Dubai Taxi and Cab Advertising Market Share, Size, Analysis, Forecast: By Type: Static, Digital; By Product: Taxi Top Ads, Taxi Interior Advertising, Wrap Ads, Others; By Vehicle Type: Taxi, Rideshare; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028

Dubai Taxi and Cab Advertising Market Outlook

The Dubai taxi and cab advertising market size is expected to grow at a CAGR of 5.20% between 2023 and 2028, driven by the growing use of taxis by people and adoption of innovative marketing strategies by companies of various sizes.

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Key Trends in the Market

Taxi and cab advertising is a marketing tactic which involves placing an advertisement on a taxi, which can be placed on the exterior or interior of the cab. Common placements of taxi and cab advertising include on the top of the taxi, inside the taxi, and fully wrapping around the taxi. Taxi and cab advertising is a type of out-of-home (OOH) advertising as the advertisements are located outside of the home of consumers. Businesses can target particular markets and demographics with their marketing efforts by using this type of advertising.

• Taxi and cab advertisements are a great choice for small businesses due to their low costs. Taxi advertisements provide comprehensive coverage by focusing on large customer populations, giving brands citywide exposure, which is aiding the Dubai taxi and cab advertising market.

• Wrap ads, which involve wrapping the entire length of the vehicle in the advertisement, are a leading trend in the taxi and cab advertising market in Dubai. This type of advertisement draws attention from a great distance and has a strong visual impact, which is expected to aid the Dubai taxi and cab advertising market growth.

• As taxis and cabs move repeatedly through the area, consumers are more likely to be influenced by the advertisements due to repeat exposure. With lowering costs of taxi and cab advertising, more companies with limited advertising budgets are experimenting with taxi and cab advertising.

Dubai Taxi and Cab Advertising Market Analysis

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Based on type, the market is bifurcated into static and digital. On the basis of product, the market is segmented into taxi top ads, taxi interior advertising, and wrap ads, among others. On the basis of vehicle type, the market is divided into taxi and rideshare.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Dubai taxi and cab advertising market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans. 

• TangenC Media (Autowrap)

• TAXi-AD International GmbH

• Leads Dubai

• Firefly Systems Inc.

• Sweven Services

• Others

Market Share by Type

Digital types of advertisements are expected to grow at a rapid rate in the Dubai taxi and cab advertising market due to factors such as increased flexibility of digital advertisements, rising adoption of digital signage products, growing demand for 4K and 8K displays, and surging technological advancements in display products. Screens within and outside the taxis or cabs can be used for advertising, with a one-time installation cost and usage for multiple advertisements. 

Within the taxis or cabs, passengers can access entertainment materials such as music and movies in addition to commercials. On these screens, user interfaces can be set up to display additional information about the advertisements. Numerous taxi service providers in Dubai have begun to include luxury automobiles in their fleets which are equipped with multiple high quality screens. 

Market Share by Product

Taxi top advertisements occupy a sizable share of the market for taxi and cab advertising in Dubai due to the affordability and effectiveness of these ads. In comparison to wrap ads, the costs are lower, and yet due to the prominent placement, the advertising on taxi tops is clear and effective, helping companies increase brand memory and familiarity. By changing the displayed material when the cab location changes, local and national audiences can be targeted through taxi-top advertising. 

For businesses looking to maximise their visibility and reach at a low cost, taxi top advertising can be suitable. Taxi top advertisements are also simple to set up, operate, and require little upkeep. Additionally, they can be efficiently geo-personalised for higher turnover rates. Such advantages are increasing the Dubai taxi and cab advertising market demand.

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Competitive Landscape

TangenC Media (Autowrap) is a top digital printing company in Dubai, United Arab Emirates which provides interior and outdoor branding solutions for complex marketing needs. They utilise the newest Japanese printing equipment with outstanding printing quality using eco solvent inks. By understanding the particular wants of a client and commercial objectives, they provide van, truck, and bus designs that convey the client’s brand message.

TAXi-AD International GmbH, founded in 2000 with headquarters in Hamburg, Germany, is a leading taxi advertiser in Europe, which focuses on breaking new grounds in the form of innovative advertising campaigns. Its product portfolio covers every form of taxi advertising available, both inside and outside the vehicle, including taxi tops, side doors, full wraps, combinations, and inside advertising. 

Firefly Systems Inc., based out of California in the United States and established in 2017, is a street-level digital media network, which connects viewers with dynamic media aboard taxis and ride-sharing cars. Firefly works with rideshare drivers and taxi companies for the installation of the company’s flagship advertising displays on various vehicles across cities.

Other market players include Leads Dubai and Sweven Services, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.