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The global hand cream market reached a value of USD 424 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5.9% to reach USD 713.51 million by 2032.
Global Hand Cream Market Report Summary | Description | Value |
Base Year | USD Million | 2023 |
Historical Period | USD Million | 2018-2023 |
Forecast Period | USD Million | 2024-2032 |
Market Size 2023 | USD Million | 424.0 |
Market Size 2032 | USD Million | 713.51 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 5.9% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 6.2% |
CAGR 2024-2032 - Market by Country | Japan | 6.0% |
CAGR 2024-2032 - Market by Country | Canada | 5.6% |
CAGR 2024-2032 - Market by Age Group | Generation Z | 6.5% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 6.8% |
Market Share by Country 2023 | Italy | 2.7% |
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Hand cream is a skin care product designed to moisturise hands and keep them soft, smooth, and hydrated for a longer period. Anti-ageing hand creams, whitening hand creams, overnight hand creams, repair hand creams, and other varieties of hand creams are available in the market. Furthermore, they are widely available in different flavours and fruity fragrances to target potential customers.
The growing consumer inclination towards natural and organic ingredients is stimulating hand cream market expansion. Additionally, lifestyle changes and increased consumer awareness regarding the necessity of moisturising hands after handwashing or sanitisation are significant factors driving the demand for hand creams globally.
Consumer inclination towards natural and organic ingredients, increasing popularity of anti-aging and repair hand creams, and rise of online sales channels are boosting the hand cream market growth
May 2024
Avon Worldwide has launched the Anew Skin Power Renewal Cream, a new skincare product which can improve skin’s elasticity, firmness, and strength in just a week. This cream is part of Avon's commitment to innovation and delivering high-quality beauty products.
April 2024
Beiersdorf has entered a multi-year partnership with Rubedo Life Science to develop a breakthrough anti-aging solution for different skin care products. This partnership combines Beiersdorf's leadership in skin care innovation with Rubedo's expertise in targeting cellular senescence.
March 2024
L'Oréal Groupe has introduced Melasyl, a proprietary molecule designed to address localised pigmentation issues like age spots, wrinkles, and post-acne marks. Clinical trials have proven the safety and efficacy of Melasyl formulations in improving skin tone.
June 2023
Beiersdorf has introduced more environmentally friendly formulas and packaging for its NIVEA Sun care products. The company has also launched an innovative refill jar concept for its Eucerin brand. These efforts are part of Beiersdorf's commitment to reducing its scope 1, 2, and 3 emissions by 30% in absolute terms by 2025.
Increasing demand for natural and organic ingredients
Brands like Burt's Bees and The Body Shop have gained popularity for their hand creams containing natural ingredients like shea butter, almond oil, and botanical extracts. This trend has led manufacturers to focus on developing products with natural formulations.
Popularity of anti-ageing and repair hand creams
The increasing popularity of anti-ageing and repair hand creams has positively shaped the hand cream market outlook. Brands like Olay and Neutrogena have introduced specialised hand creams containing ingredients like retinol, collagen, peptides, and ceramides to address fine lines, wrinkles, and skin elasticity.
Rise of online sales channels
The market is also witnessing a shift towards online sales channels. Companies like L'Occitane and Bath & Body Works have expanded their online presence, offering a wide range of hand creams through their websites and e-commerce platforms.
Rising emphasis on sustainability and eco-friendly packaging
The market is experiencing a growing emphasis on sustainability and eco-friendly packaging. Brands like Aveda and Lush are leading the way by using recycled materials and biodegradable packaging for their hand cream products. Some companies, such as The Body Shop, offer refillable hand cream containers to reduce plastic waste.
A prominent trend in the hand cream business is the growing consumer preference for hand creams that contain healthy and organic components, such as herbs and essential oils, to repair and moisturise skin naturally. For example, aloe-based hand creams, which are manufactured using aloe vera gel with very few preservatives, provide deep moisturisation to the hands. In addition, the growing innovations by the manufacturers and the inclusion of fresh, fruity, nutty, and gourmand fragrances are expected to be a major driver for the hand cream market development.
As the number of working women rises across the world, so does their spending power. As a result, the working women population is expected to serve as a primary driver for the hand cream industry growth. This is because women are the major consumers of personal care products and cosmetics, thereby resulting in increased utilisation of hand creams.
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The EMR’s report titled “Hand Cream Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Demographics
Market Breakup by Age Group
CAGR 2024-2032 - Market by | Age Group |
Generation Z | 6.5% |
Baby Boomers | 5.3% |
Generation X | XX% |
Millennials | XX% |
Market Breakup by Distribution Channel
CAGR 2024-2032 - Market by | Distribution Channel |
Online | 6.8% |
Specialty Stores | 6.1% |
Hypermarkets and Supermarkets | XX% |
Beauty Salons | XX% |
Pharmacies and Drug Stores | XX% |
Others | XX% |
Market Breakup by Region
CAGR 2024-2032 - Market by | Region |
Asia Pacific | 6.2% |
North America | 4.9% |
Europe | XX% |
Latin America | XX% |
Middle East and Africa | XX% |
Repair hand creams are high in demand, driven by their healing and hydrating properties
Repair hand creams, such as Neutrogena Norwegian Formula Hand Cream, are formulated with ingredients like glycerin, shea butter, and vitamins to deeply moisturise and repair extremely dry and chapped hands. These creams create a protective barrier to prevent dehydration and skin damage.
2023 Market Share by | Country |
Italy | 2.7% |
USA | XX% |
Canada | XX% |
UK | XX% |
Anti-aging hand creams, like Olay Age Defying Anti-Wrinkle Replenishing Hand Cream, target signs of aging on the hands, such as fine lines and loss of elasticity. These creams often contain hyaluronic acid, collagen, peptides, and antioxidants to improve skin texture and firmness. As per hand cream market analysis, the demand for anti-aging hand creams is driven by the increasing focus on skincare and beauty routines, especially among the aging population.
Whitening hand creams, exemplified by NIVEA Extra White Repair & Protect Hand Cream, are designed to brighten, and even out skin tone on the hands. Formulated with ingredients like vitamin C, kojic acid, or licorice extract, these creams help reduce the appearance of dark spots and discolouration. The popularity of whitening hand creams is influenced by the desire for radiant and flawless-looking skin.
Female segment holds a significant market share due to their increasing focus on skincare routines
The female segment accounts for the largest hand cream market share, driven by the growing population of working women and their purchasing power for skincare products. Women are major consumers of hand cream products, particularly premium and specialised variants, as they prioritise skincare and beauty routines. The segment is expected to continue growing due to the increasing awareness of hand care through social media and the demand for a variety of hand cream options tailored to different skin needs.
The male demographic, however, is expected to grow at a notable rate, driven by the increasing availability of hand creams specifically formulated for men and the rising trend of men incorporating skincare products into their daily routines. Companies are introducing hand creams with masculine scents, non-greasy textures, and targeted benefits like hydration and repair to cater to the evolving preferences of male consumers.
Market players are focused on new product launches and continuous innovation to strengthen their market position and drive value sales
Beiersdorf AG, founded in 1882 and headquartered in Hamburg, Germany, is a leading manufacturer and retailer of personal-care products and pressure-sensitive adhesives. The company's diverse portfolio includes well-known brands such as Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa S.E. (Tesa tape), and Coppertone.
The Avon Company, established in 1886 and based in New York, United States, is one of the world's largest direct-selling beauty, household, and personal care companies. Unlike traditional retail models, Avon utilises a network of salespeople, brochures, and mailouts to advertise and sell its products.
Johnson & Johnson Services, INC. (J&J) was founded in 1886 and is headquartered in New Jersey, United States. The company's focus on self-care, skin health and beauty, and essential health products has led to the development of popular skincare brands such as Neutrogena, Aveeno, and Clean & Clear.
L'Oreal SA, established in 1909 and based in Clichy, France, is a multinational cosmetics company that produces makeup, skincare, fragrance, and hair care products. The company's extensive portfolio includes well-known brands like L'Oreal Paris, Garnier, Maybelline New York, Lancôme, Kiehl's, and NYX Professional Makeup.
Other hand cream manufacturers in the market include Unilever Plc, among others.
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The Asia Pacific to provide significant growth opportunities to the market due to the presence of several hand cream companies
The Asia Pacific accounted for a significant portion of the market due to the high demand for skin care products and the existence of several hand cream manufacturers in the region. In addition, the coronavirus outbreak has resulted in increased consumer awareness regarding washing and sanitising hands, which, in turn, is propelling the demand for hand creams in the region.
CAGR 2024-2032 - Market by | Country |
Japan | 6.0% |
Canada | 5.6% |
Brazil | 4.9% |
Saudi Arabia | 4.8% |
Mexico | 4.6% |
USA | XX% |
UK | XX% |
Germany | XX% |
France | XX% |
Italy | 3.7% |
China | XX% |
India | XX% |
Australia | XX% |
In North America, particularly in the United States, the demand for hand creams is driven by a large and diverse population that values personal grooming and hygiene. Brands like Bath & Body Works and Neutrogena have established a strong presence in the U.S. hand cream market, offering a variety of hand creams.
In Europe, countries like the U.K., Germany, France, and Italy are significant markets for hand creams, with brands such as L'Occitane and NIVEA being popular choices among European consumers. As disposable incomes rise in Europe, consumers are willing to invest in premium hand cream products that offer superior hydration and skin benefits.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Demographics |
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Breakup by Age Group |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Hand Cream Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Hand Cream Market Analysis
8.1 Key Industry Highlights
8.2 Global Hand Cream Historical Market (2018-2023)
8.3 Global Hand Cream Market Forecast (2024-2032)
8.4 Global Hand Cream Market by Product Type
8.4.1 Repair Hand Cream
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Anti-Aging Hand Cream
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Whitening Hand Cream
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Overnight Hand Cream
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Hand Cream Market by Demographics
8.5.1 Female
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Male
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Hand Cream Market by Age Group
8.6.1 Generation X
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Baby Boomers
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Millennials
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Generation Z
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Hand Cream Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Beauty Salons
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Specialty Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Pharmacies and Drug Stores
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Online
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.6 Others
8.8 Global Hand Cream Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Hand Cream Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Hand Cream Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Hand Cream Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Hand Cream Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Hand Cream Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Beiersdorf AG
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Avon Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Johnson & Johnson Services, INC. (J&J)
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 L'Oreal SA
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever Plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Hand Cream Market: Key Industry Highlights, 2018 and 2032
2. Global Hand Cream Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Hand Cream Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Hand Cream Historical Market: Breakup by Demographics (USD Million), 2018-2023
5. Global Hand Cream Market Forecast: Breakup by Demographics (USD Million), 2024-2032
6. Global Hand Cream Historical Market: Breakup by Age Group (USD Million), 2018-2023
7. Global Hand Cream Market Forecast: Breakup by Age Group (USD Million), 2024-2032
8. Global Hand Cream Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Hand Cream Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Hand Cream Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Hand Cream Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Hand Cream Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Hand Cream Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Hand Cream Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Hand Cream Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Hand Cream Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Hand Cream Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Hand Cream Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Hand Cream Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Hand Cream Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Hand Cream Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Hand Cream Market Structure
In 2023, the hand cream market reached an approximate value of USD 424 million.
The market is expected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 713.51million by 2032.
The major drivers of the market include the increasing number of working women, the growing utilisation of hand cream after washing and sanitising hands, and the increasing demand for personal care products with natural ingredients like aloe vera and honey.
Key trends aiding market expansion include the manufacturer’s growing focus on sustainable methods, rise of e-commerce, and the incorporation of fruity smell and fresh notes in hand creams to target potential customers.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on product, the market is divided into repair hand cream, anti-ageing hand cream, whitening hand cream, and overnight hand cream, among others.
The major demographics considered in the market report are female and male.
The significant distribution channels of the product are hypermarkets and supermarkets, beauty salons, speciality stores, pharmacies and drug stores, and online, among others.
Key players in the market are Beiersdorf AG, The Avon Company, Johnson & Johnson Services, INC. (J&J), L'Oreal SA, and Unilever Plc, among others.
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