Europe E-Bike Market

Europe E-Bike Market Size, Share, Trends, Forecast: By Type: Pedal Assisted, Throttle Assisted; By Drive Units: Mid-Drive Motors, Hub Motors; By Battery: Lithium Ion Battery, Others; By Application: Urban, Trekking, Cargo, MTB, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Europe E-Bike Market Outlook

The Europe e-bike market size reached a value of nearly USD 25.63 billion in 2023. The market is projected to grow at a CAGR of 14.6% between 2024 and 2032 and reach around USD 94.35 billion by 2032.


Key Takeaways

  • The major factors driving the sales of e-bikes in Europe are the innovative features of the product, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
  • Accell Group, Riese & Müller GmbH and Powabyke UK Ltd are a few of the major companies in the market.
  • The growing preference for e-trekking, and e-MTB bikes, among others, owing to the increasing environmental consciousness, is augmenting the growth of the Europe e-bike market.


The introduction and implementation of various favourable government regulations such as EU Directive 2002/24/EC to encourage the use of electric bikes are driving the market growth. The growing consumer inclination towards the use of e-bikes as an eco-friendly and efficient solution for commuting and the increasing fuel costs are expected to propel the Europe market for e-bikes in the forecast period.


Some of the factors driving the Europe e-bike market growth are increasing concerns regarding environmental pollution, the rising popularity of e-cargo bikes, and the growing awareness regarding the health benefits associated with cycling. The growing demand for e-cargo bikes by logistical businesses in urban areas as a replacement for delivery vans is aiding their adoption. The rising focus on decarbonising the transportation sector is boosting the adoption of e-bikes in the region.


Europe E-Bike Market

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Key Trends and Developments

Growing demand for personal mobility solutions; favourable government initiatives; the rising popularity of e-cargo bikes; and the robustly growing commercial sector are favouring the Europe e-bike market expansion


February 2024

Riese & Müller GmbH launched a new entry-level cargo bike model with a Bosch performance line motor named Carrie. The Bosch Performance Line motor offers reliable assistance with 75 Nm of torque. An additional 27 kg can be carried in the carrier with the MIK system when a child seat is fitted.

December 2022

Mate announced the launch of its new E-cargo bike with an SUV model with initial offerings in the UK and Europe. The e-cargo bike is made with 90% recycled aluminium and is launched as an alternative to a car.


December 2022

UTurn Investments, an independent family fund company, invested in 3T to support the growth of the Italian bike brand. The investment was aimed at improving the capacity of production and expanding it to international markets.


July 2022

Riese & Müller announced the relaunch of Packster 70 just in time for Eurobike 2022, with quality-focused specifically on the steering system. The relaunch was carried out with the company’s commitment towards maximum customer safety.


Increasing adoption of e-mobility solutions

European countries extensively adopt e-mobility solutions and have a strong presence of major companies. With the growing trend of e-mobility in France and the United Kingdom, the market for e-bikes is poised to witness robust growth in the forecast period.


Favourable government initiatives

As governments are promoting the purchase of electric mobility through tax credits and incentives in order to stimulate the usage of these environmentally friendly vehicles, the demand for e-bikes is surging, thereby adding to the market growth.


Rising Popularity of e-cargo Bikes

The growing demand for e-cargo bikes by logistical businesses in urban areas as a replacement for delivery vans is aiding their adoption. Further, individuals intending to transport goods to different locations also find e-bikes advantageous compared to cars.


Expansion of the commercial sector

The expanding commercial sector in the region is supporting the use of e-cargo bikes in logistics and delivery services as they can be parked closer to the destination and are less affected by congestion.


Europe E-bike Market Trends

The implementation of mobility hubs aids in the expansion of using e-bikes over a wider area by utilising shared e-bikes or trial e-bikes. Additionally, the introduction of cycle stops that provide e-bike parking, storage, and charging services at restaurants and cafes, can boost the use of e-bikes for recreational activities and support the region’s tourism sector. The tourism sector of Europe is booming. In 2023, the tourism sector expanded by 6.3% compared to 2022, propelling the Europe e-bike market growth.


Furthermore, across Europe, people are inclined to switch to an e-bike for their daily commute and recreational activities, as these bikes are highly eco-friendly. While parents adopt e-cargo bikes to pick up and drop off their children, food delivery and logistics businesses use them to replace delivery vans in urban areas to overcome traffic congestion.


Figure: Total number of International Arrived Tourists in Europe (in Million), 2018-2023

Europe E-Bike Market


Market Segmentation

Europe E-bike Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:


Market Breakup by Type:

  • Pedal Assisted
  • Throttle Assisted


Market Breakup by Drive Units:

  • Mid-Drive Motors
  • Hub Motors


Market Breakup by Battery:

  • Lithium Ion Battery
  • Others


Market Breakup by Application:

  • Urban
  • Tracking
  • Cargo
  • MTB
  • Others


Market Breakup by Region:

  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Switzerland
  • Sweden
  • The Netherlands
  • Others


Peddle-assisted e-bikes are expected to dominate the Europe e-bike market share due to rising health consciousness among Europeans

Pedal-assisted bikes with ergonomically designed seats have provided bikers comfort while reducing the strain on their wrists and neck. There is an availability of versatile e-bikes, such as pedal-assisted e-bikes in a variety of models that meet the needs of European cyclists. Additionally, the development of pedal-assist e-bikes integrated with IoT and real-time tracking technology that alerts owners of theft attempts is supporting their adoption.


Electric bikes with throttles meet consumers’ needs for cycling to maintain their health, as well as the need for speed and efficiency. The government regulations for enhanced security raise the adoption of such bikes. For instance, the manufacturer has undergone "type approval" in order to comply with the UK law known as L1e, which essentially covers low-powered mopeds.


Competitive Landscape

Major players in the Europe e-bike market are increasing their collaboration, partnership, and research and development activities to gain a competitive edge


Accell Group

Accell Group, headquartered in the Netherlands and founded in 1998, is one of the leading companies in the European market in the e-bikes segment and the second largest in bicycle parts and accessories. Accell Group provides numerous e-bikes under different brands which target different market segments. The e-bike brands provided by the company include Koga, Winora, Sparta, Cargon and Lapierre.


Riese & Müller GmbH

Riese & Müller GmbH is engaged in manufacturing premium e-bikes, e-cargo bikes, and folding bikes. The company engages in application-oriented product development, innovative e-bike technology, and powerful riding dynamics. The company provides a wide range of e-bikes under different segments which include cargo, compact, commuter, tour, and others.


Powabyke UK Ltd

Headquartered in the UK and founded in 1888, Powerbyke offers a wide range of e-bikes with advanced lightweight nimble alloy frames and powerful lithium battery technology. Powabyke UK Ltd. offers a wide range of e-bikes under its portfolio, including Sinope Step-Through Hybrid 28″ 14ah 85nm, La Rue, Pulze Ladies Electric Bike, and others.



Headquartered in the Netherlands and founded in 2006, the company is engaged in developing, manufacturing, and selling innovative electric bicycles for urban commuters. The company has more than 750 sales and service points in the Netherlands, Belgium, Germany, and Austria. QWIC offers numerous e-bikes under four different segments, including Adventure, Comfort, Performance, and Urban. The brands offered by the company include Mira, Premium Q, Premium I and Premium Carrier.


Other key players in the Europe e-bike market include Kalkhoff Werke GmbH, among others.


Europe E-Bike Market

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Europe E-bike Market Analysis by Region

In Germany, e-bikes are the most popular type of electric transportation as they are not only sustainable but also serve as a form of exercise and recreation. The increasing preference for affordable and sustainable personal mobility solutions has boosted the demand for e-bikes. According to industry reports, 48% of the households in the country owned electric bikes in 2022.


In August 2022, the French government announced incentives up to USD 4073 to enable citizens to buy an electric bike. This grant, applicable to lower-income households in low-emission urban zones, aims to bolster active mobility and reduce pollution in the country. Long-term rental services such as Véligo Location offering extended rentals of e-bikes and e-cargo bikes at a cost-effective price are supporting the adoption of electric bikes in the country.


In Spain, the infrastructure of bike-sharing services and the presence of e-bike manufacturers expand the Europe e-bike market growth. With start-ups like Rayvolt in the country, the availability of innovative and aesthetic e-bikes with advanced technologies, high efficiency, low noise levels, and features like regenerative braking, among others, is increasing.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Drive Units
  • Battery
  • Application
  • Region
Breakup by Type
  • Pedal Assisted
  • Throttle Assisted
Breakup by Drive Units
  • Mid-Drive Motors
  • Hub Motors
Breakup by Battery
  • Lithium Ion Battery
  • Others
Breakup by Application
  • Urban
  • Tracking
  • Cargo
  • MTB
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Switzerland
  • Sweden
  • The Netherlands
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Accell Group
  • Riese & Müller GmbH
  • Powabyke UK Ltd
  • QWIC
  • Kalkhoff Werke GmbH
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.


*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Europe
7   Opportunities and Challenges in the Market
8    Europe E-bike Regulations

9    Europe E-Bike Market Analysis
    9.1    Key Industry Highlights
    9.2    Europe E-Bike Historical Market (2018-2023) 
    9.3    Europe E-Bike Market Forecast (2024-2032)
    9.4    Europe E-Bike Market by Type
        9.4.1    Pedal Assisted
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.4.2    Throttle Assisted
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
    9.5    Europe E-Bike Market by Drive Units
        9.5.1    Mid-Drive Motors
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.5.2    Hub Motors
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
    9.6    Europe E-Bike Market by Battery
        9.6.1    Lithium Ion Battery
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.6.2    Others
    9.7    Europe E-Bike Market by Application
        9.7.1    Urban
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.7.2    Trekking
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.7.3    Cargo
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.7.4    MTB
      Historical Trend (2018-2023)
      Forecast Trend (2024-2032)
        9.7.5    Others
    9.8    Europe E-Bike Market by Region
        9.8.1    Germany
        9.8.2    United Kingdom
        9.8.3    France
        9.8.4    Italy
        9.8.5    The Netherlands
        9.8.6    Sweden
        9.8.7    Switzerland
        9.8.8    Spain
        9.8.9    Others
10    Regional Analysis
    10.1    Germany
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    United Kingdom
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Spain
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    The Netherlands
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
    10.7    Sweden
        10.7.1    Historical Trend (2018-2023)
        10.7.2    Forecast Trend (2024-2032)
    10.8    Switzerland
        10.8.1    Historical Trend (2018-2023)
        10.8.2    Forecast Trend (2024-2032)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyers Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Value Chain Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Accell Group
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        13.2.2    Riese & Müller GmbH 
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        13.2.3    Powabyke UK Ltd
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        13.2.4    QWIC
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        13.2.5    Kalkhoff Werke GmbH
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        13.2.6    Others
14    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Europe E-Bike Market: Key Industry Highlights, 2018 and 2032
2.    Europe E-Bike Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Europe E-Bike Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Europe E-Bike Historical Market: Breakup by Drive Unit (USD Billion), 2018-2023
5.    Europe E-Bike Market Forecast: Breakup by Drive Unit (USD Billion), 2024-2032
6.    Europe E-Bike Historical Market: Breakup by Battery (USD Billion), 2018-2023
7.    Europe E-Bike Market Forecast: Breakup by Battery (USD Billion), 2024-2032
8.    Europe E-Bike Historical Market: Breakup by Application (USD Billion), 2018-2023
9.    Europe E-Bike Market Forecast: Breakup by Application (USD Billion), 2024-2032
10.   Europe E-Bike Historical Market: Breakup by Country (USD Billion), 2018-2023
11.   Europe E-Bike Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.   Europe E-Bike Market Structure

Key Questions Answered in the Report

In 2023, the market value was nearly USD 25.63 billion.

The market is projected to grow at a CAGR of 14.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 94.35 billion by 2032.

The major drivers include the sustainability benefits associated with e-bikes, the health benefits provided by cycling, and the growing popularity of e-cargo bikes.

The key trends aiding the market include growing demand for e-bikes for e-commerce and logistics purposes and expansion of charging infrastructure.

The different types of e-bikes include pedal-assisted and throttle assisted.

The major applications of e-bike include urban, tracking, cargo, and MTB, among others.

The major players in the market include Accell Group, Riese & Müller GmbH, Powabyke UK Ltd, QWIC and Kalkhoff Werke GmbH, among others.

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