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Report Overview
The digital experience platform market is projected to grow significantly, expanding from USD 11.72 Billion in 2025 to USD 34.81 Billion by 2035, with a compound annual growth rate CAGR of 11.50% during the forecast period of 2026-2035.
The increasing adoption of DXP solutions is driven by the need for businesses to enhance customer engagement and deliver seamless, personalised digital experiences. As companies undergo digital transformation, the integration of emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Reality (VR), and Machine Learning (ML) is becoming more crucial.
These advancements enable the digital experience platform (DXP) to provide more intuitive and interactive experiences for users. The rise of these technologies is expected to further accelerate the demand for DXP solutions, empowering businesses to stay competitive in a rapidly evolving digital landscape.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Acquia's composable digital experience platform empowers organizations to create bespoke digital experiences using preferred technologies and places open integrations at the core of an accessible, secure digital future.
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In 2024, Webflow finalized its acquisition of Intellimize, a customer experience optimization platform.
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In 2024, Uniform, a digital solutions company, announced another set of potent improvements to its advanced digital experience platform-releases, pre-assembled components or patterns, connecting content and data from multiple sources, and advanced experience localization capabilities.
Digital Experience Platform Market Competitive Landscape
The key players in the digital experience platform market have been coming up with new product launches, innovative technologies, improved user interfaces, and integrated AI-driven characteristics, to focus on personalized customer experiences and thus live up to the changing needs.
Adobe Inc. is headquartered in San Jose, California, and was founded in December 1982. It has an end-to-end product suite under Adobe Experience Cloud with Adobe Experience Manager, Adobe Analytics, Adobe Campaign, and Adobe Target for enhancing digital customer experiences.
Oracle Corporation, established in 1977, and headquartered in Austin, has offerings in Oracle CX Cloud, comprising products such as Oracle Content and Experience Cloud, Oracle Marketing Cloud, and Oracle Service Cloud in the area of customer experience management.
International Business Machines Corporation (IBM) is based in Armonk, New York. Established on June 16, 1911, it helps its clients in integrated digital experience through a product portfolio called IBM Watson Marketing and IBM ExperienceOne.
Key players in the global digital experience platform market include:
- Adobe Inc. (NASDAQ: ADBE)
- Oracle Corporation (NYSE: ORCL)
- International Business Machines Corporation (NYSE: IBM)
- SAP SE (ETR: SAP)
- Microsoft Corporation (NASDAQ: MSFT)
- Salesforce.com, Inc.
- Acquia Inc.
- Liferay, Inc.
- Open Text Corporation
- Sitecore
- Others
Digital Experience Platform Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the global digital experience platform market attained a value of nearly USD 11.72 Billion.
The market is projected to grow at a CAGR of 11.50% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach about USD 34.81 Billion by 2035.
The major market drivers include growing technological innovations, the rising demand for digital experience platforms in developing regions, the increase in the number of internet and smartphone users, and the surging volume of data generation.
The key trends guiding the growth of the market include technological advancements, the growing use of data analytics, the increasing integration of AI, and a growing shift towards cloud computing.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Platforms and services are the different components of digital experience platform in the market.
On-premises and cloud are the major deployment types of digital experience platform in the market.
The significant end-users in the market include IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others.
The major players in the market are Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, Microsoft Corporation, Salesforce.com, Inc., Acquia Inc., Liferay, Inc., Open Text Corporation, and Sitecore, among others.
North America held the largest market share due to the significant emphasis on customer engagement and retention, a robust presence of both online and traditional retail channels, and a strong preference for developing customer-centric marketing campaigns, all of which are key drivers of growth in the region's DXP market.
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