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Germany Cosmetics Market Size, Share, Trends, Forecast: By Product Type: Personal Care Products, Cosmetics/Make-up Products; By Category: Premium Products, Mass Products; By Distribution Channel: Supermarkets/Hypermarkets, Specialist Retail Stores, Online Retail Channels, Others; Regional Analysis; Competitive Landscape; 2023-2028
Germany Cosmetics Market Outlook
The Germany cosmetics market size reached approximately USD 15.2 billion in 2022. The market is assessed to grow at a CAGR of 4.20% between 2023 and 2028 to attain a value of around USD 19.4 billion by 2028.
Key Trends in the Market
Cosmetics refer to products that are applied to improve, preserve, or alter body odour and the appearance of the skin. They offer various functional benefits such as improving mood and boosting self-esteem and confidence. Some common cosmetic products include eye shadow, lipstick, foundation, moisturisers, and mascara, among others.
- The burgeoning trend of health and wellness and the growing emphasis on self-care have bolstered the Germany cosmetics market growth. Consumers are increasingly seeking cosmetics and cosmetics and personal care products that align with therapeutics, health, and wellness trends and boost skin, hair, and nail health.
- One of the key Germany cosmetics market trends include the rising preference for ethical and sustainable beauty products, especially among the young population. Brands are also capitalising on this trend by using eco-friendly sources and environmentally friendly packaging in cosmetics and personal care products.
- The Germany cosmetics market growth can be attributed to the growing use of innovative methods to develop high-performance skincare products that can target specific skin concerns, reduce the signs of premature ageing, and protect the skin from environmental stressors such as UV exposure and pollution.
Market Analysis
Based on product type, the market is segmented into personal care products and cosmetics/make-up products. On the basis of category, the market can be divided into premium products and mass products. By distribution channel, the Germany cosmetics market segmentation includes supermarkets/hypermarkets, specialist retail stores, and online retail channels, among others. The major regional markets for cosmetics in Germany include Northern, Western, Southern, and Central regions.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Germany cosmetics market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- L'Oreal S.A.
- The Procter & Gamble Company
- Beiersdorf AG
- Crevil Cosmetics & Pharmaceuticals Germany GmbH
- Estee Lauder Inc.
- Shiseido Co. Ltd.
- Coty Inc.
- Douglas GmbH
- Wella International Operations Switzerland S.à.r.l.
- Reviderm AG
Market Share by Product Type
As per the Germany cosmetics market analysis, the demand for personal care products is significantly rising. With consumers increasingly seeking functional products, personal care products using innovative technologies and science-based approaches enjoy substantial popularity in the country. Moreover, consumers are increasingly preferring personal care products that can promote healthy skin while offering therapeutic benefits and calming effects.
Technological advancements and innovations aimed at meeting evolving consumer preferences and the rising demand for personalised personal care and cosmetic products are likely to further fuel the market in the coming years.
Market Share by Distribution Channel
Online retail channels are expected to represent a significant portion of the Germany cosmetics market share amid the growing consumer inclination towards convenience. High internet penetration and the robustly growing mobile e-commerce in the country have significantly surged the demand for cosmetics via online channels.
Various leading beauty retailers are also shifting to online channels in an attempt to provide an omnichannel experience to customers. Free postal delivery, ease of exchange and return, and flexible delivery options offered by various e-commerce platforms are further prompting customers to buy cosmetics online.
Competitive Landscape
Douglas GmbH is a prominent European omnichannel beauty company that offers its products through partner programmes, online stores, and other retail stores. The company was founded in 1821, and it is headquartered in Düsseldorf, Germany. Some products offered by the company include perfumes, hair and skin care, and decorative cosmetics, among others.
Coty Inc. is a leading beauty company that is headquartered in New York, the United. The company was established in 1904, and since then it has become a renowned mass and luxury beauty products supplier. Its products are sold in over 130 countries and regions across the globe.
Wella International Operations Switzerland S.à.r.l. is a leader in the beauty sector that owns various renowned nail, hair, and beauty technology brands. Its products are widely used by hair and nail professionals in over 100 countries. Some of its iconic brands are Sebastian Professional, Wella Professionals, and Clairol.
Other Germany cosmetics market players include L'Oreal S.A., The Procter & Gamble Company, Beiersdorf AG, Crevil Cosmetics & Pharmaceuticals Germany GmbH, Estee Lauder Inc., Shiseido Co. Ltd., and Reviderm AG.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Cosmetics Market Analysis
8.1 Key Industry Highlights
8.2 Global Cosmetics Historical Market (2018-2022)
8.3 Global Cosmetics Market Forecast (2023-2028)
8.4 Global Cosmetics Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Germany Cosmetics Market Overview
9.1 Key Industry Highlights
9.2 Germany Cosmetics Historical Market (2018-2022)
9.3 Germany Cosmetics Market Forecast (2023-2028)
10 Germany Cosmetics Market by Product Type
10.1 Personal Care Products
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.1.3 Breakup by Type
10.1.3.1 Hair Care Products
10.1.3.2 Skin Care Products
10.1.3.3 Oral Care
10.1.3.4 Deodorants and Antiperspirants
10.2 Cosmetics/Make-up Products
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.2.3 Breakup by Type
10.2.3.1 Facial Cosmetics
10.2.3.2 Eye Cosmetic Products
10.2.3.3 Lip and Nail Make-up Products
10.2.3.4 Hair Styling and Colouring Products
11 Germany Cosmetics Market by Category
11.1 Premium Products
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Mass Products
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
12 Germany Cosmetics Market by Distribution Channel
12.1 Supermarkets/Hypermarkets
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Specialist Retail Stores
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Online Retail Channels
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Germany Cosmetics Market by Region
13.1 Northern Region
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Western Region
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Southern Region
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Central Region
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code - 3304)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 L'Oreal S.A.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Procter & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Beiersdorf AG
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Crevil Cosmetics & Pharmaceuticals Germany GmbH
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Estee Lauder Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Shiseido Co. Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Coty Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Douglas GmbH
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Wella International Operations Switzerland S.à.r.l.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Reviderm AG
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cosmetics Market: Key Industry Highlights, 2018 and 2028
2. Germany Cosmetics Market: Key Industry Highlights, 2018 and 2028
3. Germany Cosmetics Historical Market: Breakup by Product Type (USD Billion), 2018-2022
4. Germany Cosmetics Market Forecast: Breakup by Product Type (USD Billion), 2023-2028
5. Germany Cosmetics Historical Market: Breakup by Category (USD Billion), 2018-2022
6. Germany Cosmetics Market Forecast: Breakup by Category (USD Billion), 2023-2028
7. Germany Cosmetics Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
8. Germany Cosmetics Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
9. Germany Cosmetics Historical Market: Breakup by Region (USD Billion), 2018-2022
10. Germany Cosmetics Market Forecast: Breakup by Region (USD Billion), 2023-2028
11. Germany Cosmetics Market Structure
Key Questions Answered in the Report
In 2022, the market attained a value of nearly USD 15.2 billion.
The market is assessed to grow at a CAGR of 4.20% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 19.4 billion by 2028.
The rising emphasis on self-care, the growing use of innovative methods to develop high-performance skincare products, and increasing sales of cosmetics via e-commerce channels are driving the market.
The key trends aiding the market demand are the increasing trend of sustainability, technological advancements and innovations, and the rising preference for cosmetic products that align with the trend of health and wellness.
The major regions in the market are Northern Region, Western Region, Southern Region, and Central Region.
The significant distribution channels in the market are supermarkets/hypermarkets, specialist retail stores, and online retail channels, among others.
The major players in the market are L'Oreal S.A., The Procter & Gamble Company, Beiersdorf AG, Crevil Cosmetics & Pharmaceuticals Germany GmbH, Estee Lauder Inc., Shiseido Co. Ltd., Coty Inc., Douglas GmbH, Wella International Operations Switzerland S.à.r.l., and Reviderm AG.
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