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Global Geomarketing Market Share, Size, Trends, Analysis: By Components: Software, Services; By Service: Advisory and Consulting, Deployment and Integration, Others; By Location Type; By Deployment Mode; By Organisation Size; By Vertical; Regional Analysis; Competitive Landscape; Industry Events and Developments; 2024-2032
Global Geomarketing Market Outlook
The global market size for geomarketing reached a value of USD 20.90 billion in 2023. The global geomarketing market is expected to grow at a CAGR of 24.8% in the forecast period of 2024-2032, reaching a value of USD 154.11 billion in 2032.
Growth of the Cloud-Based Segment to Bolster the Geomarketing Industry
Based on deployment mode, the cloud segment holds a sizable share in the market for geomarketing and is expected to witness considerable growth during the forecast period. This can be attributed to the growing adoption of cloud-based services by the small, medium and large enterprises for marketing purposes.
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Cloud based software reduces the costs of mailing catalogues or brochures, and costs associated with multimedia advertising such as airtime on radio or TV. By using cloud based software, companies can save time as well as increase the efficiency of internal company operations.
The Asia Pacific Region to Hold a Substantial Market Share for Geomarketing
The geomarketing market in the Asia Pacific is driven by the large populations in countries like India and China and presence of IT firms which provide sophisticated technology and cloud-based services for better geomarketing management. The expansion of small, medium, and large enterprises in the region is anticipated to further bolster the regional market. The Asia Pacific market will further be aided by the increasing travel and hospitality businesses in the region.
Geomarketing: Industry Definition and Segmentation
Geomarketing is defined as a process of strategising, planning, and executing marketing activities using geolocations. Geomarketing utilises location data to conduct targeted advertising and promotions to reach desired customers.
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Based on components, the market is segmented into:
- Software
- Services
On the basis of services, the market is divided into:
- Advisory and Consulting
- Deployment and Integration
- Support and Maintenance
By location type, the market is segmented into:
- Indoor
- Outdoor
Based on deployment mode, the market is bifurcated into:
- Cloud
- On-Premise
On the basis of organisation size, the market is divided into:
- Large Enterprises
- Small and Medium Sized Enterprises
Based on verticals, the market is segmented into:
- Retail and E-Commerce
- Healthcare and Life Sciences
- Travel and Hospitality
- Banking, Financial Services and Insurance
- Media and Entertainment
- Telecommunication and IT
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rising Applications in Retail and E-Commerce to Bolster the Geomarketing Industry
The global geomarketing market is driven by the rising applications of geomarketing in the retail and e-commerce industry. This can be attributed to the growing expansion of the major retail companies, coupled with the growing competition between FMCG firms.
The growing adoption of electronic devices such as smartphones and tablets makes geomarketing easier and more effective. In the upcoming years, the market for geomarketing is expected to be aided by the emergence of the Internet of Things (IoT) in emerging economies. The market will further be aided by the increasing number of engineers and marketing professionals with knowledge about cloud-based software.
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Key Industry Players in the Global Geomarketing Market
The report gives a detailed analysis of the following key players in the global geomarketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Google LLC
- Microsoft Corporation
- International Business Machines Corporation
- Cisco Systems, Inc.
- Oracle Corporation
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Components |
|
| Breakup by Service |
|
| Breakup by Location Type |
|
| Breakup by Deployment Mode |
|
| Breakup by Organisation Size |
|
| Breakup by Vertical |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Geomarketing Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Geomarketing Market Analysis
8.1 Key Industry Highlights
8.2 Global Geomarketing Historical Market (2016-2020)
8.3 Global Geomarketing Market Forecast (2021-2026)
8.4 Global Geomarketing Market by Components
8.4.1 Software
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2016-2020)
8.4.1.3 Forecast Trend (2021-2026)
8.4.2 Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2016-2020)
8.4.2.3 Forecast Trend (2021-2026)
8.5 Global Geomarketing Market by Service
8.5.1 Advisory and Consulting
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2016-2020)
8.5.1.3 Forecast Trend (2021-2026)
8.5.2 Deployment and Integration
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2016-2020)
8.5.2.3 Forecast Trend (2021-2026)
8.5.3 Support and Maintenance
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2016-2020)
8.5.3.3 Forecast Trend (2021-2026)
8.6 Global Geomarketing Market by Location Type
8.6.1 Indoor
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2016-2020)
8.6.1.3 Forecast Trend (2021-2026)
8.6.2 Outdoor
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2016-2020)
8.6.2.3 Forecast Trend (2021-2026)
8.7 Global Geomarketing Market by Deployment Mode
8.7.1 Cloud
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2016-2020)
8.7.1.3 Forecast Trend (2021-2026)
8.7.2 On-Premise
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2016-2020)
8.7.2.3 Forecast Trend (2021-2026)
8.8 Global Geomarketing Market by Organisation Size
8.8.1 Large Enterprises
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2016-2020)
8.8.1.3 Forecast Trend (2021-2026)
8.8.2 Small and Medium Sized Enterprises
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2016-2020)
8.8.2.3 Forecast Trend (2021-2026)
8.9 Global Geomarketing Market by Vertical
8.9.1 Retail and E-Commerce
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2016-2020)
8.9.1.3 Forecast Trend (2021-2026)
8.9.2 Healthcare and Life Sciences
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2016-2020)
8.9.2.3 Forecast Trend (2021-2026)
8.9.3 Travel and Hospitality
8.9.3.1 Market Share
8.9.3.2 Historical Trend (2016-2020)
8.9.3.3 Forecast Trend (2021-2026)
8.9.4 Banking, Financial Services and Insurance
8.9.4.1 Market Share
8.9.4.2 Historical Trend (2016-2020)
8.9.4.3 Forecast Trend (2021-2026)
8.9.5 Media and Entertainment
8.9.5.1 Market Share
8.9.5.2 Historical Trend (2016-2020)
8.9.5.3 Forecast Trend (2021-2026)
8.9.6 Telecommunication and IT
8.9.6.1 Market Share
8.9.6.2 Historical Trend (2016-2020)
8.9.6.3 Forecast Trend (2021-2026)
8.9.7 Others
8.10 Global Geomarketing Market by Region
8.10.1 Market Share
8.10.1.1 North America
8.10.1.2 Europe
8.10.1.3 Asia Pacific
8.10.1.4 Latin America
8.10.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2016-2020)
9.1.2 Forecast Trend (2021-2026)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2016-2020)
9.2.2 Forecast Trend (2021-2026)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Spain
9.2.3.6 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2016-2020)
9.3.2 Forecast Trend (2021-2026)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2016-2020)
9.4.2 Forecast Trend (2021-2026)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2016-2020)
9.5.2 Forecast Trend (2021-2026)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Google LLC
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Microsoft Corporation
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 International Business Machines Corporation
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Cisco Systems, Inc.
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Oracle Corporation
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Others
12 Industry Events and Developments
List of Figures and Tables
1. Global Geomarketing Market: Key Industry Highlights, 2018 and 2032
2. Global Geomarketing Historical Market: Breakup by Component (USD Million), 2016-2020
3. Global Geomarketing Market Forecast: Breakup by Component (USD Million), 2021-2026
4. Global Geomarketing Historical Market: Breakup by Service (USD Million), 2016-2020
5. Global Geomarketing Market Forecast: Breakup by Service (USD Million), 2021-2026
6. Global Geomarketing Historical Market: Breakup by Location Type (USD Million), 2016-2020
7. Global Geomarketing Market Forecast: Breakup by Location Type (USD Million), 2021-2026
8. Global Geomarketing Historical Market: Breakup by Deployment Mode (USD Million), 2016-2020
9. Global Geomarketing Market Forecast: Breakup by Deployment Mode (USD Million), 2021-2026
10. Global Geomarketing Historical Market: Breakup by Organization Size (USD Million), 2016-2020
11. Global Geomarketing Market Forecast: Breakup by Organization Size (USD Million), 2021-2026
12. Global Geomarketing Historical Market: Breakup by Vertical (USD Million), 2016-2020
13. Global Geomarketing Market Forecast: Breakup by Vertical (USD Million), 2021-2026
14. Global Geomarketing Historical Market: Breakup by Region (USD Million), 2016-2020
15. Global Geomarketing Market Forecast: Breakup by Region (USD Million), 2021-2026
16. North America Geomarketing Historical Market: Breakup by Country (USD Million), 2016-2020
17. North America Geomarketing Market Forecast: Breakup by Country (USD Million), 2021-2026
18. Europe Geomarketing Historical Market: Breakup by Country (USD Million), 2016-2020
19. Europe Geomarketing Market Forecast: Breakup by Country (USD Million), 2021-2026
20. Asia Pacific Geomarketing Historical Market: Breakup by Country (USD Million), 2016-2020
21. Asia Pacific Geomarketing Market Forecast: Breakup by Country (USD Million), 2021-2026
22. Latin America Geomarketing Historical Market: Breakup by Country (USD Million), 2016-2020
23. Latin America Geomarketing Market Forecast: Breakup by Country (USD Million), 2021-2026
24. Middle East and Africa Geomarketing Historical Market: Breakup by Country (USD Million), 2016-2020
25. Middle East and Africa Geomarketing Market Forecast: Breakup by Country (USD Million), 2021-2026
26. Global Geomarketing Market Structure
Key Questions Answered in the Report
In 2023, the global market for geomarketing reached a value of nearly USD 20.90 billion.
The market is estimated to grow at a CAGR of 24.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, to reach USD 154.11 billion by 2032.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major drivers of the market include the rising application of geomarketing in various end use industries and the increasing number of marketing professionals having significant knowledge about cloud-based software.
The growing investments aimed towards augmenting marketing strategies via social media is expected to be a key trend guiding the growth of the industry.
Software and services are the major components of geomarketing.
Advisory and consulting, deployment and integration, and support and maintenance are the different services for geomarketing.
Indoor and outdoor is the market segmentation based on location type.
Cloud and on-premise is the division of the market based on deployment type.
Large enterprises and small and medium sized enterprises are the different organisation sizes considered in the market.
Retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, and telecommunication and IT, among others are the significant verticals of geomarketing.
The major players in the industry are Google LLC, Microsoft Corporation, International Business Machines Corporation, Cisco Systems, Inc., and Oracle Corporation, among others.
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