSE: ORCL)
  • International Business Machines Corporation (NYSE: IBM)
  • SAP SE (ETR: SAP)
  • Microsoft Corporation (NASDAQ: MSFT)
  • Salesforce.com, Inc.  
  • Others  
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Digital Experience Platform Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Experience Platform Historical Market (2018-2023) 
    8.3    Global Digital Experience Platform Market Forecast (2024-2032)
    8.4    Global Digital Experience Platform Market by Component
        8.4.1    Platform  
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services 
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
            8.4.2.3    Breakup by Type
                8.4.2.3.1    Professional Services
                8.4.2.3.2    Managed Services
    8.5    Global Digital Experience Platform Market by Deployment Type
        8.5.1    On-Premises
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Cloud
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Digital Experience Platform Market by Application
        8.6.1    IT and Telecom 
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    BFSI 
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Retail 
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Healthcare 
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Manufacturing
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
        8.6.6    Travel and Hospitality 
            8.6.6.1    Historical Trend (2018-2023)
            8.6.6.2    Forecast Trend (2024-2032)
        8.6.7    Media and Entertainment  
            8.6.7.1    Historical Trend (2018-2023)
            8.6.7.2    Forecast Trend (2024-2032)
        8.6.8    Public Sector
            8.6.8.1    Historical Trend (2018-2023)
            8.6.8.2    Forecast Trend (2024-2032)
        8.6.9    Others
    8.7    Global Digital Experience Platform Market by Region
        8.7.1    North America
        8.7.2    Europe
        8.7.3    Asia Pacific
        8.7.4    Latin America
        8.7.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Spain
            9.2.3.6    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Adobe Inc. (NASDAQ: ADBE)
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Oracle Corporation (NYSE: ORCL)
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    International Business Machines Corporation (NYSE: IBM)
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    SAP SE (ETR: SAP)
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Microsoft Corporation (NASDAQ: MSFT)
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Salesforce.com, Inc.  
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Others  
12    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Digital Experience Platform Market: Key Industry Highlights, 2018 and 2032
2.    Global Digital Experience Platform Historical Market: Breakup by Component (USD Million), 2018-2023
3.    Global Digital Experience Platform Market Forecast: Breakup by Component (USD Million), 2024-2032
4.    Global Digital Experience Platform Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
5.    Global Digital Experience Platform Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
6.    Global Digital Experience Platform Historical Market: Breakup by Application (USD Million), 2018-2023
7.    Global Digital Experience Platform Market Forecast: Breakup by Application (USD Million), 2024-2032
8.    Global Digital Experience Platform Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Digital Experience Platform Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Digital Experience Platform Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Digital Experience Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Digital Experience Platform Market Structure

Key Questions Answered in the Report

In 2023, the global digital experience platform market attained a value of nearly USD 10.51 billion.

The market is projected to grow at a CAGR of 11.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 28.12 billion by 2032.

The major market drivers include growing technological innovations, the rising demand for digital experience platforms in developing regions, the increase in the number of internet and smartphone users, and surging volume of data generation.

The key trends guiding the growth of the market include technological advancements, the growing use of data analytics, the increasing integration of AI, and a growing shift towards cloud computing.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Platform and services are the different components of digital experience platform in the market.

On-premises and cloud are the major deployment types of digital experience platform in the market.

The significant applications in the market include IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others.

The major players in the market are Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, and Microsoft Corporation, Salesforce.com, Inc., among others.

Analyst Review

The global digital experience platform market attained a value of nearly USD 10.51 billion in 2023, driven by the growing demand for data analytics and increased focus on digitalisation across the globe. Aided by the growing integration of AI, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 11.5%. The market is projected to reach almost USD 28.12 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its component, the industry can be bifurcated into platform and services. On the basis of deployment type, the industry is segmented into on-premises and cloud. On the basis of application, the industry is divided into IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others.  The major regional markets for digital experience platform are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, and Microsoft Corporation, Salesforce.com, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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