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Global Digital Marketing Market Size, Share, Growth, Analysis: By Digital Channel: Email Marketing, Search Engine Optimisation (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting, Social Network Marketing, Mobile Marketing, Others; By End User; Regional Analysis; Competitive Landscape; 2024-2032
Leading Companies in the Digital Marketing Market
The company specialises in digital marketing services like SEO, PPC advertising, social media marketing, web design, content marketing, and more. They partner with businesses to boost their online presence and achieve increased traffic, leads, and sales through digital channels.
Accenture Plc: Founded in 1989 and based in Dublin, Ireland, Accenture operates globally as a leading provider of management consulting and professional services, focusing on digital, cloud, and security solutions.
IBM Corporation: Established in 1911 and headquartered in Armonk, New York, IBM is a prominent multinational technology company renowned for its extensive offerings in hardware, software, cloud computing, and AI solutions worldwide.
Dentsu Group Inc.: Formed in 1901 and headquartered in Tokyo, Japan, Dentsu Group is a distinguished global conglomerate specializing in advertising and public relations, recognized for its wide-ranging marketing and communication services.
Havas Group: With origins dating back to 1835 and headquartered in Paris, France, Havas Group stands as one of the largest global advertising and communications organizations, delivering integrated marketing solutions across the world.
The global digital marketing market key players are WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
Digital Marketing Market Report Snapshots
Digital Marketing Market Growth
Digital Marketing Market Trends
Digital Marketing Market Share
Digital Marketing Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Digital Marketing Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Marketing Historical Market (2018-2023)
8.3 Global Digital Marketing Market Forecast (2024-2032)
8.4 Global Digital Marketing Market by Digital Channel
8.4.1 Email Marketing
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Search Engine Optimisation (SEO)
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Interactive Consumer Website
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Online/Display Advertising
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Blogging and Podcasting (Including Microblogging)
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Social Network Marketing
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Mobile Marketing
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Viral Marketing
8.4.8.1 Historical Trend (2018-2023)
8.4.8.2 Forecast Trend (2024-2032)
8.4.9 Digital OOH Media
8.4.9.1 Historical Trend (2018-2023)
8.4.9.2 Forecast Trend (2024-2032)
8.4.10 Online Video Marketing
8.4.10.1 Historical Trend (2018-2023)
8.4.10.2 Forecast Trend (2024-2032)
8.4.11 Others
8.5 Global Digital Marketing Market by End Use
8.5.1 Automotive
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 BFSI
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Education
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Government
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Healthcare
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Media and Entertainment
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Others
8.6 Global Digital Marketing Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Digital Marketing Market Analysis
9.1 Market by Digital Channel
9.2 Market by End Use
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Historical Trend (2018-2023)
9.3.1.2 Forecast Trend (2024-2032)
9.3.2 Canada
9.3.2.1 Historical Trend (2018-2023)
9.3.2.2 Forecast Trend (2024-2032)
10 Europe Digital Marketing Market Analysis
10.1 Market by Digital Channel
10.2 Market by End Use
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Historical Trend (2018-2023)
10.3.1.2 Forecast Trend (2024-2032)
10.3.2 Germany
10.3.2.1 Historical Trend (2018-2023)
10.3.2.2 Forecast Trend (2024-2032)
10.3.3 France
10.3.3.1 Historical Trend (2018-2023)
10.3.3.2 Forecast Trend (2024-2032)
10.3.4 Italy
10.3.4.1 Historical Trend (2018-2023)
10.3.4.2 Forecast Trend (2024-2032)
10.3.5 Others
11 Asia Pacific Digital Marketing Market Analysis
11.1 Market by Digital Channel
11.2 Market by End Use
11.3 Market by Country
11.3.1 China
11.3.1.1 Historical Trend (2018-2023)
11.3.1.2 Forecast Trend (2024-2032)
11.3.2 Japan
11.3.2.1 Historical Trend (2018-2023)
11.3.2.2 Forecast Trend (2024-2032)
11.3.3 India
11.3.3.1 Historical Trend (2018-2023)
11.3.3.2 Forecast Trend (2024-2032)
11.3.4 ASEAN
11.3.4.1 Historical Trend (2018-2023)
11.3.4.2 Forecast Trend (2024-2032)
11.3.5 Australia
11.3.5.1 Historical Trend (2018-2023)
11.3.5.2 Forecast Trend (2024-2032)
11.3.6 Others
12 Latin America Digital Marketing Market Analysis
12.1 Market by Digital Channel
12.2 Market by End Use
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Historical Trend (2018-2023)
12.3.1.2 Forecast Trend (2024-2032)
12.3.2 Argentina
12.3.2.1 Historical Trend (2018-2023)
12.3.2.2 Forecast Trend (2024-2032)
12.3.3 Mexico
12.3.3.1 Historical Trend (2018-2023)
12.3.3.2 Forecast Trend (2024-2032)
12.3.4 Others
13 Middle East and Africa Digital Marketing Market Analysis
13.1 Market by Digital Channel
13.2 Market by End Use
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Historical Trend (2018-2023)
13.3.1.2 Forecast Trend (2024-2032)
13.3.2 United Arab Emirates
13.3.2.1 Historical Trend (2018-2023)
13.3.2.2 Forecast Trend (2024-2032)
13.3.3 Nigeria
13.3.3.1 Historical Trend (2018-2023)
13.3.3.2 Forecast Trend (2024-2032)
13.3.4 South Africa
13.3.4.1 Historical Trend (2018-2023)
13.3.4.2 Forecast Trend (2024-2032)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Accenture Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 IBM Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Dentsu Group Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Havas Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 WebFX
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RAPP Worldwide Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Disruptive Advertising
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Thrive Internet Marketing Agency
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 TopSpot Internet Marketing
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 PB&J Promotions LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. Global Digital Marketing Historical Market: Breakup by Digital Channel (USD Million), 2018-2023
3. Global Digital Marketing Market Forecast: Breakup by Digital Channel (USD Million), 2024-2032
4. Global Digital Marketing Historical Market: Breakup by End User (USD Million), 2018-2023
5. Global Digital Marketing Market Forecast: Breakup by End User (USD Million), 2024-2032
6. Global Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Digital Marketing Market Structure.
Key Questions Answered in the Report
The market was valued at USD 363.05 billion in 2023.
The market is projected to grow at a CAGR of 13.1% between 2024 and 2032.
The revenue generated from the digital marketing market is expected to reach USD 1099.33 billion in 2032.
Growing artificial intelligence, the rise of interactive content, the emergence of mobile creators and the focus on niche content are the major trends impacting the digital marketing industry growth rate.
The market is categorised according to the digital channel, which includes email marketing, SEO, interactive consumer websites, online/display advertising, blogging, and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital out-of-home (OOH) media, online video marketing, and various others.
The market key players are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Asia-Pacific region is the fastest-growing region in the global digital marketing market, driven by rising demand across education, BFSI and media and entertainment.
The top five companies in the digital marketing market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, and WebFX.
The market is categorised according to the end use, automotive, BFSI, education, government, healthcare, media and entertainment and others.
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