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Events Industry Market

Global Events Industry Market Size, Share, Trends, Analysis: By Event Type: Music Events, Festivals and Cultural Events, Sports Events, Exhibitions and Trade Fairs, Corporate Events and Seminars; By Revenue Source: Ticket Sales, Organisers, Sponsorship; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

Global Events Industry Market Outlook

The global events industry market size reached a value of USD 1406.0 billion in 2023. The market is projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of around USD 2,230.8 billion by 2032.

 

Key Takeaways

  • In 2023, live events average about 12,655 sold seats per show on a global scale.
  • Rising start-up culture drives the market growth. As of July 2023, there were 1,200 Unicorn startup companies globally.
  • According to industry reports, 10% of companies worldwide reported a significant spending increase of more than 11% in 2023 on meetings and events.

 

In the realm of events, gatherings present a unique opportunity for businesses to nurture meaningful connections and forge strong relationships. Notably, among the numerous advantages they provide, networking and the organisation of one-on-one meetings stand out as powerful tools capable of elevating the overall experience and nurturing valuable business connections. The increasing popularity of large-scale music festivals and sporting events highlights the demand for experienced event planners and logistics specialists. This trend creates opportunities for event management companies, catering services, and other related businesses.

 

Some of the factors driving the events industry market growth are growing disposable incomes, the rising influence of social media, and the emergence of novel technologies.

 

events industry market

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Key Trends and Developments

Increased corporate spending, the adoption of event management software, and the rising popularity of live events and concerts drive the events industry market development.

 

Date Company Details
November 2023 Reed Exhibitions Limited The Saudi Tourism Authority (STA) entered a two-year partnership with RX Global, the organiser of the World Travel Market (WTM), marking the third consecutive year of collaboration.
September 2023 Anschutz Entertainment Group, Inc. AEG and the Los Angeles Tourism & Convention Board announced a groundbreaking global strategic partnership, aiming to position Los Angeles as the ultimate travel destination.
September 2023 CTS EVENTIM AG & Co. KGaA CTS EVENTIM and the Austrian Ski Association (ÖSV) forged a long-term partnership for all major Ski Austria events, encompassing World Cup events, in Austria.
October 2023 BCD Meetings & Events BCD M&E expanded its suite of engagement services with the launch of Engage, a technology platform designed to enhance stakeholder and end-user experiences.

 

 

Trends Impact
Advancement in technology The global events industry market is transforming with event technologies such as contactless check-in, drone shows, digital floor plans and maps, and mobile event apps.
Event organisers adopting eco-friendly methods Companies are increasingly committing to eco-friendly methods including choosing energy-efficient equipment, waste reduction, and partnering with environmentally conscious sponsors.
A rising preference for live events The rising disposable incomes and changing consumer lifestyles are contributing to an increasing attendance of live events such as music concerts and comedy shows
Rising corporate events In-person meetings and events are effective in promoting employee wellness and retention, fostering company culture and corporate values, enhancing team bonding, and facilitating professional development.

 

Global Events Industry Market Trends

A thriving event management environment is marked by a collective desire among clients, meeting planners, and suppliers to simplify and streamline the planning process. Organisers expect continuous innovation and automation for smaller, straightforward meeting bookings, the Request for Proposal (RFP) process, and other routine tasks. The high demand for technology that enhances attendee experiences persists as meeting owners aim to attain attendance goals, bridge connections between in-person and virtual audiences, and deliver unique event experiences.

 

Sustainable event production practices, eco-friendly catering choices, and the implementation of carbon-offsetting initiatives are gaining prominence, contributing to the industry's increased responsibility and future resilience.

 

Figure: Sustainability in the Events Industry Market

  • The events industry market is undergoing a rapid transformation recognising and responding to the pressing need for greater sustainability. In response to a growing environmentally conscious market, there is an increase in demand for events to be socially inclusive, economically viable, and environmentally responsible.
  • Frameworks such as the Sustainable Development Goals (SDGs), the Global Reporting Initiative (GRI), and the ISO 20121 standard are used for sustainability planning and reporting.

 

Green Venues Sustainable Event Technology Certifications Sustainable Transportation
Venues adopting eco-friendly features such as energy efficiency, sustainable materials and waste reduction are gaining popularity. Venues with green certifications are increasingly becoming preferred options. The integration of eco-friendly technological solutions such as digital ticketing, mobile event communication apps and LED lighting is reducing both paper and energy usage. Certifications like ISO 20121 for sustainable event management and B Corp certification demonstrate a commitment to sustainability attracting environment conscious sponsors and attendees. Partnering with public transport authorities to create event friendly routes and schedules enhances attendees access to public transportation. Low emission vehicles are employed for shuttle services, further contributing to environmental sustainability.

 

events industry market by segments

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Market Segmentation

Global Events Industry Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Event Type Music Events, Festivals and Cultural Events, Sports Events, Exhibitions and Trade Fairs, Corporate Events and Seminars
Revenue Source Ticket Sales, Organisers, Sponsorship
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

Corporate events and seminars aid the growth of the events industry market as these events streamline corporate working procedures

According to industry reports, 10% of companies worldwide reported a significant spending increase of more than 11% in 2023 on meetings and events. As per the events industry market report, corporate events and seminars help corporations solve complex work-related issues and enhance employee engagement. Prominent corporate event companies include TAG Group, Live Nation Entertainment Inc., and Eventbrite Inc.

 

The popularity of trade fairs and exhibitions is driven by commercial enterprises repeatedly emphasising the need for direct business communication with customers. In 2022, 60% of business trips from Europe to Germany were promotable trips or trips related to trade fairs and Meetings, Incentives, Conferences and Exhibitions (MICE) events.

 

Extravagant music festivals such as Coachella, Lollapalooza, and Governors Ball are popular among the millennials and Gen Z-ers. Social media platforms are advantageous for music festivals as they attract more participants to attend the events.

 

Sponsorship is expected to hold a significant market share as it increases brand exposure

The sponsorship segment is a crucial contributor to the events industry market growth. Sponsors play a crucial role in the success of various events, including sports, music festivals, and corporate events by providing financial support to organisers. Moreover, brands benefit from sponsorships, as it increases brand exposure, networking opportunities, and lead generation. Global and small companies are both involved in sponsorships. Prominent event sponsors, include Google LLC, Ernst & Young, Microsoft Corporation, IBM Corporation, Puma, PepsiCo, Redbull, and DHL Express.

 

According to the events industry market analysis, the organisers segment includes companies that organise events to increase their brand recognition and establish their business as a driver of new ideas and collaboration. Unlike public events, companies usually fund corporate events out of their own budget. Corporations are increasingly investing in these events with a focus on improving company culture, building corporate networks, and launching a product or service.

 

The ticket sales segment is also a major source of revenue for music festivals and sports events. These events sell tickets at different price points depending upon factors, including the demand and perceived value of different ticket tiers. During the FIFA Qatar World Cup 2022, FIFA earned USD 685.9 million from ticket sales.

 

events industry market by region

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Competitive Landscape

Market players compete by optimising pricing strategies, incorporating new technologies, improving service quality, and implementing personalisation based on audience.

 

Company Name Year Founded Headquarters Products/Services
ATPI Ltd. 2002 Manchester, United Kingdom Events management: Sports events and corporate events.
Other verticals: Global and local corporate travel services, marine travel, energy travel, etc.
Triumph Group International S.P.A. Benefit Company 1986 Rome, Italy Events management: Congresses and exhibitions, corporate events, sports events, governmental events.
Other verticals: Incentives and DMC, digital and social, association management, private events
Reed Exhibitions Limited 1960 Surrey, United Kingdom Events management:  Automotive, transport and aerospace, building and construction, cosmetics and beauty, data, IT and tech, energy, etc.
GL events Group 1978 Lyon, France Events management: Live, venues, exhibitions.

 

Other key players in the events industry market include BCD Meetings & Events, Anschutz Entertainment Group, Inc., ASM Global, CTS EVENTIM AG & Co. KGaA, Clarion Events Ltd., and Cvent Inc., among others.

 

Global Events Industry Market Analysis by Region

North America is expected to hold a significant events industry market share due to the popularity of live events

The United States of America led the world with the most music festivals in 2023, hosting 512 of them, with 18 drawing crowds of over 50,000 people. The country also holds some iconic musical festivals like Coachella, Lollapalooza, Summerfest, and Rolling Loud.  Further, Canada has over 3,000 start-ups, with most of them located in the Toronto-Waterloo area. The country raised CAD 6.3 billion in H1 2021. The rising startup culture in North America is supporting the MICE industry, due to the increasing opportunities for collaboration and networking.

 

According to the events industry market report, in Europe, environmental sustainability concerns around events are encouraging planners to choose venues that follow sustainable practices, such as using recycled products. For instance, the United Kingdom Government aims to achieve a 50% reduction in its emissions by 2030 and Net Zero by 2050 in line with the Paris Climate Agreement. The events sector is a crucial contributor to the country’s sustainability. Event organisers are increasingly focusing on venues that focus on sustainability criteria, such as the use of reusable tablecloths and utensils and green transportation.

 

As per the events industry market analysis, Asia Pacific is witnessing an increasing uptake of technology, such as virtual and augmented reality, and Artificial Intelligence aimed at improving the overall attendee experience. Some of the key companies operating in the region include Live Nation Entertainment, BCD Meeting & Events, and Entertaining Asia.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Event Type
  • Revenue Source
  • Region
Breakup by Event Type
  • Music Events
  • Festivals and Cultural Events
  • Sports Events
  • Exhibitions and Trade Fairs 
  • Corporate Events and Seminars
Breakup by Revenue Source
  • Ticket Sales
  • Organisers
  • Sponsorship
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • ATPI Ltd.
  • Triumph Group International S.P.A. Benefit Company
  • Reed Exhibitions Limited
  • GL events Group
  • BCD Meetings & Events
  • Anschutz Entertainment Group, Inc.
  • ASM Global
  • CTS EVENTIM AG & Co. KGaA
  • Clarion Events Ltd.
  • Cvent Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface      
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Events Industry Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Events Industry Historical Market (2018-2023) 
    8.3    Global Events Industry Market Forecast (2024-2032)
    8.4    Global Events Industry Market by Event Type
        8.4.1    Music Events
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Festivals and Cultural Events
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Sports Events
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Exhibitions and Trade Fairs
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Corporate Events and Seminars
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
    8.5    Global Events Industry Market by Revenue Source
        8.5.1    Ticket Sales
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Organisers
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Sponsorship
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Events Industry Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Events Industry Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Events Industry Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Events Industry Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Events Industry Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Events Industry Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key indicators for Demand
    14.4    Key indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
       15.2.1    ATPI Ltd.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Triumph Group International S.P.A. Benefit Company
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Reed Exhibitions Limited 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    GL events Group
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    BCD Meetings & Events
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Anschutz Entertainment Group, Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    ASM Global
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    CTS EVENTIM AG & Co. KGaA
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Clarion Events Ltd.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Cvent Inc.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Events Industry Market: Key Industry Highlights, 2018 and 2032
2.    Global Events Industry Historical Market: Breakup by Event Type (USD Million), 2018-2023
3.    Global Events Industry Market Forecast: Breakup by Event Type (USD Million), 2024-2032
4.    Global Events Industry Historical Market: Breakup by Revenue Source (USD Million), 2018-2023
5.    Global Events Industry Market Forecast: Breakup by Revenue Source (USD Million), 2024-2032
6.    Global Events Industry Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Events Industry Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Events Industry Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Events Industry Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Events Industry Market Structure

Key Questions Answered in the Report

In 2023, the market attained a value of nearly USD 1,406.0 billion.

The market is assessed to grow at a CAGR of 5.1% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach about USD 2,230.8 billion by 2032.

The events industry is a dynamic sector that involves organising and hosting several events, including trade shows, conferences, and exhibitions. It helps businesses, industries, and individuals to share knowledge, network with an audience, and showcase products.

The event industry supports the economy by creating jobs, generating revenue, attracting visitors, and promoting destinations.

The major drivers of the market include the increasing frequency of social and non-social gatherings, the rising number of sponsors, and the growing corporate culture.

The key trends supporting the market growth are increasing live performances, rising corporate events, and technological advancements.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major event types include music events, festivals and cultural events, sports events, exhibitions and trade fairs, and corporate events and seminars.

Key market players include ATPI Ltd., Triumph Group International S.P.A. Benefit Company, Reed Exhibitions Limited, GL Events Group, BCD Meetings & Events, Anschutz Entertainment Group, Inc., ASM Global, CTS EVENTIM AG & Co. KGaA, Clarion Events Ltd., and Cvent Inc., among others.

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Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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