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Global Events Industry Market Share, Trends, Analysis, Research: By Event Type: Music Concert, Festivals, Sports, Exhibition and Conferences, Corporate Events and Seminars, Others; By Revenue Source: Ticket Sales, Sponsorship, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2018-2028

Global Events Industry Market Outlook

The global events industry market is expected to grow at a CAGR of 12.10% between 2023 and 2028. Major market drivers are the increasing frequency of social and non-social gatherings, rising number of sponsors, and growing corporate culture.

 

Key Trends in the Market

The events industry is a dynamic industry that organises large and small scale personal or corporate events including concerts, festivals, conferences, formal parties, seminars, and exhibitions, among various other events. The events industry is involved in event management and planning for all types of events, with components such as budgeting, site selection, and scheduling.

 

  • Shifting preference of the audiences and fans towards attending live performances such as music concerts and other events in different locations across the world is encouraging more such events. This is a major trend that is fuelling the growth of the events industry market.
  • Growing commercialisation of sports and increase in the number of sports events is paving the way for the event management firms to take up these events for marketing advertisement.
  • Technological advancement such as projection mapping to create augmented reality for specific seat booking, using multi-use applications for booking tickets, polling crowds, surveying attendees, and investments in the infrastructure for the organisation of the events are accelerating the market.

 

Market Analysis

Based on event type, the market can be divided into music concert, festivals, sports, exhibition and conferences, and corporate events and seminars, among others. By revenue source, the market is segmented into ticket sales, and sponsorships, among others. On the basis of region, the market is categorised into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global events industry market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Access Destination Services
  • Rafanelli Events
  • Rivera Events
  • Entertaining Asia
  • ATPI Ltd.
  • Bassett Events Inc.
  • Penguins
  • MKG Events
  • David Tutera
  • Wonderland Events
  • Others

 

Market Share by Revenue Source

The sponsorship segment holds a larger share in the events industry market because it offers a wider range of opportunities to event organisers, without too much financial risk. With sponsorships, event organisers have greater flexibility and can experiment with new styles and concepts that are approved by the sponsors. Events industry organisers can increase their reach among potential consumers and buyers, enhance their sales.

 

There are various other advantages of sponsorships, such combining multiple sponsorships by receiving financial support in exchange for promoting a brand and generating leads from the attendees. Brands tend to never miss an opportunity to market themselves when they find a target audience attending the event, providing financial benefit to the organisers.

 

Market Share by Region

North America accounts for a large share in the market for the events industry owing to its active culture for events of all types, which are organised throughout the year in different niches. Additionally, there is a robust presence of key players in the region, such as Access Destination Services and Rafanelli Events, among others.

 

In the upcoming years, the events industry market is projected to witness growth in the Asia Pacific region due to increasing investments in events to support domestic and international tourism. Growing popularity of international artists and their increasing frequency of performances in the region is also supporting the growth of market for the events industry.

 

Competitive Landscape

Entertaining Asia is an entertainment, hospitality, and event consultancy company that provides event marketing, entertainment services, and event management to the customers globally. They have clients from various fields including international luxury hotels, respected financial institutions, and fashion brands from all around the globe. They also provide services to local entrepreneurs and venues. They established themselves in 1972 and are located in Germany.

 

Penguins was established in 1987 and is headquartered in Berkshire, United Kingdom. It is a vibrant event agency that aims at giving a unique start and a nice finish to every event they organise. Due to their extensive experience in organising events, they remain fully aware of the communications, and marketing and sales strategies required to make events successful.

 

Wonderland Events was founded in 2011 and is based in London, United Kingdom. It is known for designing, planning, and promoting events. Their goal to keep the name as Wonderland Events was to signify that they would take their customers to a ‘world of wonders’ with every event they organised. They strongly believe in organising events with professionalism and creativity leading to a fun-filled event.

 

Other market players include Access Destination Services, Rafanelli Events, Rivera Events, ATPI Ltd., Bassett Events Inc., MKG Events, and David Tutera, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Event Type
  • Revenue Source
  • Region
Breakup by Event Type
  • Music Concert
  • Festivals
  • Sports
  • Exhibition and Conferences
  • Corporate Events and Seminars
  • Others
Breakup by Revenue Source
  • Ticket Sales
  • Sponsorship
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Access Destination Services
  • Rafanelli Events
  • Rivera Events
  • Entertaining Asia
  • ATPI Ltd.
  • Bassett Events, Inc.
  • Penguins
  • MKG Events
  • David Tutera
  • Wonderland Events
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface      
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Events Industry Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Events Industry Historical Market (2018-2022) 
    8.3    Global Events Industry Market Forecast (2023-2028)
    8.4    Global Events Industry Market by Event Type
        8.4.1    Music Concert 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Festivals
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Sports
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Exhibition and Conferences
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
        8.4.5    Corporate Events and Seminars
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2018-2022)
            8.4.5.3    Forecast Trend (2023-2028)
        8.4.6    Others
    8.5    Global Events Industry Market by Revenue Source
        8.5.1    Ticket Sales
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Sponsorship
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Others
    8.6    Global Events Industry Market by Region
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022) 
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022) 
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022) 
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022) 
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022) 
            8.6.5.3    Forecast Trend (2023-2028)
9    North America Events Industry Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Events Industry Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Events Industry Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Events Industry Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Events Industry Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key indicators for Demand
    14.4    Key indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
            15.2.1    Access Destination Services
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Rafanelli Events 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Rivera Events
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Entertaining Asia
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    ATPI Ltd.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Bassett Events, Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Penguins
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    MKG Events
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    David Tutera
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Wonderland Events
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Events Industry Market: Key Industry Highlights, 2018 and 2028
2.    Global Events Industry Historical Market: Breakup by Event Type (USD Million), 2018-2022
3.    Global Events Industry Market Forecast: Breakup by Event Type (USD Million), 2023-2028
4.    Global Events Industry Historical Market: Breakup by Revenue Source (USD Million), 2018-2022
5.    Global Events Industry Market Forecast: Breakup by Revenue Source (USD Million), 2023-2028
6.    Global Events Industry Historical Market: Breakup by Region (USD Million), 2018-2022
7.    Global Events Industry Market Forecast: Breakup by Region (USD Million), 2023-2028
8.    North America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2022
9.    North America Events Industry Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Europe Events Industry Historical Market: Breakup by Country (USD Million), 2018-2022
11.    Europe Events Industry Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Asia Pacific Events Industry Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Asia Pacific Events Industry Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Latin America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Latin America Events Industry Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Middle East and Africa Events Industry Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Middle East and Africa Events Industry Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Global Events Industry Market Structure

Key Questions Answered in the Report

The market is expected to grow at a CAGR of 12.10% between 2023 and 2028.

The major market drivers include increasing frequency of social and non-social gatherings, rising number of sponsors, and growing corporate culture.

The key trends of the market are increasing live performances, increasing sports events, and technological advancements.

Key market players include Access Destination Services, Rafanelli Events, Rivera Events, Entertaining Asia, ATPI Ltd., Bassett Events Inc., Penguins, MKG Events, David Tutera, and Wonderland Events, among others.

The events industry is a dynamic industry that organises large and small scale personal or corporate events.

The primary activities in the events industry are event management and planning that includes budgeting, site selection, and scheduling, among other things.

The global events industry market is segmented based on event type, revenue source, and region.

The events industry conducts a wide range of events including concerts, festivals, conferences, formal parties, seminars, and exhibitions, among various other events.

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