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The Dubai taxi and cab advertising market size is expected to grow at a CAGR of 5.20% between 2023 and 2028, driven by the growing use of taxis by people and adoption of innovative marketing strategies by companies of various sizes.
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Taxi and cab advertising is a marketing tactic which involves placing an advertisement on a taxi, which can be placed on the exterior or interior of the cab. Common placements of taxi and cab advertising include on the top of the taxi, inside the taxi, and fully wrapping around the taxi. Taxi and cab advertising is a type of out-of-home (OOH) advertising as the advertisements are located outside of the home of consumers. Businesses can target particular markets and demographics with their marketing efforts by using this type of advertising.
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Based on type, the market is bifurcated into static and digital. On the basis of product, the market is segmented into taxi top ads, taxi interior advertising, and wrap ads, among others. On the basis of vehicle type, the market is divided into taxi and rideshare.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Dubai taxi and cab advertising market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
Digital types of advertisements are expected to grow at a rapid rate in the Dubai taxi and cab advertising market due to factors such as increased flexibility of digital advertisements, rising adoption of digital signage products, growing demand for 4K and 8K displays, and surging technological advancements in display products. Screens within and outside the taxis or cabs can be used for advertising, with a one-time installation cost and usage for multiple advertisements.
Within the taxis or cabs, passengers can access entertainment materials such as music and movies in addition to commercials. On these screens, user interfaces can be set up to display additional information about the advertisements. Numerous taxi service providers in Dubai have begun to include luxury automobiles in their fleets which are equipped with multiple high quality screens.
Taxi top advertisements occupy a sizable share of the market for taxi and cab advertising in Dubai due to the affordability and effectiveness of these ads. In comparison to wrap ads, the costs are lower, and yet due to the prominent placement, the advertising on taxi tops is clear and effective, helping companies increase brand memory and familiarity. By changing the displayed material when the cab location changes, local and national audiences can be targeted through taxi-top advertising.
For businesses looking to maximise their visibility and reach at a low cost, taxi top advertising can be suitable. Taxi top advertisements are also simple to set up, operate, and require little upkeep. Additionally, they can be efficiently geo-personalised for higher turnover rates. Such advantages are increasing the Dubai taxi and cab advertising market demand.
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TangenC Media (Autowrap) is a top digital printing company in Dubai, United Arab Emirates which provides interior and outdoor branding solutions for complex marketing needs. They utilise the newest Japanese printing equipment with outstanding printing quality using eco solvent inks. By understanding the particular wants of a client and commercial objectives, they provide van, truck, and bus designs that convey the client’s brand message.
TAXi-AD International GmbH, founded in 2000 with headquarters in Hamburg, Germany, is a leading taxi advertiser in Europe, which focuses on breaking new grounds in the form of innovative advertising campaigns. Its product portfolio covers every form of taxi advertising available, both inside and outside the vehicle, including taxi tops, side doors, full wraps, combinations, and inside advertising.
Firefly Systems Inc., based out of California in the United States and established in 2017, is a street-level digital media network, which connects viewers with dynamic media aboard taxis and ride-sharing cars. Firefly works with rideshare drivers and taxi companies for the installation of the company’s flagship advertising displays on various vehicles across cities.
Other market players include Leads Dubai and Sweven Services, among others.
REPORT FEATURES | DETAILS |
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Base Year | 2022 |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Product |
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Breakup by Vehicle Type |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Dubai Out of Home (OOH) Advertising Market Overview
8.1 Key Industry Highlights
8.2 Dubai Out of Home (OOH) Advertising Historical Market (2018-2022)
8.3 Dubai Out of Home (OOH) Advertising Market Forecast (2023-2028)
8.4 Dubai Out of Home (OOH) Advertising Market by Type
8.4.1 Traditional
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Digital
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
9 Dubai Taxi and Cab Advertising Market Overview
9.1 Key Industry Highlights
9.2 Dubai Taxi and Cab Advertising Historical Market (2018-2022)
9.3 Dubai Taxi and Cab Advertising Market Forecast (2023-2028)
10 Dubai Taxi and Cab Advertising Market by Type
10.1 Static
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Digital
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
11 Dubai Taxi and Cab Advertising Market by Product
11.1 Taxi Top Ads
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Taxi Interior Advertising
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 Wrap Ads
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 Others
12 Dubai Taxi and Cab Advertising Market by Vehicle Type
12.1 Taxi
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Rideshare
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.2 Porter’s Five Forces Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 TangenC Media (Autowrap)
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 TAXi-AD International GmbH
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Leads Dubai
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Firefly Systems Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Sweven Services
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Dubai Out of Home (OOH) Advertising Market: Key Industry Highlights, 2018 and 2028
2. Dubai Out of Home (OOH) Advertising Historical Market: Breakup by Type (USD Million), 2018-2022
3. Dubai Out of Home (OOH) Advertising Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Dubai Taxi and Cab Advertising Market: Key Industry Highlights, 2018 and 2028
5. Dubai Taxi and Cab Advertising Historical Market: Breakup by Type (USD Million), 2018-2022
6. Dubai Taxi and Cab Advertising Market Forecast: Breakup by Type (USD Million), 2023-2028
7. Dubai Taxi and Cab Advertising Historical Market: Breakup by Product (USD Million), 2018-2022
8. Dubai Taxi and Cab Advertising Market Forecast: Breakup by Product (USD Million), 2023-2028
9. Dubai Taxi and Cab Advertising Historical Market: Breakup by Vehicle Type (USD Million), 2018-2022
10. Dubai Taxi and Cab Advertising Market Forecast: Breakup by Vehicle Type (USD Million), 2023-2028
11. Dubai Taxi and Cab Advertising Market Structure
The market is projected to grow at a CAGR of 5.20% between 2023 and 2028.
The major drivers of the market include the growing use of taxis by people, rising adoption of digital signage products, and the low cost of taxi and cab advertisements.
Innovative advertisements, increasing use of taxis and cabs in high-traffic locations like airports and shopping malls, and technological advancements in display products are the key trends propelling the growth of the market.
The types of taxi and cab advertisements are static and digital.
The various products in the market are taxi top ads, taxi interior advertising, and wrap ads, among others.
The different vehicle types in the market are taxi and rideshare.
Taxi advertisements provide comprehensive coverage by focusing on large customer populations and giving brands citywide exposure.
OOH advertising refers to out of home advertisements that viewers are exposed to outside of their homes, including both traditional and digital forms of advertising.
More brands are considering taxi and cab advertising as the costs due to the low costs of such advertising and their increasing effectiveness.
The major players in the Dubai taxi and cab advertising market are TangenC Media (Autowrap), TAXi-AD International GmbH, Leads Dubai, Firefly Systems Inc., and Sweven Services, among others.
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