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Global Email Marketing Software Market: By Channel: Business-to-Business (B2B), Business-to-Customers (B2C); By Deployment: On-Premises, Cloud; By Enterprise Size; By Application; By End Use; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Email Marketing Software Market Outlook

The global market for email marketing software reached a value of about USD 1.2 billion in 2021. The market is further expected to grow at a CAGR of about 10.50% in the forecast period of 2023-2028 to reach a value of around USD 2.18 billion by 2027.

 

North America to be a Significant Regional Market for Email Marketing Software

North America is projected to dominate the email marketing software market share because of the extensive adoption of this software for commercial and professional communication. Due to the enhanced advertising campaigns, the United States uses email marketing software. The rising presence of small scale and large-scale enterprises will lead to the high adoption of email marketing software in the region. Several marketers in the United States utilise email marketing software to develop effective services to improve advertising efforts. These factors may propel the market growth in the region. The growth of this region can also be attributed to the presence of major players, such as Oracle Corporation, Microsoft Corporation, and DXC Technology Company, Inc. Moreover, these companies are continuously investing in research and development activities to develop advanced solutions for marketers.

 

Email Lead Generation Expected to Lead the Market Growth

Based on the application, email lead generation is expected to dominate the market in the forecasted time frame. Email marketing helps people in product buying by engaging in several promotions related to customer interests. It also provides an opportunity to generate leads by offering effective email template design and interesting subject lines. Using electronic mail marketing, thousands of people are engaged during the different product purchasing cycles.

 

Market Segmentations

Email marketing software is used to gather and store email addresses, plan, and deliver email campaigns, measure campaign results, and analyse data to enhance future campaigns. Email marketing software is useful because it enables businesses to reach out to their consumers or potential customers with tailored communications that can entice them to act, such as making a purchase.

The several channels in the email marketing software market are:

  • Business-to-Business (B2B)
  • Business-to-Customers (B2C)

Based on deployment, the market is divided into:

  • On-Premises
  • Cloud

On the basis of enterprise size, the market is segmented into:

  • Large Enterprises
  • Small and Medium Enterprises

The major applications of the software are as follows:

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others

The end-uses of the market are:

  • Banking, Finance, Security, and Insurance (BFSI)    
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Others

The regional markets for email marketing software can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Rising Adoption of Digital Marketing by Organisations Propelling the Market Growth

The rising adoption of digital marketing by organisations and the emergence of several start-ups, small scale, and big scale organisations are likely to propel the growth of email marketing software market. The extensive adoption of this software for monitoring customer demand further augments the market growth. Increased adoption of digital communication is likely to fuel the product's adoption and augment the market progress. Targeting and personalised communication help companies satisfy consumers' requirements and help provide effective services to consumers. Several business organisations are utilising automated systems to improve their services and complement their marketing efforts. It provides excellent investment returns to marketers and enables them to carry out a profitable plan.

Further, bulk emails help companies maintain client relationships, and the incorporation of artificial intelligence (AI), cloud computing, and other technologies may add to the efficiency. These factors are likely to drive the market growth. In addition, the rising awareness with respect to the beneficial advantages of automated email among enterprises will open new opportunities for the market during the forecasted time frame. The focal point of significant organisations towards improving customer relations by implementing email marketing will support the development of the market.

 

Key Players in the Global Market for Email Marketing Software

The report gives a detailed analysis of the following key players in the global email marketing software market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • LeadGnome, Inc.
  • Phonexa Holdings, LLC
  • ConvertKit LLC  
  • EmailOctopus (Three Hearts Digital Ltd)
  • SendWorks
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Channel
  • Deployment
  • Enterprise Size
  • Application
  • End Use
  • Region
Breakup by Channel
  • Business-to-Business (B2B)
  • Business-to-Customers (B2C)
Breakup by Deployment
  • On-Premises
  • Cloud
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by Application
  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others
Breakup by End Use
  • Banking, Finance, Security, and Insurance (BFSI)    
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Price Analysis
  • Historical Price Trends
  • Forecast Price Trends
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • LeadGnome, Inc.
  • Phonexa Holdings, LLC
  • ConvertKit LLC  
  • EmailOctopus (Three Hearts Digital Ltd)
  • SendWorks
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Email Marketing Software Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Email Marketing Software Historical Market (2018-2022) 
    8.3    Global Email Marketing Software Market Forecast (2023-2028)
    8.4    Global Email Marketing Software Market by Channel
        8.4.1    Business-to-Business (B2B)
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Business-to-Customers (B2C)
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Email Marketing Software Market by Deployment
        8.5.1    On-Premises
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Cloud
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Email Marketing Software Market by Enterprise Size
        8.6.1    Large Enterprises
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Small and Medium Enterprises
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    Global Email Marketing Software Market by Application
        8.7.1    Email Lead Generation
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Sales Reporting
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Customer Management
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022)
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Template Management
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022)
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Reporting and Analytics
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2018-2022)
            8.7.5.3    Forecast Trend (2023-2028)
        8.7.6    Others
    8.8    Global Email Marketing Software Market by End Use
        8.8.1    Banking, Finance, Security, and Insurance (BFSI)    
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022)
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    IT and Telecommunications
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022)
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Retail
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022)
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Healthcare
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022)
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Consumer Goods
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022)
            8.8.5.3    Forecast Trend (2023-2028)
        8.8.6    Travel and Transportation
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2018-2022)
            8.8.6.3    Forecast Trend (2023-2028)
        8.8.7    Others    
    8.9    Global Email Marketing Software Market by Region
        8.9.1    North America
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2018-2022) 
            8.9.1.3    Forecast Trend (2023-2028)
        8.9.2    Europe
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2018-2022) 
            8.9.2.3    Forecast Trend (2023-2028)
        8.9.3    Asia Pacific
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2018-2022) 
            8.9.3.3    Forecast Trend (2023-2028)
        8.9.4    Latin America
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2018-2022) 
            8.9.4.3    Forecast Trend (2023-2028)
        8.9.5    Middle East and Africa
            8.9.5.1    Market Share
            8.9.5.2    Historical Trend (2018-2022) 
            8.9.5.3    Forecast Trend (2023-2028)
9    North America Email Marketing Software Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Email Marketing Software Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Email Marketing Software Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Email Marketing Software Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Email Marketing Software Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    LeadGnome, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Phonexa Holdings, LLC
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    ConvertKit LLC
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    EmailOctopus (Three Hearts Digital Ltd)
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    SendWorks
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Email Marketing Software Market: Key Industry Highlights, 2018 and 2028
2.    Global Email Marketing Software Historical Market: Breakup by Channel (USD Billion), 2018-2022
3.    Global Email Marketing Software Market Forecast: Breakup by Channel (USD Billion), 2023-2028
4.    Global Email Marketing Software Historical Market: Breakup by Deployment (USD Billion), 2018-2022
5.    Global Email Marketing Software Market Forecast: Breakup by Deployment (USD Billion), 2023-2028
6.    Global Email Marketing Software Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2022
7.    Global Email Marketing Software Market Forecast: Breakup by Enterprise Size (USD Billion), 2023-2028
8.    Global Email Marketing Software Historical Market: Breakup by Application (USD Billion), 2018-2022
9.    Global Email Marketing Software Market Forecast: Breakup by Application (USD Billion), 2023-2028
10.    Global Email Marketing Software Historical Market: Breakup by End Use (USD Billion), 2018-2022
11.    Global Email Marketing Software Market Forecast: Breakup by End Use (USD Billion), 2023-2028
12.    Global Email Marketing Software Historical Market: Breakup by Region (USD Billion), 2018-2022
13.    Global Email Marketing Software Market Forecast: Breakup by Region (USD Billion), 2023-2028
14.    North America Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    North America Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Europe Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Europe Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Asia Pacific Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Asia Pacific Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Latin America Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Latin America Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Middle East and Africa Email Marketing Software Historical Market: Breakup by Country (USD Billion), 2018-2022
23.    Middle East and Africa Email Marketing Software Market Forecast: Breakup by Country (USD Billion), 2023-2028
24.    Global Email Marketing Software Market Structure

Key Questions Answered in the Report

In 2021, the global email marketing software market attained a value of nearly USD 1.2 billion.

The market is projected to grow at a CAGR of 10.50% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 2.18 billion by 2027.

The major drivers of the market include the extensive adoption of this software for commercial and professional communication, enhanced advertising campaigns, emergence of several start-ups, small scale and big scale organisations, increased adoption of digital communication, and rising awareness with respect to the beneficial advantages of automated email among enterprises.

The rising adoption of digital marketing by organisations and extensive adoption of this software for monitoring customer demand are the key industry trends propelling the growth of the market.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The several channels in the market are business-to-business (B2B) and business-to-customers (B2C).

Based on deployment, the market is divided into on-premises and cloud.

On the basis of enterprise size, the market is segmented into large enterprises and small and medium enterprises.

The software finds applications in email lead generation, sales reporting, customer management, template management, reporting and analytics, among others.

The end-uses of the market include banking, finance, security, and insurance (BFSI), IT and telecommunications, retail, healthcare, consumer goods, travel and transportation, among others.

The major players in the industry are LeadGnome, Inc., Phonexa Holdings, LLC, ConvertKit LLC, EmailOctopus (Three Hearts Digital Ltd), and SendWorks, among others.

Analyst Review

The global email marketing software market attained a value of USD 1.2 billion in 2021, driven by the extensive adoption of this software for monitoring customer demand. Aided by the extensive adoption of this software for commercial and professional communication and enhanced advertising campaigns, the market is expected to grow at a CAGR of 10.50% in the forecast period of 2023-2028. The market is projected to reach USD 2.18 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The several channels in the market are business-to-business (B2B) and business-to-customers (B2C). Based on deployment, the market is divided into on-premises and cloud. On the basis of enterprise size, the market is segmented into large enterprises and small and medium enterprises. The major applications of the market are email lead generation, sales reporting, customer management, template management, reporting and analytics, among others. The end-uses of the market are banking, finance, security, and insurance (BFSI), IT and telecommunications, retail, healthcare, consumer goods, travel and transportation, among others. The major regions email marketing software market are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market are LeadGnome, Inc., Phonexa Holdings, LLC, ConvertKit LLC, EmailOctopus (Three Hearts Digital Ltd), and SendWorks, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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