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The global digital experience platform market is expected to expand from USD 7.3 billion in 2020 to USD 14.35 billion by 2026, growing at a CAGR of 11.8% over the forecast period of 2021-2026. The digital experience platform enables companies to use, generate, and handle content on various digital channels. To store, handle, and critically process information, the platform hosts digital content on the internet. A few factors driving the implementation of digital experience platforms are the increasing amount of website and mobile app information, rising concentration on providing customer-centred apps to offer customer satisfaction, and a growing need to regulate and decrease capital spending and operational spending.
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Properties and Applications
Digital experience platform is an evolving category of enterprise software that seeks to satisfy the requirements of digitally altered businesses with the ultimate objective of delivering a better experience to the clients. Digital experience platform can be a single product, but it often works together as a suite of products.
The digital experience platform industry can be divided based on segments like components, deployment types, and applications.
The industry can be divided based on components as:
The industry can be divided based on its deployment type as:
The industry can be broadly categorised based on its application sectors into:
The EMR report looks into the regional digital experience platform markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The digital experience platform industry growth of the digital experience platform is driven by factors like its ability to help understand the customer's instant requirements, decreasing client churn rates, increasing cloud-based solutions deployment, and increasing demand for big data analytics. Other factors that support the digital experience platform industry growth include the increasing use of advanced techniques such as AI, data analytics, and cloud computing.
Due to its cost-effectiveness and trouble-free integration, the cloud segment is anticipated to grow at a greater CAGR during the forecast period. In the forecast period, the managed services segment is anticipated to have a bigger market volume than the professional services segment as it helps customers manage both on-site and cloud digital experience platform activities.
The report presents a detailed analysis of the following key players in the global digital experience platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.
Key Questions Answered in the Report:
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Digital Experience Platform Market Analysis
6.1 Global Digital Experience Platform Historical Market (2016-2020) & Forecast (2021-2026)
6.2 Global Digital Experience Platform Market Breakup by Component
22.214.171.124 Professional Services
126.96.36.199 Managed Services
6.3 Global Digital Experience Platform Market Breakup by Component: Historical Market (2016-2020) & Forecast (2021-2026)
188.8.131.52 Professional Services
184.108.40.206 Managed Services
6.4 Digital Experience Platform Market by Deployment Type
6.5 Digital Experience Platform Market by Deployment Type: Historical Market (2016-2020) & Forecast (2021-2026)
6.6 Global Digital Experience Platform Market by Application
6.6.1 IT and Telecom
6.6.6 Travel and Hospitality
6.6.7 Media and Entertainment
6.6.8 Public Sector
6.7 Digital Experience Platform Market by Application: Historical Market (2016-2020) & Forecast (2021-2026)
6.7.1 IT and Telecom
6.7.6 Travel and Hospitality
6.7.7 Media and Entertainment
6.7.8 Public Sector
6.8 Global Digital Experience Platform Market Breakup by Region
6.8.1 North America
220.127.116.11 United States of America
18.104.22.168 United Kingdom
6.8.3 Asia Pacific
6.8.4 Latin America
6.8.5 Middle East & Africa
22.214.171.124 Saudi Arabia
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
6.9 Global Digital Experience Platform Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026)
6.9.1 North America
184.108.40.206 United States of America
220.127.116.11 United Kingdom
6.9.3 Asia Pacific
6.9.4 Latin America
6.9.5 Middle East & Africa
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 Competitive Landscape & Supplier Analysis
9.1 Adobe Inc. (NASDAQ: ADBE)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.2 Oracle Corporation (NYSE: ORCL)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.3 International Business Machines Corporation (NYSE: IBM)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.4 SAP SE (ETR: SAP)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.5 Microsoft Corporation (NASDAQ: MSFT)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.6 Salesforce.com, Inc. (NYSE: CRM)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.7 Censhare AG
9.7.1 Company Overview
9.7.2 Financial Analysis
10 Events and Developments
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