The Europe luxury watch market reached around USD 6.56 Billion in 2025. The market is projected to grow at a CAGR of 3.40% between 2026 and 2035 to reach nearly USD 9.16 Billion by 2035.
Base Year
Historical Period
Forecast Period
75% of internet users in European countries purchased some goods and services online in 2023.
In 2022, total B2C e-commerce shipments in Italy surged by 1.3% y-o-y, where luxury watches enjoy a strong demand.
Nearly 10 new stores for fine jewellery and luxury watches opened in Greece between 2019 and 2023.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
| Europe Luxury Watch Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 6.56 |
| Market Size 2035 | USD Billion | 9.16 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.40% |
| CAGR 2026-2035 - Market by Region | United Kingdom | 3.9% |
| CAGR 2026-2035 - Market by Region | Others | XX% |
| CAGR 2026-2035 - Market by Product | Mechanical | 3.8% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 3.8% |
| Market Share by Country | France | 10.7% |
Premium jewellery and luxury watches report annual sales worth over $330 billion globally. By 2025, the luxury watches’ demand is expected to grow at a rate of 1%-3%. To tackle structural weaknesses in the watchmaking industry, major luxury brands are expected to adopt a direct-to-consumer strategy, which can directly transfer the benefit of $2.4 billion in revenue to luxury watch producers and boost sales by enhancing client serving capabilities. Between 2019 and 2025, the direct-to-consumer sales of watches are expected to reach nearly 30% of overall sales, recording an average annual growth rate of 7%-9%. This is expected to drive the European market for luxury watches.
The younger generation of consumers, collectors, and budget-conscious customers are expected to benefit immensely from the emergence of the pre-owned luxury goods market, where the segment of pre-owned luxury watches is expected to achieve sales of $29 billion-$32 billion by 2025 while recording an average annual growth rate of 8%-10%. This is expected to drive the market in Europe in the forecast period.
To avoid revenue losses worth $2.5 billion by 2025, the traditional watch midmarket is expected to implement innovative marketing strategies and introduce unique designs of watches to sustain in the global market. This is expected to favour its expansion in Europe, thereby leading to the market growth.
Europe Luxury Watch Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| United Kingdom | 3.9% |
| Italy | 3.7% |
| Germany | XX% |
| France | XX% |
| Others | XX% |
Based on region, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 18% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.9% due to the emergence of retail stores of international luxury watch brands.
Major luxury watch manufacturers in the region are targeting domestic and international markets (especially Asia) to bolster their financial earnings and cater to the evolving choices of consumers in luxury fashion.
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The market reached nearly USD 6.56 Billion in 2025.
The market is projected to grow at a CAGR of 3.40% between 2026 and 2035.
The market is assessed to witness healthy growth in the forecast period to reach around USD 9.16 Billion in 2035.
The different products in the market are electronic and mechanical watches.
The different distribution channels in the market are online and offline.
The different countries covered in the market report are the United Kingdom, Germany, France, and Italy, among others.
The key market players are ROLEX SA., The Swatch Group Ltd., Bremont Watch Company Limited, Breitling SA, LVMH Moët Hennessy Louis Vuitton SE, Seiko Watch Corporation, Audemars Piguet, Richard Mille Group, Movado Group Inc., and Bell & Ross SARL, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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