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Global Hair Spray Market Size, Share, Report, Analysis: By Sizing: Less Than 50ml, 50ml-100ml, More Than 100ml; By Application: Residential, Commercial; By End-Use: Men, Women, Unisex; By Packaging: Plastic Bottle, Metal Bottle, Others; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Hair Spray Market Outlook
The global hair spray market size reached approximately USD 11.44 billion in 2023. The market is projected to grow at a CAGR of 7.2% between 2024 and 2032, reaching a value of around USD 21.55 billion by 2032.
Key Takeaways
- Reportedly, one-third of customers in the US style their hair once a week, with hair spray being the most common hair styling product.
- In 2022, the UK boasted more than 48,000 hair and beauty businesses, a 5% rise from the previous year.
- Nearly 35 million men and 21 million women experience hair loss worldwide whereas male pattern boldness impacts up to 1 in every 2 men over 40 years of age.
Polymers are used to create hair sprays that form an invisible hair net when sprayed on hair. The spray coats hair strands in a lightweight film, connects individual hair fibres wherever they touch, and then dries out the intersections to bond and hold the hair in place.
Hairsprays contain holding ingredients that provide long-lasting hairstyles and add volume to the hair. There are two kinds of hairsprays, aerosol and non-aerosol. Aerosol hairsprays offer an even and widespread application, while non-aerosol hairsprays make use of pump-action that offers a targeted spray. Non-aerosol hairsprays carry more water and less alcohol content than the former.
Key Trends and Developments
Increasing demand for natural and chemical-free hair sprays; an upward rise in the men’s grooming; an increase in hair-related issues; and rising investments in self-care practices are the major trends impacting the hair spray market growth
| Date | Brand | Product | Description |
| Dec 5th 2022 | Fix My Curls | Ready, Set, Refresh Spray | Curly-friendly and dermatologist-approved hair care brand to expand its product portfolio |
| Aug 30th 2022 | Fekkai | Flexible Hold Hair Spray and Volume Lock Hair Spray | Global hair care brand selected Honeywell Solstice Propellant to strengthen its two new hair sprays |
| Aug 24th 2022 | La Biosthétique | Sun Care Styling Lacquer | Non-aerosol hairspray with non-hydrosoluble UV filters for protecting sun-stressed hair |
| May 31st 2022 | Matrix | Brass Off and So Silver | All-in-one toning leave-in sprays to support customers in conditioning, neutralising, and styling their hair colour |
| Trend | Description |
| The rising demand for natural and chemical-free hair sprays | Hair care brands are attempting to use ingredients and components in hair spray that is free from harsh chemicals and has been derived naturally. |
| Increase in men’s grooming | Evolving grooming trends among men, the rising popularity of hairstyling among the male population, and surging awareness regarding grooming are surging the demand for hairspray for men that can provide a flexible hold while adding a natural and healthy shine to the hair. |
| Rising hair-related issues | Nowadays, different age groups suffer from hair-related problems. This is boosting the demand for customised hair spray that is made from natural and eco-friendly ingredients, provides nourishing and strengthening benefits to the hair, and minimises damage caused by styling. |
| Growing investment in self-care | The growing focus on self-care and resilient beauty is surging the demand for hair sprays that can meet evolving scalp and hair needs while preventing hair damage and loss. |
Hair Spray Market Trends
Nowadays, people increasingly suffer from different hair-related issues, including baldness, alopecia, hair thinning, premature hair greying, and frizzy hair, among others. Poor nutrition, pollution, and excessive use of hair-styling tools are some of the reasons contributing to the hair health. Hence, there is a rising demand for hair spraying products that cater to several customer needs, including hair fall, hair thickening, heat protection, and hair shining.
Furthermore, haircare brands are adopting sustainable practices to manufacture their products. Manufacturers are developing products that are free from harsh chemicals such as parabens, sulphates, phthalates, and formaldehyde, aiding the hair spray market growth. For instance, “John Masters Organic Hairspray” is a 100% organic product that has derived its moisturising properties from aloe vera.
Market Segmentation
The EMR’s report titled “Global Hair Spray Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| By Sizing | Less Than 50ml, 50ml-100ml, More Than 100ml |
| By Application | Residential, Commercial |
| By End-Use | Men, Women, Unisex |
| By Packaging | Plastic Bottle, Metal Bottle, Others |
| By Distribution Channel | Supermarket/Hypermarket, Drug Stores, Online Store, Others |
| By Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Online stores dominate the hair spray market share as they facilitate convenience and ease of purchase for customers
Customers prefer online stores to purchase hair care and styling products as they offer a wide range of products to choose from and often provide additional benefits, such as discounts, seasonal deals, and coupon codes, which make the shopping experience appealing. Furthermore, online stores provide convenience to customers by offering multiple services, including pick-up and drop-off, exchange and return, and reward points.
Meanwhile, supermarkets and hypermarkets provide customers with the opportunity to purchase different types of goods under one roof. These stores offer discounted rates, and customers can buy everything from hardware to cosmetics without having to visit multiple stores. Moreover, hair-related problems are on the rise, and people are increasingly turning to hair care products with medicinal properties. Certain hair care products can only be found in drugstores and are prescribed by dermatologists and trichologists.
Competitive Landscape
Major players in the hair spray market are increasingly offering natural and organic hair spraying products
| Company | Founded | Headquarters | Industry |
| L’Oréal S.A. | 1909 | Paris, France | Cosmetics, skincare, hair care, and body care |
| Unilever PLC | 1929 | London, United Kingdom | Consumer goods |
| Proctor & Gamble Company | 1837 | Ohio, United States | Consumer goods |
| Revlon Consumer Products LLC | 1932 | New York, United States | Global beauty company |
Other players in the hair spray market are Kao Corp., Godrej & Boyce Manufacturing Company Limited, Shiseido Co. Ltd., Henkel AG & Co. KGaA, Honasa Consumer Limited Ltd., and Berina Cosmetics Pvt. Ltd., among others.
Nowadays, taking care of curly hair has become a viral trend, and influencers have emerged as trendsetters, encouraging people to accept and celebrate their natural curls. Hair care brands have taken notice of this trend and have modified their product ranges accordingly. For instance, in 2022, Fix My Curls, an eco-friendly and hair care brand known for its curl-friendly products, expanded its portfolio by introducing a new product called "Ready, Set, Refresh Spray." This unique and lightweight spray detangles hair instantly and provides long-lasting curls without leaving a hard cast. The restorative spray is an ideal styling concoction for hair sensitive to protein.
Hair Spray Market Analysis by Region
North America accounts for a significant market share due to the presence of a wide range of innovative and high-quality hair care products in the US. Some of the popular hair care brands in the US are Amika, Remington, L'Oréal, Paul Mitchell, and Ouai. According to statistics, approximately 98.54 million Americans used hair spray in 2020.
Meanwhile, the Asia Pacific has witnessed a surge in the personal care industry due to trends like K-Beauty and J-Beauty. The growing skinification of hair in the region is also likely to fuel the market in the coming years.
In Europe, France is expected to dominate the hair spray market in the forecast period due to the extensive presence of high-end salon brands and the rising demand for natural and organic products. The rising sales of hair care products from e-commerce channels, increasing focus on sustainability, and the growing demand for hair spray with nourishing benefits are positively influencing the market growth in Europe.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Sizing |
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| Breakup by Application |
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| Breakup by End-Use |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Hair Spray Market Analysis
8.1 Key Industry Highlights
8.2 Global Hair Spray Market Historical Market (2018-2023)
8.3 Global Hair Spray Market Forecast (2024-2032)
8.4 Global Hair Spray Market by Sizing
8.4.1 Less Than 50ml
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 50ml-100ml
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 More Than 100ml
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Hair Spray Market by Application
8.5.1 Residential
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Commercial
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Hair Spray Market by End-Use
8.6.1 Men
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Women
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Unisex
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Hair Spray Market by Packaging
8.7.1 Plastic Bottle
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Metal Bottle
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Others
8.8 Global Hair Spray Market by Distribution Channel
8.8.1 Supermarket/Hypermarket
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Drug Stores
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Online Store
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Others
8.9 Global Hair Spray Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Hair Spray Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Hair Spray Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Hair Spray Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Hair Spray Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Hair Spray Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 L'Oreal SA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kao Corp.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Proctor & Gamble Company
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Revlon Consumer Products LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Godrej & Boyce Manufacturing Company Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Shiseido Co. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Henkel AG & Co. KGaA
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Honasa Consumer Limited Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Berina Cosmetics Pvt. Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Hair Spray Market: Key Industry Highlights, 2018 and 2032
2. Global Hair Spray Historical Market: Breakup by Sizing (USD Billion), 2018-2023
3. Global Hair Spray Market Forecast: Breakup by Sizing (USD Billion), 2024-2032
4. Global Hair Spray Historical Market: Breakup by Application (USD Billion), 2018-2023
5. Global Hair Spray Market Forecast: Breakup by Application (USD Billion), 2024-2032
6. Global Hair Spray Historical Market: Breakup by End Use (USD Billion), 2018-2023
7. Global Hair Spray Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8. Global Hair Spray Historical Market: Breakup by Packaging (USD Billion), 2018-2023
9. Global Hair Spray Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
10. Global Hair Spray Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
11. Global Hair Spray Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
12. Global Hair Spray Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Hair Spray Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North Hair Spray Market Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Hair Spray Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Hair Spray Market Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Hair Spray Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Hair Spray Market Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Hair Spray Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Hair Spray Market Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Hair Spray Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Hair Spray Market Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Hair Spray Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Hair Spray Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 11.44 billion.
The market is estimated to grow at a CAGR of 7.2% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 21.55 billion by 2032.
The major market drivers are the growing sales of hair styling products from e-commerce platforms and rising trend of self care.
The key trends aiding the market expansion include the rise in hair-related issues, the growing demand for natural and organic hair care products, and surging trend of men’s grooming.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Men, women, and unisex are the various end uses of hair spray.
Commercial and residential are the different applications of hair spray.
The major players in the market are L’Oréal S.A., Unilever PLC, Proctor & Gamble Company, Revlon Consumer Products LLC, Kao Corp., Godrej & Boyce Manufacturing Company Limited, Shiseido Co. Ltd., Henkel AG & Co. KGaA, Honasa Consumer Limited Ltd., and Berina Cosmetics Pvt. Ltd., among others.
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