Europe Food Fortification Premix Market Key Insights:
The Europe food fortification premix market is aided by the rising demand for nutritionally enriched food in the sports nutrition, processed food, and beverages sectors, among others. The Europe market is being driven by the healthy growth of the global market which is projected to reach about 49.6 kilo metric tons in 2024, growing at a CAGR of 8.7% between 2019 and 2024.
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Europe is a leading region for food fortification premix, falling just behind the Americas. The Europe food fortification premix market currently occupies a 29% share in the global market. Switzerland is aiding the market growth with nearly 250 food products fortified voluntarily with folic acid. While the current Europe market for food fortification premix is being driven by the increase in the demand for nutritionally enriched food, it is also being aided by the mandatory fortification of wheat in European countries like the United Kingdom and Ireland. Wheat flour has been fortified with iron and other essential nutrients in the UK since the 1940s. The proposed plans to include folic acid as a fortificant to wheat flour in the country will further aid the market in the region.
The United Kingdom is one of the 85 countries globally which have mandatory fortification of wheat flour. The fortification of industrially milled wheat flour witnessed an increase of 2 million metric tons in 2017, as compared to 2016, to reach 87.8 million metric tons. According to the Food Fortification Initiative (FFI), 30% of the industrially milled wheat flour produced globally is fortified currently.
Other commonly used food products that are fortified globally include maize flour, milk, salt, oil, and rice. One hundred and eight countries have mandated the fortification of salt while 29 countries have made oil fortification mandatory. The cost of oil fortification with vitamin A is estimated to be just around USD 2.00 per metric tons.
Food Fortification Premix: Properties and Application
Food fortification is the process of introducing micronutrients like vitamins and minerals. Food fortification premixes are usually used to add these micronutrients into food products to enhance their nutritional value.
By type, the premixes are categorised as:
- Vitamin Premix
- Mineral Premix
- Vitamin and Mineral Premix
By form, they are categorised as:
- Powder Premix
- Liquid Premix
Food fortification premixes are widely used across various industrial sectors like:
- Sports Nutrition & Dietary Supplements
- Infant and Early Nutrition
- Processed Foods
- Food staples
The EMR report provides an overview of the market globally while giving an in-depth insight into the Europe food fortification premix market.
While the strict regulations in Europe regarding food fortification of staple food hinder the growth of food fortification premix in the food staples sector, the growing market for functional foods enriched with various nutrients will aid the food fortification premix market in the coming years. The rising disposable incomes, growing standards of living and changing lifestyles are driving the market growth in the region. The market for fortified food in Europe is being driven by high-income earners and young consumers who are becoming increasingly health conscious and more educated on the effects of nutrition deficiencies. The increasingly hectic schedules have led to a rising demand for convenient, instant and nutritious food, which is adding further impetus to the food fortification premix market in Europe.
The sports nutrition sector is seeing a robust growth in the region due to a growing awareness among the consumers about the beneficial effects of protein consumption like increased energy, muscle mass, and strength. This growth in the sports nutrition sector is propelling the growth of the food fortification premix market in Europe. The baked good industry is another significant sector for the premix market. With an increased focus on health and an aging population, consumers are looking for healthier and value-added baked goods like biscuits, cupcakes, cakes, and pancakes enriched with diverse nutrients which are helping the growth of the premix market.
Functional water like vitamin water is also seeing a rising demand in Europe fuelled by the increasing health concerns about obesity and diabetes, and thus, further augmenting the growth of the food fortification premix market in the region. Germany is a significant market for functional beverages in the area with over a hundred manufacturers offering drinks containing vitamin A, E and C. Germany along with the United Kingdom and Spain are the leading markets for food fortification premix in Europe.
The report analyses the following key players in the Europe food fortification premix market, looking into their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:
- Royal DSM N.V. (Fortitech Premixes)
- Glanbia, Plc
- SternVitamin GmbH & Co. KG
- Vitablend Nederland B.V.
- Jubilant Life Sciences
- Prinova Europe Limited
- Corbion Group Netherlands B.V.
- Barentz B.V.
EMR’s comprehensive report gives an in-depth analysis of the market, including a SWOT analysis as well as an analysis of Porter’s five forces.