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Global Events Industry Market Trends, Analysis, Forecast: By Event Type: Music Concert, Festivals, Sports, Exhibition and Conferences, Corporate Events and Seminars, Others; By Revenue Source: Ticket Sales, Sponsorship, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Events Industry Market Outlook
The global events industry market was approximately USD 1,189.21 billion in 2023. The market is projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of around USD 2,160.24 billion by 2032.
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Key Trends in the Market
The events industry is a dynamic industry that organises large and small scale personal or corporate events including concerts, festivals, conferences, formal parties, seminars, and exhibitions, among various other events. The events industry is involved in event management and planning for all types of events, with components such as budgeting, site selection, and scheduling.
- Shifting preference of the audiences and fans towards attending live performances such as music concerts and other events in different locations across the world is encouraging more such events. This is a major trend that is fuelling the growth of the events industry market.
- Growing commercialisation of sports and increase in the number of sports events is paving the way for the event management firms to take up these events for marketing advertisement.
- Technological advancement such as projection mapping to create augmented reality for specific seat booking, using multi-use applications for booking tickets, polling crowds, surveying attendees, and investments in the infrastructure for the organisation of the events are accelerating the market.
Market Analysis
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Based on event type, the market can be divided into music events, festivals and cultural events, sports events, and exhibitions and trade Fairs corporate Events, among others. By revenue source, the market is segmented into ticket sales, and sponsorships, among others. On the basis of region, the market is categorised into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global events industry market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Access Destination Services
- Rafanelli Events
- Rivera Events
- Entertaining Asia
- ATPI Ltd.
- Bassett Events Inc.
- Penguins
- MKG Events
- David Tutera
- Wonderland Events
- Others
Market Share by Revenue Source
The sponsorship segment holds a larger share in the events industry market because it offers a wider range of opportunities to event organisers, without too much financial risk. With sponsorships, event organisers have greater flexibility and can experiment with new styles and concepts that are approved by the sponsors. Events industry organisers can increase their reach among potential consumers and buyers, enhance their sales.
There are various other advantages of sponsorships, such combining multiple sponsorships by receiving financial support in exchange for promoting a brand and generating leads from the attendees. Brands tend to never miss an opportunity to market themselves when they find a target audience attending the event, providing financial benefit to the organisers.
Market Share by Region
North America accounts for a large share in the market for the events industry owing to its active culture for events of all types, which are organised throughout the year in different niches. Additionally, there is a robust presence of key players in the region, such as Access Destination Services and Rafanelli Events, among others.
In the upcoming years, the events industry market is projected to witness growth in the Asia Pacific region due to increasing investments in events to support domestic and international tourism. Growing popularity of international artists and their increasing frequency of performances in the region is also supporting the growth of market for the events industry.
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Competitive Landscape
Entertaining Asia is an entertainment, hospitality, and event consultancy company that provides event marketing, entertainment services, and event management to the customers globally. They have clients from various fields including international luxury hotels, respected financial institutions, and fashion brands from all around the globe. They also provide services to local entrepreneurs and venues. They established themselves in 1972 and are located in Germany.
Penguins was established in 1987 and is headquartered in Berkshire, United Kingdom. It is a vibrant event agency that aims at giving a unique start and a nice finish to every event they organise. Due to their extensive experience in organising events, they remain fully aware of the communications, and marketing and sales strategies required to make events successful.
Wonderland Events was founded in 2011 and is based in London, United Kingdom. It is known for designing, planning, and promoting events. Their goal to keep the name as Wonderland Events was to signify that they would take their customers to a ‘world of wonders’ with every event they organised. They strongly believe in organising events with professionalism and creativity leading to a fun-filled event.
Other market players include Access Destination Services, Rafanelli Events, Rivera Events, ATPI Ltd., Bassett Events Inc., MKG Events, and David Tutera, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Event Type |
|
| Breakup by Revenue Source |
|
| Breakup by Region |
|
| q`1 |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Events Industry Market Analysis
8.1 Key Industry Highlights
8.2 Global Events Industry Historical Market (2018-2023)
8.3 Global Events Industry Market Forecast (2024-2032)
8.4 Global Events Industry Market by Event Type
8.4.1 Music Events
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Festivals and Cultural Events
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Sports Events
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Exhibitions and Trade Fairs
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2023)
8.4.4.3 Forecast Trend (2024-2032)
8.4.5 Corporate Events and Seminars
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2023)
8.4.5.3 Forecast Trend (2024-2032)
8.5 Global Events Industry Market by Revenue Source
8.5.1 Ticket Sales
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Sponsorship
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Events Industry Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Events Industry Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Events Industry Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Netherlands
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Belgium
10.5.1 Market Share
10.5.2 Historical Trend (2018-2023)
10.5.3 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Events Industry Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Events Industry Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Events Industry Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key indicators for Demand
14.4 Key indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Access Destination Services
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Rafanelli Events
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Rivera Events
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Entertaining Asia
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 ATPI Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Bassett Events, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Penguins
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 MKG Events
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 David Tutera
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Wonderland Events
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Events Industry Market: Key Industry Highlights, 2018 and 2032
2. Global Events Industry Historical Market: Breakup by Event Type (USD Million), 2018-2023
3. Global Events Industry Market Forecast: Breakup by Event Type (USD Million), 2024-2032
4. Global Events Industry Historical Market: Breakup by Revenue Source (USD Million), 2018-2023
5. Global Events Industry Market Forecast: Breakup by Revenue Source (USD Million), 2024-2032
6. Global Events Industry Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Events Industry Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Events Industry Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 12.10% between 2024 and 2032.
The major market drivers include increasing frequency of social and non-social gatherings, rising number of sponsors, and growing corporate culture.
The key trends of the market are increasing live performances, increasing sports events, and technological advancements.
Key market players include Access Destination Services, Rafanelli Events, Rivera Events, Entertaining Asia, ATPI Ltd., Bassett Events Inc., Penguins, MKG Events, David Tutera, and Wonderland Events, among others.
The events industry is a dynamic industry that organises large and small scale personal or corporate events.
The primary activities in the events industry are event management and planning that includes budgeting, site selection, and scheduling, among other things.
The global events industry market is segmented based on event type, revenue source, and region.
The events industry conducts a wide range of events including concerts, festivals, conferences, formal parties, seminars, and exhibitions, among various other events.
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