The global hand cream market reached a value of USD 449.02 Million in 2025. The market is further expected to grow in the forecast period of 2026-2035 at a CAGR of 5.90% to reach USD 796.57 Million by 2035.
Base Year
Historical Period
Forecast Period
Key market drivers include growing utilisation of hand cream after washing and sanitising hands and rising demand for skin care products with natural ingredients like aloe vera and honey.
As per industry reports, L'Occitane's shea butter hand cream for women is one of the best-selling products worldwide, with one being sold every 3 seconds.
As per industry reports, in 2019, the number of people aged 60 years and older was 1 billion, which is expected to increase to 1.4 billion by 2030 and 2.1 billion by 2050. Due to this, the demand for anti-ageing hand creams is likely to rise significantly.
Compound Annual Growth Rate
5.9%
Value in USD Million
2026-2035
*this image is indicative*
| Global Hand Cream Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 449.02 |
| Market Size 2035 | USD Million | 796.57 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.90% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 6.2% |
| CAGR 2026-2035 - Market by Country | Japan | 6.0% |
| CAGR 2026-2035 - Market by Country | Canada | 5.6% |
| CAGR 2026-2035 - Market by Age Group | Generation Z | 6.5% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 6.8% |
| Market Share by Country 2025 | Italy | 2.7% |
Hand cream is a skin care product designed to moisturise hands and keep them soft, smooth, and hydrated for a longer period. Anti-ageing hand creams, whitening hand creams, overnight hand creams, repair hand creams, and other varieties of hand creams are available in the market. Furthermore, they are widely available in different flavours and fruity fragrances to target potential customers.
The growing consumer inclination towards natural and organic ingredients is stimulating the hand cream market expansion. Additionally, lifestyle changes and increased consumer awareness regarding the necessity of moisturising hands after handwashing or sanitisation are significant factors driving the demand for hand creams globally.
Consumer inclination towards natural and organic ingredients, increasing popularity of anti-aging and repair hand creams, and rise of online sales channels are boosting the hand cream market growth
Brands like Burt's Bees and The Body Shop have gained popularity for their hand creams containing natural ingredients like shea butter, almond oil, and botanical extracts. This trend has led manufacturers to focus on developing products with natural formulations.
The increasing popularity of anti-ageing and repair hand creams has positively shaped the hand cream market outlook. Brands like Olay and Neutrogena have introduced specialised hand creams containing ingredients like retinol, collagen, peptides, and ceramides to address fine lines, wrinkles, and skin elasticity.
The market is also witnessing a shift towards online sales channels. Companies like L'Occitane and Bath & Body Works have expanded their online presence, offering a wide range of hand creams through their websites and e-commerce platforms.
The market is experiencing a growing emphasis on sustainability and eco-friendly packaging. Brands like Aveda and Lush are leading the way by using recycled materials and biodegradable packaging for their hand cream products. Some companies, such as The Body Shop, offer refillable hand cream containers to reduce plastic waste.
A prominent trend in the hand cream business is the growing consumer preference for hand creams that contain healthy and organic components, such as herbs and essential oils, to repair and moisturise skin naturally. For example, aloe-based hand creams, which are manufactured using aloe vera gel with very few preservatives, provide deep moisturisation to the hands. In addition, the growing innovations by the manufacturers and the inclusion of fresh, fruity, nutty, and gourmand fragrances are expected to be a major driver for the hand cream market development.
As the number of working women rises across the world, so does their spending power. As a result, the working women population is expected to serve as a primary driver for the hand cream industry's growth. This is because women are the major consumers of personal care products and cosmetics, thereby resulting in increased utilisation of hand creams.
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The Expert Market Research’s report titled “Hand Cream Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Demographics
Market Breakup by Age Group
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Age Group |
| Generation Z | 6.5% |
| Baby Boomers | 5.3% |
| Generation X | XX% |
| Millennials | XX% |
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 6.8% |
| Specialty Stores | 6.1% |
| Hypermarkets and Supermarkets | XX% |
| Beauty Salons | XX% |
| Pharmacies and Drug Stores | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Region |
| Asia Pacific | 6.2% |
| North America | 4.9% |
| Europe | XX% |
| Latin America | XX% |
| Middle East and Africa | XX% |
Repair hand creams are high in demand, driven by their healing and hydrating properties
Repair hand creams, such as Neutrogena Norwegian Formula Hand Cream, are formulated with ingredients like glycerin, shea butter, and vitamins to deeply moisturise and repair extremely dry and chapped hands. These creams create a protective barrier to prevent dehydration and skin damage.
| 2025 Market Share by | Country |
| Italy | 2.7% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
Anti-aging hand creams, like Olay Age Defying Anti-Wrinkle Replenishing Hand Cream, target signs of aging on the hands, such as fine lines and loss of elasticity. These creams often contain hyaluronic acid, collagen, peptides, and antioxidants to improve skin texture and firmness. As per hand cream market analysis, the demand for anti-aging hand creams is driven by the increasing focus on skincare and beauty routines, especially among the aging population.
Whitening hand creams, exemplified by NIVEA Extra White Repair & Protect Hand Cream, are designed to brighten and even out skin tone on the hands. Formulated with ingredients like vitamin C, kojic acid, or licorice extract, these creams help reduce the appearance of dark spots and discolouration. The popularity of whitening hand creams is influenced by the desire for radiant and flawless-looking skin.
The female segment holds a significant market share due to its increasing focus on skincare routines
The female segment accounts for the largest hand cream market share, driven by the growing population of working women and their purchasing power for skincare products. Women are major consumers of hand cream products, particularly premium and specialised variants, as they prioritise skincare and beauty routines. The segment is expected to continue growing due to the increasing awareness of hand care through social media and the demand for a variety of hand cream options tailored to different skin needs.
The male demographic, however, is expected to grow at a notable rate, driven by the increasing availability of hand creams specifically formulated for men and the rising trend of men incorporating skincare products into their daily routines. Companies are introducing hand creams with masculine scents, non-greasy textures, and targeted benefits like hydration and repair to cater to the evolving preferences of male consumers.
Market players are focused on new product launches and continuous innovation to strengthen their market position and drive value sales
Beiersdorf AG, founded in 1882 and headquartered in Hamburg, Germany, is a leading manufacturer and retailer of personal-care products and pressure-sensitive adhesives. The company's diverse portfolio includes well-known brands such as Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa S.E. (Tesa tape), and Coppertone.
The Avon Company, established in 1886 and based in New York, United States, is one of the world's largest direct-selling beauty, household, and personal care companies. Unlike traditional retail models, Avon utilises a network of salespeople, brochures, and mailouts to advertise and sell its products.
Johnson & Johnson Services, INC. (J&J) was founded in 1886 and is headquartered in New Jersey, United States. The company's focus on self-care, skin health and beauty, and essential health products has led to the development of popular skincare brands such as Neutrogena, Aveeno, and Clean & Clear.
L'Oreal SA, established in 1909 and based in Clichy, France, is a multinational cosmetics company that produces makeup, skincare, fragrance, and hair care products. The company's extensive portfolio includes well-known brands like L'Oreal Paris, Garnier, Maybelline New York, Lancôme, Kiehl's, and NYX Professional Makeup.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other hand cream manufacturers in the market include Unilever Plc, among others.
The Asia Pacific to provide significant growth opportunities to the market due to the presence of several hand cream companies
The Asia Pacific accounted for a significant portion of the market due to the high demand for skin care products and the existence of several hand cream manufacturers in the region. In addition, the coronavirus outbreak has resulted in increased consumer awareness regarding washing and sanitising hands, which, in turn, is propelling the demand for hand creams in the region.
| CAGR 2026-2035 - Market by | Country |
| Japan | 6.0% |
| Canada | 5.6% |
| Brazil | 4.9% |
| Saudi Arabia | 4.8% |
| Mexico | 4.6% |
| USA | XX% |
| UK | XX% |
| Germany | XX% |
| France | XX% |
| Italy | 3.7% |
| China | XX% |
| India | XX% |
| Australia | XX% |
In North America, particularly in the United States, the demand for hand creams is driven by a large and diverse population that values personal grooming and hygiene. Brands like Bath & Body Works and Neutrogena have established a strong presence in the U.S. hand cream market, offering a variety of hand creams.
In Europe, countries like the U.K., Germany, France, and Italy are significant markets for hand creams, with brands such as L'Occitane and NIVEA being popular choices among European consumers. As disposable incomes rise in Europe, consumers are willing to invest in premium hand cream products that offer superior hydration and skin benefits.
Personal Care Devices Hand Care Trends
Men’s Gender Neutral Hand Cream Trends
Premium & Luxury Hand Cream Trends
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the hand cream market reached an approximate value of USD 449.02 Million.
The market is expected to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to USD 796.57 Million by 2035.
The major drivers of the market include the increasing number of working women, the growing utilisation of hand cream after washing and sanitising hands, and the increasing demand for personal care products with natural ingredients like aloe vera and honey.
Key trends aiding market expansion include the manufacturer’s growing focus on sustainable methods, rise of e-commerce, and the incorporation of fruity smell and fresh notes in hand creams to target potential customers.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on product, the market is divided into repair hand cream, anti-ageing hand cream, whitening hand cream, and overnight hand cream, among others.
The major demographics considered in the market report are female and male.
The significant distribution channels of the product are hypermarkets and supermarkets, beauty salons, speciality stores, pharmacies and drug stores, and online, among others.
Key players in the market are Beiersdorf AG, The Avon Company, Johnson & Johnson Services, INC. (J&J), L'Oreal SA, and Unilever Plc, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Demographics |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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