Reports
Global Email Marketing Software Market Size, Share, Analysis, Outlook, Report: By Channel: Business-to-Business (B2B), Business-to-Customers (B2C); By Deployment: On-Premises, Cloud; By Enterprise Size; By Application; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2024-2032
Global Email Marketing Software Market Outlook
The global email marketing software market size reached a value of approximately USD 1.42 billion in 2023. The market is further expected to grow at a CAGR of 11.3% between 2024 and 2032, reaching a value of USD 3.73 billion by 2032.
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Key Trends in the Market
Email marketing software is service based software that aids users in deploying email marketing, by aiding users in creating, tracking, and sending emails to their subscribers and potential customers. This type of software is generally employed by marketing teams and companies for campaigns, branding, and online marketing. The general goals of email marketing software include increased user engagement, conversions, and customer lifetime value (CTLV), although email marketing software can also be sued for targeted goals.
- The key trends propelling the growth of the email marketing software market include emergence of integrated software that utilise artificial intelligence. Artificial intelligence offers various advantages including personalisation, data analysis, automation, and higher rates of conversion. These advantages are expected to increase the integration of artificial intelligence in email marketing and boost the market growth.
- Growing adoption of digital marketing by individuals and businesses is another crucial trend fuelling the growth of the email marketing software market. This growth is attributed to the wider reach of digital marketing channels as compared to traditional methods. Email marketing, a more specific form of digital marketing, can quickly deliver marketing messages of a brand to large volumes of subscribers.
- Another crucial trend boosting the email marketing software market growth is the surging popularity of personalised and targeted marketing. Delivery of targeted and personalised emails increases the open rate, thus contributing towards the revenue growth. Additionally, the low cost of email marketing software makes them ideal for various brands and businesses for digital advertising.
- The increasing penetration of the internet across various age groups is further bolstering the effectiveness of email marketing software and the demand for the email marketing software market. As more consumers become net-savvy, email usage is becoming commonplace, resulting in heightened potential for email marketing. Accessibility of emails on smartphones and tablets are also increasing the frequency with which consumers login to their email accounts.
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Market Analysis
On the basis of channel, the market is bifurcated into business-to-business (B2B) and business-to-customers (B2C). Based on deployment, the market is categorised into on-premises and cloud. On the basis of enterprise size, the market is segregated into large enterprises and small and medium enterprises. Based on application, the market is divided into email lead generation, sales reporting, customer management, template management, and reporting and analytics, among others. On the basis of end use, the market is segmented into banking, finance, security, and insurance (BFSI), IT and telecommunications, retail, healthcare, consumer goods, and travel and transportation, among others. Based on region, the market is classified into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global email marketing software market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- LeadGnome, Inc.
- Phonexa Holdings, LLC
- ConvertKit LLC
- EmailOctopus (Three Hearts Digital Ltd)
- SendWorks
- Others
Market Share by Application
Email lead generation is expected to account for a significant portion of the email marketing software market, due to the advantages it offers including increased customer engagement and improved customer retention rates, among others. Growing utilisation of email lead generation by end uses such as healthcare, travel and transportation, retail and banking, finance, security, and insurance (BFSI) are expected to aid the market growth for email marketing software. Other features boosting the growth of email lead generation applications include creation of email with engaging content and tailored presentation, targeted delivery, and email tracking. Email lead generation users also receive accurate customer data to boost their sales revenue further.
Market Share by Region
At a regional level, North America is anticipated to hold a sizable share of the email marketing software market over the forecast period due to extensive adoption of email marketing software for business-to-business (B2B) and business-to-customer (B2C) channels. Growing number of businesses in the North America region have increased the employment of email marketing software in order to enhance their advertising efforts. The regional market expansion of email marketing software is also aided by the presence of various medium and small sized firms in North America. Additionally, rising number of marketers in the United States have increased the utilisation of email marketing software so as to provide effective services to their clients.
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Competitive Landscape
LeadGnome, Inc. was established in 2014 and is headquartered in Massachusetts, United States. The company mines emails for generating new contacts, enhancing existing leads, and providing intelligence to fuel sales acceleration. LeadGnome aids in eliminating time and effort required to review every individual email reply as well as in filling in missing information and synchronising all data with MAP/CRM.
Phonexa Holdings, LLC is a software development company that was established in 2016 and is headquartered in California in the United States. They provide marketing automation solutions for SMS, accounting, leads, emails, calls, and clicks, among others. Phonexa’s tools and products are designed to increase client revenue by maximising workflow efficiency.
SendWorks was established in 2016 and is based out of California, United States. Their products and services include transactional emails, email marketing, and scanning of lists to have a better understanding of the health of the sending domain. SendWorks aids their customers in turning emails into marketing machines to enhance the growth of their businesses.
Other market players include ConvertKit LLC and EmailOctopus (Three Hearts Digital Ltd), among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Channel |
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| Breakup by Deployment |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Price Analysis |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Email Marketing Software Market Analysis
8.1 Key Industry Highlights
8.2 Global Email Marketing Software Historical Market (2018-2023)
8.3 Global Email Marketing Software Market Forecast (2024-2032)
8.4 Global Email Marketing Software Market by Channel
8.4.1 Business-to-Business (B2B)
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Business-to-Customers (B2C)
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Email Marketing Software Market by Deployment
8.5.1 On-Premises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Cloud
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Email Marketing Software Market by Enterprise Size
8.6.1 Large Enterprises
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Small and Medium Enterprises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Email Marketing Software Market by Application
8.7.1 Email Lead Generation
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Sales Reporting
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Customer Management
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Template Management
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Reporting and Analytics
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.6 Others
8.8 Global Email Marketing Software Market by End Use
8.8.1 Banking, Finance, Security, and Insurance (BFSI)
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 IT and Telecommunications
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Retail
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Healthcare
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Consumer Goods
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Travel and Transportation
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Others
8.9 Global Email Marketing Software Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Email Marketing Software Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Email Marketing Software Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Email Marketing Software Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Email Marketing Software Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Email Marketing Software Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 LeadGnome, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Phonexa Holdings, LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 ConvertKit LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 EmailOctopus (Three Hearts Digital Ltd)
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 SendWorks
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Email Marketing Software Market: Key Industry Highlights, 2018 and 2032
2. Global Email Marketing Software Historical Market: Breakup by Channel (USD Billion), 2018-2023
3. Global Email Marketing Software Market Forecast: Breakup by Channel (USD Billion), 2024-2032
4. Global Email Marketing Software Historical Market: Breakup by Deployment (USD Billion), 2018-2023
5. Global Email Marketing Software Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
6. Global Email Marketing Software Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
7. Global Email Marketing Software Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
8. Global Email Marketing Software Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Email Marketing Software Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. Global Email Marketing Software Historical Market: Breakup by End Use (USD Billion), 2018-2023
11. Global Email Marketing Software Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12. Global Email Marketing Software Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Email Marketing Software Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Email Marketing Software Market Structure
Key Questions Answered in the Report
The market size reached a value of approximately USD 1.42 billion in 2023.
The market is expected to grow at a CAGR of 11.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 3.73 billion by 2032.
The major market drivers include increased adoption of email marketing software for lead generation, rising popularity of enhanced advertising campaigns, growing adoption of digital communications, and emergence of startups.
The key trends fuelling the growth of the market include emergence of AI integrated email marketing software, availability of customised email marketing software, and elevating popularity of personalised and targeted marketing.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary channels of email marketing software are business-to-business (B2B) and business-to-customer (B2C).
The various end uses in the market include banking, finance, security, and insurance (BFSI), IT and telecommunications, retail, healthcare, consumer goods, and travel and transportation, among others.
The significant applications of email marketing software in the market include email lead generation, sales reporting, customer management, template management, and reporting and analytics, among others.
The key players in the global email marketing software market, according to the report, are LeadGnome, Inc., Phonexa Holdings, LLC, ConvertKit LLC, EmailOctopus (Three Hearts Digital Ltd), and SendWorks, among others.
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