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Global Digital Marketing Market Size, Share, Trends, Growth, Report: By Digital Channel: Email Marketing, Search Engine Optimisation (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting, Social Network Marketing, Mobile Marketing, Others; By End User; Regional Analysis; Competitive Landscape; 2023-2028
Global Digital Marketing Market Outlook
The global digital marketing market reached a value of nearly USD 321 billion in 2022. The market is further expected to grow at a CAGR of 13.1% between 2023 and 2028 to reach a value of around USD 671.86 billion by 2028. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels.
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North America is a leading regional market and will continue dominating the industry in the coming years. The region is expected to contribute about 38% to 42% to the total digital marketing expenditure in the forecast period. The key players and brands in the North American region are being driven by the large target audience in the region to market and promote their content, products and services online, which in turn is driving the growth of the digital marketing market. The rising number of end-users in North America for online shopping is also projected to open wider opportunities for advertisers to promote their products online, thereby, increasing the regional market growth.
The digital marketing industry is being driven by the rising online advertising segment. The expenditure on mobile advertisements, which once accounted for nearly 13 to 18% of total digital spending in 2016, currently accounts for about 39–42% of the digital spending in the major Western European markets, such as the United Kingdom, Germany and Spain, and is expected to cross 60% by 2021. The Asia Pacific is expected to emerge as a significant growing market for the industry in the forecast period. The digital advertising investment in the Asia Pacific has surpassed Europe, and this increase is driven mainly by regions like China and other emerging Asian markets, due to a growing investment in technology and digital platforms in these regions. The Asia Pacific region is expected to witness a significant growth over the coming years due the region’s high population density, the growing penetration of internet, and the rising popularity of smartphones among the population. The Asia Pacific has the largest population of smartphone users in comparison to other regions. Also, a large proportion of mobile phone users in the region have access to social media through their devices. The region, thus, providing significant growth prospects for the online advertising segment.
Market Segmentation
Digital marketing is the digital promotion of products or services, primarily through the internet, but also including mobile phones, advertisement displays, and any other new digital medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, e-books, and optical disks and games are becoming increasingly popular. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.
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Based on the digital channel, the market can be segmented into the following:
- Email Marketing
- Search Engine Optimization (SEO)
- Interactive Consumer Website
- Online/Display Advertising
- Blogging and Podcasting (Including Microblogging)
- Social Network Marketing
- Mobile Marketing
- Viral Marketing
- Digital OOH Media
- Online Video Marketing
- Others
The report by EMR analyses the following end use sectors:
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Media and Entertainment
- Others
The EMR report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The rising number of consumers being drawn towards digital channels is significantly driving the growth of the global digital marketing market. The growth of the industry is aided by regions like China, India, and other emerging Asian markets, due to an increased investment in technology and digital platforms in these regions because of the positive spending in critical sectors like BFSI, CPG, entertainment and media, and telecommunications.
The rising number of online videos and mobile advertising have boosted the overall digital marketing investment in North America and Western Europe. The increasing adoption of real-time bidding (RTB) of online display advertisement slots, as well as the increasing consumption of video advertisements and rich media, is expected to further enhance the display advertising expenditure in Western Europe in the coming years. The digital out-of-home (OOH) media will be limited to developed countries in the forecast period, for example, the emergence of digital televisions in gas stations where the majority of consumers watch televisions while their vehicles are being refuelled.
Competitive Landscape
October 2020- Havas Media, along with Havas Life Sorento, to manage the digital duties like social media, SEO, ORM, content, and website duties of Piramal Enterprises’ consumer products division, which includes 22 brands across segments like vitamins and nutrition, skin care, analgesics, antacids, gastro-intestinal, and baby-care.
August 2020- Dentsu Aegis Network (OTCMKTS: DNTUY) acquired one of the leading digital performance and direct-to-consumer marketing agencies, MuteSix, which will join iProspect, a subsidiary of Dentsu Aegis Network.
The report gives a detailed analysis of the following key players in the global digital marketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Accenture Plc
- IBM Corporation
- Dentsu Group Inc.
- Havas Group
- WebFX
- RAPP Worldwide Inc.
- Disruptive Advertising
- Thrive Internet Marketing Agency
- TopSpot Internet Marketing
- PB&J Promotions LLC
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on Porter’s five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Digital Channel |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Digital Marketing Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Marketing Historical Market (2018-2022)
8.3 Global Digital Marketing Market Forecast (2023-2028)
8.4 Global Digital Marketing Market by Digital Channel
8.4.1 Email Marketing
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Search Engine Optimisation (SEO)
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Interactive Consumer Website
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Online/Display Advertising
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Blogging and Podcasting (Including Microblogging)
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Social Network Marketing
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.7 Mobile Marketing
8.4.7.1 Market Share
8.4.7.2 Historical Trend (2018-2022)
8.4.7.3 Forecast Trend (2023-2028)
8.4.8 Viral Marketing
8.4.8.1 Market Share
8.4.8.2 Historical Trend (2018-2022)
8.4.8.3 Forecast Trend (2023-2028)
8.4.9 Digital OOH Media
8.4.9.1 Market Share
8.4.9.2 Historical Trend (2018-2022)
8.4.9.3 Forecast Trend (2023-2028)
8.4.10 Online Video Marketing
8.4.10.1 Market Share
8.4.10.2 Historical Trend (2018-2022)
8.4.10.3 Forecast Trend (2023-2028)
8.4.11 Others
8.5 Global Digital Marketing Market by End User
8.5.1 Automotive
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 BFSI
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Education
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Government
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Healthcare
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Media and Entertainment
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.5.7 Others
8.6 Global Digital Marketing Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Digital Marketing Market Analysis
9.1 Market by Digital Channel
9.2 Market by End Use
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Market Share
9.3.1.2 Historical Trend (2018-2022)
9.3.1.3 Forecast Trend (2023-2028)
9.3.2 Canada
9.3.2.1 Market Share
9.3.2.2 Historical Trend (2018-2022)
9.3.2.3 Forecast Trend (2023-2028)
10 Europe Digital Marketing Market Analysis
10.1 Market by Digital Channel
10.2 Market by End Use
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Market Share
10.3.1.2 Historical Trend (2018-2022)
10.3.1.3 Forecast Trend (2023-2028)
10.3.2 Germany
10.3.2.1 Market Share
10.3.2.2 Historical Trend (2018-2022)
10.3.2.3 Forecast Trend (2023-2028)
10.3.3 France
10.3.3.1 Market Share
10.3.3.2 Historical Trend (2018-2022)
10.3.3.3 Forecast Trend (2023-2028)
10.3.4 Italy
10.3.4.1 Market Share
10.3.4.2 Historical Trend (2018-2022)
10.3.4.3 Forecast Trend (2023-2028)
10.3.5 Others
11 Asia Pacific Digital Marketing Market Analysis
11.1 Market by Digital Channel
11.2 Market by End Use
11.3 Market by Country
11.3.1 China
11.3.1.1 Market Share
11.3.1.2 Historical Trend (2018-2022)
11.3.1.3 Forecast Trend (2023-2028)
11.3.2 Japan
11.3.2.1 Market Share
11.3.2.2 Historical Trend (2018-2022)
11.3.2.3 Forecast Trend (2023-2028)
11.3.3 India
11.3.3.1 Market Share
11.3.3.2 Historical Trend (2018-2022)
11.3.3.3 Forecast Trend (2023-2028)
11.3.4 ASEAN
11.3.4.1 Market Share
11.3.4.2 Historical Trend (2018-2022)
11.3.4.3 Forecast Trend (2023-2028)
11.3.5 Australia
11.3.5.1 Market Share
11.3.5.2 Historical Trend (2018-2022)
11.3.5.3 Forecast Trend (2023-2028)
11.3.6 Others
12 Latin America Digital Marketing Market Analysis
12.1 Market by Digital Channel
12.2 Market by End Use
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Market Share
12.3.1.2 Historical Trend (2018-2022)
12.3.1.3 Forecast Trend (2023-2028)
12.3.2 Argentina
12.3.2.1 Market Share
12.3.2.2 Historical Trend (2018-2022)
12.3.2.3 Forecast Trend (2023-2028)
12.3.3 Mexico
12.3.3.1 Market Share
12.3.3.2 Historical Trend (2018-2022)
12.3.3.3 Forecast Trend (2023-2028)
12.3.4 Others
13 Middle East and Africa Digital Marketing Market Analysis
13.1 Market by Digital Channel
13.2 Market by End Use
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Market Share
13.3.1.2 Historical Trend (2018-2022)
13.3.1.3 Forecast Trend (2023-2028)
13.3.2 United Arab Emirates
13.3.2.1 Market Share
13.3.2.2 Historical Trend (2018-2022)
13.3.2.3 Forecast Trend (2023-2028)
13.3.3 Nigeria
13.3.3.1 Market Share
13.3.3.2 Historical Trend (2018-2022)
13.3.3.3 Forecast Trend (2023-2028)
13.3.4 South Africa
13.3.4.1 Market Share
13.3.4.2 Historical Trend (2018-2022)
13.3.4.3 Forecast Trend (2023-2028)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Accenture Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 IBM Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Dentsu Group Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Havas Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 WebFX
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RAPP Worldwide Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Disruptive Advertising
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Thrive Internet Marketing Agency
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 TopSpot Internet Marketing
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 PB&J Promotions LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Marketing Market: Key Industry Highlights, 2018 and 2028
2. Global Digital Marketing Historical Market: Breakup by Digital Channel (USD Million), 2018-2022
3. Global Digital Marketing Market Forecast: Breakup by Digital Channel (USD Million), 2023-2028
4. Global Digital Marketing Historical Market: Breakup by End User (USD Million), 2018-2022
5. Global Digital Marketing Market Forecast: Breakup by End User (USD Million), 2023-2028
6. Global Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Digital Marketing Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Digital Marketing Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Digital Marketing Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Digital Marketing Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Digital Marketing Market Structure.
Key Questions Answered in the Report
In 2022, the global digital marketing market attained a value of nearly USD 321 billion.
The market is projected to grow at a CAGR of 13.1% between 2023 and 2028.
The major drivers of the market include the rising number of online video and mobile advertising, increasing adoption of real-time bidding (RTB) of online display advertisement slots, increasing consumption of video advertisements and rich media, rising number of end users, growing internet penetration, and the rising smartphone ownership.
The rising consumer engagement across digital channels and the increased investments in the development and expansion of digital platforms are the key industry trends propelling the market growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant end uses include automotive, BFSI, education, government, healthcare, and media and entertainment, among others.
The major players in the industry are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
Analyst Review
The global digital marketing market attained a value of nearly USD 321 billion in 2022, driven by the rising number of consumers being drawn towards digital channels. Aided by the growing penetration of online advertising and the increased investment in technology and digital platforms, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 13.1%.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By digital channels, the industry can be divided into email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, and online video marketing, amongst others. The major end use sectors of digital marketing are automotive, BFSI, education, government, healthcare, and media and entertainment, among others. The major regional markets for digital marketing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the industry are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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