Global Food Fortification Premix Market: By Types: Vitamin, Mineral and Other Premixes; By Application: Sports Nutrition & Dietary Supplements, Infant and Early Nutrition, Processed Foods, Beverages, Food Staples, Home Fortification; By Region: North America, Europe, Asia Pacific, LATAM, Middle East, Africa; Historical Supply and Demand (2014-2018); Supply and Demand Forecast (2019-2024); Competitive Landscape

Global Food Fortification Premix Market Key Insights:

Market Outlook

The global food fortification premix market reached a consumption volume of nearly 35 kilo metric tons in 2018. The market is further expected to grow at a CAGR of 8.7% in the forecast period of 2019-2024 with over 49.6 kilo metric tons of food fortification premix projected to be consumed globally in 2024. The market is aided by the food fortification drives supported by governments and international organisations, along with growing application sectors like sports nutrition.

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North America was the leading region for food fortification premix in 2018 due to the rising consumption of functional foods. The increasing demand for functional foods in North America is due to the reduced intake of essential nutrients owing to the higher consumption of processed foods and busier lifestyles. The Americas, as a whole, account for 39% of the market for food fortification premix followed by Europe, Asia Pacific, and Middle East and Africa.
   
The food fortification premix market is being driven by the mandatory fortification of food staples required across various countries in the world, with 86 countries having compulsory schemes for the fortification of cereals.  Currently, wheat flour fortification is mandatory in 85 countries while maize flour fortification and oil fortification are mandated in 16 countries and 29 countries, respectively. Salt fortification has been made mandatory in 108 countries. Less than 1% of the total industrially milled rice globally is currently fortified, with only 6 countries mandating the fortification of rice.

The fortification of industrially milled maize flour witnessed an increase of 2 million metric tons from 2016 to reach 16.9 million metric tons in 2017. The rise in industrially milled maize flour fortification was primarily driven by the increased fortification in countries like Nigeria and South Africa. Meanwhile, Bangladesh, China, and Myanmar added to the 500, 000 metric tons increase in the fortification of industrially milled rice in 2017, as compared to 2016.  In 2017, industrially milled wheat flour fortification also saw a growth of 2 million metric tons from 2016 to attain 87.8 million metric tons aided by increased fortification of industrially milled wheat flour in China and India.

Food Fortification Premix: Properties and Application

Food fortification premixes are used to fortify food products by adding micronutrients like vitamins and minerals in them. These premixes are categorised as:

• Vitamin Premix
• Mineral Premix
• Vitamin and Mineral Premix

Vitamin A, vitamin B, vitamin D, iron, iodine, folic acid, zinc, and calcium are the vitamins and minerals usually added to fortify food. By form, the food fortification premixes are divided into liquid and powder premixes.

These premixes find their application in various sectors like food staples, sports and dietary supplements, infant and early nutrition, processed food, beverages, and home fortification industries.

The EMR report provides a detailed look into the food fortification premix market in the North America, Asia Pacific, Latin America, Europe, Middle East, and Africa regions.

Market Analysis

With a large percentage of the world’s population suffering from ‘hidden hunger’ or micronutrient malnutrition, there has been a rising demand for the food fortification as a cost-effective method of addressing micronutrient deficiencies supported by governments globally. These steps taken by countries to address nutritional deficiencies have been aided by the support by global organisations like UNICEF, the World Health Organisation (WHO), the World Food Programme (WFP), the Global Alliance for Improved Nutrition (GAIN), and Nutrition International, among others. This drive towards increased food fortification of food products like milk, rice, and other food staples, especially in emerging economies, has propelled the growth of the global food fortification premix market.

The rising awareness among the consumers regarding health and nutrition has led to a growing demand for food products with added vitamins and other minerals, providing further impetus to the food fortification premix market. The market is also being driven by a mounting demand in the pharmaceutical and sports nutrition sectors as the increasing health awareness among consumers has led to people seeking effective weight management solutions while leading a healthy lifestyle. Baked goods is also a growing application sector for these premixes with manufacturers of baked good addressing the consumer demand by adding on nutrition to their products.

A growing population and a rising middle class along with the increasing disposable incomes in regions like Southeast Asia, Africa, and Latin America has propelled the growth of the global market. Asia Pacific is a leading food fortification premix market globally and is expected to keep up its healthy growth in the coming years aided by a growing focus on leading a healthy lifestyle, a thriving food and beverages industry, and an increase in the demand for fortified food. China’s National Nutritional Program, which encourages the fortification of food staples with folic acid, iron, and iodine has greatly aided the premix market for food fortification in the region.

Competitive Landscape

The report provides a detailed analysis of the following key players globally, looking into their capacity, market share, and latest developments like capacity expansions, mergers and acquisitions, and plant turnarounds:

• Royal DSM N.V. (Fortitech Premixes)
• Glanbia, Plc
• SternVitamin GmbH & Co. KG
• Vitablend Nederland B.V.
• Watson Inc.
• Jubilant Life Sciences
• The Wright Group
• Farbest-Tallman Foods Corporation
• Prinova Europe Limited
• Piramal Pharma Solutions

EMR’s comprehensive report gives a detailed analysis of the industry, including a SWOT analysis as well as an analysis of Porter’s five forces.

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