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Report Overview
The Europe point of sale materials (PoSM) market size attained a value of USD 10.35 Billion in 2024. The market is expected to grow at a CAGR of 4.80% between 2025 and 2034, reaching almost USD 16.54 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
Extensive Applications to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe
The market growth of point of sale materials (PoSM) in Europe is being driven by the rising demand for posters, LED displays, and stickers, and others, from various industries like FMGC, food and beverage, retail, pharmaceutical, among others. The pharmaceutical sector is predicted to witness robust growth due to COVID-19 pandemic which has led to heightened demand for medical services within the region as the cases of COVID-19 are rising. The prevalence of established suppliers within the region is also aiding the market growth. Further, these suppliers are taking steps to widen their service portfolio to offer an extensive range of services, thus, fueling the market growth over the forecast period.
Prevalent Trend of Online POP Management Software to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe
The point-of-sale materials market in Europe is highly mature, which could be attributed to the established global suppliers within the region. The market is further driven by the prevalent trend of online POP management software in Europe. Gradually, this technology is being adopted by the suppliers for streamlining the many processes involved in the promotional activities for the sale products. Further, the market is expected to be driven by the emerging adoption of digital POP displays, which is further boosted by the COVID-19 outbreak. As a result of the pandemic outbreak, majority of the suppliers are expected to increasingly adopt electronic label displays, digital signage, etc. over the forecast period so as to inhibit the contact and spread of the virus.
Europe Point of Sale Materials (PoSM) Market Report Snapshots
Europe Point of Sale Materials (PoSM) Market Size
Europe Point of sale materials (PoSM) Market Growth
Europe Point of Sale Materials (PoSM) Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.80% between 2025 and 2034.
The major drivers of the market are rising disposable incomes, increasing population, rising pharmaceutical sector, and extensive applications of PoSM.
The emerging trend of adoption of online POP management software and the surging utilisation of digital POP displays are the key trends fuelling the market growth.
The major countries of point of sale materials (PoSM) considered in the Europe market report are the United Kingdom, Germany, France, and Italy, among others.
The major types of the product are posters, danglers, standees, bunting, led displays, and stickers, among others.
The significant industries of the product are FMGC, food and beverage, retail, and pharmaceutical, among others.
The key market players are HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, and UK Point of Sale Group Limited, among others.
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